Tencent, Helsinki neWorld Tourism Cities Federation (WTCF) vakasaina chibvumirano chekubatana kwevatatu, maererano neizvo Helsinki ichashanda semuenzaniso wehungwaru hwekushanya kuChina kunze kwekushanya. Chibvumirano ichi chakasainwa paWTCF Los Angeles Fragrant Hills Tourism Summit 2017.

Kudyidzana uku kunosanganisa Helsinki senzvimbo ine hungwaru yekushanya nevezvenhau pesvedzero, zvigadzirwa masevhisi uye matekinoroji epamberi eTencent. Kubatirana uku kuchashandisa nhepfenyuro dzetiweki, WeChat official account, mini zvirongwa, AR matekiniki, panoramic mepu, hombe data uye mamwe ane hukama zvigadzirwa masevhisi kupa masevhisi ari nyore uye akasiyana kune vafambi veChinese. Vashandisi vachakwanisa kuona tsika yemudhorobha yeHelsinki kuburikidza nenhepfenyuro yetiweki uye mamwe masevhisi ezvigadzirwa zvemafoni, nepo Helsinki mini application yakagadzirirwa kunyanya vafambi ichaitwa kuti iwanikwe kune vangangosvika bhiriyoni imwe vashandisi veTencent.

Iyo mini purogiramu ichabvumira vashandisi veTencent kuwana ruzivo rwakakosha nezveHelsinki uye masevhisi emunharaunda, pamwe nemifananidzo, mavhidhiyo, mamepu, shanduro dzakangwara, imwe-touch SOS basa uye kunyange online mutero kudzoka. Helsinki ichavhurawo yavo WeChat yeruzhinji account mukupera kwegore rino.

Yakasarudzwa seGuta Rekugadzira muna 2012 neUNESCO uye inotsanangurwa senzvimbo yechitatu inotonhorera yekushanyira muna 2017 neNational Geographic Traveller, Helsinki iguta razvino rinopa dhizaini inoshanda, yakasarudzika gastronomy uye maritime kukwezva. Helsinki inopawo zviitiko zvinofadza gore rose.

“Kushandira pamwe naTencent neWTCF mukana wakakura wekuti Helsinki ionekwe papuratifomu huru yedhijitari muChina. Tinofara zvikuru nechirongwa ichi. Kubatirana kwedu nekambani yepamusoro yepaindaneti yeTencent, ichishandisa midhiya yekusimudzira uye chikuva chezvigadzirwa kuratidza zvakasiyana siyana zveHelsinki uye kushandira vashanyi vekuChina vanobuda kunze, kunomiririra kufambira mberi kukuru mukuvandudza. Helsinki ndiyo ipfupi uye inokurumidza nzira pakati peAsia neEurope, iyo yakabatsira Helsinki kuve inotungamira nhandare yendege refu muNorth Europe. Kutangisa chirongwa ichi kuchabatsira kuti Helsinki ive nzvimbo yekuenda uye zvinokwezva zviri nyore kuwanikwa nevafambi vekuChina, "anodaro Laura Aalto, CEO weHelsinki Marketing.

Nhamba yevafambi vechiChinese kuenda kuHelsinki inoramba ichikwira

Helsinki yave kuwedzera mukurumbira pakati pevashanyi veChinese mumakore achangopfuura. Huwandu hwekunyoreswa kwekugara kwehusiku nevafambi vekuChina muHelsinki hwakapetwa kaviri mumakore mashanu apfuura, kusvika kunosvika zviuru makumi mapfumbamwe muna 90,000. Mumwedzi mitanhatu yekutanga ye2016 chete, nhamba yekugara kwehusiku kwevashanyi veChinese yakawedzera 2017 muzana kana ichienzaniswa ne nguva imwe chete muna 43.6.

Kukura kwenhamba yevashanyi veChinese kwakatsigirwa neFinnair yakanangana neAsia zano, semhedzisiro yekubatana kwendege pakati peHelsinki neChina kwakanakisa. Kune ndege dzakananga pakati pemaguta matanhatu makuru eChinese (Beijing, Shanghai, Guangzhou, Hong Kong, Chongqing neXi'an) neHelsinki, uye Finnair ichavhura ndege dzakananga pakati peNanjing neHelsinki muna Chivabvu 6.

"Ndege dzeFinnair dzakananga kubva kuHelsinki kuenda kunzvimbo nomwe kuChina dzinogadzira hwaro hwakasimba hwekukwezva vafambi vekuChina kuenda kuFinland. Kutaridzika kwemangwana kwaHelsinki paWeChat inzira yakanaka yekuzivisa nezveHelsinki pakati pevafambi vekuChina, "anodaro Juha Jarvinen, Chief Commercial Offer kuFinnair. "Kuronga kwekufamba uye kuita sarudzo muChina kwatoenda kumapuratifomu enhare, uye indasitiri yekushanya yekuFinnish inofanira kushandisa izvi," Jarvinen anoenderera mberi.

Helsinki inoramba ichisimbisa hukama hwayo neChina

World Tourism Cities Federation (WTCF) yakasarudza Helsinki kuti ive guta rinogamuchira musangano wayo we2019. Sarudzo iyi yakaziviswa pamusangano wegore rino muLos Angeles musi wa19 Gunyana 2017.

"Helsinki yakabatana neWTCF muna 2014. Kuve nhengo kwakatoratidza kuti kwakakosha, kunyanya kugonesa mabhizinesi matsva uye kuvhura mikana yakakosha yekushandira pamwe muChina. Kukosha kwemaguta kuri kuramba kuchikura, kunyanya mukati meindasitiri yekushanya, ndosaka zvakakosha kuti Helsinki chikamu chemubatanidzwa wemaguta ekushanya, "anodaro Laura Aalto, CEO weHelsinki Marketing.

WTCF yakavambwa muBeijing muna 2012 iine chinangwa chekupa chikuva chekudyidzana kune dzimwe nyika pamwe nekusimudzira budiriro yekushanya. Musangano wepagore unoshambadzirwa zvakanyanya muChina, saka kuitisa chiitiko ichi kunopa Helsinki mukana wakanaka kwazvo wekuti ionekwe muChina uye kukwezva vakuru vepamusoro veChinese maererano nemusangano. Beijing neHelsinki anga ari maguta ehanzvadzi kubvira 2006.

ZVOKUBVA MUNYAYA INO:

The annual summit is widely publicised in China, so hosting the event offers Helsinki an excellent opportunity to gain visibility in China and attract high-level Chinese officials in connection with the meeting.
Designated as City of Design in 2012 by UNESCO and described as the third coolest place to visit in 2017 by National Geographic Traveller, Helsinki is a modern city that offers functional design, unique gastronomy and maritime appeal.
Users will be able to experience the urban culture of Helsinki through network broadcasts and other mobile product services, while a Helsinki mini application designed especially for travellers will be made available to almost one billion Tencent users.