Tourism Kudzoreredza Inoreva Kutsiga: Heino Maitiro!

Jamaica Tourism Gurukota, Hon. Edmund Bartlett, ane chikumbiro chinokurumidza kune nyika kuti iwane homwe yekutsigira kushanya kuti ibudirire mukushanyirwa

Pa UNWTO musangano wakaitirwa muMontego Bay, Jamaica, wekurangarira 2017 seGore Renyika Dzepasi Pose reSustainable Tourism for Development, Gurukota rezvekushanya kweJamaica, Hon. Edmund Bartlett, akange ayambira kuti kushanya kwepasirese kunofanirwa kutora zvakanyanya kutyisidzira kwedenda uye denda zvichibva pakuziviswa kwedenda muna 2010 neOECD senyaya dzekuchengetedza pasi rose uye Future Global Shock. Zvakaonekwa kuti nhamba yezvirwere zvitsva pamakore gumi yakawedzera kanoda kusvika kana mumakore 60 apfuura, uye kubvira muna 1980, nhamba yezvirwere zvinopararira pagore yakawedzera nekanopfuura katatu. Zvichienderana neizvi, OECD yakapokana kuti panofanirwa kuve nepamusoro pezvematongerwo enyika uye bhajeti yekuisa pamberi pedenda kusimudzira kuchengetedzeka kwevanhu nenzira imwecheteyo dzimwe njodzi dzekuchengetedzwa kwenyika dzinoiswa pamberi.

Hon. Bartlett akataura zvakare mushumo we2008 neWorld Bank uyo wakaona kuti chirwere chakareba chingakonzera hupfumi hukuru nekurasikirwa kwehupfumi kunokonzerwa kwete kubva kurwara kana kufa asi kubva mukuedza kudzivirira hutachiona kusanganisira kudzikisira kufamba kwemhepo, kudzivirira kuenda kunzvimbo dzine hutachiona, uye kudzikisira kushandiswa kwemasevhisi akadai sekudyira muresitorendi, kushanya, kutakura vanhu, uye kusakosha kwekutengesa.

Nekukurumidza kuenda kumberi ku2020, nyika pamwe chete inorwisana nedenda reCOVID-19 inova chiitiko chakaipisisa chakasangana nekushanya kwepasirese kubva pakudzvinyirira kukuru kwegore ra1929. Nekuda kwemubatanidzwa wezvirambidzo nedenda nekufamba, 174 mamirioni emabasa mu kushanya uye kufamba kuri panjodzi nepo huwandu hwese hwehupfumi hwakatarisirwa kupfuurisa pamusoro pe 1 trillion emadhora.

Kunyangwe paine matambudziko anotyisa, kana paine chinhu chimwe chete chinozivikanwa nezvekushanyirwa kwenyika dzese, ndechekuti kushanya ndicho chimwe chezvikamu zvakatsiga zvehupfumi hwenyika. Kunyange hazvo simba redenda ringave rakatakura kuenda muna 2021, nzvimbo zhinji dzepasi rose dzave kutsvaga nzira dzekugadzirisa uye dzakaronga hurongwa hwekugadzirisa kugadzirisa kuvhurwa kwemaindasitiri avo ekushanya.

Kufamba kwekudzoka, zvakadaro, kuri kuenderera kuchisiyana nyika nenyika. Neraki, zhinji dzenyika dzave kugona kuisa zvimwe zvekubudirira kwekudzoka zvine mutsindo kwenzvimbo yekushanya zvichibva pane zvakaitika kune dzimwe nyika. Nekukosha, hutungamiri hunobudirira neindasitiri iyi hwave musimboti wekugadzirisa matekinoroji kumabhizimusi mashandiro munguva pfupi yekuona kuchinjika panguva yedambudziko uye kupona kupfuura. 

Zviripachena, kwave kuri kudikanwa kwekubatana pamwe nekushandira kwete kwete chete pakati pevoruzhinji nevezvikamu zvakazvimirira, asi mukati meumwe neumwe weizvi, kuona kuti vese vanobatika vane mukana vanowana ruzivo rwakakodzera uye rwakakodzera kubvumidza kuita kwakanaka uye kwakakwana kuita sarudzo. MuJamaica, hutungamiriri hwaHon. Gurukota Bartlett panguva yedambudziko iri, varatidzira nzira iyi yekuratidzira neyekubatana. Masangano eJamaica akacherekedza kubva pakutanga chaiko kuti nhanho yekudzoreredza inoenderana nekuti nyika ingazokwanisa sei kuvaka kudyidzana kune chinangwa chekuparadzira denda iri. Kubva pakutanga, Jamaica Tourism yave ichishingairira vese vanobatika uye vanobatsirana navo, kusanganisira vekufambisa mafambiro, vafambi, mahotera, masangano ekubhuka, vamiririri vekutengesa, ndege, World Tourism Organisation (WTO), Caribbean Tourism Organisation (CTO), Caribbean Hotel uye Tourism Association (CHTA), uye nezvimwe kugadzira matanho ekugadzirisa dambudziko iri. Maitiro acho akatenderera pakuona kutaurirana kwakanangwa, kuenzanisa ruzivo pakati pekuyambira uye vimbiso, uye kuona kubatana kwepakati pekambani.

Muna Kurume, Jamaica Tourism yakazivisa matanho achatorwa nemasangano ese ekushanya kudzivirira kupararira kwe COVID-19. Matanho aya aive nezvikamu zvitatu zvikuru: kuvandudza zvivakwa zvinodiwa, kupa rutsigiro kubazi rezvehutano, uye kudzidzisa vese vane chekuita nezvehutachiona hweCOVID-19. COVID-19 murongi akasarudzwa uyo aizove nebasa rekuramba achienderana nezvibodzwa zvehutano nematanho ekudzivirira pamwe nekuchengetedza kutaurirana nemasangano ekubhuka kuti ave nechokwadi chekuti ruzivo nezvenzira dzekuchengetedza nzira dzinoonekwa.

Iko kunetsekana kukuru kweJamaica Tourism kwagara kuri kupona kwemabhizinesi ezvekushanya pamwe nekugara zvakanaka kwevashandi vakasiya nzvimbo mubazi iri. Izvi zvinangwa zviviri zvakakosha kuti pore sezvo mabhizinesi ezvekushanya nevashandi vanoita musana webazi. Maitiro eMinistry ekuona kuti chikamu chinoramba chiri pamusoro panguva ino chakasimbisa kukurudzira kwehupfumi kuchengetedza mabasa, kuzviriritira, uye kutsigira kushomeka kwemakambani uye mashandiro. Jamaica Tourism yakapa kukurudzira kwakazara kwemari munhoroondo yenyika kutsigira mabhizinesi nevashandi mabhenefiti kusanganisira mari yemari kuvashandi, kuwedzera mari yebhizimusi, uye kumiswa kwemarezinesi nezvikwereti. Bazi iri rakabatana zvakare nemasangano emari kuzorodza matareti ekubhadhara zvikwereti uye kusimudzira kuwanikwa kwechikwereti kumabhizinesi ari kunetseka. Izvo zvakabatsirawo kuona dzimwe nzira dzekushambadzira nemaketeni emakambani madiki, madiki-, uye ari pakati nepakati ekushanya, kunyanya iwo ari muchikamu chekurima.

Kuronga uye kuronga kwakakoshawo budiriro zvinhu zvekudzoreredza. Nekuda kwekunetseka uye kwese kwese kwekukanganisa kunokonzerwa nedenda pamwe nekuwedzera kwekuda kwekuita kudzora kwakasimba kweanopindura matanho uye mhedzisiro yavo, nzira yakasarudzika uye ye laissez-faire haigone kuvimbisa kupora nenguva. Iyo yekudzoreredza maitiro saka inofanirwa kunyatso chengetedzwa-kutarisirwa. MuJamaica, ivo vatotanga COVID-19 Economic Kudzoreredza Task Force iyo ichatora mutoro wekudzora marongero enyika ekumutsiridza zvishoma nezvishoma zviitiko zvebhizinesi. Chirongwa chemapoinzi mashanu chekudzoreredza chikamu chezvekushanya chakaziviswa icho chinosanganisira: kugadzira nzira dzakasimba dzehutano nekuchengetedza, kuwedzerwa kudzidziswa kwezvikamu zvese zvebazi rezvekushanya, kuvaka dziviriro pamwe nekuchengetedza zvivakwa, uye kuwana PPE nemidziyo yehutsanana.

Chirongwa chekuvhura ichi chiri kutungamirwa nebazi rezvekushanyirwa kwevekushanyirwa nebazi, rinova bato rehurumende-rakazvimirira rinosanganisira vane chekuita nebazi rezvekushanya, bazi rezvekushanya, uye maAgency eMinistry. Ichatsigirwa neMaviri Anoshanda Matimu - imwe yekushanya kwakawanda uye imwe yekushanya kwekushanya - uye Sekirariari. Task Force rakapihwa basa rekuunza maonero echokwadi enzvimbo yekutanga kana chinzvimbo chekutanga; gadzira zviitiko zveakawanda mavhezheni emangwana; gadzira chimiro chakamisikidzwa chechikamu pamwe nenongedzo yakafara yerwendo rwekudzokera mukukura; kumisikidza zviito uye zvakakosha zvehurongwa izvo zvinoratidzwa pane akasiyana mamiriro; uye kumisikidza mapoinzi ekugadzirisa zviito, izvo zvinosanganisira chiratidzo chakarongwa munyika iri kudzidza kuchinja nekukurumidza.

Iyo Jamaica Tourism Ministry yanga ichishandawo kusimudzira zviyero zvinobatsira kusimudzira kuchengetedzwa kwekuenda panguva iyo vashanyi vepasirese vari kutarisisa zvakanyanya kuhutano hwavo nekuchengeteka pavanoronga mafambiro avo. Yakaona kuti nzvimbo dzinopindura izvi zvinodiwa dzinogona kukwezva migove mikuru yemusika wepasi rose wevashanyi panguva ino uye pakupedzisira ichapora nekukurumidza.

Kusati kwavhurwazve chikamu chekushanyirwa muna Chikumi, Ministry yakafumura Tourism Indasitiri Post COVID-19 Protocols, iyo yakagadziridzwa kuitira kuchengetedza kuchengetedzwa kwevashandi muindasitiri iyi, pamwe nekuvaka chivimbo pakati pevafambi kuti nyika iri kujairana nayo. "zvitsva zvakajairika" zvekuwedzera hutano nehutsanana maitiro. Iwo maprotocol, ari mugwaro remapeji makumi masere nemasere, anovhara zvikamu zvese zveindasitiri zvinosanganisira: Airports, Cruise Ports, pekugara, Zvinokwezva, Tourism Transportation Operators, Craft Traders, Water Sports Operators, General Chengetedzo uye Public Safety, uye Mega Zviitiko. . Iyo COVID-88 Hutano uye Chengetedzo Protocols yakatsigirwa neWorld Travel and Tourism Council (WTTC) Maprotocol aya zvakare akazivikanwa pasi rose sekupa hutungamiriri mukushanya kweCCIDID-19 manejimendi uye kana ikateedzerwa zvizere, ichaita kuti Jamaica ive pakati peiyo yakanyanya COVID-19-inoshingirira nzvimbo munyika.

Innovation inozivikanwa zvakare seyese sisitimu yekugadzirisa uye kukura munguva yepashure-COVID. Kuchengetedzwa kwekuenda uye kukwezva kucharamba kuchingobatanidzwa kune zvitsva izvo zvakapa akawedzera matete erunyararo rwepfungwa kune vashanyi nekudzora njodzi dzavanogona kusangana nadzo pavanenge vachifamba. Kusvika parizvino, iyo Ministry yeVashanyi yakafunga hurongwa hweinishuwarenzi yekufamba yeJamaica iyo inosimbisa dhizaini yayo yekuchengetedzwa kwekuenda nekuona kuti inopa mutero wevashanyi panjodzi yekukonzera mari isingatarisirwi yekurapa uye nekukurumidzira kwakanangana nekufamba. kukanganisa kusagadzikana kwezviitiko zvekufamba.

Chirongwa chekudzivirira vafambi pasi chinozivikanwa se "Jamaica Cares" chichavhurwa mwedzi uno uye chichava mubatanidzwa wakarongedzwa uye unofambiswa neGlobal Tourism Resilience neCrisis Management Center nerutsigiro kubva kuGlobal Travel uye Tourism Council, Global Rescue, uye inotungamira makambani epasi rose einishuwarenzi. KweUS $ 40 chete, Jamaica Cares inopa vashanyi mukana wekuchengetedzwa kwevamanikidzi uye zvekurapa zvechimbichimbi zvinosanganisira: manejimendi manejimendi, kutakurwa kwezvinhu, kununurwa mumunda, kubuda, uye kudzoserwa kwenjodzi dzekurapa, kusanganisira COVID-19 uye mamwe matambudziko kusvika uye kusanganisira njodzi dzinongoitika dzega. .

Imwe pfungwa yakaziviswa nebazi rezveKushanya kusimudzira Jamaica senzvimbo yakachengetedzeka kune vashanyi vepasirese kuvambwa kwe COVID-Resilient Corridors inova chinhu chakakosha muhurongwa hwekuvandudza kushanya kwenyika. Iyo Resilient Corridors, iyo inosanganisira madhorobha makuru emahotera emunyika, inopa mukana kune vashanyi kuti vafambe-fambe uye vashanyire zvinokwezva zvinoenderana neCOVID zviri mumakoridho ayo anotenderwa kushanyirwa nevakuru vehutano. Iyo COVID-yakashinga Corridors yaive indasitiri yekutanga kusimudzira zviitiko zvinogadzikana asi zvakachengeteka zvevashanyi nevagari nenzira nenzira ichaunza mabhenefiti akawanda ezvehupfumi kumabhizinesi emuno kubva kuzviitiko zvekushanya.

Iye Hon. Bartlett akadzokorora kudana kwekugadzwa kweGlobal Tourism Resilience Fund kusimudzira kugona kwenzvimbo dzinoshanya dzevashanyi pasi rose kuti vapindure zvirinani, vagadzirise, uye vapore kubva mukuvhunduka. Iyo Fund inonyanyo tarisa nzvimbo dzinoonekwa sedzinotarisana nekushomeka kwakanyanya asi dzisina kukwana kugona kwemari kugadzirira uye kupora nekukasira kubva mukukanganisa.

Dzimwe nhau nezve Jamaica.

#rekuvakazve