- Cologne Tourism yakaratidza kuderera kwakasimba kwenhamba dzevashanyi nekuda kwechirwere checoronavirus muna 2020
- Cologne Tourism yakanyoreswa vanosvika mamirioni 1.44 uye 2.56 mamirioni ekugara husiku muguta rechechi
- Mushure mekutanga zvakanaka kwazvo muna2020 uye nekuve neakanakisa Kukadzi wenguva dzese, kushanya kwakazomira kwakazara muCologne nekuda kwezvirambidzo zvepasirese zvekufambisa zvakatemerwa mukupindura denda rekoronavirus uye kukiyiwa kuviri munaKurume / Kubvumbi naNovember. /Zvita
Bhizinesi rekushanya muCologne rakaomeswa mu2020 nekuda kweiyo Covid-19 denda. Iyo State Statistical Hofisi yeNorth Rhine-Westphalia, IT.NRW, yakanyoreswa vanosvika mamirioni e1.44 uye mamirioni e2.56 husiku husiku vanogara muguta rechechi. Idzi nhamba dzinomiririra kuderera kwema 62.3 muzana kune vakanyoreswa mumahotera eCologne uye 61.1 muzana yekugara kwehusiku.
“Kudonha kwezvekushanya kwave kwakanyanya, uye mhedzisiro yazvo kubazi rese yakanyanya. Kunyange zvakadaro, zvinhu zvingadai zvakatonyanyisa kuipa kuCologne, ”anodaro Dr Jürgen Amann, CEO weCologne Tourist Board, paanoongorora mamiriro ezvinhu. "Munguva yekutanga kukiya, takashanda nekukasika kuti vanhu vaenderere mberi nekuziva nezve Cologne nesu, uye takashanda pamwe chete nevakuru veguta kutanga chirongwa chekupora # inKöllezeHus (inzwa wakasununguka kuCologne)," akawedzera. “Kuedza uku kwakabhadhara apo zvirambidzo zvakasunungurwa mukati memwedzi yezhizha. Takakwanisa kukwezva vashanyi vazhinji vekutandarira kubva kumisika iri padhuze kuenda kuguta redu reRhine. Tichaenderera mberi nemutemo uyu muna 2021. Takaronga zviitiko zvakawanda zvinozadza vanhu nechido pamusoro peCologne. ”
Mushure mekutanga zvakanaka kwazvo muna2020 uye nekuve neakanakisa Kukadzi wenguva dzese, kushanya kwakazomira kwakazara muCologne nekuda kwezvirambidzo zvepasirese zvekufambisa zvakatemerwa mukupindura denda rekoronavirus uye kukiyiwa kuviri munaKurume / Kubvumbi naNovember. /Zvita. Aya matanho akange aine anoshamisa marefu-kwenguva mhedzisiro pane yekufamba uye yechiitiko bhizinesi muCologne, iyo inoshandisa vanopfuura makumi matatu ezviuru varume nevakadzi. Iyo yekuvhura-nhanho-yekuvhura mukati memwedzi mina yezhizha yakasimudzira bhizinesi uye yakatiunzira yepakati yakakwira.
Zvakangodaro, bhizimusi rekuratidzira uye bhizimusi rekonisheni iro rakakosha kwazvo kuCologne, pamwe nechikamu chikuru chezvekushanya zvine chekuita nebhizinesi, chakange chakamira zvakamira. Uye zvakare, nekuda kwekurambidzwa kwevashanyi kubva kune epasi rese misika vanga vasingakwanise kufamba. Izvi zvakaita kuti kuve neshanduko yemusanganiswa wevashanyi, pamwe nekuwedzera kwevashanyi vekutandara kubva kumusika weGerman, pamwe neakanaka mhedzisiro yekugara kwenguva refu achienzanisa mazuva 1.8.
Chinangwa: Kuchengetedza nekusimbisa zvivakwa zvekushanya
Muna 2021 iyo Cologne Yevashanyi Board ichaenderera mberi nedambudziko rekugadzirisa matanho. Chinangwa chikuru ndechekutsigira vanobatirana uye kuchengetedza zvivakwa zvekushanya muCologne. Mushandirapamwe wekudzorera # inKöllezeHus (unzwe kumba kuCologne) ichawedzerwa kuburikidza nekuwedzera kweanoverengeka matanho, kusanganisira mavhidhiyo pasocial media, "Kunze Kwemba" posita mushandirapamwe mune rakatsanangurwa boka revaGerman kusangana, OTA mushandirapamwe nemapuratifomu akakura ekufamba mumisika iri padyo yeGerman, Switzerland neFrance, uye ne "Zivisa Zuva reCologne".
Muchikamu cheMICE, chirongwa chekudzorera "Cologne. Wakagadzirira kana iwe uri ”inotsigira guta senzvimbo yekuenda kumabhizimusi emabhizimusi nekongiresi. Mukubatana pamwe neEuropäisches Institut für Tagungswirtschaft (European Institute for the Sector Sector - EITW) ongororo yekudzoserwa kweCologne's MICE musika kuri kuitiswa kuitira kuti vaone nzvimbo dzekutanga dzezviitiko zvakanangwa nekutenga zveguta mushure mekupararira kwedenda rekonavirus.
Shanduko kune inoenda manejimendi manejimendi iri kuenderera mberi
Pamusoro pezviitiko zvinodikanwa zvekugadzirisa matambudziko, iyo kambani inotarisira ramangwana rinotungamirwa zvakare kusangano rekutungamira kwekuenda, iro rakatanga muna 2020, richaenderera mberi. Maitiro aya anosanganisira shanduko yemamiriro, senge ichangobva kusimbiswa kiyi manejimendi manejimendi manejimendi uye kusimbiswa kwekutaurirana kwemakambani. Basa rinobatika reCologne Yevashanyi Bhodhi ichave zvakare yakajeka kwazvo mune ramangwana. Kuongororwa kwekukurudzira kwevashanyi kuCologne uye neboka rinotarisirwa kunoenderana neongororo iyi kunopa ruzivo mumisoro iyo inogona kushandiswa kumutsa kushanya kwevashanyi venguva yemberi nezveCologne.
Nezve kuvandudzwa kwemisika yekunze, iyo Cologne Yevashanyi Bhodhi inozotarisa zvakanyanya munzvimbo dzakasarudzika dzine mukana wekuvimbisa. Semuenzaniso, nzvimbo yekushanya kwekurapa ichaita basa rakakosha kuCologne nekufamba kwenguva maererano nehunhu hwakabatana hwakawedzerwa mukushanya. Mukati megadziriro yekuwedzera kwedhijitari, makambani enhau enhau enhau anozowedzerwazve nekusimbiswazve kuburikidza nezvibvumirano zvekudyidzana nevasarudziri vakasarudzwa. Podcast yakanangana neCologne inozoenda online muchirimo.
Kuitira kuti isimbise Cologne senzvimbo yeMICE, iyo Cologne Convention Bureau (CCB) yeCologne Yevashanyi Bhodhi ichawedzera ramangwana rayo remabasa ekubatanidza kuwanikwa. Uku kuedza kuchatsigirwa nekudyidzana neGerman Convention Bureau (GCB) panzvimbo yekufunga "Yemangwana Musangano Musangano" uye "Virtual Venue".
“Kubudikidza nehurongwa hwekushambadza kubva kunzvimbo dzekushambadzira kusvika kunzvimbo dzekuchengetedza nzvimbo tiri kuita kuti Cologne Tourist Board ikwane ramangwana. Aya ndiwo maitiro atichaita basa rakakura pamusoro penguva yakareba mukumisa zvakanaka Cologne senzvimbo yekufamba mukati medanho rekukwikwidza. 2021 richava gore reshanduko, "vanodaro Dr Jürgen Amann nezve maonero aya mune ramangwana. "Tiri kufungidzira kuti kuyerera kwekushanya kuenda kuCologne kuchapora nekukura zvakanyanya, kutanga kuuya kubva kumatunhu akapoteredza neGerman, uyezve kubva kumisika yakavakidzana seBelgium neNetherlands. Nyanzvi nyanzvi dzinotarisira kuona zvakajairika zvekushanya kutanga muna 2023/24. Nekufamba kwenguva, isuwo tichazoona zvakare mbiri dzinoputsa. ”
ZVOKUBVA MUNYAYA INO:
- The recovery campaign #inKöllezeHus (feel at home in Cologne) will be expanded through the addition of a number of individual measures, including video clips on social media, an “Out of Home” poster campaign in a defined group of German conurbations, an OTA campaign with huge travel platforms in the nearby markets of Germany, Switzerland and France, and the “Discover Cologne Day”.
- 56 million overnight stays in the cathedral cityAfter getting off to a very good start into 2020 and having the best February of all time, tourism came to a complete halt in Cologne because of the worldwide travel restrictions imposed in response to the coronavirus pandemic and the two lockdowns in March/April and November/December.
- After getting off to a very good start into 2020 and having the best February of all time, tourism came to a complete halt in Cologne because of the worldwide travel restrictions imposed in response to the coronavirus pandemic and the two lockdowns in March/April and November/December.
