Iyo 2020 Hong Kong Waini & Dine Mutambo yakapera zviri pamutemo nezuro. Yakanga iri nguva yekutanga iyo Hong Kong Tourism Board (HKTB) kutora iyo "online + isingaite" fomati yechiitiko ichi, ichivimbisa kuti veruzhinji vanogona kutora chikamu vasingatombonetseki nezvekuputika kweCovid-19. Mumavhiki mashanu akateedzana zvaiitwa, iyo Mutambo yaive netafura izere yezvakaitika gastronomic kune vateereri vemuno nevekunze.
Pamhepo Masterclass Viewed Inenge Inosvika 850,000 Times
Iwo Online Masterclass - chitsva "chinongedzo" chegore rino Hong Kong Waini & Dine Mutambo - yakave yekuenda-kuenda kumba kumba kwevanhu vazhinji panguva yeCovid-19 kubuda. Hwerengedzo yemakirasi makumi matatu nemana akaitwa mukupera kwesvondo nhatu, zvichiita angangoita zviuru mazana masere nemakumi mashanu Vanenge makumi matatu muzana evatariri vakauya kubva kumisika ipfupi-refu, senge India, Taiwan, UK, France, US neCanada.
Iwo anonyanya kufarirwa Online Masterclass aisanganisira iyo "Ah Yat Yakabikwa Rice" yekubika kuratidzira neForamu Restaurant's Executive Chef Adam Wong; iyo yekudyira doro uye artisan chizi pairing kirasi neYoung Master Brewery uye Monsieur CHATTÉ; uye "Unyanzvi hweKubatanidza: Apo Johnnie Walker Anosangana neKofi" neyepasi rose kirasi yemixologist Antonio Lai uye nyanzvi yekofi barista Timmy Lam.
Kunyangwe zvese zvepamhepo zvepamhepo zveMasterclass zvapera, mavhidhiyo akazara achiri kuwanikwa kuti utarise pawebhusaiti yechiitiko https://winedinefestival.discoverhongkong.com.
Kutora / Dhirivhari Mamenyu uye Kudya Zvipo Zvinosangana neMhinduro Yakanaka
Mwaka uno weHong Kong Waini & Dine Mutambo wakaramba uchiunza mikana yevatengesi vewaini nedare rekudyira kusimudzira zvigadzirwa zvavo nemabhizinesi. Semuenzaniso, iyo HKTB yakabatana nemahotera epamusoro nemaresitorendi akakurumbira kuendesa mamamenyu makumi matatu ekuendesa kana kutora, mazhinji acho anga ari eMutambo chete, kusanganisira chaiyo tii yemasikati yakagadzirirwa neGrand Hyatt Hong Kong. Director weKushambadzira Kushambadzira wehotera iyi, Mai Eva Kwok vakati, “Tiyi yenguva yemasikati-yakatarwa chete yaitengesa zvirinani pane zvataitarisira. Kunyange vanhu vekuHong Kong vari kudya zvekudya zvishoma mazuva ano, vachiri kukwezva nechikafu chinonaka. ”
IHKTB yakabatana nemapuratifomu ekudyira nemasangano kuburitsa zvinopihwa pazvitoro zvinopfuura mazana mashanu zvekudyira kusimudzira hupfumi hwenzvimbo, zvichikonzera kushomeka kwakadarika zviuru gumi panguva iyo Covid-500 yaive pasi pekutonga. "Kubudikidza nehurongwa hwekusimudzira hweHKTB, mazhinji emaresitorendi edu ari kutora chikamu akawana mikana yakawanda kupfuura zvaitarisirwa uye akasvika zvikamu zvitsva zvevatengi," vakadaro VaRyan So, Director weBusiness Development Greater Bay Area neHong Kong yeDining City, imwe yemapuratifomu emubatanidzwa weMutambo. .
Kuenderera mberi Kukurudzira kweHong Kong muVashanyi Misika
HKTB yakasimudzira mumisika yemashanyi inotarisa mukuvandudza mufananidzo weHong Kong sedhorobha rekudyira. Iyo yakaronga nhevedzano yepamhepo yewaini-uye-yekudya zviitiko zvevatapi venhau vangangosvika zana kubva kumisika mirefu-uye mipfupi, sekuratidzwa kweiyo Online Masterclass, yekutandarira tsika yekudyira inotungamirwa, uye kubvunzurudzwa uye kudyidzana neanozivikanwa Hong Kong vapheki uye waini vatsoropodzi. Kunyangwe vezvenhau vepasirose vaisakwanisa kuve muHong Kong panyama, ivo vachiri kugona kudzidza nezve tsika yeguta rekudya uye nekuwana nhau dzichangoburwa nezve nzvimbo yayo yekudyira.
Hong Kong mukurumbira shefu Christian Yang akatungamira online foodie kushanya kusimudzira yeku Hong Kong yekudyira tsika kune vekunze vezvenhau.
ZVOKUBVA MUNYAYA INO:
- It arranged a series of online wine-and-dine activities for nearly 100 journalists from the long- and short-haul markets, such as previews of the Online Masterclasses, a virtual dining culture guided tour, and interviews and interaction with well-known Hong Kong chefs and wine critics.
- The HKTB partnered with dining platforms and associations to roll out offers at over 500 dining outlets to stimulate the local economy, resulting in more than 10,000 reservation bookings at a time when Covid-19 was under control.
- For example, the HKTB collaborated with top hotels and popular restaurants to present 30 menus for delivery or takeaway, many of which were exclusive to the Festival, including a special afternoon tea set designed by Grand Hyatt Hong Kong.
