Pfeka chiso chako chekufamba

Iyo Indasitiri Yekugamuchira Vaenzi iIri Muchiso Chako Bhizinesi

Hazvina mhosva kuti takagariswa kupi mundege, bhazi, chitima kana chikepe, chikamu chedu icho munhu wese anowana kuona chiso chedu. Kunyangwe iwe waona kuti chisungo chako chega pachiso chako ndechekuchichengeta chakachena, kana kune imwe magumo echiratidziro - shandisa zviuru zvemadhora nemaawa asingaverengeki uchigadzira chiso "chakakwana", ndicho chakaomarara pane chokwadi chekuti "kuita kumeso." ” uye kuzviita nemazvo kungava musiyano pakati pekubudirira nechimwe chinhu.

Indasitiri yehotera, yekufambisa uye yekushanya ibhizimusi re "muchiso chako", saka, kuisa nguva uye kutarisisa kune chikamu chemuviri ichi kunofanirwa kupiwa kufunga kwakanyanya uye kutariswa isati yaraswa sekunge isina kukosha.

 

Iyo Indasitiri

Indasitiri yezvizorwa yeUS ndiyo hombe pasi rose, iine mari inofungidzirwa kuti inosvika mabhiriyoni makumi mashanu neshanu nemazana masere nepfumbamwe uye vashandi vanopfuura zviuru makumi mashanu nezvitatu. Iyo indasitiri inosanganisira:

Products:

• Make-up Sales - $932 miriyoni
• Skincare Kutengesa - $844 miriyoni
• Kutengesa Kunhuhwirira - $501 miriyoni

Kugova Kwemusika:

• Kuchengetwa kweganda rechiso - 27 muzana
• Kuchengeta munhu, 23 muzana
• Kuchengeta bvudzi - 20 muzana
• Make-up 20 muzana
• Kunhuhwirira - 10 muzana

Consumer Spend (2017)

• $144. Mari inoshandiswa nevakadzi paavhareji, gore negore parunako
• $154. NeDunhu, kumadokero kunoshandisa zvakanyanya kunaka
• 57 muzana yevakadzi vakatenga zvigadzirwa zve skincare kuWalmart kana Target mumwedzi mitanhatu yapfuura
• 10 muzana yevatengi vanoburitsa 80 muzana yemari
• 45 muzana yevakadzi vakadzika pakuchengetedza ganda panguva yekuderera

Forbes inoona kuti kune anokwana makumi mana akakosha ekutanga erunako akagadzirwa nevakadzi, zvichiita kuti iyo 40 bhiriyoni (yekutengesa) indasitiri ive imwe yenzvimbo dzinonyanya kutonga kuti vakadzi vazvitangise.

Kwete Zvevakadzi Chete

 

Varume vari kuchemera nguva yakaenzana nenzvimbo munzvimbo yekuchengetedza runako. Kubva kuDollar Shave Club kuenda kuHarry's Razor Company (ichangobva kukwidza $112M Series D mari) varume vari priming peacocks. Mukomana Runako uye mamwe makeup-asina kwaakarerekera anotsigira musika wechirume wechigadzirwa. Asos, Calvin Klein, Yves Saint Laurent, Clinique, etc. pamwe nekutanga (Context) uye mamwe makuru makuru (MAC, Tom Ford, Marc Jacobs) vakatangisa gender neutral makeup mitsara. Kunyangwe Maybelline naCovergirl vane vamiriri vemhando yechirume.

Organic

Iko kune maitiro akananga kune organic uye chirimwa-chakavakirwa zvinongedzo muindasitiri yerunako. Kukwereta kubva kuindasitiri yechikafu, tsvaga turmeric, moringa, kokonati mafuta uye probiotics mune zvekuzora. Panogona zvakare kuve nekudyidzana pakati pevarimi, tekinoroji yekurima uye mhando dzerunako pakutsvagisa zvinhu. Zvisinei, mamiriro ekunze, ivhu, mhepo, uye zvimwe zvinhu zvisingagoni kudzorwa zvinogona kuita kuti kushanda nezvinonhuhwirira zvimbire uye zvemusikirwo kuve nenjodzi nekuda kwekushomeka kungangoitika. Semuenzaniso, mafuta ejojoba akakurumbira, uye mafuta emuhudyu, ave nekushomeka kwezvirimwa. Nekudaro, agtech innovations (inotevera-gen mapurazi asina kutsamira mamiriro ekunze) inogona kunge iri mhinduro yekuchengetedza yakavimbika yekugovera cheni. Uye zvakare, purazi manejimendi software uye marobhoti ekusimudzira zvinongedzo zvekutsvaga uye kuwedzera kukurumidza kusvika kumusika kunogona kugadzirisa dambudziko rekushomeka.

Kutengesa Here Kana Kuti Chimwe Chimwe Chinhu?

Iwo mabhirioni emadhora erunako mhando ari kushandisa social media kutengesa sechinhu chakakosha muhurongwa hwavo hwekushambadzira. Younique (yakawanikwa naCoty, Ndira 2017) inoshandisa dhijitari yekutengesa modhi inosanganisira e-commerce nzvimbo dzevatengesi vane mapato ekutengesa online. Rodan + Minda inoshandisa pamberi / mushure me selfies uye social media kugadzira kutengesa. Sephora inoedza-kutyaira Instagram kutenga inokurudzira vashandisi kuti vaone Instagram nyaya dzinoshanduka kuita zvitoro zvinotengwa. Matinya mashoma anotungamira muoni kune saiti uko kutenga kunogona kupedzwa. Influencers yakabatana nemakambani anosanganisira Clinique, Ulta Beauty, Unilever, etc. Kunyange zvazvo Mary Kay naAvon vaiva vatungamiri vekutengesa kwevezera-kune-vezera, mutengesi wemazuva ano haasi kutsigira zviratidzo izvi.

Kugwinya & Hutano & Runako

Boutique fitness studios uye magyms ari kupa pre uye post-workout runako uye skincare zvigadzirwa zvakabatanidzwa mune yese Workout maitiro. KuBarry's Bootcamp nhengo dzinokwanisa kuwana zvigadzirwa kubva kuOribe (yepamusoro nhanho) mumakamuri ekukiya. Nhengo dzeEquinox dzinopihwa zvidzikiso kune zvigadzirwa zveGlossier.

Kusimuka kwe "runako rwemumhanyiro" kunotora mhando nyowani dzerunako - Sweat Cosmetics, Birchbox's Arrow line, Rae Cosmetics nepo MAC, Tarte neClinique dzakashanduka zvinosanganisira shampoo yakaoma, sweat-proof mascaras uye tinted moisturizer mumitsara yechigadzirwa chavo. Kunyangwe Gwyneth Paltrow's Goop naMirande Kerr's Kora Organics vanotarisa hutano semubairo wekushandisa zvigadzirwa zverunako.

Vatengesi verunako vakaita seSephora neUlta vanotengesa mavhitamini akatarisana nerunako uye anowedzera uye vanoisa mari vari kutsigira mavhitamini ekutanga anotarisisa bvudzi neganda.

Make-Up Mumba Ndapota

Kunyange zvazvo indasitiri yakagamuchira spas, uye vaenzi vanopiwa mukana wekutenga lotions, mafuta uye scrubs uye apo neapo zvizoro (pamwe chete nesesheni yekugadzira-up), hukama pakati pezvizoro nehotera, indasitiri yekufambisa uye yekushanya idiki kwazvo; zvisinei, pane zvakawanda zvingasarudzwa uye mikana yekuunza runako, skincare uye kugara zvakanaka kumberi.

Mikana irikugogodza paDoor

Zvikamu zvese zveindasitiri zvine mapoinzi ekubata izvo zvinopa mikana kune mahotera, ekufambisa uye vatariri veindasitiri yekushanya kuti vazivise vashanyi kune hutano uye hutano zvigadzirwa nemasevhisi. Semuyenzaniso:

• Mu-mumba zvinowanika. Sipo uye mafuta ekushongedza arikushongedza masingi ekugezera uye mini-masherufu zvidiki uye zvisina kunyorwa mazita, zvinogara zvakaoma kuona mashandisiro azvo, ndoda kukudziridza kuvada. Sipo zhinji neshamposi "dzakasiyana" uye hadzina hanya nezvinodiwa zvakasiyana zvevaenzi veAfrica America, Asia neLatino uye chokwadi chekuti varume nevakadzi vane zvavanoda zvakasiyana.

Kuve nechionioni chinokudza chakaiswa pamadziro hakusi kutanga kwerunako uye kugara zvakanaka. Runako, hutano uye vagadziri vehutano vanorasikirwa nemikana yakakomba yekuve pedyo uye wega nevaenzi - ivo vakashama.

 

• Lobby. Panzvimbo pekungogara muimba yekutandarira uchimirira chinwiwa kana shamwari, nguva yacho inogona kushandiswa zvakanaka nekuona manicure kana mutsipa / kumashure masaja.

 

• Health club/nzvimbo yekurovedza muviri. Pamberi uye mushure mekurovedza muviri kune mikana yakawanda yekudzidza nezvezvigadzirwa zvitsva (kureva, deodorants, kuchenesa chiso, mafuta emaoko / tsoka, maoko nemagetsi emagetsi). Idzi ndidzo nguva dzekubata-nguva apo vashanyi vanogona chaizvo kuenzanisa zvigadzirwa kuti vaone kana zvinoenderana nemararamiro uye/kana bhajeti.

 

• Maresitorendi. Panzvimbo yekupa minti ine shuga kana makuki paunenge uchibhadhara tebhu, kusangana kwepedyo nemuenzi kunoita kuti uve mukana wakakwana wekupa saizi mapefiyumu, macolognes, mafemu anofefetera uye zvimwe zvigadzirwa zvepashure pekudya zvinonyatso batsira mutengi uye kwete kuvasiya vachinzwa. mhosva yekuwedzera macalorie pakudya kwavo.

 

• Airport lounges. Kunyangwe kumirira kuri mune bhizinesi / yekutanga-kirasi yekutandarira, kana gedhi rekusimuka rine hoi polloi, aya mapoinzi ekubata mikana yakakwana yekusuma vafambi kune kutsva ruoko / ganda kutarisirwa, mitsva yezvipikiri mavara, mhepo uye munhu wega muviri fresheners.

 

• Airlines. Pamusoro pemvura yemubhodhoro, saizi saizi yemafuta emuviri (kutarisana nemhepo yakaoma), zvinonhuhwirira zvekupukuta (kuchenesa matafura etireyi anotyisa) uye kufema zvinofefetera hazvingovhiringidzi mufambi (kunyangwe kwechinguva), zvinogamuchirwa vamwe vari muchikepe.

Zvinoshungurudza kuti nzvimbo dzakawanda dzekubata dziripo pakati pemufambi, hotera, indasitiri yekufambisa uye yekushanya uye mugadziri anofuratirwa - zvichisiya mativi ese equation pasina zvigadzirwa / masevhisi anobatsira uye nekuyerera kwemari kwakanaka.

© Dr. Elinor Garely. Ichi chinyorwa chekopirisita, kusanganisira mapikicha, chingangodaro chichiburitswa pasina mvumo yakanyorwa kubva kumunyori