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Nyika Iri Pano Pano: Hilton anoratidza maitiro nezviitiko zvakawiriraniswa

20181121_2306628-1
20181121_2306628-1

Hilton, akamutsa tagline yechiratidzo ye "Nyika Iri Pano Chaipo" kuburikidza nechiitiko chakayananiswa pazvivakwa muBeijing Wangfujing uye Yunnan'sFuxian Lake.

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Hilton akaunza kuhupenyu tagline yechiratidzo ye "Nyika Iri Pano Chaipo" kuburikidza ne zvakawiriraniswa chiitiko pazvivakwa mu Beijing's Wangfujing uye Yunnan'sFuxian Lake. Chiitiko ichi, icho chakaitwa kugoneka neTelepresence tekinoroji, chakabvumidza vashanyi kuti vatarise mifananidzo-saizi yehupenyu yevatori vechikamu munzvimbo dzakasiyana, kusangana pamwe chete kuburikidza neyakagadziriswa dhijitari interface, uye kutora mifananidzo pamwe chete. Yakagadzirirwa kukurudzira vafambi vechiChinese kuti vawane pasi rose kuburikidza neicho chitsika chepasi rose cheanopfuura 575 emahotera munyika makumi manomwe neshanu mumatunhu mumakondinendi matanhatu, Hilton Hotels & Resorts yakavhura zviitiko zvakasarudzika zvevaenzi vayo

Sezvo indasitiri yayo yekushanya ichienderera ichikura, Yakakura China inopa Hilton nemusika wayo muhombe kunze kweUS, uye ikozvino musha kune makumi mashanu maHilton Hotels & Resorts zvivakwa, iine zvimwe 64 mahotera mupombi. Hilton inovavarira kukoka vafambi vechiChinese kuti vaone zviitiko zvechokwadi pasi rese, iine zvimwe zvivakwa zana nemakumi manomwe nenomwe mupombi yepasi rose. Pakupera kwe179, iyo mhando ichavhura 2018 mamwe mahotera.

Wendy Huang, Senior Mutevedzeri weMutungamiri uye Commerce Director kuHilton Greater China uye Mongoriya, ndokuti, "Vafambi vechiChinese ikozvino vanotsvaga ruzivo rwekufamba-famba. Mahotera edu uye nzvimbo dzekutandarira dzinowanikwa munzvimbo dzinotsvakwa zvakanyanya pasi rose kubva Buenos Aires uye Barcelona, kuti Beijing uye Bali. Nekuvapo kwechiratidzo pasi rose, tauya kuzosangana nezvinodiwa nevafambi vechiChinese vari kutsvaga kuziva nhoroondo yenyika, hunyanzvi & tsika nemagariro, zvisikwa, zvekudya zvakasiyana siyana, nezvimwe. ”

"Nyika Iri Pano Pano" Global Brand Campaign

Muna Zvita 2017, Hilton Hotels & Resorts yakaburitsa pepa rebhuruu rakanzi, "Nyika yeChinese Yemazuva Ano Mufambi Iri Pano Chaipo," iyo yakaongorora zvinhu zvinokanganisa maitiro evafambi veChinese uye zvavanofarira. Panguva imwecheteyo, iyo mhando yakatanga kushambadzira mune dzimwe nhandare dzakabatikana kwazvo munyika. Mukuenderera mberi kwechirongwa ichi, "Beijing Inosangana neYunnan" chiitiko chinoshandisa hunyanzvi hwetekinoroji kubvumira vashanyi kunzvimbo mbiri idzi kuti vasangane pamwe chete, muhukuru hwehupenyu.

"Beijing uye Yunnan ese ari maviri pakunaka kwazvo mumwedzi waGumiguru. Yunnan ndeimwe yemachechi ehupenyu hwevanhu, iine mavara anoyevedza uye ane mavara vashoma tsika dzinopa mikana yakawandisa yekuongorora, ”akadaro Wendy Huang, Senior Mutevedzeri weMutungamiri uye Commerce Director kuHilton Greater China uye Mongoriya. “Bejing, ukuwo, ndiro guta guru renyika, uko nhoroondo dzekare, hunyanzvi, uye tsika zvinogara padivi nepadivi neruzivo rwechizvino-zvino nerweseri. Uku kusangana kwechokwadi-nguva kunobatanidza nzvimbo mbiri idzi, zvichibvumira vashanyi kumagumo ese kuti vadzidze zvakawanda nezvezviitiko zvakasiyana zvavanopa. "

Serimwe remazita anozivikanwa muindasitiri, Hilton Hotels & Resorts ichapemberera gore rayo regumi gore rinouya, uye icharamba ichikurudzira vafambi kuti vaongorore nyika kuburikidza nepasi rose.

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Nezvomunyori

Juergen T Steinmetz

Juergen Thomas Steinmetz akaramba achishanda muindasitiri yekufambisa uye yekushanya kubva achiri mudiki kuGerman (1977).
Iye akatanga eTurboNews muna 1999 sebhuku rekutanga repamhepo pamhepo yepasirese yekushanya indasitiri yekushanya.