Usafambe Yakashama-Yakashama: Gadzira Chishongo Chishongo

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Kukosha kweJewelry Indasitiri

Kana nzeve dzako, mutsipa, mawoko, uye zvigunwe zvakashama, unofanirwa kunge wakapotsa memo, "Zvishongo chikamu chakakosha chekuve c-suite executive. " Ungave uchienda kuhofisi paLong Island kana kuMilan kumusangano, zvishongo zvinokurumidza kuratidza chimiro chekambani.

Zvishongo zvepagore zvekutengesa zvepasirese zvine hutano, zvichikura pa5-6 muzana pagore. Muna 2018, musika wepasi rose wezvishongo zvemhando yepamusoro wakasvika mabhiriyoni makumi maviri emadhora (mabhiriyoni gumi nemasere emaEuro) uye misika mikuru yezvishongo nemawachi inosanganisira USA, Germany, neFrance. Kubudirira kweindastiri kunogona kuverengerwa nekugona kwevagadziri, vagadziri, vanogovanisa, vepamhepo uye vatengesi vezvidhinha / dhaka vakave vakwikwidzi vakasimba muindasitiri yakazara vanhu.

Trends

Kuzivikanwa kweBrand ndeye Global

Mumakore ekuma1980, mhando dzembatya dzaive dzakakosha (kureva, Marks & Spencer/UK), nepo vatungamiriri vemusika wepasi rose nhasi vari Zara, H&M naHugo Boss. Zvishongo zvinoratidzika kunge zviri kutevera nzira yakafanana, kunyange, panguva ino, indasitiri yezvishongo ndeyemunharaunda. Mapoka gumi makuru ezvishongo anodzora chete gumi nembiri muzana emusika wepasi rose uye 12 chete - Cartier naTiffany & Co., vari pachinzvimbo cheInterbrand chepamusoro zana pasi rose. Marudzi akasimba erudzi anosanganisira Kristu (Germany), Cho Tai Fook (China) uye madiki kusvika epakati mashandiro anowanikwa muzvitoro zvimwechete. Kana iyo indasitiri yezvishongo ichitevera zvipfeko, makambani makuru achakurumidza kutora madiki uye akazvimirira anoshanda.

Chikamu cheVatengi

  1. Mari Itsva / Chimiro. Aya mamaneja / vatungamiriri vanopfeka zvishongo zvemhando kuratidza hupfumi hwavo huchangobva kuwanikwa uye chimiro. Izvi zvinopesana neOld Money - kusarudza nhaka yenhaka kana zvishongo zveimba.
  2. Vari kubuda - vatengi vemusika. Sarudzo dzakasimbiswa mhando dzinogona kuvimbwa uye dzinowedzera kupenya uye kupenya kumararamiro akakwidziridzwa.
  3. Vatengi vechidiki. Zvigadzirwa zvinobvumira kugadzikana kwemunhu uye kunoita kuti kuzviziva kuoneke.

Online Sales

Kutengeswa kwezvishongo zvepaIndaneti kunongova 4-5 muzana yemusika nhasi uye inogona kukura kusvika ku10 muzana (munzvimbo yakanaka yezvishongo) ne 2020. Hazvibviri kuwedzera kupfuura iyi pfungwa nokuti vatengi vakawanda vanosarudza kutenga zvinhu zvinodhura kubva pazvidhinha nedhaka. zvitoro sezvazvinoonekwa kuti zvakavimbika uye zvinopa mukana wekubata uye kunzwa zvinotengeswa. Nokuda kwezvishongo zvemafashoni zvinokwanisika kuti pachava nekuwedzera kwekutengesa kwepaIndaneti - kusvika ku15 muzana.

Kuti vawedzere kutengesa, vagadziri vezvishongo vanofanirwa kuwedzera mashandisiro avo edhijitari midhiya inotungamira ruzivo kune vazvino uye vachauya vatengi, kuumba chitupa chekuzivikanwa uye kuvaka hukama hwevatengi. Ongororo yeMcKinsey yakawana kuti zvikamu zviviri muzvitatu zvevatengi veumbozha vanoti vanotsvaga pamhepo vasati vayedza kutenga muchitoro nepo mumwe-kusvika-vaviri-vatatu vachishandisa social media kuwana ruzivo uye zano.

Pricing Strategy

Vamwe vatengi vari kutengeserana - kubva kune yakajairwa imwe-carat diamond engagement ring kusvika maviri, matatu kana mana carats ane mashanu- kana 6-manhamba emitengo tag. Pamucheto wakaderera wemusika, zvitoro zvedhipatimendi nevamwe vatengesi vese vari kuita hondo dzemitengo.

Vatengi vava kusanganisa zvishongo zvakanaka (simbi dzinokosha nematombo) nezvishongo zvemafashoni (alloys akapfava nematombo ekristaro). Zvishongo zvakaisvonaka zvaichimbova zvikurukuru kutengwa kwechipo; zvisinei, nhasi, vatengi vari kutenga zvinhu zvepamusoro-soro ivo pachavo.

Musanganiswa/machisi emitengo anogona kuenzanisirwa nemutambi Helen Hunt akabatanidza zvishongo zvemadhora mazana manomwe ezviuru zveMartin Katz nehembe reH&M reAcademy Awards (700,000). Kuti uwedzere maitiro aya, vatengesi vematombo vakanaka vanogona kufunga kuunza mitsara yezvigadzirwa zvitsva pamitengo yakaderera, kukwezva vatengi vadiki kana vasina hupfumi kumhando yavo kuburikidza neiyo portal inodhura.

Statement Jewelry. Iva Jeweled Mukamuri Yebhodhi

Chishongo chechirevo chinoratidza hunhu hwemunhu akachipfeka. Yakasiyana, uye yakashinga, uye inoti "ndizvo zvandiri." Kupfeka zvishongo zvakasiyana hazvisi zvitsva, tsika iyi yakatanga kune vaIjipita vaishandisa zvishongo zvekutaura panguva yemhemberero, tsika uye kuratidza nyasha. VaRoma vaida matombo anokosha, vachifarira mhete dzakagadzirwa nematombo anorema munguva yechando uye yakareruka, zvinhu zvakapfava zvezhizha.

Mumakore ekuma1920 Coco Chanel akagadzira zvishongo zvemhando yepamusoro achishandisa kristaro kana girazi rine ruvara muhukuru hwakasiyana, hwakafanana nemaEgipita. Chanel inowanzozivikanwa nekugadzira pfungwa yezvishongo zvekupfeka, kugadzira zvinhu zvemwaka, kusanganisa chaiwo uye kutevedzera matombo nemaparera. Vivienne Becker (munyori, The Cocktail Style) anoongorora zvishongo zvema30s uye 40s uko hombe, mhete dzakashongedzwa nematombo anokosha, mitsipa yakawanda yemaparera uye yakawanda yesimbi yakashongedzwa uye rose goridhe zvaive mufashoni; jewelry yacho yaive yakatsiga uye ine boss.

Charm bracelets dzaive dzakakurumbira muma1950s apo Paco Rabanne akambundira zvishongo zvekutaura, achiunza mapurasitiki, PVC uye mavara akajeka. "Ndakagadzira zvishongo zvechimwe chikamu chehunhu hwevakadzi, nekuda kwekupenga kwavo."

Madeleine Albright (aimbova Sekiritari weUnited States of State), mubhuku rake, (Verenga Mapini Angu: Nhau kubva kuDiplomat's Jewel Box), anokurukura nyaya dziri seri kwechishandiso chake chaanofarira. Nhasi, vanhu vanopfeka zvishongo kuti vataure kuti ndivanaani uye zvavanokoshesa.

Chirevo Kufunga

Paunenge uchitenga chidimbu chakakosha chezvishongo, funga:

  1. Necklace. Tarisa mutsipa wakashinga uye unoratidza hunhu hwako.
  2. Mhete. Aya ndiwo akanyanya kuchinjika esarudzo uye sekushanduka kwefashoni, ndozvinoitawo mikana yemhete.
  3. Zvindori. Zvichienderana nezvido zvevanhu, zvindori zvinogona kuita zvidimbu zvekutaura nekuda kwechimiro chazvo, dombo rinoratidzwa kana dhizaini yakaoma. Zvinokurudzirwa kunamatira kune imwe chirevo rin'i paruoko sezvo kupfeka zvidimbu zvezvirevo zvakawandisa kune rumwe ruoko zvinogona kutsausa pfungwa kure nechidimbu chaunoda kusimbisa.
  4. Zvishongo. Mabhurekete anouya mumhando dzakasiyana siyana: cuff, bangle, tenisi, nezvimwewo uye anogona kuve zvidimbu zvekutaura zvinoenderana nesarudzo yemunhu yeruvara, dombo rematombo, madhaimondi, uye maumbirwo. Stackable bracelets inogona kuunza kutaridzika kunoshamisa uye zvakare kuwedzera hunhu hwemunhu

Zvishongo zvinodikanwa kune mukuru webhizinesi uye hazvifanirwe kusiiwa kusvika paminiti yekupedzisira kana mukana. Chishongo chakasarudzika, chakanyatsosarudzwa chinoratidza kutarisisa kune zvakadzama, chinosimbisa hunhu uye chinowedzera chiyero chakakosha kumunhu.

Zvimwe zvidimbu zvinogona kupfekwa nguva dzose. Wakaroora here? Nezvese pfekai bhandi remuchato. Unoda kusatarisa foni yako? Pfeka wristwatch. Paunenge uchipfekedza basa, sarudza zvishongo zvisingakanganisi kana ruzha uye zvisingagumbure chero munhu. Kana usina chokwadi nezve chii kana kuti yakawanda sei yekupfeka ... gara uchiyeuka kuti "zvishoma zvakanyanya." Mutemo mukuru: Zvakanaka kupfeka wachi, bhandi, mhete, mhete imwe chete uye necklace (usapfeke matehenya kana skeleton pahofisi).

Kuenda zviri pamutemo? Pfeka zvishongo zvako zvakanakisisa. Zvamazvirokwazvo zvakakodzera kupfeka peya yekristaro kana mhete dzedhaimani kana chirevo chemuhuro. Bvisa maparera, nematombo anokosha - asi usapfutidza chitarisiko chako. Chii chaunofanira kupfeka pamutambo neshamwari? Ino ndiyo nguva yekuratidza mabhengi anorira uye kupofumadza bling. Inzwa wakasununguka kusanganisa sirivheri, goridhe, pewter uye simbi dzemhangura uye kuisa marin'i pane chero chigunwe chinonaka. Sanganisa matombo anokosha nematombo emanyepo - hapana anofanira kuziva kuti chii chaicho… kana kwete.

Zvishongo zvinogona kuchinja maonero atinozviita uye manzwiro atinoita. Pfeka zvine chinangwa uye zvishongo zvakasarudzwa zvinoratidzira manzwiro emunhu, pfungwa, kuratidza kusatya uye kunobatsira chaizvo kugadzirisa isu pachedu.

Misangano/Zviratidziro zveVanofarira Zvishongo

Kuti uwane rumwe ruzivo: JA New York/Emerald Expositions uye New York Antique Jewelry & Watch Show.

© Dr. Elinor Garely. Ichi chinyorwa chekopirisita, kusanganisira mapikicha, chingangodaro chichiburitswa pasina mvumo yakanyorwa kubva kumunyori

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Nezvomunyori

Avatar yaDr. Elinor Garely - yakakosha kune eTN uye mupepeti mukuru, wines.travel

Dr. Elinor Garely - akakosha kuTN uye mupepeti mune mukuru, waini.travel

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