Spain Tourism ichigadzirira kugamuchira vafambi veChinese vakabuda

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China vafambi

Iyo Spain Tourism Ministry ndiyo yekutanga simba rekushanya kuEuropean kuita chirongwa chekudzosa chinopa vafambi veChinese vanobuda.

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  1. Vafambi veChinese vakagadzirira kuenda kunze kwenyika kana zvakachengeteka kuzviita mushure me COVID-19
  2. Iko kune mhando kunenge kune vafambi vezera mazano.
  3. Vashanyi vanobva kuChina vanoda mapoka madiki.                                               

Vazhinji vafambi veChinese vane shungu dzekutanga kuenda kunze kwenyika zvakare nekukurumidza pazvinoratidzika kunge zvakachengeteka uye miganhu yakavhurwa. Izvo zvavanoda uye zvavanotarisira, zvisinei, zvachinja panguva yedenda reCOVID-19. Ikozvino, ivo vakasununguka zvakanyanya kushanyira nzvimbo nyowani uye vanofarira zvisikwa nemaguta madiki pamwe nekufamba mumapoka madiki emitezo yemhuri kana shamwari.

Turespaňa, inosimudzira agency yeSpain yenyika yekushanyirwa hushumiro, iri kugadzirira nzvimbo dzekuSpain kunogamuchira inotarisirwa mutsva wevashanyi veChinese mushure mekuguma kwe iyo COVID-19 denda. Chirongwa chiri kushandiswa chinonzi Advantage: Tourism uye chakagadziridzwa neCOTRI China Outbound Tourism Research Institute uye nemasangano akati wandei. Iyi inzira inosimudzira yemusika weChinese wakanangana nekudzidziswa kwekuchinjisa ruzivo nezve izvo zvido zvezvikamu zvakasiyana zvemusika uye zvinoenderana nekuvandudzwa kwezvipo zve bespoke.

Zvinotendwa kuti mhando yepamusoro inotungamira mukugutsikana kwepamusoro, izvo zvinoguma nemazano evashanyi kune vezera ravo kumusha. Nenzira iyi, mari yakachengetedzwa pakushambadzira inogona kushandiswa mukudzidzisa nekupa masimba kwevanopa rubatsiro rwekushanya kuSpanish uye inogona kukwezva vashanyi vakapfuma vekuChinese kune dzimwe nzvimbo dzenyika kunze kwemwaka mukuru wechinyakare.

Spain yakwezva vangangoita 700,000 maChinese mu2019, asi mazhinji acho akashanyira Barcelona neMadrid chete, zvichiwedzera padambudziko rekunyanyisa, nepo vachiregeredza mamwe matunhu nemaguta. Iyo nyowani yekuda kuziva kwevakawanda maChinese ndeyekusvika padhuze nharaunda yemuno uye tsika, kusanganisira gastronomy.

"Chinese vafambi usabhururuka kuenda kuEurope kuenda kumahombekombe uye mazhinji acho haatombouya kuzopenya zuva. Vakapihwa kupihwa kwakakodzera uye nyaya dzinonakidza, havangowedzere kuwanda kwevashanyi kuSpain asi zvichaunza mabhenefiti kumatunhu matsva, "akadaro Prof. Dr. Wolfgang Georg Arlt, CEO weCOTRI.

Ino ndiyo nguva yakakodzera yekugadzirira ramangwana revaChinese vafambi vanobuda, sezvo nzvimbo zhinji dzichakwikwidza ivo uye nzira yekare yekufamba mumapoka makuru ekuona nzvimbo nekutenga iri kubuda mufashoni muChina.

Kudzidza zvakavanzika zvaSherry muJerez kana kushanyira midzi yehunyanzvi hweFlamenco muSevilla, kuwana runyararo rwemukati paCamino de Santiago kana sampling yekudyira kwakanaka muSan Sebastian, Spain ine zvakawanda kupfuura iyo yakazara maRamblas muBarcelona uye chikafu cheChinese muMadrid kupa.

#rekuvakazve

ZVOKUBVA MUNYAYA INO:

  • Kudzidza zvakavanzika zvaSherry muJerez kana kushanyira midzi yehunyanzvi hweFlamenco muSevilla, kuwana runyararo rwemukati paCamino de Santiago kana sampling yekudyira kwakanaka muSan Sebastian, Spain ine zvakawanda kupfuura iyo yakazara maRamblas muBarcelona uye chikafu cheChinese muMadrid kupa.
  • Ino ndiyo nguva yakakodzera yekugadzirira ramangwana revaChinese vafambi vanobuda, sezvo nzvimbo zhinji dzichakwikwidza ivo uye nzira yekare yekufamba mumapoka makuru ekuona nzvimbo nekutenga iri kubuda mufashoni muChina.
  • In this way, money saved on marketing can be used for the education and empowerment of the Spanish tourism service providers and can attract affluent Chinese visitors to other parts of the country outside of the traditional main season.

Nezvomunyori

Avatar yaLinda Hohnholz, mupepeti weTN

Linda Hohnholz, mupepeti weTN

Linda Hohnholz anga achinyora nekugadzirisa zvinyorwa kubva pakutanga kwebasa rake rekushanda. Akaisa chishuwo ichi chekuzvarwa kunzvimbo dzakadai seHawaii Pacific University, Chaminade University, iyo Hawaii Vana Discovery Center, uye ikozvino TravelNewsGroup.

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