2022 State of the Hotel Industry Report

Mhedzisiro yeCOVID-19 paUS Hotera Indasitiri neHurumende
Avatar yeJuergen T Steinmetz

Zvakawanda segore ra2020 raive gore rekugezesa mvura kuindasitiri yemahotera, ndizvo zvakaitawo 2021. Denda richiramba richienderera mberi, indasitiri yakatanga kubuda zvakare, zvichikuchidzirwa nekuparadzirwa kwejekiseni renyika uye tariro yevatengi. The American Hotel and Lodging Association yekutanga State of the Hotel Industry report, yakaburitswa muna Ndira 2022, yakaratidza kusimba kwakaita indasitiri yemahotera uye kufanotaura zvaive mberi kune varidzi vemahotera nevashandisi, vashandi nevafambi.

Kwapera gore, majekiseni anowanikwa kune chero munhu ari muUnited States ane makore mashanu zvichikwira, uye 63% yehuwandu hweUS inobaiwa zvizere.
Zvakadaro nyaya dziri kuramba dzichikwira, sekunetsekana kutsva kwehutachiona uye kubuda.

Chokwadi ndechekuti COVID-19 inoramba ichipesvedzera hupenyu hwezuva nezuva - uye kusangana uku kugarisana kuchave kwakajairwa mune ramangwana rinoonekwa. Hutachiona uhu huri pasi pezvinoreva gore rino State of the Hotel Industry report, iyo inosanganisira
yakafanotaura macroeconomic maitiro pamwe chete nekuchinja kunotarisirwa muvatengi uye bhizinesi manzwiro

Chikamu chinotevera chekudzorera chichave chisina kuenzana, chinogona kushanduka. Asi chinhu chimwe chinoramba chiri chokwadi: 2022 igore remufambi "mutsva".

Kufamba kwebleisure - ndiko kuti, kusanganisa bhizinesi nekufamba nhandaro - kwaputika panguva yedenda, zvichimiririra shanduko huru mumafungiro nemaitiro evatengi ane chekuita nekufamba. Izvi, zvakare, zvichakanganisa zvakanyanya mashandiro emahotera sezvo indasitiri inopindura kuzadzisa zvinodiwa uye zvinotarisirwa nevaenzi vayo.

Zvese zvinoratidza kuti indasitiri yehotera icharamba ichienda kudzoreredza muna 2022, asi kupora kuzere kuchine makore akati wandei. Maererano
kune ongororo yeAHLA neOxford Economics, hotera yekamuri yehusiku kudiwa uye mari yemukamuri inofungidzirwa kuti ingangodzokera kumazinga e2019

Mari yemukamuri inofungidzirwa kusvika $168 bhiriyoni, mukati me1% yehuwandu hwe2019 uye
kuwedzera kwe19% kana zvichienzaniswa ne2021. Kugara kunotarisirwa kurova 63.4%, kuswedera pachiyero che66.0% chakaitwa muna 2019 uye nepamusoro pe44% uye 57.6% yakasvika muna 2020 na2021, zvichiteerana.

Kudzoswa kwemari yekamuri inhau dzinogamuchirwa kune vehotera, asi zvakadaro
kusataura nyaya yese.

Kunyangwe nekudzoka kune pre-denda rekuita mari yemukamuri, huwandu uhu hahune mari yekuwedzera inofungidzirwa kupfuura mabhiriyoni makumi mana nemasere emadhora mukushandiswa kwedenda pachikafu nechinwiwa, nzvimbo yekusangana, uye mamwe masevhisi ekuwedzera - mari inotarisirwa kudzikira zvakanyanya. mukudzoka kwayo. Nyanzvi dzemaindasitiri dzinoronga kuti inopfuura zvishoma hafu yemisangano nezviitiko zvichadzoka muna 48, 5 nemhedzisiro yakaipa yeOmicron musiyano ichiri kutsanangurwa.

Pamusoro pezvo, mahotera munyika yose arikuenderera mberi nekuchera kubva kumakore maviri apo akarasikirwa nemadhora 111.8 bhiriyoni pamari yekamuri chete. vashandi, isa mari mukunonoka kuvandudzwa kwezvivakwa, uye kuzadzazve bhizinesi mari yekuchengetedza.

Panoramba paine mhepo dzemumusoro dzakasimba uye zvinogona kukanganisa kupora kwakazara. Nepo kufamba kwevaraidzo kuchizodzoka zvizere muna 2022, kufamba kwebhizinesi kunofungidzirwa kuti kucharamba kuri pazasi pre-denda. Hukuru hwenguva pfupi mhedzisiro yeOmicron paindasitiri yehotera haisati yanyatsojeka.

Zvakare, mutsauko wenguva yemberi uchagadzira kusagadzikana mune zvese kudzoka kwekutandara uye rwendo rwebhizinesi uye makumi emabhiriyoni emadhora akabatana nemisangano nemashandisirwo ezviitiko. Sekureva kweCvent's Mbudzi 2021 Boka Bhizinesi Insights Report, chikamu chimwe muzvina chemisangano iri kutorwa ndeye hybrid, uye 72% yevakaongororwa vakaronga misangano vari kutsvaga zviitiko ne-mu-munhu chikamu.

Mahotera acharamba achinetsekana nekushomeka kwevashandi, zvichideredza kugona kwavo kuwedzera mari kubva kune vangangofamba. Inflationary pressure inoreva kuti kunyangwe kudzoreredzwa kwezita kungaitika kare, kudzoreredzwa kwechokwadi kweindasitiri kunotora kusvika 2025, sekureva kweSTR uye Tourism Economics.

Kunyange kupora kwechokwadi kune pre-denda mazinga achiri makore akati wandei kure, zvakanyanya kuti mahotera anzwisise, agadzirire, uye apindure kune zvinodiwa nemufambi "mutsva", iro ramangwana rakajeka rinotsvaga indasitiri yakakosha kuAmerican. hupfumi.

ZVINOWANIKWA PAKURARAMA

  1. Maonero ekufamba e2022 ari kufamba zvakanaka, asi achienderera mberi
    volatility inotarisirwa, iine makore azere ekupora kure. Mitengo yekugara
    uye mari yemukamuri inofungidzirwa kuti ichasvika mazinga e2019 muna 2022, asi iyo
    maonero ekuwedzera mari ane tarisiro shoma. Kufamba kwebhizimisi kunotarisirwa
    kuramba wakaderera kupfuura 20% kwenguva yakawanda yegore, chete 58% ye
    misangano uye zviitiko zvinotarisirwa kudzoka, uye zvizere zvakashata zvinokonzerwa
    Omicron haisati yazivikanwa. Mhepo dzebasa dzichareva mwero webasa
    pakupera kwegore ichave yakaderera 7% zvichienzaniswa ne2019.
  2. Vafambi "vatsva" vanotarisira zvinhu zvakasiyana kubva kumhando dzehotera. Consumers'
    zvinokurudzira, maitiro, uye zvinotarisirwa zvese zvakachinja panguva yedenda-
    kuchinja zvikuru mashandiro anoita mahotera kuti agutse vaenzi vavo, vari
    kuwedzera mukana wekuve vafambi vekuzorora kana kufara kana vafambi vedhijitari. Sezvo a
    mhedzisiro, tekinoroji ichanyanya kukosha mukubudirira kwepfuma.
  3. Kuchengeta uye kukwezva tarenda repamusoro zvinoreva kuratidza nzira dzebasa,
    kwete mabasa chete. Mahotera anogona kuvaka vashandi venguva yemberi kubudikidza
    kutaurirana hupamhi hwemikana yebasa inowanikwa mu
    indasitiri kune vazvino uye vangangove vashandi.
  4. Sustainability initiatives ichaita basa rinowedzera kukosha kune
    indasitiri. Mahotera anoita zvisungo kune zvibodzwa zvekusimudzira uye
    zvirongwa hazvisi kungogutsa zvinotarisirwa nevaenzi, vari kugadzira
    shanduko dzakanakira bhizinesi zvakare.
  5. Zvirongwa zvekuvimbika zvinoshanduka zvichienderana nemamiriro matsva ekufamba.
    Nepamusoro-soro yebhizimisi kufamba pasi, mapurogiramu ekuvimbika kwechinyakare kwete
    kureba zvine musoro. Zvirongwa zvekuvimbika zvakanyanya zvinozopa zvakawanda
    mibairo yakasarudzika inosangana nezvinodiwa nevafambi vebhizinesi apo neapo
    uye vafambi vekutandara zvakare.

KUFAMBA KUGADZIRIRA KUNOTENDERA ZVAKANAKA, ASI KUCHIRAMBA ZVINOSHANDA

Kusagadzikana kwekufamba munguva yedenda kunoita kuti kufanotaura kugadzirira kufamba kunyanye kuomesesa - asi zvakanyanya kuoma - kupfuura nakare kose. Vanhu vanoda kufamba here? Zvirongwa zvavo zvekufamba zvichaderedzwa nemamiriro ehupfumi akawanda here? Zvirambidzo zvekufamba kumba kana kuti kwavanoenda zvichavamanikidza kuchinja zvirongwa zvavo here?

Zvichitaurwa zviri nyore, kugadzirira kufamba kunoratidza kuti vanhu vanoda kuita sei rwendo. Kuti tinzwisise kugadzirira kufamba nhasi, takatendeukira kuAccenture Travel Readiness Index, nzira itsva yekuongorora chinangwa chekufamba chinoenderana nezviri kuitika pakufamba kwanhasi. Iyo yemwedzi nemwedzi, yakawanda-nyika Index inoteedzera zvese zvekufamba uye zvisiri zvekufamba zviratidzi zvinopesvedzera chinangwa zvinosanganisira COVID-19 ine hukama hwenyika hutano mamiriro, hupfumi hwenguva pfupi, kudiwa kwekufamba, uye chimiro chekufamba. Izvi zviratidzo zvakayerwa kuratidza hukuru hwekukanganisa kwavo pakugadzirira kufamba.

Kugadzirira ndiko Kufambisa Target

Iyo Index inovandudzwa mwedzi wega wega nekuti kugadzirira kufamba hakuna mhedziso. Izvi zvichave zvechokwadi kwenguva yakareba denda risingadzoreki zvizere uye masaisai matsva, akasiyana, uye mhinduro dzehurumende nedzeveruzhinji dzinogara dzichigadzirisa kuvimba uye kuvimba kwevanhu mukufamba. Semuenzaniso, funga kuti zvirambidzo zvekufamba zvakakurumidza sei kuiswa munyika dzepasirese pakabuda musiyano weOmicron mukupera kwa2021. Sangano reWorld Health Organisation rakazvipa mutsauko wekunetsa musi wa26 Mbudzi 2021, uye musi waZvita 2, 2021, Mutungamiriri. Biden yakazivisa maprotocol matsva ekufamba kwenyika.

Mafambiro ekugadzirira kufamba muhafu yechipiri ya2021 anodzidzisa zvekuita
tarisira muna 2022: kusimba muhomwe pamwe nekumira uye kunotanga kukonzerwa
imwe kana kupfuura zviratidzo zvekufamba.

Mufananidzo wepasi rose

Nekuda kwepent-up uye vanhu vazhinji vachisarudza kuenderera kana kudzokera kuhupenyu hwezuva nezuva nehutachiona pakati pavo, kugadzirira kufamba kwakaona kusvetuka 5% munaGunyana 2021 zvichienzaniswa naNyamavhuvhu 2021 pasi rose. Zvisinei, maitiro ekugadzirira akaramba asina kusimba kusvika pakupera kwegore. Mbudzi 2021 vakawana kudzikira kwe2% kubva pamwedzi wapfuura nekuda kwekubuda uye kurambidzwa kutsva kwekufamba. Kugadzirira kwese mukati
Mbudzi 2021 yaive 23% pazasi peiyo 2019 yekutanga.

Mufananidzo weUS

MunaGunyana 2021, musika weUS wakaona kudzikira ne3% muna Nyamavhuvhu 2021 nekuda kwezvirambidzo zvakaomesesa kune vafambi vekunze. Kufamba kwendege uye kugara kwehotera kwaitevera maitiro enhoroondo, kudonha mushure mezhizha rakasimba kwazvo uye kuratidza simba mukudonha. Kuongororwa neTransportation Security Administration (TSA) kwakakwira muna Chikunguru kune vanopfuura mamirioni maviri evafambi vendege, uye mahotera akasvika makumi manomwe neshanu muzana.

Pakazosvika Mbudzi, kurerutswa kwezvirambidzo zvekufamba kweEurope kuenda kuUnited States zvakakonzera kuwedzera kukuru kwehuwandu hwendege, zvichireva kuwedzera kwekuda.
12 Nyika yakaramba ichivhura nzendo sezvo nguva yezororo yakasvika. Muchokwadi, svondo rekutenda vhiki ra2021 raive rekodhi rekodhi kumahotera eUS - mitengo yekugara yaive pa53%, uye RevPAR yaive 20% yakakwira kupfuura panguva imwecheteyo muna 2019.

A Global Pandemic ine Local Impact

Haisi kugadzirira kwevafambi vepamba chete iyo indasitiri yemahotera inofanirwa kuzvidavirira semutyairi wekudiwa muna 2022. Vafambi vekunze vateereri vakakosha zvakare.

Vafambi vekune dzimwe nyika vakaverengera gumi neshanu muzana yemari yese yekufamba kweUS muna 15 denda risati ratanga, asi 2019% chete muna 6 Muna 2020.15, World Travel & Tourism Council iri kufungidzira kusvetuka kwe2022% mukushandisa muUnited States nevafambi vekunze zvichienzaniswa 228.

Kugadzirira kuvhiya uku kunoreva kubvuma kuti manzwiro ekufamba uye kugadzirira kufamba achasiyana nyika nenyika nekuti dambudziko iri repasi rose rakaiswa munzvimbo zvakanyanya mukukanganisa kwaro. Mahotera anofunga nezve kugadzirira kuburikidza nelenzi yezvakamboitika nedenda revanhu - uye izvozvi - akaiswa padanho repamusoro kuti aone kana vachifanira kuunza humwe hutano nekuchengetedza matanho ekukwezva vafambi ava.

Hezvino izvo Index inozivisa nezve kugadzirira kufamba mune izvo zvinotarisirwa kuve zvakakosha inbound misika yeUnited States.

mufananidzo | eTurboNews | eTN

Kusava nechokwadi kwasara pamusoro pemhando yeOmicron yakasiyana panguva yekubudiswa kunoratidza kuti zvakaoma sei kufanotaura kugadzirira kwekufamba muna 2022. Zvatingafungidzira ndezvekuti zvirambidzo zvakaiswa kurwisana neOmicron zvakasiyana-siyana zvinogona kugara kusvika March. Zvakare, akati wandei-nguva pfupi zvinhu zvine mukana wekukanganisa kugadzirira kufamba zvakanaka kana zvakaipa, uye zvakazara, hatitarisire iyo Index kuratidza zviratidzo zvekupora kusvika pakati pa2022 pakutanga.

MAONERO EKUGWARA 2022

Kugadzirira kufamba kunozivisa kuti indasitiri yemahotera inoita sei munzvimbo dzakakosha dzinosanganisira kugara, mari yekamuri, basa, uye chido chevatengi. Nepo 2022 isingaone kudzoka kuzere ku2019, maonero akasimba kupfuura zvazvaive muna 2021.

Basa

Kugara kwemahotera kunotarisirwa kuramba kuchikwira zvichikwira kubva padzikira dza2020, avhareji ye63.4% yegore, maererano neSTR uye Tourism Economics.

Muna 2019, mahotera emunyika angangoita zviuru makumi matanhatu akawana avhareji yekugara kwemahotera e60,000%, achitengesa makamuri mabhiriyoni 66. Denda iri rakaunza kugara kwemahotera eUS kudzikira kwe1.3% muna Kubvumbi 24.5, uye kugara kwepagore kwakakwira kusvika 2020% kwegore. Kugara kwemahotera muna 44 kwaifungidzirwa kusvika pamakumi mashanu nesere muzana - mapoinzi mashanu akazara pamusoro pezvaifungidzirwa panguva ino gore rapfuura (2021% fungidziro), asi zvichiri pasi pezvikamu zvisere kubva muzana.

Nepo mamwe mahotera akazara-akazara achitanga kupaza kunyangwe pa50% kugara, izvi hazviverengere chikwereti chemondi uye mimwe mitengo. Saka nekudaro, mahotera mazhinji akapedza makore maviri apfuura ari pazasi penzvimbo yavo yekuzorora, achivimba neakachengeterwa kubhadhara mari. Saka kunyangwe nekudzoka kune pedyo nekugara kwedenda muna 2022, mahotera ane nzira yekuenda kusati kwapora kwechokwadi. Mitengo yekugara inofungidzirwa kuti icharamba ichikwira kumusoro muna 2022, avhareji ye63.4% yegore.

Mufananidzo 1 - Kugara Kwekamuri Yehotera pagore

mufananidzo 1 | eTurboNews | eTN

Room Revenue

Mushure mekudonha neanosvika makumi mashanu muzana muna 50, mari yekamuri yehotera ichada kudzokera
2019 mazinga gore rino. Mari isiri-yekamuri yekuwedzera mari icharamba ichisaririra kumashure.
Denda risati rasvika, indasitiri yemahotera 5.4 miriyoni makamuri evaenzi akaburitsa mari inodarika mabhiriyoni zana nemakumi matanhatu emadhora pamari yegore negore, isingabatanidzi mamwe makumi emabhiriyoni anogadzirwa nekurenda makamuri emisangano uye mamwe ekuwedzera mari.

Muna 2020, mari yemumba yemahotera yakadzikira neinosvika 50% muUnited States yese kusvika pamabhiriyoni makumi masere nemashanu emadhora, ichibva yadzokororwa kusvika pamabhiriyoni zana nemakumi mana nenomwe. Mari yemukamuri inofungidzirwa kusvika pamadhora 85.7 bhiriyoni gore rino, kana mukati mechikamu chimwe muzana chemazinga e141.6.

Maonero emari yekuwedzera kubva kumisangano, zviitiko, uye chikafu nezvinwiwa - anofungidzirwa mabhiriyoni makumi mana nemasere emadhora pagore denda risati rasvika - harina kujeka. Knowland mapurojekiti ayo chete 48% yemisangano nezviitiko zvichadzoka muna 58.3, ne2022% kumashure muna 86.9, zvichireva kuti yakawanda yemari iyi icharamba isipo.

Mufananidzo 2 - Muhoro Wekamuri Yehotera pagore

mufananidzo 2 | eTurboNews | eTN

basa

Pakupera kwa2022, mahotera anotarisirwa kushandisa vanhu 2.19 miriyoni — 93% ye
pre-denda level yavo.

Muna 2019, mahotera eUS akashandisa zvakananga vanhu vanopfuura mamirioni maviri nemazana matatu. Mushure mekudonha kwakakosha kwa2.3, mahotera akapedza 2020 pa2021% yemazinga avo ebasa muna 77.

Kunyangwe kukura kwakasimba kuchitarisirwa mugore riri kuuya, mahotera anotarisirwa kupera 2022 nevashandi 2.19 miriyoni - pasi 166,000 kana 7% zvichienzaniswa ne2019, zvichiratidza kuenderera mberi kwemhepo mumusika wevashandi.

Mufananidzo 3 - Basa Negore

mufananidzo 3 | eTurboNews | eTN

Consumer Appetite

Pane kudiwa kwekufamba-kunyanya pakati pevafambi vechidiki.

Mushure memwedzi yekuvharirwa uye zvirambidzo zvekufamba kutanga kwedenda, vanhu vazhinji vekuAmerica vaive nechido chekufamba zvakare muna 2021; kuti kuda kunotarisirwa kuenderera mberi gore rino. Sekureva kweMorning Consult's State of Travel and Hospitality Q4 Report, 64% yevakuru vekuAmerica vanoti vakafamba mukati megore rapfuura, uye vatengi vadiki nevanotambira mari yakawanda vari kutungamira.

Chirevo ichi chakawanawo kuti panyika sere dzakaongororwa, vanhu vekuAmerica vaive pakati peavo vane shungu dzekupinda munzira, ne50% vakatarisira kutora rwendo rwekuzorora mukati memwedzi mitanhatu inotevera.

maererano neAccenture's 2021 US Holiday Shopping Survey, 40% yevatengi vekuUS vanoronga kuisa pfungwa pakuchengetera zororo kana rwendo rwekuenda mune ramangwana. Kuchengetera rwendo ndicho chechipiri chevatengi chakakosha pamari mushure mekubhadhara chikwereti (Mufananidzo

43% yakazara inotarisira kufamba zvakawandisa kana kupfuura mumwedzi mitanhatu inotevera kupfuura zvavakaita zvichienzaniswa nemwedzi mitanhatu yakafanana muna 2019.

Mufananidzo 4 - Vatengi veUS Yepamusoro 5 Yezvemari Yekutanga ye2022

mufananidzo 4 | eTurboNews | eTN

Gen Z neMireniyamu vane shungu kwazvo dzekufamba zvakare, kunyangwe vachiri kuda kusimbiswa kuti vadaro. Chikamu chimwe muzvitatu cheboka iri chinotenda kuti ruzivo rwakakodzera nguva, manejimendi ekufamba kwevafambi, uye kugona kubhuka uye kusimbisa mamiriro ekudzivirira kuburikidza nemakambani ekufambisa maapps zvichavanyengetedza kuti vafambe zvakare.

Nezvomunyori

Avatar yeJuergen T Steinmetz

Juergen T Steinmetz

Juergen Thomas Steinmetz akaramba achishanda muindasitiri yekufambisa uye yekushanya kubva achiri mudiki kuGerman (1977).
Iye akatanga eTurboNews muna 1999 sebhuku rekutanga repamhepo pamhepo yepasirese yekushanya indasitiri yekushanya.

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