Mufambi Mutsva: Kutsvaga Chinangwa Sezvo Nyika Ichavhurazve

safetravel | eTurboNews | eTN
Avatar yeJuergen T Steinmetz

IAmerican Hotel & Lodging Association (AHLA) ndiyo yega sangano renyika rinomiririra zvikamu zvese zveUS pekugara indasitiri. Inotungamirwa muWashington, DC, AHLA inotarisa pakurudziro, rutsigiro rwekutaurirana uye zvirongwa zvekusimudzira vashandi kuti indasitiri ienderere mberi. Mukumuka kwedenda reCCIDID-19, kugamuchira vaenzi yaive indasitiri yekutanga kukanganiswa uye ichave pakati pekupedzisira kupora.
MuNyika yeHotera Indasitiri Report AHLA iri kusuma mufambi wenguva yemberi.

Denda iri rachinja hupenyu hwemazuva ese, kubva pakuenda kunoita vanhu kubasa nekuchikoro kusvika pakutenga kwavanoita nekushamwaridzana. Nepo mamwe maitiro kubva panguva ino achizopera, COVID-19 yakaita chiratidzo chisingadzimiki pahupenyu-uye kufamba-sekuzviziva kwatinoita.

Inotungamirirwa neKukurudzira Kwakasiyana

Kufambira mberi, indasitiri yemahotera inonzwa kukanganiswa kwenzira idzo vatengi vakachinja zvakanyanya mune zvavanoda uye nemabatiro avanoita nekuita nemabhureki.

Panzvimbo pekutarisa zvakanyanya pamutengo uye hunhu mukuita sarudzo dzekutenga, vafambi vatsva ava vanokurudzirwa kutenga nezvinhu zvinosanganisira hutano nekuchengetedzeka, kureruka uye kurerukirwa, kutarisirwa, kuvimba, uye mukurumbira.

Asi izvo, makumi mana nemana muzana evatengi vekuUS vanoti denda rakavaita kuti vafunge zvakare nezvechinangwa chavo uye kuongorora zvakare zvakakosha muhupenyu, sekureva kwazvino Accenture tsvagiridzo. Ongororo imwe chete iyi inoratidza kuti 44% inoda kuti makambani anzwisise kuti zvavanoda zvakachinja sei panguva yekuvhiringidzwa uye kugadzirisa izvi zvinodiwa.

Zvakare, 38% vanotarisira kuti ma brand atore basa rakawanda rekuvakurudzira nekuita kuti vanzwe vakakodzera pane kungoita zvavo.
Bhizinesi.

Kana zvasvika chaizvo kumahotera, vafambi vatsva vanoisa mari yepamusoro munzvimbo dzakachengeteka uye dzine hutsanana, marongero anochinjika uye asina-chirango chekuhodha, masevhisi evatengi ari nyore, zvigadzirwa zvinogara zviripo, uye magariro akanaka.

Vazhinji vanoti vanoda kubhadhara yakawedzera kune idzi sarudzo uye kushandura kune akasiyana ekufambisa (mahotera, ndege, masangano ekufambisa, uye OTAs) kana zvichidikanwa. Muchokwadi, makumi mana neshanu muzana evatengi vanoti vari kufunga kutama kubva kune wevafambi wekufambisa wavanoshandisa, zvizere kana muchidimbu, mumwedzi mitanhatu inotevera kusvika pagore.

Kusimuka kweNzvimbo Yekutandara Mufambi

Vafambi vezvivaraidzo vane izvi zvitsva zvinokurudzira zvichave simba rakakosha kutyaira kudiwa kwekufamba muna 2022-chinjo yakaratidza yakatanga gore rapfuura mushure memakore ekufamba kwebhizinesi iri iyo huru yeindasitiri yekufambisa yepasirese.

Nemafambisirwo emakambani ekufambisa achiri mugwara, kufamba nhandaro kucharamba kupora nekukurumidza muna 2022, zvichifambisa mamiriro ehotera. Zvinoenderana nekuongorora kwakaitwa neKalibri Labs, mukati megore ra2022 mari yekutandara yehotera ichave yadzokera kumazinga a2019, asi kufamba kwebhizinesi kuchanetsa kusvika 80% yemazinga a2019. Izvi zvinoreva kuti mugove wehotera unoshandiswa nerudzi rwekufamba ucharamba uchidzoserwa kubva pamberi pedenda; muna 2019 rwendo rwekutengeserana rwakaita 52.5% yemari yekamuri yeindasitiri uye muna 2022 inofungidzirwa kuti inomiririra 43.6% chete.

Mazhinji emabhizinesi emahotera emhando dzakanyanya kutariswa pane zvinodiwa nevatengi vebhizinesi senge pa-saiti yekudyira, masevhisi ekuwacha, nzvimbo dzekurovedza muviri, uye nzvimbo dzebhizinesi. Izvo zvinotarisirwa nevafambi vekuzorora, senge spas, madziva, kana kufambisa zviri nyore kuenda kunzvimbo dzepamusoro dzevashanyi, zvagara zviri zvechipiri.

Saka nekudaro, mahotera aya anozofanira kuita shanduko mumabatiro avanoita,
shandura, uye chengetedza vatengi vekutandara.

Kuenzaniswa nevafambi vebhizinesi, vafambi vekutandara vanoda nhungamiro yakawanda yemaitiro ekubhukha uye rumwe ruzivo nezve kwekuenda. Vanotenga zvakasiyana kwazvo nevafambi vebhizinesi. Izvo zvishoma nezve zvakatsanangurwa uye nyore sezvazviri pamusoro pekuwedzera masevhisi panhunzi mushure mekutanga kubhuka mumweya wekutsvaga uye adventure. Kuendesa kune vafambi vekutandara kuchawedzera kukosha nekuti kuchave nevakawanda vavo muna 2022.

Huso Hutsva hweBhizinesi Mufambi

Nepo kudiwa kwekufamba kwebhizimisi kuchizoderera kuya kwerwendo rwokuzvivaraidza, hachisi chinhu chomunguva yakapfuura, sezvakataurwa nevamwe. Izvi zvinonyanya kuitika kuUnited States, nzvimbo inonyanya kufarirwa yebhizimisi yekufamba munyika.28 Kufamba kwebhizimisi kwese kunotarisirwa kuwedzera muna 2022 kana zvichienzaniswa negore rakapera, uye, maererano nekuongorora kwakaitwa neKalibri Labs, neQ3 inotarisirwa kusvika makumi masere. % yenhamba dza80 Kunyange kupora kuzere kusingatarisirwe kusvika 2019, kufamba kwebhizinesi repasi rose kunofungidzirwa kuti kuchawedzera ne29% muna 2024, United States neChina dzichiona kusimukira kukuru-dzose dziri kufungidzirwa kuti dzichakura ne14%.

Nekufamba kwemakambani makuru pasi - uye pamwe kusazodzoka sezvazvaive dambudziko risati raitika - mabhizinesi madiki nepakati (SMEs) achatungamira mukupora kwekufamba kwebhizinesi muna 2022. Izvi zvinoenderera mberi nemaitiro akatanga muna 2020 apo huwandu hwekufamba kweSME hwaive hwadzikira asi kwete kusvika padanho rakafanana nerwendo rwese rwebhizinesi panguva yekukwirira kwedenda.

Vatungamiriri mumahotera, makambani endege, vanotengesa mota, uye makambani anotungamira mafambiro aratidza kuti maakaundi avo eSME akadzoka nekukurumidza kubuda muna 2020 uye vari kuenderera mberi nekupfuura makambani nhasi. Vanoti izvi zvakakonzerwa nekuti makambani madiki akatanga kudzoka kuhofisi nekukurumidza, uye sechikamu cheizvi, akaisa vanhu vavo munzira nekukurumidza. Ivo zvakare vanotenda kuti kufamba kweSME kunofambiswa nezvishoma zvirambidzo zvekufamba uye mamwe anochinja-chinja mafambiro. Vatungamiriri ava vari kuona kuwedzera kuri kuda kubva kumasangano madiki ekubvunzana, mafemu ezvemitemo, uye vatengesi, uye vanotarisira zvimwe zvakafanana muna 2022.

Chikamu cheSME chinomiririra mukana wepamusoro wekuti mahotera azadze kugara pakati pesvondo uye kuenzanisa maitiro anotarisirwa evaraidzo. Uyu ndiwo musika usina kunyanya kushandiswa-uyo waigara wakadzvanywa nechikamu chikuru chemakambani akataurirana. Kuti mahotera atore mukana uyu zvizere, zvichave zvakakosha kumisa vanobatika vane tarisiro uye kunzwisisa zvinodikanwa zvechikamu ichi. Kumhanya uye nyore zvicharamba zvichikosha, asi SME bhizinesi vafambi vanozonyanya kutarisa nezvehutano nekuchengetedza nyaya zvakanyanya ikozvino kupfuura kare.

Emerging Traveler Segments to Watch

Kuuya kwebasa riri kure panguva yedenda - uye kuenderera mberi kwaro sezvo makambani akagadzira nzvimbo dzekushanda dzinochinjika kunze kwekudikanwa - kwawedzera kubuda kwezvikamu zvitsva zvevafambi zvinosanganisa bhizinesi nenhandaro.

Bleisure yekufamba - umo vafambi piggyback nhandaro uye nzendo dzebhizinesi kubva kune mumwe nemumwe - kwave kunzi denda sirivha mutsara. Kunyange gadziriro idzi dzisiri nyowani, dzaive dzakajairika pakati pevafambi vechidiki denda risati rasvika.

Nhasi, kufamba kwakasununguka kwakanyanya pakati pevafambi vebhizinesi mumapoka evanhu. Zvakadaro, imwe ongororo ya2021 yevafambi vebhizinesi repasi rose vakawana 89% vaida kuwedzera zororo repachivande kune nzendo dzebhizinesi mumwedzi gumi nembiri inotevera.

Dzimwe nyanzvi dzekufamba dzinofunga kuti kubhururuka-kuenda-kumusangano uye kubhururuka-kudzoka-kubva-ku-musangano zuva nzendo zvichave zvechinyakare uye kuti nzendo dzemazuva mazhinji dzemazuva ano dzinozopedzisira dzave "rwendo rutsva rwebhizinesi."

Iyi shanduko inogoneka nekuti makambani anowanzo kushivirira rudzi urwu rwekufamba kwebhizinesi.

Digital nomads - vanhu vane shanduko yekushanda kubva chero kupi uye kuenda kumugwagwa - vari kuwedzerawo. Ivo vanomiririra kufunga kwakadzama kwechinyakare simba pakati pebasa nekufamba, uko vanhu vangave vakashanda
kufamba kana kufambira basa. Digital nomads vanofamba pavanenge vachishanda, vachimira munzvimbo dzakasiyana uye vachigara kwenguva yakareba sezvavanoda, vozoenderera mberi. Kuwanikwa kwekubatanidza ndicho chinhu chega chinodzikamisa sarudzo dzavo dzekufamba. Skift ataura kuti 3.7 miriyoni vekuAmerica vanogona kuve munzvimbo yekugara nekushanda semadijitari nomads. Nepo chikamu niche nhasi, kuongororwa kwemusika kunoratidza kuti ichave ichikurumidza kukura uye ine simba.

Isu tinogonawo kutarisira kusajeka kwezvikamu izvi sezvo ruzivo rwevafambi runovasundidzira kune dzimwe nzira dzisingaperi dzedhijitari nomad-maitiro ekushanda.

TEKNOLOGY MATENDE KUONA

Tekinoroji iri kuita basa rinowedzera kukosha mukuita kuti indasitiri yemahotera ikwanise kupindura kune zvinoshanduka zvevafambi zvinodiwa uye zvavanofarira. Takabatana neOracleHospitality kuti tinzwisise maitiro makuru etekinoroji anotarisirwa muna 2022 nekupfuura

  • Kuichengeta munhu nehunyanzvi. Iyo personalization ye tekinoroji ichatora
    imwe kusvetukira kumberi, nemahotera anoshandisa tekinoroji yedhijitari kurerutsa basa uye
    uyezve, gutsa muenzi wega wega nechiitiko chitsva chemuenzi. Izvi zvinosanganisira
    zvese kubva kune yega chikafu uye chinwiwa sarudzo uye inochinjika cheki-mukati uye
    nguva dzekutarisa-yekuwedzera kamuri bandwidth kune ese evafambi zvikamu. Nepo mahotera eumbozha achinyanya kuzivikanwa nebasa rinotsanangurwa nekubata kwemunhu, mahotera emarudzi ese achashandisa mamwe tekinoroji maturusi anovabatsira "kuwana ruzivo," zvishoma nezvishoma vachivandudza zviitiko zvevaenzi uye kusangana kana kupfuura zvakamiswa sevhisi zviyero.
  • Kugadzirisa nzendo dzemuenzi nevashandi. Nharembozha, zvishandiso zvekuzvishandira zviri kubvumira
    vaenzi kuti vaone zvakawanda zverwendo rwevaenzi—kubva pakubhuka kuenda
    Checkout-pasina kutaurirana zvakananga nevashandi. Somugumisiro, vashandi vehotera
    vari kupedza nguva shoma pamabasa, akadai sekugadzirisa cheki-ins, uye vanogona kutevera
    zvirongwa zvinogona kuita kuti pave nerubatsiro rwakakura pabasa revatengi.
  • Shifting in-house tekinoroji mhinduro. Kwemakore, macheni makuru emahotera ave aine zvikwata zvemumba zvichigadzira yavo yekutarisira zvivakwa uye yepakati pekugara
    zvirongwa. Asi kushomeka kwekubatanidzwa, nyaya dzekuenderana, uye nyaya dzekuteerera-
    pamwe chete nemari yekuchengetedza zvigadziriso izvi zvakakosha uye zvinokurumidza-zvinoita matambudziko
    zvezvikwata zvemumba. Nemapoka mazhinji emahotera achigadziridza panguva yedenda, uye
    indasitiri-yakatarisana nekudzoreredza uye kukura, mamwe mahotera achatama kubva mukati-mumba maturusi kuenda ku "off-the-sherufu" zvinopihwa kubva kune indasitiri vatengesi. Kuchinja uku hakuzongoderedze mitengo yekushanda chete, asi zvakare kunatsiridza kupa kwesevhisi kuvashandi nevaenzi.
  • Kuwedzera kushandiswa kweagile PMS. Property management system (PMS) ndiyo hub
    zvekushanda kwehotera. Nekukura kuri pedyo kwemaapuro ayo "anorembera" kubva pa
    PMS, inokurumidza, yakapusa, uye yakaderera- kana isina-mutengo kubatanidzwa chinhu chinodiwa kuti uenderere mberi
    innovation uye inoshanda tekinoroji ecosystem. Hapana mupi wePMS anogona kusangana ne
    zvinodiwa nemuhoteri wese. Nekuda kweizvozvo, vashandisi vehotera vanozowedzera kutendeukira kune PMS mhinduro ine inokura network yekubatanidza vanobatana inopa yakawedzera kugona.

Mufananidzo 5 - Mahotera Ari Kutendeukira kuTekinoroji Kuti Awane Ramangwana-Akagadzirira

mufananidzo 5 | eTurboNews | eTN

Nezvomunyori

Avatar yeJuergen T Steinmetz

Juergen T Steinmetz

Juergen Thomas Steinmetz akaramba achishanda muindasitiri yekufambisa uye yekushanya kubva achiri mudiki kuGerman (1977).
Iye akatanga eTurboNews muna 1999 sebhuku rekutanga repamhepo pamhepo yepasirese yekushanya indasitiri yekushanya.

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