Muna 2021 kushanya muCologne, Germany kwakakanganiswa nedenda re coronavirus kwegore rechipiri rakateedzana.
Kunyangwe gore rereferensi 2020 richine mwedzi miviri yekushandiswa kwakanaka kwazvo denda risati ranyoreswa, huwandu hwevanosvika nekugara kwehusiku hwakakwira zvishoma muna 2021.
Dunhu reNorth Rhine-Westphalia rakanyoresa vanosvika miriyoni 1.5 uye 2.8 miriyoni kurara muguta riri paRhine. Huwandu uhu hunomiririra kuwedzera kwe2.5 muzana yevanosvika vakanyoresa mumahotera ekuCologne uye 8.1 muzana yekugara kwehusiku. Kuwedzera uku kunopfuura nekaviri avhareji yehurumende.
"Denda iri rakanyatso kurudzira kushanya muCologne kwegore rechipiri rakateerana. Zvisinei, pakanga pane muitiro unooneka wokunaya uye kugadziridza mukati memwedzi apo matanho akarerutswa muhafu yechipiri yegore,” anodaro Dr. Jürgen Amann, CEO weCologne Tourist Board.
"Zhizha rinonakidza, iro rakatsigirwa uye nekusimudzirwa nemusanganiswa wedu wezviyero zvakanangwa mumisika iri padyo, pamwe nematsutso akanaka kwazvo, aive nemitambo yekutengeserana yakaita seAnuga, yakaita kuti nhanho yekushanya igamuchirwe zvakazara muna 2021, nekuti isu tichiri kufanira kurwisana nedenda.
Ongororo yedu yebudiriro pamwe nezviitwa zvekushambadzira muGermany uye misika yakavakidzana yabhadhara. "
Shanduko muCologne tourism chimiro
Ipo hafu yekutanga yegore rapfuura yaive ichiri kukanganiswa nekuvharika, shanduko yechimiro chekushanya pachacho, icho changa chatove kuoneka muna 2020, chakawedzera zvakanyanya uye zvakakonzera kuti vafambi vazhinji vanogara muguta kwenguva yakareba - mazuva 1.9 zvichienda mberi. pakati. Huwandu hwe83 muzana yevashanyi vakarara husiku hwakabva kumisika yakavakidzana, ne76.1 muzana yavo vachibva kuGermany chete.
Vazhinji vevashandi vechikamu vakapona padambudziko. Pamibhedha inopfuura 34,000, huwandu hwe hotera yekugara muCologne yaive yakada kukwira semuna 2019, denda risati rarova.
Kugara kwemubhedha kwaive kwakatenderedza 25 muzana. Chimiro chemusika wehotera chiri kushanduka. Zvigadzirwa zvemahotera zvidiki, zvine dhizaini munzvimbo dzepakati zvinonyanya kubudirira. Mienzaniso inosanganisira Urban Loft Cologne paEigelstein uye Ruby Ella Hotel mune yaimbova Capitol paHohenzollernring.
Muna 2021, tourism's value-added yakakura ne20 muzana kusvika 3.55 bhiriyoni euros. Zvakadaro, izvi zvichiri kungomiririra kubudirira kwezvikamu zviviri muzvitatu zvemuripo dambudziko risati raitika.
Kurongeka kwakanangana neramangwana uye zvine hungwaru
Kuti tipfuure nepamusoro pekugadzirisa dambudziko riripo - kumutsa kufarira kwevashanyi kwekuenda kwenguva yakareba uye kuvakurudzira nenyaya - Cologne Tourist Board yakaramba ichienderera mberi nechisimba. nzira ye digitalization. Izvi zvinosanganisira kuwedzera uye kusimbaradzwa kwezviteshi zvesocial media kuburikidza nemushandirapamwe unoenda kure, kuvandudzwa kweKöln Clash podcast, uye kugadzira mavhidhiyo akati wandei nezve kushanya kwemaguta.
Iyo Cologne Tourist Board yakapawo ongororo yekudzoreredza kune yakakosha misangano, zvinokurudzira, zvibvumirano, uye zviitiko(MICE) chikamu.
Mibairo inopa mazano ekutangazve kana dambudziko rapera. Zvichakadaro, iyo ichangobva kugadzirwa Bhizinesi Yekuvandudza unit inoongorora musika uye nekushingaira kuwana makongiresi enzvimbo yeCologne. Iyo Cologne Convention Bureau yakawedzerwa kuita ruzivo uye ruzivo hubhu inopa vashandi vechikamu ruzivo kubva kumapoka anoshanda uye ekutsvagisa uko Cologne Tourist Board iri padanho renyika.
Tichifunga nezve zvakakosha budiriro yemagariro uye megatrends senge kubatana, neo-ecology, uye dhorobha, chimiro uye kukosha kwekushanya kweguta zviri kuchinja zvachose, uye kusimuka kune kusimbaradzika kwezvakatipoteredza, hupfumi, uye magariro.
Izvi zvinowanzobata mhando nyowani dzekufamba ("nzvimbo yekushandira") uye kuwanikwa kwemaguta pamwe nemafungiro matsva ehotera uye zviitiko. Iyo Cologne Tourist Board iri kujairana nebudiriro iyi nekuwedzera maonero ayo ekushanya. Nekuda kweizvozvo, musiyano pakati pevashanyi nevagari vemunzvimbo iyi uri kuramba usiri pachena. Chinangwa chegore rino chiri pakuvandudzwa kwechigadzirwa chemapoka akatsanangurwa anotariswa uye kugadzirisa misika iri pedyo nemisika yakasarudzwa.
“Basa remangwana nderekutarisa maonero enzvimbo yekugara. Izvi zvinoreva kuti tichaita kuti kushanya kurambe kuchienderana nezvido zvevagari nevashanyi,” anodaro Dr. Jürgen Amann nezveramangwana revatariri venzvimbo yekuCologne.
"Vagari venzvimbo uye vashanyi zvakafanana vachagara vachibatsirwa kubva kune zvinoyevedza zvivakwa zvinosanganisira tsika, gastronomy, kutengeserana, mafambiro ekufambisa, nezvimwe zvakawanda. Chinangwa ndechekugadzira nharaunda yakanaka yekugara kune wese munhu. Takatora danho rekutanga nekunyatsosarudza mapoka matsva eCologne. Huso hwekushanya muCologne huchachinja nekufamba kwenguva. "
ZVOKUBVA MUNYAYA INO:
- "Zhizha rinonakidza, iro rakatsigirwa uye nekusimudzirwa nemusanganiswa wedu wezviyero zvakanangwa mumisika iri padyo, pamwe nematsutso akanaka kwazvo, aive nemitambo yekutengeserana yakaita seAnuga, yakaita kuti nhanho yekushanya igamuchirwe zvakazara muna 2021, nekuti isu tichiri kufanira kurwisana nedenda.
- Whereas the first half of last year was still impacted by lockdowns, the change in the structure of the tourism itself, which had already become visible in 2020, intensified further and led to more leisure travelers who stay in the city for longer — 1.
- In order to get beyond the current crisis management — to arouse tourists' enthusiasm for the destination over the long term and inspire them with stories — the Cologne Tourist Board has continued to forcefully push ahead on the path of digitalization.
