Kubva 1951, PATA yakashanda sechikonzero chekusimudzira kwekufamba uye kushanya kuenda, kubva, uye mukati meAsia Pacific Region. Zvakakosha, PATA inoshanda senhandare yekuunza pamwechete Hurumende neIndasitiri-inotungamira kune kudyidzana kunobatsira kunoita mutsauko pasi rose, mudunhu, munyika uye munharaunda.
PATA inobatsirawo kuvaka mabhizinesi kuburikidza nezviitiko zvayo, hungwaru, kutaurirana, uye network. Kuve nhengo yePATA kunotambanuka munzvimbo yepasi yakasarudzika yetsika nemagariro, kubva kuhurumende dzenyika kusvika kumanisipala; uye madiki kune akawanda-nyika dzakawanda bhizinesi mabhizinesi. Nekuunza masangano aya pamwechete pasi peamburera imwe, PATA inoenzanisira izwi rekuti 'kubatana mukusiyana.
Zvinonyanya kukosha, PATA yakapa hutungamiriri hunokurudzira munguva dzenhamo, dzakadai seBali Bomb muna 2002; SARS muna 2003; uye Boxing Day tsunami ye2004. Kushanda seMutevedzeri weMutungamiri wePATA kubva ku2002-2006, ndinoyeuka zvakajeka kuti PATA yakapindura sei matambudziko aya nekutanga Bali Recovery Task Force; kutanga chirongwa cheProject Phoenix chekubatana kwedunhu rekudzoreredza, uye kuvakazve nzvimbo dzakaparadzwa mhiri kweIndia Ocean.
Nhasi, tiri kubuda mudambudziko rakaipisisa rekubata nharaunda yedu kubvira pakavambwa PATA. Denda reCCIDID-19 rakonzera kuparadza kusati kwamboitika pakushanya muAsia nePacific. Vanosvika pakushanya vakadonha ne84% muna 2020 zvichienzaniswa ne2019, zvichiita kuti ive dunhu rakanyanya kukanganiswa pasirese. Nyika dzinonyanya kuvimba nekushanya dzakasanganawo nekuderera kukuru kwehupfumi. Kudonha kwakangoerekana kwaita uku kwakaratidza kukosha kwekushanya mudunhu, asi zvakare kwakaisa chitarisiko pakukanganisa kwayo. Kuderera kwemabasa ehupfumi-kusanganisira kushanya-kwakakonzera kuderedzwa kukuru kwegore negore kwe CO2 emissions mumakore anopfuura 70, semuenzaniso. Uyezve, nzvimbo dzechisikigo dzinotambura nekushanya-kushanya kusati kwatanga denda kupora.
Nekuda kwekukatyamadzwa kwenhoroondo uku, nharaunda dzinotambira, hurumende dzenyika, uye vanoita zvekushanya vatanga kuita nhaurirano dzemavakirwo echikamu ichi kuti chigadzirise kuvhunduka uye neruremekedzo rukuru rwemiganhu yezvakatipoteredza. Panguva imwecheteyo, vashanyi ivo pachavo vakagadzira kuonga kutsva kwekukosha kwekuona kuti kushanya kwakasimba uye kunobatsira kune vese vane chekuita. Nekuda kweizvozvo, pave nemukana wakasarudzika wekufungisisa pamusoro pezvidzidzo zvakadzidzwa mumakore maviri apfuura nekuisa shanduko inoita kuti kushanya kubatsire kune mamwe girinhi, inosimba, inosanganisirwa, uye inoenderera mberi nzira dzebudiriro.
Munguva yakapfuura, PATA yakakwanisa kushandura "Dambudziko kuita Mukana".
Mubvunzo zvino ndewekuti PATA inotsigira here "kuvaka shure nani” kana “kuvaka Mberi zviri nani”? Sekuona kwangu, ndiyo yekupedzisira - nehutungamiriri hwePATA, tinogona kutangazve kushanya muAsia-Pacific, kuita kuti ive yakachengeteka nharaunda uye inokanganisa magariro. Mumashure meiyo COVID denda, kune mukana wakasarudzika wekufunga zvakare nezve kushanya. Kuita kuti iwedzere kugadzikana kune zviitiko zvekunze.
Kugadzirisa nyaya dzekuchinja kwemamiriro ekunze uye kuchengetedza kuburikidza nekugadzira nharaunda inogonesa inotarisa pahutano kwete huwandu. Kusandura rondedzero kubva pakushambadzira kwekuenda kuenda kukutungamira kwekuenda. Kuvaka kudyidzana kwechokwadi pakati pehurumende, indasitiri, uye nharaunda dzinogamuchira. Kukurudzira kushanya kwekudyara kunochinjika kuchinja uye kunobatsira kune vakawanda. Kuvandudza kusimba nekusiyanisa misika yekushanya uye kufunga zvakare maitiro ebhizinesi.
Bhora rangu rekristaro rinoona PATA ichiita basa rinotungamira mukutsanangudza zvakare kushanya muAsia Pacific uye nekuisa nzira inova nemhedzisiro uye ine musoro kutenderera pasirese. Tichaita izvi kuburikidza nehungwaru hwekudyidzana umo masimba enhengo yedu yakapfuma uye akasiyana anosimudzirwa kune zvakanaka. Uye panguva imwecheteyo, PATA ichaita vimbiso yayo yekubatsira nhengo kukura mabhizinesi avo.
Chii chandingaite paPATA?
SaSachigaro wePATA, ndichashanda pamwe chete nemukuru wedu anokwanisa, vashandi, uye nhengo dzebhodhi kufamba nguva idzi dzisina chokwadi uye kuona kuti PATA inoramba iri pachinzvimbo chayo chakakodzera semutungamiri wepfungwa uye anomiririra kusimudzira kushanya kwakasimba muAsia Pacific. Ini ndichasimbirira kuti kukosha kwenhengo kunokanganisa mapoka ese enhengo dzePATA, kusanganisira PATA Zvitsauko, madiki, uye mabhizinesi madiki, emarudzi akawanda, hurumende, ndege, uye mayunivhesiti.
Sei muchindisarudza?
PATA iri muDNA yangu. Baba vangu vakabatsira musangano muma1970, 80, uye 90s senhengo uye mukuru vaigara vachindiyeuchidza kuti 'unobuda muPATA zvaunoisa mazviri. Nemweya iwoyo, ndakabatsira uye ndakatungamirira makomiti akawanda ePATA; uye kubva muna 2002 kusvika 2006 akashanda semutevedzeri wemutungamiri wesangano.
Ndakasarudzwa kuva Executive Board kwematemu matatu uye Ndakava Sachigaro wePATA Foundation Board of Trustees kwemakore mashanu. Ndinotenda mukutonga kwakanaka uye pachena; kudyidzana uye kudyidzana; uye nzira inosanganisirwa inobvumira kuti manzwi ese anzwike.
Ndinokutendai nevhoti yenyu yekuvimba kuti ndive Sachigaro wenyu.
Short bio yaPeter Semone
Peter parizvino ari kushanda seMukuru weBato reUSAID's Tourism For All Project muTimor-Leste - chirongwa chemakore mashanu chekuvandudza kukwikwidzana kwekushanya munyika. Asati apihwa basa iri, Peter akagadzira mutemo wenyika wekushanya weTimor-Leste, une zita Kukura Tourism kusvika 2030: Kuvandudza Chiziviso Chenyika.
Peter akashanda se Chief Technical Adviser uye Team Leader kumapurojekiti muLao PDR neVietnam uye anowanzo kushevedzwa senyanzvi yenguva pfupi kuWorld Tourism Organisation nemamwe mapoka ebudiriro epasi rese seADB, AUSAID, GIZ, ILO, LUXDEV, NZAID, SDC, SECO, uye WBG. Peter ndiye muvambi wechikoro chehunyanzvi cheLao National Institute of Tourism uye Hospitality (LANITH) chinozivikanwa pasi rose.
Aive Sachigaro wePATA Foundation kubva 2015-2020 uye mumakore makumi maviri apfuura akashanda munzvimbo dzakasiyana siyana dzehutungamiriri paPacific Asia Travel Association mabhodhi, makomiti, uye mauto. Kutevera zvidzidzo zveyunivhesiti mumakoreji eUS East Coast Ivy League, Peter akatanga kambani yekutungamira kwekuenda iyo yakapa zvinhu zvemahombekombe uye masevhisi ekufambisa ngarava pazviteshi zvekufona mhiri kweIndonesia Archipelago uye akatora chikamu mukutanga kushanya kwakasiyana.
Anodhindwa zvakanyanya mumapepanhau anoongororwa nevezera pamusoro pemisoro ine chekuita nekushambadzira kwekushanya uye kwekuenda kwevanhu. Munguva yake yekusununguka, Peter anofarira kupedza nguva nemhuri yake muBali neCalifornia.
ZVOKUBVA MUNYAYA INO:
- As the PATA Chairman, I will collaborate with our very capable CEO, staff, and board members to navigate these uncertain times and ensure PATA maintains its rightful position as a thought leader and advocate for sustainable tourism development in the Asia Pacific.
- Consequently, there is now a unique window of opportunity to reflect on the lessons learned in the last two years and put in place reforms that enable tourism to contribute to more green, resilient, inclusive, and sustainable development pathways.
- As a result of this historic shock, host communities, national governments, and tourism operators have started to engage in discussions on how to rebuild the sector to make it more resilient to shocks and with greater respect for ecological boundaries.
