Marriott International Inosuma Travel Media Network

Marriott International, Inc., nhasi yazivisa kuvhurwa kweMarriott Media Network, omnichannel cross-platform advertising mhinduro yevanoshambadzira mhando, ichigonesa curated zvemukati zviitiko uye zvinopihwa kune vashanyi mukati merwendo rwavo rwekufamba. Kugonesa network yayo yezviteshi zvevaridzi, Marriott ari kushandira pamwe chete neYahoo, indasitiri inotungamira yakabatana kushambadzira stack chikuva.

Marriott Media Network pakutanga ichapa vashambadziri vemhando yekuratidzira kune vafambi muUS neCanada, pakupedzisira ichiwedzera kune vafambi pasi rose kusanganisira nhengo dzese dzinopfuura mamirioni zana nemakumi matanhatu nenomwe muMarriott Bonvoy, chirongwa chekambani chinohwina mubairo. Iyo network inotarisirwa kuratidza premium inventory inotora chiteshi chayo zvinosanganisira kuratidza, nhare, vhidhiyo, email uye dijitari kunze-kwemba (mu-mukamuri terevhizheni uye dijitari skrini) kana yaiswa zvizere. Kune vashambadziri vemhando, iyo Marriott Media Network ichapa iyo isati yamboitika musanganiswa wechiyero uye yakasarudzika midhiya kune vateereri ve-vanoda, vafambi vane chinangwa chepamusoro.

Kune vafambi, zvakagadzirirwa brand zviitiko zvinofambisa sarudzo dzakapusa dzekutenga uye inogutsa yekufamba chiitiko. Iyo Marriott Media Network ichapa vafambi zvigadzirwa nemasevhisi akakodzera panguva yerwendo rwavo rwekufamba, kusanganisira munzira yese yekutenga, vasati vasvika uye panguva yekugara kwavo. Vateereri vaMarriott vane vavariro, uye vafambi vachange vaine pfungwa dzakanaka pavanogamuchira zvipo izvi.

"Tinofara nekuparura Marriott Media Network, iyo ichaita kuti vashambadziri vagadzire zvinhu zvakarongeka zvinoenderana nemhando makumi matatu mupotfolio yedu," akadaro Chris Norton, Mutevedzeri Mukuru weMaketani eKushambadzira & Optimization, Marriott International. "Marriott Media Network ichakurudzira hukama kuburikidza nematanho edu nevashanyi, ichigadzira ruzivo rwakakura uye rwunopa mubairo wekufamba."

Marriott's media kudyidzana neYahoo spans kugovera uye kudiwa neYahoo SSP inoshanda seyakasarudzika nzvimbo yekuwana yekumisikidza Marriott Media Network supply. Pamusoro pezvo, timu yepasi rose yeYahoo ad inotungamira kugadzirwa uye kutengesa kwemari yeMarriott inobhadharwa uye Marriott Media Network, ichisimudzira Yahoo yakawedzera Demand Side Platform.

"Tinofara kushanda neMarriott International mukufambisa kukura zvine musoro kuburikidza nehunyanzvi hweindasitiri," akadaro Iván Markman, Chief Business Officer, Yahoo. "Sezvo midhiya inoramba ichinyanya kukosha, isu takanyatso kudyidzana naMarriott kusimbisa indasitiri yekugamuchira vaenzi network yekutanga nevekupedzisira kudiwa uye kupa mhinduro kune nyika isina cookie."

Mupiro wakasarudzika ndeumwe weYahoo's strategic yakazara-stack yekudyidzana, inoratidzira Yahoo yakasarudzika kugona kutsigira vashambadziri nevashambadziri mukuvhura kukosha kwakazara kwezvirimo, vateereri, uye kushambadzira. Yahoo inopa zvese kutenga- uye kutengesa-padivi kugona pamwe nekutsinhana - zvese zvakabatanidzwa kuti zvishande zvirinani pamwechete. Iyo Marriott Media Network ichabatsira kuvhura mikana mitsva yekubatanidza uye kugadzirisa ad zviitiko mumatanho akabhadharwa uye ane ane midhiya.