Vilnius, guta guru reLithuania uye nzvimbo iri kuseri kwekuhwina mubairo "Vilnius - iyo G-nzvimbo yeEurope", iri kuvhura mushandirapamwe mutsva uyo une chinangwa chekuseka kusekerera kwavo pakati penzvimbo dzekufamba pasirese.
Ichitevera tsoka-yekuhwina tsoka
Mushandirapamwe mutsva, 'Vilnius: Zvinoshamisa Kwese Kwaunofunga Kuti Iri,' ichatevera mutsika yekupa mubairo "Vilnius - iyo G-nzvimbo yeEurope", iyo yakataura kuti "hapana anoziva kuti iri kupi, asi kana iwe uzviwane - zvinoshamisa. ”
Mushandirapamwe uyu wakaita misoro yepasirese, uku uchidomwa seyakashambadzira mushambadziro kuInternational Travel & Tourism Awards neWorld Travel Market muLondon
Mushandirapamwe unofambiswa nedata
Pfungwa yekushandisa kusaziva kweguta sechishandiso chekutora vashanyi vakawanda inotsigirwawo nedata. Sekureva kwechidzidzo che2019, chakaitwa naGo Vilnius, iro rekuvandudzwa kwedhorobha iro rakatangisa mushandirapamwe, chete 5% yeBrits, 3% yeGerman, uye 6% yevaIsrael vanoziva zvinopfuura zita uye nzvimbo inofungidzirwa yeVilnius .
A mushandirapamwe-wakatsaurirwa webhusaiti ichabvunza vashanyi kuti vafembere kuti Vilnius aripi mukana wekukunda rwendo rwekuguta uku uchiziviswa zvikonzero zvakawanda zvekuti nei Vilnius achishamisa. Mushandirapamwe uyu uchasanganisira vhidhiyo clip inoratidza vanhu veBerlin vachiisa Vilnius kwese kwese kubva kuAmerica kusvika kuAfrica.
Vhidhiyo inozoparadzirwa kuburikidza nemapuratifomu epamhepo pamwe nemashambadziro ekushambadzira mumisika inotarisirwa uye nhepfenyuro dzakasarudzwa Chekupedzisira, zvikwangwani muLondon, Liverpool neBerlin zvinoratidzira Vilnius achifungidzira mune dzakasiyana fashoni nyika. Mushandirapamwe uyu unosanganisira weLondon pop-up Vilnius chiitiko chekuvhura musi wa22 Kurume.
Mberi-kufunga kwekuenda
Sekureva kwaDirector weGo Vilnius, Inga Romanovskienė, pfungwa yaive yekushandura kushaikwa kweguta rekuve guta risinganyanyo kuzivikanwa reEuropean kuita mushandirapamwe unonakidza, unofadza, umo Vilnius anoseka kusanzwisisika kwawo.
“Vilnius ari kuenderera mberi nekosi yekuzviratidza seguta risinganetseki asi richityisa, asingatyi kuseka zvikanganiso zvaro uye kurega kuita dzimwe tsika. Chinangwa chedu ndechekuratidza kuti zvisinei nekuti vanhu vanofunga kuti Vilnius iri kupi, inzvimbo yakanaka yekushanya, ”vakadaro Mai Romanovskienė.
Iyo "Vilnius: Inoshamisa Kwese Kwaunofunga Kuti Iri" Campaign yakatangwa neMuvhuro Kukadzi 3rd.
ZVOKUBVA MUNYAYA INO:
- A campaign-dedicated website will ask visitors to guess where Vilnius is for a chance of winning a trip to the city while being informed of myriad reasons why Vilnius is amazing.
- According to the 2019 study, undertaken by Go Vilnius, the official development agency of the city which initiated the campaign, only 5% of Brits, 3% of Germans, and 6% of Israelis know more than the name and the approximate location of Vilnius.
- According to the Director of Go Vilnius, Inga Romanovskienė, the idea was to turn the city's disadvantage of being a lesser-known European capital into an entertaining, fun campaign, in which Vilnius laughs at its obscurity.
