“Kunyange zvakadaro mutengo wakakosha, vatengi vanoita sarudzo dzehotera zvichienderana nemifananidzo zviri nyore kuwanikwa, zvinokwezva, uye zvinokwikwidzana,” akadaro Sofie Etien, Mukuru weTrade Marketing EMEA. “Tichifunga izvozvo, takabatana neGIATA, uyo ari mutungamiriri anopupurirwa mukugovera zvemukati zvehotera, neimwe ye ane simba kwazvo ekugadzirisa zvemukati maturusi mumusika, ”achitaura nezve yakazivisa kudyidzana pakati peIberostar Group neGIATA.
Iberostar Boka, iyo Spanish hotera cheni inoshanda mu4- uye 5-nyeredzi mahotera, nhasi yakazivisa kuti iri kudyidzana neGIATA, kambani yehunyanzvi hwekufambisa yekushanya content. Chinangwa chemubatanidzwa ndechekupa Iberostar simba rekugonesa zvirimo kutarisira uye kugovera mune imwe yepakati chikuva.
Mukubatana neGIATA, Iberostar ichapfumisa kuvepo kwayo kwepamhepo kune portfolio yayo, ichiratidza inopindirana uye yakaringana mhando tsoka mumatanho ese ekutengesa. GIATA's premium hotera yemukati maitiro inoita kuti Iberostar iwedzere ruzivo rwekufamba kwevatengi vayo vekupedzisira. Iberostar ikozvino ichakwanisa kuvazivisa nekukasira uye nemazvo nezve chero shanduko kumidziyo yayo - pamatanho ese. Izvi zvichabatsira Iberostar kuchengetedza manpower uye kukwenenzvera yayo yemukati manejimendi mafambiro.
"Tinodada nekuona kuti mhando yezvinyorwa zvedu inozadzisa zvinodiwa zvepamusoro zveIberostar," akadaro Kalina Nikolova, Mukuru Wekutengesa, GIATA. "Tiri kutarisira hukama hwenguva refu hunoita kuti chido cheIberostar chizivise vatengi vayo panguva yakakodzera. Izvi zvinowedzera kugovaniswa kwezvinhu zvemhando yepamusoro uye zvinobatsira Iberostar kushandura traffic yakawanda kuita kubhuka mumahotera, izvo zviri pachena kubatsira mativi ese. "
GIATA ikambani yeBerlin-based travel technology iyo yakavambwa muna 1996. GIATA's data uye kugovera mhinduro dzinoshandiswa neOTAs, masangano ekufambisa, portal, tour operators, DMCs, uye mahotera kutarisira zvinyorwa zvavo zvemukati.
Iberostar Group i100% yemhuri, yeSpanish yepasi rose kambani ine dzimbahwe muPalma de Mallorca (Spain), iyo yanga ichibatanidzwa muindasitiri yekushanya kubva 1956, asi iyo yakatanga mubhizinesi yakadzokera ku1877.
ZVOKUBVA MUNYAYA INO:
- Iberostar Group i100% yemhuri, yeSpanish yepasi rose kambani ine dzimbahwe muPalma de Mallorca (Spain), iyo yanga ichibatanidzwa muindasitiri yekushanya kubva 1956, asi iyo yakatanga mubhizinesi yakadzokera ku1877.
- “We are looking forward to a long-term strategic relationship that enables Iberostar's desire to inform its customers in a timely manner.
- This expands the distribution of the high-quality content and helps Iberostar convert more traffic into hotel bookings, which is clearly a benefit for both sides.
