Gore rekushanya ra2017 raive rakanakisa munhoroondo yeCologne, richitumira huwandu hwe3.59 miriyoni vashanyi vaisvika uye 6.24 miriyoni kugara kwehusiku humwe. Paive ne7.3 muzana yakawedzera kusvika uye 8.1 muzana yakawanda yekugara kwehusiku mumahotera zvichienzaniswa negore rapfuura, maererano nezvinyorwa zvekunyoresa zviri pamutemo. Kuwedzera kwevashanyi vanobva kunze kwenyika kwakatokura, nekuwedzera kwe8.9 muzana yevanosvika uye 9.2 muzana yekuwedzera kwekugara kwehusiku.
Chidzidzo chitsva chinosimbisa kuwedzera kukosha kusikwa kunounza kuCologne.
"MuCologne, kushanya iindasitiri yakasimba yepasirese" anotsanangura Elisabeth Thelen, Sachigaro weSupervisory Board yeKölnTourismus GmbH. "Hazvibatsiri chete zvikamu zvine hukama zvakaita semahotera, maresitorendi uye kutengeserana kwezvitoro asiwo vazhinji vanopa masevhisi uye vatengesi vanobva kwakasiyana siyana kwenzvimbo dzebhizinesi." Thelen anosimbisa kukosha kweindasitiri yekushanya kweCologne: “Kushanya kwemhando yepamusoro muCologne kwakanakira vashanyi pamwe nemakambani emuno uye vagari veko.
Mumakore mashanu apfuura, huwandu hwekugara kwehusiku nevashanyi muCologne hwakawedzera ne23.2 muzana - zvakanyanya kudarika kuwedzera kunoenderana kwevashanyi muGermany yese (11.2 muzana) uye avhareji yekuwedzera kwekugara kwehusiku mumakumi gumi makuru eGerman. maguta (17.9 muzana).
"Nhamba dzevashanyi, dzakawedzera zvakanyanya, dzinoratidza kuti Cologne inoramba iri nzvimbo inoyevedza yevafambi vebhizinesi nevekutandara vanobva kuGermany nekune dzimwe nyika," anodaro Josef Sommer, CEO weCologne Tourist Board. “Kuwedzera kunoshamisa kwevashanyi vanobva kunze kwenyika kunopupurira kukwezva kukuru kweCologne senzvimbo yekufambisa. Sevatambi vemitambo uye ma network, tichashanda pamwe nevatambi vakakodzera kuti tiwedzere hunhu hweCologne senzvimbo yekufambisa, zvichibatsira kuumba chimiro chakanaka cheguta redu. "
Cologne's congress uye musika wekokorodzano muna 2017
Musika wechiitiko muCologne unoramba uchikura munzira yakanaka. Zvinoenderana nezvino TagungsBarometer (Conference Barometer), yakazara ye49,521 zviitiko (+ 1.8 muzana) ne4.003 mamirioni evatori vechikamu (+ 4.7 muzana) yakaitwa gore rapfuura. Mukuwedzera, nhamba yenzvimbo dzezviitiko dzakawedzera kusvika ku174 (+ 5) muna 2017. Pakutanga kweiyi mutsara wekutsvaga kwekutsvaga kwemusika wekambani yegungano, iyo yakaitwa kubva 2009 neCologne Convention Bureau (CCB) pamwe chete iyo Europäisches Institut für TagungWirtschaft (EITW), 41,500 zviitiko zvine 3.13 miriyoni vatori vechikamu zvakaverengerwa. Pakazosvika 2017, nhamba yevatori vechikamu yakanga yawedzera nezvikamu makumi matatu kubva muzana.
Varongi vezviitiko zvemakambani vanoenderera mberi vachitungamira runyorwa rwemakongiresi nemakongiresi. Mabhangi nemakambani einishuwarenzi achiri chikamu chakakosha muchikamu ichi, achiteverwa nemishonga nemishonga. Bazi reEDP riri pachinhanho chechitatu, rakapfuura chikamu chezvekufambiswa kwemashoko kekutanga. IUSA iri kukurumidza kuwana nzvimbo pakati pemisika yepasi rose. Pamwe chete neUK, yave kutora nzvimbo yekutanga pakati pevanoronga zviitiko kubva kunze kwenyika. Iyo Netherlands, Switzerland neAustria inotevera mushure megeji rakakura. Zvizhinji zvezviitiko zvine varongi vazvo muGermany.
Cologne Convention Bureau inopemberera kusvitsa kwayo makore gumi
Sangano reCologne Convention Bureau (CCB) riri kupemberera kusvitsa kwaraita makore gumi gore rino. CCB iguta rehofisi yekokorodzano yeCologne. Yakabatanidzwa mukati meKölnTourismus GmbH, yakavambwa muna 2008 kuitira kutengesa Cologne senzvimbo yemagungano nemakongiresi. Pamusoro pekusimudzira zvivakwa zveguta zvakaita senzvimbo dzezviitiko, mahotera nezvivakwa, inoshambadza zvakare hunyanzvi hweCologne munzvimbo dzesainzi nebhizinesi. Iyo CCB inotsigirwa netiweki yakasimba yevadyidzani vangangosvika zana nemakumi mashanu. Mumakore gumi apfuura yakashanda pamwe nevanopa masevhisi kubva kubazi rekushanya uye nharaunda yesainzi kukwezva nhamba huru yemakongiresi kuCologne.
Musika wehotera weCologne: Kumwe kuwedzera kwehuwandu kunodiwa
Kumwe kuwedzera kwemusika wehotera yeCologne wanga uri musoro wehurukuro kwenguva yakati rebei. Mukubatana uku, kwave nekufona kwekuwedzera kugona kwemubhedha kunopihwa muumbozha chikamu. Kuti tipe nhaurirano iyi nheyo uye sarudzo dzekutsigira nezveimwe budiriro, chirongwa chemubatanidzwa chakatangwa nevatambi vakakodzera, kusanganisira Cologne's Chamber of Commerce and Industry (IHK), Cologne Tourist Board, Koelnmesse, Dehoga Nordrhein uye KölnKongress. Boka iri raburitsa bhurocha rinotaura nezvenyaya iyi. Chinyorwa chinoongorora kuvandudzwa kwemusika wehotera yeCologne mumakumi emakore achangopfuura, inoongorora mamiriro azvino uye inodhirowa matambudziko emangwana.
"Musika wehotera weCologne une tarisiro yakanaka, asi inodawo chirongwa chekuvandudza hotera," anodaro Alexander Hoeckle, Director International uye Bhizinesi Rutsigiro Chikamu cheIHK. “Chirongwa chekusimudzira hotera chine musoro. Zvaizotigonesa kushingaira kugadzirisa matambudziko emunguva yemberi, kusimbisa Cologne senzvimbo yemahotera, maforamu ekutengeserana, magungano nemakongiresi, uye kukwezva zvimwe zviitiko zvikuru nemagungano kuCologne mune ramangwana. Dzimba diki, dzevaenzi uye nharaunda dzakatenderedza dzaizobatsirwawo nekuwedzera kwemakwikwi eCologne uye kukura kwebhizinesi regungano. "
Mhedziso yepakati yakasvikwa neboka yaive yekuti Cologne senzvimbo yekushanya inoda, pamusoro pezvose, kurongedza nzvimbo dzegungano dzichavakwa munguva pfupi iri kutevera sechikamu cheKoelnmesse 3.0 chirongwa chekudyara pamwe nekudiwa kunoguma kwemibhedha yehotera, kunyanya mu. huwandu hwemahotera anozivikanwa pasi rose ane nyeredzi ina kana shanu.
Dingindira idzva ra2018/19: Culinary Cologne
Nzvimbo dzeCulinary dzinobatsira kutsanangura chimiro chenzvimbo yekushanya uye yakakosha kune vafambi. Ndicho chikonzero Cologne Tourist Board ichatarisa pane zvekubika zveguta redu muna 2018 uye 2019. "Culinary Cologne" ndiyo itsva yekutarisa muCologne's tourism sector. Kutanga ikozvino, ichatengeswa kuburikidza nenzira dzakasiyana-siyana dzakagadzirirwa kune chaiwo mapoka anotarirwa, akadai sewebhusaiti yakagadziridzwa zvachose, iyo visit.koeln blog uye masocial media chiteshi. Iyo hashtag #CulinaryCologne ichave chinhu chinosunga.
Matanho ekuzivisa nzvimbo dzakakura dzeCologne dzekubikira achasimbiswa nezviitwa zvepasi rose zveGerman National Tourist Board (DZT) izvo zviri chikamu chemushandirapamwe we "Culinary Germany".
