Cape Town, South Africa, yakasarudzwa seimwe yenzvimbo gumi neshanu dzepamusoro dzepasirese dzinosarudzwa sezvidzidzo zvakakodzera zvenyaya yenyaya neUnited Nations World Tourism Organisation (UNWTO) uye World Tourism Cities Federation (WTCF), ichiratidza chimiro cheguta repasi rose uye kugona kwaro kupesvedzera mafambiro epasirese zvichienderana nemukurumbira waro uye maitiro aro mukushanda pasi pemamiriro ekunze akasimba.
Iyo yakatangwa pamwe chete "UNWTO-WTCF City Tourism Performance Tsvagiridzo, "chiridzwa chine seti yemaitiro uye chikuva chekutsinhana neruzivo kuti chienzanise kuita kwekushanya munzvimbo dzemadhorobha. Tsvakurudzo yakanangana nenzvimbo dzinotevera: Destination Management; Economic Impact; Social and Cultural Impact; Environmental Impact uye Technology & New Business Models.
Zvikurukuru, Maererano ne UNWTO, zvidzidzo zvenyaya zvinosanganisira seti yezviratidziro zvakakosha zvekushanya kwemadhorobha uye ongororo yakadzama yeguta rega rega munzvimbo dzine chekuita nehupfumi hwekushanya, kuenderera mberi kana kushandiswa kwehunyanzvi hutsva mukuyera uye kutonga kwekushanya kwemaguta.
“Cape Town inzvimbo inonakidza yekushanya; mamiriro akakosha eguta paGateway to Africa anounza tsika dzakawanda pamwe chete zvekuti inopa maonero akasarudzika ekuchengetedza pamwe nekusimudzira chikamu chezvekushanya chinobatsira vagari - basa redu nderekuenderera mberi tichishandira kuona kuti nharaunda dzedu dzakwanisa kunakidzwa nebasa mikana mukushanya uye kuti mhedzisiro yezvehupfumi yeiyo yakagovaniswa zvakaenzana kuburikidza nemunharaunda medu ine mhedzisiro yenguva refu.
Muna 2018 takaona mamirioni 2.6 evatakuri venyika dzakanyorwa neCape Town International Airport, inomiririra 9.6 muzana kubva muna 2017 kunyangwe kusanaya kwemvura uye mamwe matambudziko akasangana nenharaunda, saka fungidzira mikana yacho. " - Alderman James Vos, Meya Wedare reKomiti yeMari YezveMari uye Asset Management, kusanganisira Tourism, Property Management, Strategic Assets, Enterprise uye Investment.
Iwo manhamba anoshamisa
Cape Town, iyo inopa ingangoita 11% kuGDP yeSouth Africa, ine chikamu chinoshamisira chekushanya. Kunze kwekuva nendege yechitatu-yakanyanya kubatikana muAfrica, guta rine huwandu hwemabhizinesi ekushanya anosvika zviuru zvina, kusanganisira 4,000 mumhando dzakasiyana dzekugara kwevaeni, maresitorendi 2,742 uye nzvimbo dzekushanya mazana mana nemakumi mana nenomwe dzinopa vashanyi vekunze nevapamba. Uye zvakare, ine 389 misangano nzvimbo dzebhizinesi uye zvimwe zviitiko. Rangarira mupfungwa dzako huwandu hwevashandi hunodiwa kuti uone mashandiro emabhizimusi iwayo uye unotanga kuwana mufananidzo wakajeka wekuti nei kushanya kuri pakati pehupfumi hwedu hwemuno.
Chidzidzo chenguva pfupi yadarika nezve hupfumi hwekushanya chaiitwa naGrant Thornton (2015) chakabaya baya kushanya sekuunza mari inofungidzirwa kuti ZAR 15 bhiriyoni (USD 1.1 bhiriyoni) yeMama Guta, ichiratidza indasitiri semupiro mukuru wehupfumi hweKapa. Kushanya kweKapa kunobatsirawo gumi muzana kuGDP yeWestern Cape.
Kuchengetedza nharaunda inogara iripo
Yange iri rombo rakanaka kutora chikamu mune ino ongororo yepasirese, nekuti inoita kuti tikwanise kuwana macro maonero ezvekushanya kwekushanya kuCape Town senzvimbo yekuenda, maonero anotibvumidza kuvaka nharaunda yekushanya inoenderera kuitira kubatsira vemuno nharaunda. Kazhinji, nzvimbo dzepasi rose dzehukuru hwedu dzinowana kumomoka pane zviwanikwa uye mukati memharaunda, uye huwandu hwevashanyi kunzvimbo dzakakomberedzwa hautore hushoma hwehutariri. Ndicho chikonzero nei tichigara tichitsvaga nzira dzekuparadzira huwandu hwekushanya hwakawanda, tichikoka vashanyi munzvimbo dzinoshanyirwa zvishoma. Izvo zvakare zvinovimbisa kuti mari yavo inoparadzirwa zvakanyanya.
Chimwezve chirevo chekucherechedza ndechekuti Cape Town yakavhoterwa semaguta ekugashira epasirese pasirese zviitiko nemhemberero - zvakare, hapana diki feat. Kuenzanisira izvi, Cape Town Cycle Tour inoona R500-miriyoni ichiyerera ichienda muhupfumi hweWestern Cape mukati mevhiki yeCycle Tour. Vafambisi vanosvika zviuru gumi neshanu vanotora chikamu muCycle Tour kubva kunze kwemiganhu yeWestern Cape, kusanganisira vekunze vanopinda, kune vanosvika zviuru makumi matatu nezvishanu. Rwendo urwu rwakwezva vangangoita zviuru zvina zvevatyairi vemarudzi akawanda kuguta, zvakare.
Iyo Cape Town International Jazz Festival inogadzira anopfuura zviuru zviviri zvemabasa enguva pfupi. Mutambo uyu pagore unozvirumbidza masiteji mashanu neanopfuura makumi mana maartist anoita 2 husiku. Mutambo unoita vanodarika makumi matatu makumi matatu nematatu, vanoda mimhanzi pamusoro pemazuva maviri ekuratidzira. Mutambo uyu unounza nzvimbo inosvika mazana manomwe emamiriyoni emadhora kuupfumi, uye izvi zvakura sekuuya kwevanhu.
Kupfupisa, mushanyi wega wega waunoona achitora mifananidzo yekugovera pasocial media chiteshi chinhu chatinofanira kukoshesa, chinopa muhupfumi hwedu, pasina iye isu tainetseka kuwana kugona kutsigira vanhu vedu. Chiremerera kubatana ne UNWTO mukuunganidza ruzivo rwunotibvumira kuti tive nechokwadi chekuenderera mberi nekukura uye nharaunda inochengetedza yekushanya.
