Pakati pekusagadzikana kwakaratidza iyo yazvino post-COVID-19 nguva, mukana usati wambovapo wakaunzwa kuti isu tifunge zvakare mazano ekuvaka kusimba kweindasitiri yekushanya yeJamaica.
The Jamaica Ministry of Tourism yakagara ichitsigira chikamu chinochengetedza hupfumi, chinosanganisira magariro evanhu uye chinochengetedza zvakatipoteredza; zvisinei, dambudziko reCCIDID-19 rawedzera kuzvipira kwedu pakufunga zvakare kushanya kuti kuwedzere mupiro wayo mumagariro nehupfumi hwenyika nevagari vayo.
Saka ndinonyanya kufara kujoina United Nations World Tourism Organisation (UNWTO) uye pasi rose mukucherechedza kukosha kweWorld Tourism Day, iro riri kucherechedzwa musi wa27 Gunyana pasi pedingindira rinoti: “Rethinking Tourism”.
Maererano UNWTO:
"Izvi zvinoreva kuisa vanhu nepasi pekutanga uye kuunza munhu wese kubva kuhurumende nemabhizinesi kunharaunda dzenharaunda pamwe chete pachiratidzo chakagovaniswa chechikamu chakasimba, chinosanganisirwa uye chakasimba."
Dingindira regore rino reWorld Tourism Day richatungamirawo zviitiko zveJamaica zveTourism Awareness Week (TAW), iyo inotanga kubva munaGunyana 25 kusvika Gumiguru 1, apo tiri kuramba tichizivisa kukosha kwekushanya uye kukosha kwayo kwemagariro, tsika, zvematongerwo enyika nehupfumi.
Idzi dzinosanganisira:
-Vashambadzi vemazuva ese vanosimbisa zvirongwa zveBazi reKushanya nemasangano ayo eruzhinji anosimudzira hunyanzvi mukushanya.
– A Thanksgiving Church Service
- Iyo Virtual Edmund Bartlett Lecture Series
– A Style Jamaica Runway Show
- A Tourism Opportunities Visionary Symposium
– A Youth Forum
– A Special Virtual Knowledge Forum
-Kutangwa Zviri pamutemo kweTourism Innovation Incubator
-Kutaura Engagements muzvikoro mhiri kweJamaica
- A Tourism Stakeholder Engagement Chiitiko
- Makwikwi eVechidiki Poster, pakati pezvimwe zviitiko zvinobata
Pamwe chete nevatinoshanda navo vakazvipira kushanya, tiri kuronga nzira inoshanda kune kupora kwakasimba izvo zviri kugonesa indasitiri yekushanya kuti idzoke munzira huru. Izvi zvakakosha nekuti indasitiri yekushanya yeJamaica ndiyo yakakosha kuwana mari, basa uye hupfumi hwenyika.
Indasitiri iyi inogadzira mabasa akananga e175,000 Jamaican uye mabasa asina kunanga kune vanopfuura mazana matatu nemakumi mashanu ezviuru veJamaican, kusanganisira vashandi vepahotera, varimi, vatengesi vemhizha, varaidzo nevafambisi vezvifambiso. Zvakare, ndiyo imwe chete yakakura inopa kune GDP, iyo huru sosi yemari yekunze uye imwe yenzvimbo huru dzekutengesa kunze kwenyika. Pakazara, chikamu chekushanya chakura nezvikamu makumi matatu nematanhatu kubva muzana mumakore makumi matatu apfuura zvichipesana nekukura kwehupfumi nechikamu che354,000%.
Kufunga patsva kwekushanya kweJamaica kuri kutungamirwa neBlue Ocean Strategy yedu, iyo iri kutora chinzvimbo chepamusoro mukumutsiridza indasitiri yekushanya yeJamaica. Inoda kugadzirwa kwemhando dzebhizinesi dzinobva kune dzechinyakare zvichienderana nemakwikwi uye kuenzanisa. Tichishandisa nzvimbo dzakakosha dzegadziriro iyi, takachinjisa tarisiro yedu kune imwe yekusimudzira kukosha-kusika kuburikidza nekusiyaniswa kwechigadzirwa uye kusiyanisa.
Tiri kuvhura misika mitsva nekugadzira kudiwa kutsva munzvimbo dzisina kukwikwidzwa dzemusika pachinzvimbo chekudzika munzira yakatsikwa-tsikwa uye kukwikwidza mumisika yakazara.
Izvi zvinorevei pasi? Isu tiri kushandisa tsika yedu uye nhaka kuti titaure yechokwadi Jamaican nyaya; kugadzira zviitiko zvinoburitsa vashanyi kubva mumahotera uye munharaunda dzedu; kudzidzisa nekuvaka kugona kwevanhu vedu kupindura kune indasitiri inogara ichishanduka; kuvandudza pfungwa dzedu pavimbiso yekuenda; uye nekupa rubatsiro rwehunyanzvi uye rwemari kune Diki neMedium Tourism Enterprises (SMTEs), iyo inobatsira zvakanyanya kune chokwadi uye kuzara kwechiitiko chevashanyi.
Sezvatinocherekedza Svondo Rekuzivisa Kwekushanya, chikamu ichi chinoenderera mberi nekuita kwayo kutyora rekodhi. Izvi zvinosimbiswa nePlanning Institute yeJamaica's (PIOJ) Kubvumbi kusvika Chikumi 2022 Quarterly Report, izvo zvinoratidza kuti kushanya kuri kuramba kuchifambisa hupfumi hweJamaica mushure meCOVID-19. Hupfumi hwakakura ne5.7% mukati mekota, zvichienzaniswa nenguva imwe cheteyo muna 2021, nechikamu chekushanya nekugamuchira vaenzi chakabatsira zvakanyanya.
Sekureva kwePIOJ, iyo Real Value Yakawedzerwa yeHotera & Maresitorendi yakakura ne55.4% inofungidzirwa, zvichiratidza kuwedzera kwakanyanya kwevashanyi vanosvika kubva kumisika yese mikuru.
Pamusoro pezvo, kureba kwekugara kwadzokera kumatanho e2019 ehusiku 7.9 uku, kunyanya kukosha, avhareji yekushandisa pamuenzi yakawedzera kubva paUS$168 pahusiku kuenda kuUS$182 pamunhu husiku. Ichi chiratidzo chakajeka chekusimba kwechikamu chedu chekushanya.
Izvi zvakakosha zvakaitwa nekuda kwekushanda nesimba uye kutsungirira kweUshumiri hwangu nemasangano ayo eruzhinji, vashandi vedu vekushanya nevatinoshanda navo, uye vanhu veJamaica. Ndinokutendai nekuramba muchizvipira kuchikamu ichi chakakosha. Kubudirira kweTourism hakwaizogoneka pasina iwe.
Ndinokukoka iwe kuti ugovane muzviitiko zvedu zvakakosha, pamapuratifomu ese echinyakare uye edhijitari musvondo rese. Mukupedzisa, ndinopa kutenda kwangu kukuru kuchikwata chiri kuronga, icho chinosanganisira vamiriri veBazi reHurumende nemasangano aro ehurumende pamwe nemapoka edu anobata nyaya dzezvekushanyirwa kwenyika, nekuti ndine chokwadi chekuti isvondo rinonakidza uye rine pundutso.
Ndinokutendai uye Mwari vakuropafadzei mose.
ZVOKUBVA MUNYAYA INO:
- Saka ndinonyanya kufara kujoina United Nations World Tourism Organisation (UNWTO) and the global community in celebrating the significance of World Tourism Day, which is being observed on September 27th under the theme.
- This year's World Tourism Day theme will also guide Jamaica's activities for Tourism Awareness Week (TAW), which runs from September 25 to October 1, as we continue to raise awareness of the importance of tourism and its social, cultural, political and economic value.
- Together with our committed tourism partners, we are charting an effective course towards sustainable recovery that is enabling the tourism industry to rebound in a big way.
