Hawaii Tourism Authority yakapa yambiro kune vese vatengi nemabhizinesi maererano nehurongwa hwekubiridzira hwakanangana nemabhizinesi ekushanya muHawaii kuburikidza nepuratifomu inozivikanwa se "Little Red Book" (Xiaohongshu). Ichi chirongwa chakarongeka chakatokonzera kurasikirwa kukuru kwemari kumabhizinesi mazhinji emuno nekuda kwekubhadharisa mari dzechitsotsi. Pazasi, mamwe mashoko ane chekuita nekushanda kwechitsotsi uye matanho akatorwa neHawaii Tourism Authority yakabatana neHawaii Tourism China inopihwa.
Mhedziso yeChirongwa chekubiridzira:
Chitsotsi chakarongeka chiri kushandisa "Little Red Book" (小红书) kupa zvisiri pamutemo nzendo dzakaderedzwa uye matikiti ezvitsva zvakasiyana muHawaii, kusanganisira mapaki ehurumende, Pearl Harbor National Memorial, kutarisa whale, snorkeling, scuba diving, uye zvimwe zviitiko.
Mechanism yeScam:
Chitsotsi chinoshanda nekushambadza zvakaderedzwa zvakanyanya mapaketi ekushanyira vashanyi veChinese kuburikidza nematanho asina kutenderwa. Pakutanga, kutengeserana uku kunoratidzika kunge kuri pamutemo — vashanyi vanogashira zvisimbiso, vanoshanya, uye vanowana masevhisi kubva kumabhizinesi echokwadi. Zvakadaro, kana masevhisi aendeswa, kubhadharisa kwehutsotsi kunotangwa nenzira dzakasiyana siyana, zvichikonzera kukanganisa kwemari kumabhizinesi emuno.
Chirongwa ichi chinopa dambudziko rekuona, sezvo vashanyi vanosvika nekunyoresa zviri pamutemo pasi pemazita avo chaiwo, uye hutsotsi hunozobuda pachena mushure mekunge masevhisi aitwa uye mabhizinesi atotora mari yekushandisa.
Zviito Zvakaitwa neHawaii Tourism China
Mukupindura kutyisidzira kuri kuwedzera, Hawaii Tourism China (HTC) yaita matanho akati wandei:
- Kuzivisa nezveMapuratifomu: HTC yakaendesa zvichemo paLittle Red Book, ichishandisa ruzivo kubva kune mumwe wake wekuHawaii kunanga maakaundi asina chokwadi ari kupa rwendo rwakaderedzwa zvakanyanya uye zviitiko muHawaii.
- Consumer Alerts: HTC yakaparadzira zviziviso zveyambiro kumatanho ese epamutemo enhau, ichiyambira vatengi kuti vatore mabhuku chete kuburikidza nemapuratifomu eejensi ekufambisa epamhepo ane mvumo seTrip.com. Idzi ziviso parizvino dziri kugoverwa paIdiki Red Book, WeChat, Weibo, uye Douyin.
- Enhanced Outreach: HTC yakabatana neBrand USA kuwedzera kuparadzirwa kweyambiro idzi. Vakatogovana chiziviso pane yavo WeChat account svondo rapfuura kuti ive nechokwadi chekusvika kwakakura.
- Hurukuro dzeDiplomatic: HTC yakabatana neUnited States Embassy Beijing Commercial Department, iyo yave kuziviswa nezvezvitsotsi izvi. Vakaratidza chido chekubatana zvakananga neLittle Red Book, zvichienderana nekupa humbowo hwakakwana.
Tinokutendai kutarisisa kwenyu panyaya iyi yakaoma. Ruzivo urwu rwuri kugoverwa chete kuti uziviswe, zvichikugonesa kuti urambe uchiziva nezvekutyisidzira kuri kubuda kuchikamu chedu chekushanya.
Iyo Hawaii Tourism Authority icharamba ichinyatso tarisisa mamiriro aya uye ichapa zvigadziriso pane chero zvakakosha zviitiko pazvinosimuka. Kana wakasangana nezviitiko zvehutsotsi zvakafanana, tinokukurudzira kuti unyore zviitiko zvese zvine hungwaru uye usvike kune Better Business Bureau.
