Ndeipi nyika yeAfrica iyo Dubai Tourism inoombera?

Nekukura kunoshamisa kwemadijiti maviri, traffic inopinda kubva kurudzi urwu rweAfrica kuenda kune Dubai yakakura ne28 muzana gore negore, ichisimbisa chinzvimbo chayo semusika wechi17 mukurusa weemirate.

Dhipatimendi reDubai reTourism uye Commerce Marketing (Dubai Tourism) yakashuma kutsika kwakasimba mumavhoriyamu ekushanya kubva Naijeriya, Musika mukuru weAfrica wekutengesa traffic kuDubai, uchigamuchira vashanyi zviuru zana negumi nemazana matatu nehusiku humwe mumwedzi minomwe yekutanga ye113,000.

Nzvimbo yeDubai yakasiyana-siyana yekukwezva yakawana kufarira kwakasimba pakati pevafambi vekuNigeria kuburikidza nekuenderera mberi kwekudyidzana kwekutengeserana, bespoke yakabatanidzwa yekushambadzira mishandirapamwe, uye nguva dzose-pasocial media activation.

Musika uye zviitiko

Kuvaka pamusoro pekuedza kunoenderera mberi kwekupa chikuva chekutepfenyura mabasa akazara eDubai kune vashanyi veAfrica, Dubai Tourism, inotungamirwa nemukuru mukuru, Issam Kazim, yakaratidza rutsigiro rwayo kuAkwaaba African Travel Market kwegore rechina rakateedzana nenhumwa yakasimba ye21 Dubai. -based partners, iyo yaisanganisira timu kubva kuExpo 2020 Dubai.

Chiitiko cheWest Africa chine mukurumbira chekutengeserana chekufamba chakaunza pamwe vanobata maindasitiri kubva munharaunda yese yeruzhinji neyakazvimiririra kuti vape chikuva chekugovana ruzivo rwakakosha rwemusika, zvichisimbisa hukama hweemirate nevashandisi uye nekupa mukana wekusimudzira nzvimbo yeDubai inogara ichishanduka ichipa kune yakanyanya kunaka. vateereri vakanangwa. Kuhwina mubairo we'Best Stand' kwegore rechina rakatevedzana, nzvimbo yeDubai Tourism, iyo yaive hombe pashoo, yakatambira vashanyi uye yakaseta rekodhi yeAkwaaba ine nhume dzinopfuura mazana manomwe dzaipinda musangano wayo weindasitiri.

Dubai Faceoff

Kufara kwechaunga, vatanhatu vevapfumbamwe veNollywood vane mukurumbira kubva kumushandirapamwe we "Dubai Faceoff" vakaita zvinoshamisa pachikuva kuti vataure chiitiko chavo uye kuyemura guta. Munguva yechirongwa, Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing (DCTCM) akabatanidzwa naMukuru Fahad Obaid Mohamed Al Taffag, Ambassador weUnited Arab Emirates kuFederal Republic yeNigeria kuti vape ruzivo rwemusika uye nekuvandudza pa nhamba dzevashanyi. Zvimwe zvakanakisa zvaisanganisira nzvimbo dzeDubai dzakasiyana siyana uye mhedziso yemu-musika mishandirapamwe.

Chiitiko ichi chaisanganisira misangano yakati wandei nevashambadziri nevezvenhau, kusanganisira TBI, mubatsiri akakosha wekutengeserana uye imwe yemakuru muNigeria; Megaletrics, mumwe wevaridzi vakuru vezviteshi zveredhiyo muNigeria, pamwe chete neDubai mamwe makiyi vatengesi vanobatana navo GHI Assets, NANTA, Seki, uye Wakanow.com.

Sezvo Dubai Tourism ichiramba ichizvimiririra semuenzaniso wenyaya yekushanya kumusika wekufamba muAfrica, inochengetedza tarisiro yayo pakuwedzera zviitiko zvekushambadzira zvinosanganisira mashopu ekudzidzisa, zviitiko zvekutengesa (kutengesa activation, nzendo dzemhuri) uye mishandirapamwe pamwe nekuwedzera pane nhamba yeDubai-based vanobatana vanotora chikamu mumigwagwa uye zviitiko mumusika weNigeria.

Dubai vanobatana

Dubai-based partners varipo panzvimbo yeDubai Tourism vaisanganisira American Hospital, Avani Deira Dubai Hotel, Copthorne Hotel, Dubai Health Authority, Emaar Hospitality Group LLC, Expo 2020, Golden Sands Hotel Apartments, Golden Treasure Tourism LLC, JA Resorts & Hotels LLC, Jumeirah. Group, Mida Travels, Pacific Destination Tourism LLC, Rayna Tourism LLC, Red Apple Middle East Tourism LLC, Royal Arabian Destination Management DMCC, Tabeer Tourism, The Ritz Carlton Dubai, JBR, Travel Destination Online DMCC, W Hotel Palm Jumeirah, Wings Tours Gulf (LLC).

Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing (DTCCM), akati: "Kugamuchirwa kukuru uye kugamuchirwa kwechokwadi kwatakagamuchira panguva yedu kuNigeria kwakagadzira nzira yekubudirira kukuru kweAkwaaba Travel Market 2019. zvakaita seizvi chiratidzo chehurongwa hwedu hwemusika hwakasiyana-siyana hwekudyidzana nevanodyidzana, vachisimbisa hukama hwedu hwakanaka neAfrica yekutengeserana ecosystem.

Kuenderera mberi nekusimudzira kukura mukondinendi yeAfrica, Dubai Tourism inoenderera mberi nekusimudzira hurongwa hwayo hwekushambadzira hwakasiyana-siyana, kuendesa hurongwa hwekutaurirana hwakasarudzika hunoona simba resocial media mukupesvedzera maitiro evafambi. Nzira iyi yakaona kutangwa kwemushandirapamwe we'Dubai Face Off', uko Dubai Tourism yakabudirira kushanda pamwe nevashambadziri veWONTRA neTour Brokers International kuti vape yakasarudzika pasuru yekufambisa inoita kuti vateveri vafambe nevanozivikanwa ve'Nollywood.

Sechikamu chemushandirapamwe, vapfumbamwe vanozivikanwa veNigerian vanozivikanwa vakapa vateveri mukana usingawanzo kuenda navo kuDubai, nepasuru inopa matikiti endege, vhiza yekupinda, kuendeswa kunhandare yendege, husiku huna kugara panzvimbo ye4 kana 5 nyeredzi, safari yerenje. ruzivo, kushanya kweguta, matikiti eIMG World's of Adventure, zviitiko zvepasi rose zvekudyira, pamwe nenguva yakatarwa nevakakurumbira.

Strategic rutsigiro

Nerutsigiro rweunyanzvi kubva kune vane chekuita muguta rese, vane mukurumbira nevateveri vavo vakapinda mumatambudziko akatevedzana aisanganisira kuita zvesocial media, vachikumbira vateveri kuti vavhote kune vavanokunda vavanofarira mukugara kwavo kwose. Mushandirapamwe uyu wakapfuura mhedzisiro yaifungidzirwa nevateveri vanopfuura mazana maviri vanoenda kuDubai kunomushandirapamwe chete, ukuwo vane mukurumbira vakawana pasi pemamiriyoni makumi matatu nerimwe ekuita musangano pasocial media kuti vasimudzire zano redhipatimendi re "nguva dzose" - iro, kusvika parizvino, rakapfuura. gore rose rakafanorongerwa kubatirana zvisungo zvingada kusvika 200 muzana.

Issam Kazim, CEO, DTCCM, akataura nezvemushandirapamwe uyu: "Apo Dubai ichiri kuramba ichive nzvimbo yepamusoro yesarudzo yevafambi vekuNigeria, takazvipira kuwedzera mukana weimwe yemisika yedu iri kukurumidza kukura nekupa mishandirapamwe yakasanganiswa yekushambadzira. uye kutengeserana activation kunoratidza guta repasi-yepasi zvirevo uye zviitiko zvakasarudzika pane zvinopihwa. Mushandirapamwe we 'Dubai Face Off' muenzaniso wakanaka wekuedza kwedu kushandisa simba remushandisi anogadzirwa zvemukati uye organic kutenderera mukunangana nezvikamu zvinoshuvira zviitiko zvakagadziridzwa uye zvakasiyana."

Sezvo dhipatimendi richienderera mberi nekusimbisa hukama hwaro hwakasimba nemusika weNigeria, Dubai tourism ine hurongwa hwekutanga yakanangana nechando yekushambadzira yekushambadzira mushandirapamwe nekushambadzira kunze kwemba, redhiyo, uye social media activation kuti ienderere mberi nekuita vashanyi vekuNigeria uye. chinzvimbo Dubai senzvimbo yekusarudzwa kwegore rose.