Thailand kuTourism Crossroads seGlobal Markets Shift

Thailand kuTourism Crossroads seGlobal Markets Shift
Thailand kuTourism Crossroads seGlobal Markets Shift

Sezvo nyika inomira mberi kubva mukukanganiswa kwekufamba kwakakonzerwa nedenda, Thailand inozviona ichinetsana nematambudziko matsva uye asingagadzike.

Bato rekushanya reThailand raimbove richibudirira riri panguva yakaoma, sezvo shanduko yepasi rose ichichinja maitiro evafambi, kuyedza kusimba kweindasitiri, uye nekukurumidza kushevedzwa kwehurongwa hwekufunga patsva. Kubva mumigwagwa ine vanhu vakawanda yeBangkok kusvika kumahombekombe ePhuket uye nehusiku hwePattaya, zviratidzo zvekudzikira zviri kuramba zvichionekwa.

Kubva pachigadziko changu pano muThailand, ndakanyudzwa zuva nezuva mukutenderera kweindasitiri yayo yekushanya, hazvigoneke kufuratira mhepo inoshanduka ichitsvaira nechikamu. Kunyangwe nekusvika kwemwaka wakasvibira, kunetseka kuri kuwedzera. Misoro yenzvimbo inotaura nezvevaridzi vemabhizinesi muPattaya vachisimudza kushushikana pamusoro pekudzikira kwakanyanya kwevashanyi veChinese, migwagwa ine runyararo, kufamba kwetsoka kuri kupera, uye kusavapo kunoonekwa kwemapoka makuru evashanyi akambozadza nzvimbo dzakaita sePattaya.

Mafungiro pakati pevatungamiriri vekushanya ari kuramba achiwedzera kusagadzikana, sezvo zviratidzo zvichiratidza shanduko yakakura yave kuitika munyika yese yekufamba. Sezvo nyika inomira mberi kubva mukukanganiswa kwekufamba kwakakonzerwa nedenda, Thailand inozviona ichinetsana nematambudziko matsva uye asingagadzike. Tourism Authority yeThailand (TAT), pamwe chete nemasangano anotungamira ekushanya, yakaratidza kushushikana kuri kukura sezvo vanosvika kubva kumisika yemagetsi echinyakare vachinonoka.

Vafambi vekuChinese, vachidzikira, vakambotora 30% yevose vanosvika kune dzimwe nyika. Kunyange zvirambidzo zvekufamba zvadzikira uye huwandu hwendege hwave nani, kufamba kwekunze kubva kuChina kunoramba kwakanyarara, zvichitungamirwa nedzvinyiriro yehupfumi, kungwarira kwevatengi, uye kutarisa kwakasimba pakushanya kwemumba.

“Mafungiro evatungamiriri vekushanya haana kugadzikana,” anodaro Mutungamiriri weSkal Bangkok James Thurlby. “Zvatiri kupupurira zvinopfuura kuderera kwemwaka—kuchinja kwegadziriro kunoda kutarisirwa nokukurumidza uye kwenguva refu.”

Kutsemuka Pasi Pechiso

Thailand, yaionekwa kwenguva refu sechishongo chekorona yeSoutheast Asia yekufamba nzvimbo, iri kunzwa mhedzisiro yeakawanda anochinja masimba. Vashanyi vekuAmerica vanopedza mari yakawanda vari kudzokera shure, vachidziviswa nekukwira kwemitengo uye kukwira kwemutengo wekufamba kwenguva refu. Zvichakadaro, vafambi vekuEurope vari kuwedzera kuchenjerera, vachipesvedzerwa nekusanganiswa kwemitengo-ye-kurarama kunetseka uye kusagadzikana kwedunhu.

Geopolitical kusawirirana kuri kuita basa, futi. Hondo irikuenderera mberi muUkraine uye kukakavara pakati peIsrael nePalestine kwakanganisa misika yechinyakare. Vasvika vekuRussia neUkraine vadzikira, vachirova nzvimbo dzakakurumbira dzemahombekombe dzakaita sePattaya nePhuket zvakaoma. Kunyangwe kushanya kweIsrael - kunyangwe kudiki pachiyero - kwakaona kunyura kunoshamisa, nekusagadzikana kwakawanda kuchikurudzira kuzeza kufamba muEurope neMiddle East.

Misika Yepamusoro Inoita: A Shifting Landscape

Pasinei nematambudziko, injini yekushanya yeThailand ichiri kushanda — kunyangwe paine mutinhimira wakasiyana. Iwo matatu epamusoro epasi rose misika misika ndeaya:

  1. China - Ichiri kutungamira nekuda kwehuwandu hwayo hwevafambi vanoenda kunze uye yakadzika tsika hukama, kunyangwe nhamba dzichiri pazasi pre-denda rakakwira.
  2. Malaysia - Mutambi akasimba nekuda kwenzvimbo iri padyo, kureruka kwekufamba kwenyika, uye kugovana hukama hwetsika.
  3. India - Inokurumidza kusimuka semusika wakakosha, unotungamirwa nekukura kwepakati, kushanya kwemuchato, uye kufarira hutano uye nzvimbo dzemahombekombe.

Zvichakadaro, UK inoramba iri mubatsiri akatsiga. Vafambi vekuBritain vanoramba vachifarira Thailand nekuda kwekudziya kwayo kwechando mamiriro ekunze uye kugona. Kunyangwe nhamba dzichangoburwa dzakanyura, musika unoratidza vimbiso-kunyanya pakati pevakaenda pamudyandigere, vatakuri, uye mhuri dzinotsvaga zororo rekugara.

Gastronomic Tourism: A Strategic Advantage

Sezvo nzvimbo yekushanya ichishanduka, chikafu cheThailand chine mukurumbira pasi rose chinogona kupa nzira ine simba kumberi. Culinary tourism iri kubuda seyakanyanya kukosha niche, inokwezva vakapfuma, vanofambiswa neruzivo vafambi kubva kumisika yakakosha seSouth Korea, Japan, Australia, Germany, France, India, Singapore, neHong Kong. Kubva kuMichelin-nyeredzi yekudyira kuenda kune inonyudza chikafu kushanya uye zvikoro zvekubika zveThai, nhaka yenyika yekubika iri kuratidza kuva kadhi rakasimba.

Generational uye Economic Realities

Thailand iri kuonawo shanduko yekuchinja mune zvinodiwa nevafambi. Vashanyi vadiki, vachipesvedzerwa neruzivo rwemamiriro ekunze uye kungwarira kwehupfumi, vari kutsamira kune zvishoma, kufamba kwenzvimbo. Kune vakawanda, kukwezva kwekurebesa, kwekuenda kune dzimwe nyika kwakapa nzira yekusarudzika kune eco-conscious, pedyo-ne-kumba zviitiko.

Padanho rakakura, mhepo dzehupfumi hwenyika dzinoramba dzichivhuvhuta zvakasimba. Kukwira kwemari yemubereko, kukwira kwemitengo, uye kupfava kuvimba kwevatengi kuri kusimbisa mabhajeti ekufambisa — kunyangwe kunzvimbo dzinoonekwa sedzinokwanisika.

Inguva yeTourism Reset?

Pasinei nedzvinyiriro dzazvino, chikumbiro cheThailand chinoramba chisingarambiki. Asi kuti ibudirire munzvimbo itsva iyi, nyika inofanirwa kufunga zvakare hurongwa hwayo hwekushanya - kushandura kutarisa kune ukoshi-inotyairwa, inofambiswa, uye yakasiyana-siyana zviitiko zvinokwezva kushandura zvinokosheswa nevafambi.

Ndinotenda kuti Thailand haisi kurasikirwa nerunako-yakatarisana nenguva yekuvandudzwa. Mubvunzo hausi wekuti vashanyi vakaenda kupi, asi Thailand ichashanduka sei kuti ivagamuchire?

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