"Yakanga iri nguva chaiyo yekuti isu timire zvakare," akadaro Director General weDestination Marketing Tourism Seychelles, Mai Bernadette Willemin, panguva yemusangano paL'Escale Resort nezuro pavakaparura chimiro chakagadziridzwa chekuenda pamberi peMunyori Mukuru weKushanya, Mai Sherin Francis.
Chiitiko ichi chakapembererwa pakati penhengo dzinokosheswa dzekutengeserana, kusanganisira vanodyidzana nendege, Hoteliers, uye vamiriri veDMC.
Mumharidzo yake, Director General weKushambadzira akataura kuti kunyangwe yakabudirira zvakanyanya pamusika wepasi rose, mhando yeSeychelles Islands, iyo yakatanga kutanga muna 2006, yaifanira kupihwa chimiro chitsva ichienderana nekukura kuri kuita kushambadzira uye mafambiro edhijitari pasi rese. .
Chiratidzo che "shiri yerusununguko" chinobhururuka
Vachidada vachizivisa zvinhu zvitsva zvechiratidzo che "shiri yekusununguka", Mai Bernadette Willemin vakapa mharidzo pfupi kune vaipinda, vachitsanangura kushanduka kwechiratidzo cheSeychelles nechitarisiko chemazuva ano, chine mavara emarudzi sezvaakaita kare.
Amai Willemin vakatsanangurawo kuti kunyange zvazvo kushanduka uku kwakaitika, chinangwa chechiratidzo chacho chakasiiwa chakasimba neboka kuitira kuti mucherechedzo weSeychelles uzivikanwe kune vose vanobatana navo.
“Mukutanga kwegore rino, takasarudza kutangazve kumutsiridza mhando yedu zvakare tichibatsirwa nesangano reUNION, iro rinoziva nezvemhando yedu nechiratidzo chayo. Takaona zvakare kukosha kwekuchengetedza mhando yedu yemazuva ano kuti inyatso kufambisa meseji yedu munyika ino ine hushingi yenzvimbo dzakawanda, itsva dzedhijitari dzakanga dzisipo muna 2006,” vakadaro Mai Willemin.
Kwavari, Munyori Mukuru weKushanyirwa kwenyika, Mai Sherin Francis, vakaratidza muchidimbu kugutsikana kwavo nekudengenyeka uye kutaura kwe "itsva" Tourism Seychelles brand.
"Ndine chivimbo chekuti kuvandudzwa kwemhando iyi, yakatarisana nekuzvisimbisa isu seindasitiri, icharatidza vangangove vashanyi vedu uye varipo kuzvipira kwedu kutsanangudza ruzivo rwavo muSeychelles. Nezviitiko zvakawanda zviri kuitika munzvimbo ino maererano nezvigadzirwa nemasevhisi, takavandudza mhando yedu kukurudzira vashanyi vedu kuti vasarudze isu pakuita sarudzo yekufamba. "
ZVOKUBVA MUNYAYA INO:
- Mumharidzo yake, Director General weKushambadzira akataura kuti kunyangwe yakabudirira zvakanyanya pamusika wepasi rose, mhando yeSeychelles Islands, iyo yakatanga kutanga muna 2006, yaifanira kupihwa chimiro chitsva ichienderana nekukura kuri kuita kushambadzira uye mafambiro edhijitari pasi rese. .
- Bernadette Willemin gave a brief presentation to the attendees, explaining the evolution of the Seychelles brand with a more modern look, bearing the national colors as it previously did.
- “Earlier this year, we decided to undertake the re-energizing of our brand again with the assistance of the UNION, who are familiar with our brand and its logo.