A New Brand Africa: World Tourism Network VP Dr. Walter Mzembi votaura pamusangano weUnited Nations Africa Business Forum

Dare repamusoro-soro reAfrica Business Forum rine vatungamiri venyika mbiri vari kupinda vakakurukura nezvekudyara mari mumhando dzakasiyana-siyana dzekutakura zvivakwa kuitira kuvandudza mabhenefiti eAfrica Continental Free Trade Area. Chainyanya kutariswa neAir Transport uye Tourism"

Doctor Walter Mzembi, avo vaimbova gurukota rinoona nezvekudyidzana nedzimwe nyika muZimbabwe, uye vagara kwenguva refu vari gurukota rezvekushanyirwa nekushanyirana nekugarisana muZimbabwe. World Tourism Network. WTN isangano reUS-rakatangwa muna 2020 rine nhengo dziri munyika zana nemakumi maviri nesere. The World Tourism Network kwave kufambisa kuvaka.travel hurukuro pamusoro pemabatiro eCCIDID-19 pachikamu chekushanya nekushanya. Dr. Mzembi mumwe wevatevedzeri vemutungamiri wesangano iri uye vari sachigaro weAfrica Chapter.

Dr. Mzembi vakapedzisa pamusangano weAfrican Business Forum wakaitirwa kuAddis Ababa:

ziviso

Muna 1950 vafambi vepasirese vepasirese vaingove mamirioni maviri evafambi, kubva ipapo kumashure kwekuchinja kwendege musika wepasi rose wakakura zvakanyanya kusvika 2 pamberi peCovid 2019 Denda kusvika bhiriyoni 19 vanosvika!

 Ndichiri kuona chero chikamu chinogona kupikisa kukura kwebullish nekufamba uye kushanya.

Izvo hazvishamise naizvozvo kuti kunyangwe zvipingamupinyi zvenguva pfupi zveDenda, kufamba, uye kushanya zvichiri kuverengerwa neUN WESP 2022 Report (World Economic Situation Prospects) seyechitatu yakakura Kutengesa kunze uye Sector yakakosha mushure memafuta nemakemikari, chinhu chakakosha chinosimudzira. yekumuka kwehupfumi hwenyika.

Mubvunzo mukuru ndewekuti, zviri pahurongwa hwekuronga hupfumi hwenyika dzedu dzemuAfrica neRegional Economic Communities tisingarevi African Union panyaya yekukosheswa senzira yekumutsiridza hupfumi kusvika painoda misika yedu nemaREC avo akadai se. European Union?

Kana zvirizvo, sei chikamu cheAfrica chevanosvika pasi rose uye mari inotsikirirwa pasi pe5% kwenguva yakareba sezvandinorangarira kusvika nhasi? Saka Nyika makumi mashanu neshanu dzemuAfrica dzinopokana chete kupatsanura zvikamu zvishanu kubva muzana zveindasitiri iyi mari yaiburitsa kunze kwenyika yaive $55 trillion muna 5 uye padyo negumi muzana yeGDP yepasirese?

• Sei uye ndiani anoyera kuita kwechikamu ichi uye kusvika papi?
• Zvakadii nhamba dzedu dzemuAfrica dzinowanzova kupindirana uye fungidziro yezvakaitika kare?

Pane tsumo inoti: “Kana ukasazvipima, hauzvizive”.

Saka kunyangwe ini pandinenge ndichifunga mirau yemitemo yechikamu ichi chakakosha ndinounza nyaya yeNational Tourism Satellite Accounting senzvimbo yakakosha kuti itariswe neHurumende uye pamwe chete nayo, chiitiko chose pane tsananguro.

Chikamu ichi chichiri kunzwisiswa uye chakanyura mukutsanangurwa kwaro kweumbozha sechigadzirwa chinodyiwa kune vapfumi uye vepamusoro munharaunda yedu, mufambi wepasirese uye vane mukurumbira kana isu tiri kutsvaga kuti ive Kodzero yeMunhu inoenderana nezvisungo zvedu kumwe kunhu paKufamba sekodzero yeMunhu. ?

• Isu tinozviona semufambisi uye accelerator yeAfCTA uye muchero wakaderera wakarembera mukati mezvazvinoita?
• Kana tikadaro, aripi zvivakwa zvekuvaka padanho redunhu reKufamba neKushanya izvo zvinofanirwa kumisa nekuzvibatanidza kune iyo AfCTA mishoni?
• Ndeupi ruzivo rwekufamba uye kushanya rwatinotsvaga kufambisa nekugonesa pakutanga?
• Idzo dzekushanyirwa kwenyika dzepasirese here dzatiri kutambira kunze kana kushanya kwemukati menyika pamwe nevemainvestimari vemuAfrica vatisingaone zvachose?
• Isu tinosiyanisa sei semuenzaniso nyaya ine minzwa yekutama kwemukati meAfrica kubva kushanya yedunhu kana kushanya kwekutenga kubva kune mhiri kwekutengesa nekutengesa?
• Mamigration policy edu padanho renyika ari kutaura nezve tourism policy here? Ndeupi musiyano uripo pakati pemuenzi nemushanyi?
• Isu tinoitisa ongororo dzakakwana dzeVaenzi Kubuda mukati mekondinendi uye muhupfumi hwenyika yedu kutibatsira mukugadzira mitemo inoteerera yekufamba uye kushanya uye kutama pachezvacho zvinhu zvakakosha kuenda kumberi kweAfCTA uye murindiri kune iyo yekugadzira multimodal masisitimu ekufambisa anofambisa maviri ?

Pamberi pezvirongwa zvegwaro, mubvunzo wekupedzisira wakakodzera uri pamusoro pekudikanwa kweNyika dzemuAfrica kune imwe neimwe kutambira National Airline kunyangwe hupfumi hwekuita izvi husina kujeka, hunoitwa nemubhadharo wakakura uye kubuda ropa kune ficus uye mushandirapamwe kutadza kutonga, nemaune uye. zvisingatarisirwi. 

• Sei pfungwa dzeAirline consolidations dziri kutiza kubatanidzwa kweDunhu?
• Iyo pfungwa yekumisikidzwa kwekufamba kwendege uye kubatanidzwa kwayo padanho redunhu, nei izvi zvisiri kutevedzwa?
• Mienzaniso yakaita seCentral Africa Airlines panguva yeFederation of Rhodesia neNyasaland kuma50s ne60s? 

Ini ndinopindura izvi muchidimbu nemamwe zvirevo zvepolicy zvisiri zvitsva asi zvinoda kusimbiswa uye kukwidziridzwa.

Kutarisazve muganhu weAfrica Tourism Development

• Mucherechedzo wekushanya kweChinese muna 2019 kune iyo Africa Condinendi yese inofanirwa kuratidza simba rekushanya kwemumba uye kufamba nekuzvirongera.
• Paive ne 155 miriyoni vashanyi vaibuda kunze kubva kuChina kuenda kune dzimwe nzvimbo, 145 miriyoni vaisvika vakaita $131bhiriyoni mumarisiti pane zvinopesana pakanga paine angangoita mabhiriyoni matanhatu enzendo / vasvika vachigadzira mabhiriyoni mazana masere nemakumi maviri nemana emari.
• Kuenzanisa kwakapfava neAfrica mukupesana nezviri pamusoro kungave kuita kwayo 2018 kwevanosvika mamirioni makumi matanhatu nenomwe vachiunza mari inosvika bhiriyoni zana nemakumi mapfumbamwe nemakumi mapfumbamwe nemazana maviri inomiririra 67% yeGDP yayo uye 194.2% mupiro nekushanya kwemumba zvichienzaniswa ne8.5% kubva mumigwagwa yenyika, 56% yekushanya kwekuzorora. uye 44% chete inoverengerwa kushanya kwebhizinesi.
• Kunyangwe kuvandudzwa kwakanyanya kunoonekwa nekuda kwemamwe mabhizinesi ehushamwari marongero uye zvirongwa zveMICE kunyanya neRwanda, South Africa, Kenya neEthiopia.
• Izvi zvinosimbisa kukosha kwekusimudzira kushanya kwemumba neyematunhu sezvo ivo vakatsiga mukutarisana nekuwedzera kwekuita kweNation States pavanenge vachirwisa denda reCovid - 19 uye kuisa zvirango zvekufamba uye kuraira kune mumwe nemumwe.
• Chaizvoizvo, Africa haina kuita zvakanaka uye nhamba dzinoratidza kuti kudzoreredza, kufamba kwemumba nepakati-redunhu kunofanirwa kufambiswa nekugoneswa kuburikidza nekupindira kwakasimba kwehurumende uye zvirevo zvemitemo.

• Kushanya kwemumba uye kushanya uku muna 2019 kwakamira pa55% muAfrica, yaive pasi pemamwe kuenzanisa neEurope (83%), Asia nePacific (74%) neNorth America (83%).
• Huwandu huchangoburwa hwa2021 hunoratidza kuti African Tourism yadzikira kusvika pa21% yehuwandu hwekuita kwayo nekudaro ichidaidzira hutungamiriri hwekushanya hwakasimba uye hunyanzvi hwekugadzirisa.
• Nzvimbo dzekuenda dziri kugadzira marongero uye kumanikidza mirau inochengeta kukosha munyika dzavo kuburikidza nechirango chekubva mutero uye kunyange kushandisa Covid-19 mirau inopokana nekuenda kunze kwekufamba kwenguva yakareba ichionekwa sekudonha kana mari yekunze yakakura kupfuura mari inoenda uye vanosvika.
  Ongororo saka dzinosanganisira kana nyika ine nett yakanaka kana yakaipa yekufamba chiyero.
• Zvinonyanya kukosha ndezvekusimudzira mafambiro emudzimba, emukati menyika uye pakati pematunhu nekushanya kumusana kwehasha kushanya kweNyika uye Africa Inofanirwa Kushanyira Africa!

Iwo akakosha emasangano nePolisi Mitemo yekuzadzisa izvi inosanganisira inter alia

1. Brand Africa
2. Africa ine nyika makumi mashanu neshanu uye makumi mashanu neshanu emhando dzakasiyana asi inobatwa senyika imwe ine contiguous nyika nenzvimbo.
3. Kana imwe yemhando isingaite inokonzeresa kukuvadzwa kweiyo continental brand yese.

• Kufungidzira kweAfrica kuburikidza nemhando makumi mashanu neshanu dzenyika inoshaya kurongeka kwakazara, kurongedza, kutaurirana uye chinzvimbo padanho rekondinendi kuti rikwanise kukwikwidza.
• Maitiro eBrand Africa anofanirwa kunge ari Government Led (kubva padanho renyika, Sub-Regional Level), Private Sector Inotungamirwa uye Community Oriented. Brand Africa Project inofanirwa kupihwa basa padanho reAU nekuchimbidza
• Tourism Policy Institutionalization
• Zvirongwa zveSub-regional masangano ndizvo zvakakosha uye panyaya iyi, vakuru vakuru nevezvematongerwo enyika vanofanira kubvunzurudza kushanda kwekutanga patsva nekuumba Tourism Regional Institutions senge RETOSA (Regional Tourism Organisation of Southern Africa) mudunhu reSadc. uye East Africa Tourism Organisation.
• Padanho rekondinendi, Brand Africa Project inoda kuiswa.
• Zviripachena, Tourism, semamwe mapoka ezvehupfumi akadai seTrade and Commerce, Agriculture and Mining, yakakosha zvekuti zvinoda kuti pave nemasangano akazvimirira ega kuAU kuvaka kubatana kwekondinendi, kutaura zvinonetsa zvinosangana uye kugadzirisa matambudziko kuti ive nechokwadi. kukwikwidza kwechikamu padanho rekondinendi.
• Kusavepo kwaro kwega kunoreva kuti chikamu ichi chakavigwa mune mamwe matunhu nekudaro harisi kuwana mukurumbira wakakodzera.

• Shanduko yesangano iyi pachikamu chedunhu nekondinendi inofambisa Kufamba nekushanya muAfrica.
• Chaizvoizvo, inosimudzira kutsvagirwa kwekuiswa kwehunyanzvi uye kuvapo kwakasimba kweAfrica padanho remubatanidzwa wehurumende senge UNWTO, tora hutungamiriri hweMasangano eUN akadai kusimudzira zvese zviri zviviri zvepasi rose neAfrican Travel and Tourism Agenda.
• Naizvozvo, chirevo chedu ndechekuve neAfrican Institutional kuvapo kwakasimba padanho redunhu uye padanho rekondinendi rinotenderedza hukama ne UNWTO Komisheni yeAfrica inogona kuwana nzvimbo yayo yekubatana kwakasimba, kuronga uye kuwana rutsigiro rwekudzoreredza, kusimudzira uye shanduko yeKufamba nekushanya muAfrica.
• Parizvino, hapana hukama pakati peAfrican Union, matunhu madiki muAfrica uye UNWTO, iyo kupatsanurwa kunokanganisa kurongeka kweKufamba uye Tourism agenda.
• Sezvo zvakadaro, zvisungo zvakatemwa pa UNWTO mwero, kuyangarara muMadrid, iyo Headquarters ye UNWTO nekuti paContinental neSub-Regional Level, hapana zvimiro zvakasimba zvekushandisa, zvichisiya maitiro akadai kune zvido zveMaminisita ega ega kuti vatore zvavanoda kuita.

The Proposal:

• Chikumbiro chakanyanya kurongeka ndechekufunga nezve shanduko yechikamu chekushanya muAU uye kupedza yakazara yakazara African Tourism Organisation (ATO) ine nhengo yenyika inosungirwa, asi yakasimbiswa nemubatanidzwa wekuzvidira uye Kubatanidzwa kwemubatanidzwa wemasangano ane hunyanzvi nemasangano anotsigira Kufamba uye. Tourism muAfrica.
• Kushaikwa kwechimiro ichi kuri kukanganisa kusimuka kweAfCTA iyo basa rinotanga nemuchero wakaderera, Kufamba uye Kushanya. Chaizvoizvo, iyo Continental Open Trade uye Investment value cheni inotanga neKufamba - Shanya - Trade and Invest.
• Sezvineiwo, hapana mudzvanyiriri akakomba anoita sarudzo pakutengeserana nekudyara kusati kwashanya kwekuongorora, uye kumwe kushanya kwakawanda kunosimbisa zvidzidzo zvedesktop uye munguva pfupi yapfuura, chokwadi chaicho. Kunyangwe metarverse teleporting zviitiko hazvizotsiva zvachose kushanya kwepanyama.
• Visa pachena
•  Visa pakusvika kune vese vagari vemuAfrica, yakakosha mukushandurwa kweKufamba uye Kushanya, uye izvi zvinogona kuvandudza zvakanyanya kutengeserana kwemukati meAfrica. Kuvhara nyika dzedu mumavhiza ehurumende, kuvharira kunze bhizinesi uye hazvibatsire Africa.
• Zvechokwadi, pane humbowo hunoratidza zvakanakira kuwedzera kufamba.
• Kwete chete Schengen Agreement neGulf Cooperation Council, asiwo dzimwe nyika dzemuAfrica dzakarerutsa zvirambidzo zvemavhiza, izvo zvinoratidza chokwadi ichi. Rwanda, kune imwe, mutsigiri akasimba we Visa Yemahara Africa.
• NeVisa pakusvika kune vese vagari vemuAfrica. Kusarudzika, nyika yakaona kuwedzera kwe24% kwevanosvika pakushanya uye ne50% kuwedzera kwekutengeserana kwemukati meAfrica. Kutengeserana neDemocratic Republic of the Congo chete kwakawedzera ne73% kubva pakaitwa mutemo uyu.
• Uye apo Rwanda yakabvisa mvumo dzekushanda kuvagari vemuEast Africa, kutengeserana kwenyika neKenya neUganda kwakawedzera neinosvika 50%.
• Seychelles zvakare yakaona mabhenefiti seimwe yenyika shoma dzisina mavhiza muAfrica. Mushure mekutora mutemo, Seychelles yakaona avhareji ye7% kuwedzera pagore mukushanya kwenyika dzese kupinda munyika pakati pa2009 na2014.
• Pakupedzisira, panosvika gore ra2035, Africa ichaona vatakurwi vanosvika 192 miriyoni pagore vachiunza musika wakazara kuvatakuri 303 miriyoni vanoenda nekubva kunzvimbo dzemuAfrica.
• Nekudaro, kunyangwe zvimhingamipinyi zviripo, saka mikana inoenderana nekufanotaura uku. Neruzhinji-yakavanzika kudyidzana vhiza kusimudzira zvivakwa, matenga akavhurika, uye vhiza liberalisation, Aviation muAfrica ine chokwadi chekukwira.

Mubvunzo ikozvino ndouyu:

• Inguva yakadii yatingaita kuti izvi zviitike uye toita aya matanho?
• Kuenderera mberi, mavhiza anoda kufunga patsva uye isu tinofanirwa kubvisa matambudziko ekuwana kana kubvisa mavhiza zvachose kusimudzira intra-Africa Kufamba uye Tourism.
• Chokwadi ndechekuti kuvhurika kwemavhiza kunosimbisa chikamu chekushanya kwekondinendi uye kunogona kugadzira mamwe mabasa ane hunyanzvi.
• The AfDB's Africa Tourism Monitoring Report inotsanangura kuti vhiza liberalization chirongwa chinogona kuwedzera kushanya ne5% kusvika 25%. Zvinocherechedzwa mumushumo mumwe chete iwoyo kuti kushanya kwakawedzera kuchapa mikana mitsva yemabhizinesi muzvekufambisa, mahotera, mashopu nemaresitorendi.
• Chaizvoizvo, ku60% yevechidiki veAfrica avo vasingashandi, izvi zvinoreva misika itsva yemabasa, iyo inodzivirirawo kwete kungotama kusingadikanwi kwevechidiki kune dzimwe nyika neEurope, asiwo inobata nekudonhedzwa kwehuropi hwemunharaunda munguva refu.

Kubatana – A Game Changer

Mapepa ezviyero ega ega haakwanise kuchengetedza makambani endege zvisinei nekukosha kwakabatana nekuzvikudza kwenyika uye kuzivikanwa kwaChangamire.

Hurumende dzinofanirwa kufunga nezvekudyidzana kwezvigadzirwa zvendege pamwe nekugadzira chikamu chezvendege muAfrica. Kuti izvi zviitike, nyaya yakakosha yekusununguka ichaunza mhedzisiro yakasimba:

• migwagwa mitsva
• ndege zhinji
• zviri nani kubatana
• mitengo yakaderera.

Zvinogoneka kuti kuvandudzwa kwakadaro kungango wedzera huwandu hwevafambi, izvo zvichave nezvinokonzeresa uye zvisina kunanga zvakanaka paKufamba, Kushanya, uye Kutengeserana muAfrica.

Nekudaro, maererano neongororo yeIATA, dai nyika gumi nembiri dzemuAfrica dzakavhura misika yadzo uye nekuwedzera kubatana, mamwe mabasa 12 uye USD 155,000 bhiriyoni muGDP yepagore yaizogadzirwa munyika idzodzo.

Ongororo yakaitwa neInterVISTAS Consulting inoratidza muSouth Africa, kusununguka kunogona kuunza mabasa matsva anofungidzirwa kusvika zviuru gumi nezvishanu uye kuunza USD 15,000 miriyoni mumihoro yenyika.

Kune rimwe divi, kushomeka kwekusununguka kunokanganisa kubatana uye mutengo wetikiti.

Muzviitiko zvakawanda, vafambi vazhinji zvisina basa uye zvinodhura vanobhururuka kuenda kunyika yechipiri kana yechitatu, kusanganisira kuenda kuEurope kana kuMiddle East vasati vasvika kunzvimbo yekupedzisira muAfrica. Izvi zvinokonzerwa nedambudziko rekubatana nekuti nyika dzemu Africa hadzina kusununguka.

Mupasi rose, paavhareji, vatakuri vemitengo yakaderera vanoshandisa chikamu chimwe muzvina chendege dzose. MuAfrica, zvisinei, havatombosviki 10%, izvo zviri pachena kuti mitengo yematikiti inorambidza.

Saka chii chiri mberi kumatenga eAfrica?

1. Vhura mutemo wematenga: Kuitwa kwakazara kweYamoussoukro Sarudzo.

• Isai Single African Air Transport Market iyo ine chinangwa chekuvhura matenga eAfrica uye kugadzirisa mukati meAfrica mhepo yekubatana. Kusvika pari zvino, nyika makumi maviri nenhanhatu dzemuAfrica dzakasaina asi pakuita izvi, pane chido chezvematongerwo enyika.
• Tsigira ndege dzematunhu eEthiopian Airlines neKenyan Airlines muEast Africa,
• Tsigira Asky muTogo, West Africa
• Tsigira South African Airways muSouth Africa. Southern Africa inopa tarisiro huru yekushandurwa kwekondinendi Yekufamba, Kushanya uye Kutengeserana.
• Tsigira Egypt Air muNorth Africa.
• Kunze kwerutsigiro rweRegional Airlines kunofanirwa kuve neOpen Sky policy, Air Service Agreements, kurerutswa kwezvipingamupinyi zvemitero uye Infrastructure itsva inovandudza Destination Accessibilty uye Kubatana.
• Global Airlines inogona kunge iri muchanza cheMarudzi pane kutsigira nemari inosemesa kurarama kweNational Airlines uye kucheka kupatsanuka kusingakoshi kwave kuwanikwa muKondinendi yese.

mhedziso

Kumisikidzwa kwekushanya kubva padanho renyika, dunhu nekondinendi, zvichitsigirwa nekuvandudza zvifambiso zvekufambisa, kuvandudza pakufambisa mafambiro kunoda zvese mari nehunyanzvi kubva kunyika uye zvakakosha, chido chezvematongerwo enyika kuona kuti chikamu ichi chinoshanda zvizere.

Sezvineiwo, panoda kuti hurumende dzive nehungwaru musarudzo dzadzo nekuita kuti bhizinesi ribudirire.

Pamusoro pezvo, zvakakosha kusimbisa kudyidzana neveruzhinji, uko Africa inoda kuvhura mikova yayo yekudyara mari yakazvimirira kuti ione kugona kwayo kuzere muchikamu chekushanya nekushanya.

Nekudaro, kusimukira kweTourism kunoenderana nekuti AU itore chinzvimbo ichitsigirwa neUN Agencies yakaita seUNECA kuona kuti kushanya kwaiswa uye kuvhurwa sechimwe chezvikamu zvakakosha zvinogona kushandura mamiriro ehupfumi hwevanhu muAfrica.