MaAccor anokweretesa akawedzera brand portfolio yekumhanyisa Africa zvirongwa zvekuvandudza

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Accor iri kukurumidza kuteedzera marongero ayo ekuvandudza mu Africa, ichishandisa huwandu hwayo hwakawedzerwa kusimbisa chinzvimbo chayo chehutungamiriri kuchamhembe nekumadokero kwe Africa, uye nekukura nekukurumidza muSub Saharan neEast Africa.

Iine indasitiri ine simba kwazvo yezvigadzirwa, inovhara chikamu chega chega chemusika kubva kuhupfumi kuenda kuneumbozha uye inosanganisira pfungwa dzemararamiro matsva, dzimba dzekugara dzakasarudzika uye mamodheru ekugara, iro Boka riri kutora chinzvimbo chinotungamira munzvimbo inochinja yevaenzi muAfrica.

Accor inoraira chikamu chikuru chemusika maererano nemakiyi, iine makamuri anodarika makumi maviri nemazana maviri nemakumi mashanu nematanhatu pamusoro pezvivakwa gumi neshanu munyika makumi maviri nematatu nyika yepasi rose uye pombi yemahotera makumi mashanu nemashanu ane makamuri anopfuura gumi nemazana matatu nemakumi matatu neshanu.

Boka iri riri mugwara rekuvhura mahotera makumi matatu neshanu muAfrica panosvika 35, uye rakatara chinangwa chekusaina mapurojekiti ari pakati pegumi nemashanu kusvika makumi maviri gore rega rega kubva zvino kusvika 2020. Urongwa uhwu hunotsigirwa nekutengwa kweMövenpick Hotels & Resorts nguva pfupi yadarika, chikamu che15%. muSouth Africa Mantis Group, pamwe nekugadzirwa kwayo kwehomwe yekudyara mari inosvika bhiriyoni imwe chete yemadhora neKatara Hospitality, iri muQatar, yakazvipira kumapurojekiti ekugamuchira vaenzi munyika dzakasarudzwa dzeSub-Saharan Africa.

“Chikamu chedu chakawedzerwa chemhando dzinopfuura makumi matatu pamusika wese - hupfumi, zvepakati, zvepamusoro, zveumbozha uye zvemhando yepamusoro - zvinokurudzira kukura muAfrica; zvinoreva kuti tine nzira dzakasiyana dzekugamuchira vaenzi kupurojekiti yega yega munzvimbo dzese mukondinendi,” akadaro Mark Willis, Chief Executive Officer, Middle East & Africa for Accor.

“Kupa kwedu chiratidzo, kusanganiswa nehunyanzvi hwedu husingaenzaniswi hwemusika, zvinotiisa munzvimbo yakasimba yekuzadzisa zvinangwa zvedu zvakakosha zvebudiriro, zvinoti kusimbisa chinzvimbo chedu chehutungamiriri kuNorth Africa nekukwiridzira budiriro muEast neSub-Saharan Africa.

Akawedzera kuti: “Izvi zvichawanikwa nekuwedzera mikana yezvangowedzerwa zvemakemikari, kusanganisira pfungwa dzemararamiro; kuzivisa misika yenzvimbo dzekugara dzakapiswa uye mapurojekiti ekugara-chikamu mune chikamu chidiki mu Africa; uye kushandisa budiriro yezviratidzo zviripo zvakadai sebis, Novotel, Pullman, Sofitel neFairmont, kungodudza mashoma. ”

Target kukura misika inosanganisira Kenya neTanzania muEast Africa; Ghana neNigeria muWest Africa; neJohannesburg neCape Town muSouth Africa, nechinangwa chekushanda zvese zvakamira-zvoga uye zvivakwa zvakawanda munzvimbo imwechete senge mapurojekiti akasanganiswa-izvozvi tarisiro yezvirongwa zvekuvandudza zvivakwa munzvimbo zhinji dzemu Africa.

KuNorth Africa, iro Boka riri kutarisa kumafaro ekutanga ekugamuchira vaeni izvo zvitsva kumusika, neFairmont dzimba dzekugara dzakatogadzirwa muMarrakesh uye mamwe maviri akarongerwa Rabat neTaghazout, kuchamhembe kweAgadir. Iri timu yekusimudzira iri kutarisawo tarisiro yemararamiro ehupenyu muMorocco neTunisia, ese ari maviri anofungidzirwa seakakura misika yehotera, pamwe neSouth Africa.

Accor iri kuratidza trailblazer yeakawedzeredzwa-magariro pfungwa muAfrica zvakare, achangobva kuzivisa zvirongwa zvekutanga yavo yekutanga Pullman Living chivakwa pasirese kuGhana. Pullman Accra ichava mbiri yekugamuchira vaeni muchikamu chepayimusi, iine mazana mapfumbamwe nemakumi mana nemapfumbamwe emakamuri pasi pechiratidzo chePullman Living uye hotera ine makamuri mazana maviri nemakumi mana nesere.

Pullman chiratidzo cheupscale icho chinoda kukumbira kubva kuAfrica inokura nekukurumidza pakati-vehuwandu hwevanhu, saMövenpick, ane huvepo hwakasimba muNorth Africa uye ichavhura nzvimbo yayo 17 mudunhu gore rino - Mövenpick Sfax, Tunisia. Pombi yayo ye Africa inotenderera kuchamhembe, kumadokero neEast Africa, iine mahotera maviri matsva akarongerwa kutanga muAddis Ababa (Ethiopia) neAbidjan (Cote d'Ivoire) mu2020.

Chiratidzo cheMantis, icho chakanangana nekupukunyuka kwekupedzisira uye nzvimbo dzekugara, dzichawedzera zvakanyanya kuvapo kweAccor muSouth Africa uko ichavhura mapurojekiti maviri matsva gore rino, pamwe neEast Africa, nezvivakwa zvitsva muRwanda neZambia. zvakare kuvhura mu2019.

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Mukuru Wekugadzwa Mupepeti

Chief Assignment editor ndiOleg Siziakov

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