Airbnb inounza mukana, kwete kutyisidzira kwakananga, kune indasitiri yemahotera eSouth Africa

"Kunyange hazvo paine zvakawanda zvataurwa nezve indasitiri yemahotera echinyakare ichichema hupfumi hutsva hwekugovana dzimba, chokwadi chiripo ndechekuti, makambani akaita seAirbnb anosanganisa tekinoroji nekufamba haazi mahotera anotya, kunyangwe imba hombe yekuroja ichienderera mberi kuti unakidzwe nekukura nekukurumidza mu Africa, ”anodaro Wayne Troughton, CEO wekambani ine hunyanzvi yekugamuchira vaeni uye kambani yekutengesa dzimba, HTI Consulting.

Achitaura munaGunyana gore rino, Chris Lehane, Airbnb Global Head yePublic Policy nePublic Affairs vakagovana mukana wekukura wekufamba kweAfrica, iyo ichaita 8.1% yeGDP yeAfrica panosvika 2028. MuSouth Africa, kufamba kunofungidzirwa kuendesa 10.1% yeGDP muna 2028.

"Chero kuwedzera kune dzimwe nzvimbo dzekugara dzinowanikwa mumusika weSouth Africa uri kuwedzera muSouth Africa unogona kuwedzera kukosha," anodaro Troughton. "Uye, neAirbnb yakanyanya kunangidzirwa pamusika wevaraidzo, zvakaratidzirwa zvishoma kuita chikamu chekambani. Iri kugadzirisa zvakare kudiwa nyowani kusingatarisirwe neindastiri indasitiri nekupa pekugara kune vashanyi avo vangatadza kutenga kamuri mune imwe musika; ”

Kubva pakavambwa Airbnb, mamirioni 3.5 evashanyi vakasvika pakurondedzerwa muAfrica yose, uye vaenzi vanosvika mamirioni maviri vakasvika pakunyorwa paAirbnb muSouth Africa, pamwe nehafu yevasvika iyi iri kuitika mugore rapfuura chete. Iyo kondinendi ye Africa zvakare ine matatu matatu epamusoro-sere nyika dziri kukura nekukurumidza kune vashanyi vanosvika paAirbnb (Nigeria, Ghana neMozambique).

Hapana mubvunzo kuti, munharaunda, nhamba yemaroja ane chekuita neAirbnb iri kukura. Tichitora Cape Town semuenzaniso, rendi yeAirbnb yakawedzera kubva pa10,627 inokwana kurenda muna 2015 kusvika pa 39,538 yakazara maroji anokwana YTD 2018. "Uku kukura kwakanaka chose uye hapana mubvunzo kuti chikamu cheidzi dzimba dzakasiya mvumo kubva kumahotera," anodaro Troughton.

“Zvakakosha kucherechedza, zvisinei, kuti chikamu chikuru cheaya marenda hachiwanikwi gore rese. Air DNA inoratidza kuti chete 12% yezvivakwa zveAirbnb muCape Town (approx. 1,970 dzimba) zviripo zvekurendesa 10 - 12 mwedzi yegore. Ruzhinji (48%) rwunongowanikwa kwemwedzi 1 - 3 yegore, ”anotsanangura. "Zviri pachena kuti zvizhinji zvezvivakwa izvi zvinoregedzwa panguva dzepamusoro dzakadai seKisimusi / Isita apo mahotera eKapa atove akazara uye achishanda nemitengo yepamberi."

“Pamusoro pezvo chikamu chemaroja imba dzekurendesa dzimba nedzimba dzinoburitswa nevaridzi mumwaka wepamusoro uye vachirenda dzimba kana dzimba senzira yekubhadhara mazororo avo kana nzira yekuwedzera mari. "Uyezve, studio chete uye kamuri imwechete yekurara ndiyo ingangokwikwidza yakanangana nemahotera evashanyi venguva pfupi uye izvi zvinongomiririra 38% yerendi dzese dzekuKapa."

Troughton anonongedzerawo kuti, nepo huwandu hwekurendwa kweAirbnb muKapa hwakawedzera mumakore apfuura, nzvimbo dzekugara muhotera dzakakura paCAGR ye3.3% pakati pa2012 na2017 kunyangwe kuwedzera kweAirbnb, shanduko kumitemo yemavisa, kukanganisa kwe hutachiona hweEbola uye kuwedzera kwemakamuri 1000+ muguta. Pamwe pamwe nekukura kwakanaka kwekugara, mitengo yakawedzerawo paCAGR ye10.7% mumakore matanhatu apfuura, anodaro.

Kunyangwe renti yeAirbnb yawedzera zvakanyanya muCape Town izvi hazvireve kuti huwandu hwemakamuri anowanikwa ekurendesa akawedzera kusvika padanho rakafanana, sezvo makamuri akanyorwa paAirbnb akanyorwa pane mamwe masaiti uye kuburikidza nedzimwe
vamiririri uye dzimwe nzira pamwe nechikamu chazvo zvakanyorwa zvisati zvatanga Airbnb, anodaro Troughton

"Kuongororwa kwenhamba yemaroja muJohannesburg kwakaratidza kutora kudiki mumafambiro eAirbnb," anodaro Troughton. "Mari dzekuwedzera dzakawedzera kubva pa1,822 muna2015 kusvika pa10,430 yehuwandu hwekubhadhara YTD 2018," anodaro. "Bhizinesi rezvekufamba kuenda kuJohannesburg rinogona kunge riri iro rinokurudzira vanhu kudiwa muhotera."

“Ipo Airbnb pasina mubvunzo iri kuwana chikamu chevashanyi vemuhotera, chikamu ichocho hachina kukwana kuti vabvise dzimba dzekugara. Zvakare, kwete chete kuti makambani akaita seAirbnb ari kuunza mari chaiyo nebasa kumunharaunda, arikubatsirawo kusimudzira hupfumi hwenyika, "akadaro Troughton," uye zvichiratidza kubatsira kunzvimbo dzechipiri dzakadai seDurban, Hermanus, Plettenberg Bay uye George . ”

Kana tichienzanisa iyo Airbnb inopihwa neyeiyo echinyakare mahotera zvakakosha kuti uzive kuti 'nzvimbo' inogara yakapihwa chinhu chakakosha mukugara kwekutenga sarudzo. Mazhinji mahotera ane mukana nenzvimbo dzepakati uye nyore kuwana kutakurwa nemepu dzekuzorora zororo kazhinji dzinotaridzika senge donut kutenderedza pakati peguta.

"Zvimwe zvinhu ndezvimwe zvekufunga," anodaro Troughton, "nepo dzimwe dzimba dzekuzorora dzichigona kuve nedziva rekushambira ivo vangangodaro vasina zvivakwa senge spa, kirabhu yevana kana yekudyira."

Kune dzimwewo nyaya dzatinofanira kufunga nezvadzo. Kune imwe, funga simba rezvirongwa zvekuvimbika senzira yekuchengetedza uye kuwedzera bhizinesi. Marriott Rewards, semuenzaniso, chirongwa chikuru chekuvimbika munyika, chinounza vangangoita 100m vafambi kumahotera ayo. Nhengo idzi hadzifanirwe kurega mapoinzi eReward vachida rumwe rudzi rwekupa pekugara.

"Indasitiri yemahotera emuno inogona kudzidza kubva kune izvo zvinofarira zveAirbnb," anodaro Troughton. “Pakutanga gore rino, Airbnb yakapa Cape Town pakati pemaguta gumi nematanhatu pasi rose iyo yaizopayona iyo Airbnb Plus, imba yakaita sehotera yemisha yakasimbiswa kunaka uye kunyaradzwa, yakafemerwa nevamwe vanogamuchira uye dzimba dzakanakisa dzeAirbnb. Chikamu chebudiriro yeAirbnb kwave kuri kupa kweakakodzera uye akasangana nezviitiko zvinoita vafambi vanzwe senge vemuno. Uye sezvo hunhu huri kuwedzera muindasitiri yedu, panechinoda kudzidza kubva mukufambira mberi uku. ”

Airbnb ichangobva kusaina chibvumirano chekushandira pamwe neCape Town, yekutanga mu Africa, kushanda neGuta kusimudzira zvakanakira kushanya kwevanhu-kune-vanhu kuvagari veKapa nenharaunda, nekusimudzira Cape Town pasirese senyika yakasarudzika. rwendo rwekuenda.

"Pakazara, Airbnb inoita basa uye inozadzisa chinodiwa muchikamu chekuzorora, uye chikamu chenguva yekutengesa, zvichibatsira kusimbisa husiku hwemakamuri munguva dzepamusoro. Zvisinei, hatizvione setyisidziro yakanangana nemahotera, ayo anopa kupihwa kwakasiyana uye mamwe marondedzero ebasa akakodzera uye anozivikanwa nevapfuri venguva pfupi nevaya vanoshanyira guta kekutanga, ”anopedzisa Troughton.