Vatsvagiri kubva kuTepper Chikoro cheBhizinesi paCarnegie Mellon University vakaburitsa tsvakiridzo itsva inoburitsa mwenje mutsva pamabatiro eAirbnb uye mamwe makambani e“kugovana hupfumi” ari kuita indasitiri yekugamuchira vaeni. Zvakawanikwa zvinoratidza kuti mune dzimwe nguva, kuvapo kweAirbnb kunogona kubatsira kukwezva kudiwa kwakawanda mune mamwe misika uku uchipokana nemaitiro echinyakare emitengo yehotera.
Chidzidzo ichi chinofanira kuburitswa mumagazini yaMay yebhuku reINFORMS Marketing Science rakanzi "Competitive Dynamics in the Sharing Economy"
Vatsvaguri vakatarisa kupinda kweiyo Airbnb-inogoneka yekugovana hupfumi chikuva uye vakaongorora mabatiro ayo pamamiriro emakwikwi muindasitiri yechinyakare yekugona pekugara. Vakaongorora kuti hupfumi hwekugovana hwakachinja sei nzira iyo indasitiri yekugamuchira vaenzi inogadzirisa kushanduka kwekuda uye kuti mahotera echinyakare anofanira kupindura sei.
Vanyori vekudzidza vakatarisisa mamiriro emusika, mapatani emwaka, mitengo yemahotera uye mhando, kugadzira kwevatengi, uye kupihwa kwekugara kweAirbnb mumisika yakati. Vakafungawo nezvezvinhu zvakaita senzira yeAirbnb kune vafambi vebhizinesi, mitemo yehurumende paAirbnb, shanduko mukubata mitengo nekuda kwekuchinja kwemitero uye nevechitatu-bato masevhisi, pamwe nehunyanzvi hwevanogashira.
"Ongororo yedu yakawana ruzivo rwakati wandei," vakadaro vanyori. “Pakupedzisira, takasvika pamhedziso ina. Airbnb cannibalizes kutengesa kwehotera, kunyanya kumahotera ekupedzisira. Chechipiri, Airbnb inogona kubatsira kudzikamisa kana kutowedzera kudiwa mukati memwaka wekufamba kwepamusoro, kugadzirisa mukana wemitengo yehotera yepamusoro izvo dzimwe nguva zvinogona kutadzisa. Chechitatu, hunyanzvi hwekugara hwakagadzirwa neAirbnb hunogona kukanganisa tsika dzemitengo mune mamwe misika, zvichibatsira kudzikisira kudiwa kwemitengo yemwaka. Uye pakupedzisira, sezvo Airbnb yakanangana nevafambi vebhizinesi, mahotera epamusoro-soro anogona kunge achikanganiswa. "
Panyaya yekudyiwa kwevanhu, vaongorori vakaona kuti mune mimwe misika uko kudiwa kuri kuwedzera mwaka, mitengo yehotera uye mhando zvakadzikira, uye chikamu chevafambi vezororo chakakwirira, vatengi vanogona kunge vachizogona kusarudza Airbnb, inoisa kukwikwidzana kwemitengo pamahotera.
Kukanganisa kweAirbnb pakudiwa kunotungamirwa nekuchinja kwemwaka kwehuwandu. Sechinyakare, mahotera ane hunyanzvi hwekuita uye anowanzo kukwidza mitengo mumwaka wepamusoro uye nekudzidzikisa mukati memwaka usiri wepamusoro. Asi nekuvapo kwekugona kuchinjika kubva kuAirbnb, vafambi vane dzimwe sarudzo mumwaka wepamusoro, zvichimanikidza musika kudzikisa mitengo yemwaka. Zvakadaro, mukati memwaka we-off-peak, sezvibvumirano zveAirbnb, mahotera angasafanira kudzikisa mitengo yavo zvakanyanya. Sezvineiwo, sezvo huwandu pakati peAirbnb nemahotera huchiwedzera nekudiwa, iyo yakawedzera huwandu inogona kuve nemhedzisiro yekukwezva vafambi vakawanda kune imwe nzvimbo yekuenda.
Kusvika pari zvino, kutengesa kweAirbnb kunotorwa zvakanyanya kubva kune vafambi vekutandara vanoumba 90 muzana yekutengesa kweAirbnb. Sezvo kambani yakanangana nemusika wekufamba kwebhizinesi, vaongorori vakawana kuti mahotera epamusoro-soro angangonyanya kukanganiswa, zvakanyanya nekuda kwemitengo yakakwira kana yakaderera yekushandisa inotarisana nevanotambira Airbnb mumisika yavo.
"Mahotera epamusoro-soro anobatsirwa zvakanyanya kubva kumitengo yakakwira yeAirbnb, asi zvakare inotambura zvakanyanya kubva kumitengo yakaderera yeAirbnb," vakadaro vanyori. “Kumwe kucherechedzwa kuri kuwanikwa ndekwekuti bhenefiti yeakakwira Airbnb host inodzikira mazinga sezvo mitengo ichikwira, nepo kurasikirwa kubva kune yakaderera Airbnb Host mitengo iri kuramba ichidzikira sezvo mitengo inodzikira. Izvi zvinoita kuti titende kuti kuisa mitemo yakasimba paAirbnb iyo inokwidza mutengo wekutambira hakubatsiri pundutso yehotera kupfuura imwe nzvimbo. Asi, kudzikisira mitengo yevatambi veAirbnb kunogona kukuvadza pundutso yehotera. "
