Rimwe zuva, imwe ndege. Semukuru wekutengesa weRearden Commerce, yekutanga muFoster City, California, Mike Lawrence anobhururuka mamaira zana pagore asi anobvuma kuti kubva pakuderera kwehupfumi, kufamba kwake kuri kuongororwa zvakanyanya. "Kwete zvakanyanya zvekuti ndinofanira kuenda kune rimwe guta kumusangano, asi kuve nechokwadi kuti ndasarudza mutengo wakaderera munzvimbo dzese dzekufamba - mhepo, mota, hotera, yekudyira, yekupaka. Zvese zvine basa izvozvi,” anodaro.
Asi Mr Lawrence vachiri kuita chokwadi chekuti anosarudza ndege imwe chete kana zvichiita. “Mapurogiramu anofambiswa nendege agara akakosha zvikuru mukupesvedzera sarudzo yangu. Ndiine Alaska Airlines, chimiro changu cheGoridhe zvinoreva kuti ndinokwidziridzwa otomatiki kuenda kukirasi yekutanga kazhinji, zvigaro zviri nani kana zvisiri, pre-boarding, mamaira maviri - kunyangwe cocktail yemahara kunyangwe ndiri kumashure.
Kana iwe uine rombo rakanaka rekuti uchiri pabasa nemushandirwi anoda kubhadhara yako yekufamba nendege, hapasati pave nenguva iri nani yekuve mutyairi wendege nguva zhinji sezvo ndege dzepasi-nekumanikidzwa dzinocheka mamaira anodiwa nezvirongwa zvavo zvekuvimbika zvekudzikinura ndege dzemahara kana kupeta kaviri mamaira anoverengera kuenda ku "elite" chinzvimbo.
Asi pane zvakare chimwe chikonzero: kazhinji maira ekufambisa anogara zvakanyanya pabharanzi rendege sezvikwereti, kusvika adzikinurwa. Saka, hazvishamisi kuti vatakuri vari kupa zvigaro zvekubhururuka zvakanyanya kupfuura nakare kose. KuDelta, iyo ndege huru pasi rose, nhamba yemamaira inowanikwa nevatengi gore negore mumakore matatu apfuura yakakura ne25 per cent, anodaro Jeff Robertson, mutevedzeri wemutungamiri wekambani yezvirongwa zvekuvimbika.
Mr Robertson vari kuseri pamwe nekusimudzirwa kukuru kwezhizha rino. Kusvika pakupera kwegore rino, vafambi vanogona kuwana kaviri kazhinji kubhururuka mamaira kune ese Delta neNorthwest nendege uye mumakirasi ese ebasa. Mapepa anofanira kubata Delta SkyMiles kadhi rechikwereti kuti awane mabhonasi mamaira, asi matikiti haafanire kubhadhariswa kadhi.
Dzimwe ndege, dzinosanganisira America, United, Qantas neJet Airways vanga vachipa madhiri ezvibvumirano zvitsva kunhengo dzezvirongwa zvavo zvekuvimbika.
Zano racho riri kushanda here? Pane humwe humbowo hwekuti vafambi vari kushandisa mamaira izvozvi nekuti vakasungwa mari - kana nekuti vanotarisira kuti ndege dziri kunetseka dzichawedzera mibairo mumwedzi iri kuuya.
Asi mukuderera uku, kukosha chaiko kumakambani endege ezvirongwa zvekuvimbika kuri mukukwanisa kwavo kugadzira mari pane kuvimbika. "Zvirongwa zvinogara zvichifambiswa nendege hazvichashandi kutyaira kuvimbika kwemhando chete, asi kuti kuendesa imwe mari, kunyanya kuburikidza nekutengesa mamaira kumabhangi anoburitsa makadhi," anodaro Jay Sorensen, aimbove mukuru weMidwest Airlines uye zvino mutungamiri weIdeaWorks. firm.
PaDelta chete, VaRobertson vanoti mapurogiramu eSkyMiles neWorldPerks anotarisirwa kuunza mari inodarika madhora 2B mumari muna 2009. United neContinental imwe neimwe yakasimudza mari gore rapera kubva pakutengesa mberi kwemakiromita kune mumwe wavo wekadhi, JPMorgan Chase.
"Nguva dzakaoma dzehupfumi dzakakurudzira makambani endege kuti avimbe nerudzi urwu rwekugutsikana kwenguva pfupi," anodaro Mr Sorensen, uyo anofunga kuti kana chivimbo chemuridziri chikadzosa dzimwe ndege huru dzichaedza kutengesa zvirongwa zvavo.
Kusvika panguva iyoyo, vamwe vatakuri vari kuyedza kuunza mari yakawedzerwa kubva kune vatengi vakavimbika kuburikidza nemubhadharo wekutanga kurapwa, sekukurumidza kuchengetedzwa kwekuongorora, kusimudzira uye kunyangwe kugadzirisa kwemamaira mibairo matikiti.
"Chikonzero chinogara chiripo chekuderera kwehupfumi kuchave mari yekunetsa ikozvino yakabatana nezvirongwa zvekuvimbika" anodaro Tim Winship, muparidzi weiyo FrequentFlier webhusaiti. "Ndege dziri kuvamanikidza mukuyedza kuyedza kuwana mari iri kuderera, uye havazodzingirwe mune ramangwana rinoonekwa."
"Kutaura chokwadi, nemari mitsva yese uye kugona kushoma uye kushomeka kwekirasi yekutanga kunowanikwa mazuva ese, ndingangofara kuchengeta zvinhu pazviri," anodaro Mike Lawrence, sezvaanogadzirira ndege yake inotevera. "Chishuwo chakaremara, asi nezvese zviri kuitika mukufamba mazuva ano, ndinoona iri danho rakakura kumberi."
