Pasati papera makore maviri mushure mekuchinjira kuzvinwiwa kubva kuSeattle underdog Jones Soda pandege dzavo, Alaska Airlines neHorizon Air vachadzokera kune soda pop hofori yeCoca-Cola munaKurume 1.
Shanduko iri kuuya nekuda kwezvikumbiro zvevatengi, Alaska Airlines yakati mukuburitswa kwenhau. Iyo ndege neHorizon Air zvese zvinoshandiswa neSeattle-based Alaska Air Group.
"Apo isu tichiramba tichiparadzira mapapiro edu mhiri kweWest Coast, zviri kuwedzera kukosha kupindura zvikumbiro zvevatengi vedu zvezvigadzirwa zveCoca-Cola zviri muchikepe," Steve Jarvis, mutevedzeri wemutungamiri weAlaska Airlines wezvekushambadzira, kutengesa uye ruzivo rwevatengi, akadaro release.
Iyo ndege yakapa Jones Soda zvigadzirwa pandege kubva muna Kubvumbi 2008. Izvi zvisati zvaitika, yaive neCoke kwemakore gumi.
Coke, uyo akati mukuburitswa akafara nezvekufamba uku, akarasikirwa nechibvumirano chake cheQwest Field kuJones Soda muna 2007 mushure mekuva mutsigiri wesoda pop weSeahawks kwemakumi matatu emakore apfuura.
Jones achiri kudurura soda panhandare yenhabvu asi haachapi zvinwiwa zvesimba kana mvura ipapo. Yakadzora kondirakiti yayo yekupedzisira kudonha uye iri kubhadhara zvishoma izvozvi, kunyangwe isiri kuburitsa kuti yakawanda sei.
VaJones vakuru vakati pamusangano wepagore wekambani muna 2008 kuti Alaska Airlines neQwest Field zvibvumirano zvaive zvekutyora-nyangwe zvikumbiro - zvisiri zvekuda kuita mari asi kuunza zvinwiwa kune vanhu vanogona kuzvitenga muzvitoro.
Nyamavhuvhu apfuura, Jones akati dambudziko rayo rezvemari rinomutsa "kusahadzika kukuru pamusoro pekugona kwedu kuenderera mberi sekunetseka." Kambani iyi yabva yati iri kufunga kutengwa neBig Red Holdings yeTexas, iyo yakapa "chiratidzo chekufarira" - kwete kupihwa zviri pamutemo - ingangoita mamirioni masere emadhora.
