Alaska Airlines uye mugadziri wemafashoni Luly Yang akatanga yavo yemazuva ano, West Coast-yakafuridzirwa, yakasarudzika-yakagadzirirwa yunifomu yekuunganidza nhasi. Paratidziro yemafashoni masikati ano mukati meHarka-Tac hangar yeAlaska, mamodheru evashandi akafamba munzira, vachiratidza pamusoro pehembe makumi mapfumbamwe nezvishongedzo kuzviuru zvevashandi. Dhizaini, iyo yave neanopfuura makore maviri ichigadzirwa, ichavhara 90 Alaska, Virgin America uye Horizon Air yunifomu vashandi kutanga mukupera kwa19,000.
"Dhizaini dzaLuly dzinotora zvakakwana yedu nyowani, West Coast vibe uye tinofara chose neunganidzwa," akadaro Sangita Woerner, mutevedzeri wemutungamiri wezvekushambadzira weAlaska Airlines. "Sechiratidzo chedu chakazorodzwa, chakatangwa kutanga kwa2016, yedu nyowani yekuunganidza inosanganisira mapopu akajeka eruvara, mitsara yakachena uye kupenya kunoshamisa, tichigadzira chimiro chinoratidzika asi chinotaurika."
Achitsigira zvakataurwa naWoerner aive Justin Fitzgerald, mushandi weendege aishandira Virgin America uye ikozvino Alaska Airlines. "Yunifomu yeVirgin America yanga ichitaridzika zvakanaka uye yemazuvano zvekuti ndaifunga kuti zvichanyanya kunetsa kumusoro," akadaro. “Kuona magadzirirwo aLuly achiunzwa kuhupenyu kwave kunakidza kwazvo! Muzvare Yang vatora zvakawanda zvekuisa uye vakagadzira yakanaka kwazvo, yechinyakare asi yemazuva ano, West Coast vibe! ”
Yunifomu iyi inoita yavo yekutanga svondo rinouya, paine vashandi 130 vanopfeka vanoedza - vanoshanda nendege, vatyairi vendege, vamiririri vevashandi uye vashandi vekuzorora - vachiisa mayunifomu nepacace yavo kwemazuva makumi matanhatu anotevera.
West Coast dhizaini yemazuva ano
Yang akavhura yake yekutanga studio boutique mudhorobha reSeattle muna 2000. Nhasi, iye anozivikanwa pasi rose mugadziri ane mahofisi makuru muSeattle, ane portfolio yakawedzera kuti isanganisira yakatsvuka kapeti zvipfeko zvekupfeka, kuunganidza vakaroora, zvipfeko zvekudya, bespoke menswear uye yunifomu dzehotera. Yang's Luly Label yakagadzirira kupfeka, cashmere knits uye zvigadzirwa zveganda zvinowanikwa online uye mune yake showroom yeruzhinji ruzhinji. Iye anozivikanwa neayo asingagumi dhizaini mhinduro uye siginecha inokodzera, inorimwa pamusoro pemakore eruzivo Basa rake rekare rekugadzira graphic dhizaini rakafemera yake mantra yemuchato wakakwana pakati pe "Fomu neBasa."
Anopfuura makore maviri ari mukugadzira
Alaska yakatanga chirongwa ichi nekuongorora zviuru zvevashandi vakapfeka yunifomu; kutevera pamwe nekutarisa mapoka uye kushanyira saiti yebasa kuti unzwisise maficha mapoka akasiyana ebasa aida kuona muunifomu yavo nyowani. Zvinotyisa, zvikumbiro zvepamusoro kubva kuvashandi zvaive homwe uye magadzirirwo anotaridzika akanaka pane ese maumbirwo emuviri uye hukuru, pamwe nekuita pamusoro penzvimbo dzakasiyana dzemamiriro ekunze. Iko kuunganidzira kwakagadzirirwa kuve kwakapetwa kuitira kuti vashandi vagone kuzvidzora-nyaradzo pavanenge vachishanda munzvimbo dzinotonhora dzinotonhora dzeBarrow, Alaska, kune balmier mamiriro ekunze eMexico.
Achishandisa iyi tsvagiridzo neruzivo rwaakaunganidza kubva kumeso-ne-kumeso kusangana nevashandi pasisitimu yese, Yang akapedza makore maviri achigadzira nekugadzira siginicha silhouette yechirongwa cheAlaska. Kutarisisa kwake kukwana uye basa rakagonesa kumwe kubata kunosanganisira zvinodzivirira mvura, machira ekupfeka anoshingaira, miswe mirefu yehembe isingasvinure kubva pamasiketi netirauzi, uye machira anoshanduka anofamba nemuviri.
"Kushanda paAlaska Airlines tsika yunifomu chirongwa chave chimwe chezvinonetsa zvakanyanya uye zvinopa mubayiro pabasa rangu," akadaro Yang. “Nemasayizi makumi mana neshanu pasitayera uye nemapoka ebasa gumi nematanhatu akasarudzika, iyi ndiyo yaive dambanemazwi yekugadzirisa. Tarisiro yangu ndeyekuti vashandi vanzwe kuti vakanzwikwa mukufamba kwese uku, vanoda kuunganidzwa uye vanopfeka mayunifomu avo nekudada. ”
Kutsvaga mhando yepamusoro uye kubuda pachena mukugadzira mayunifomu avo, Alaska yakasarudza mutengesi mayunifomu Unisync Group Limited yeToronto. Mutungamiriri weindasitiri, Unisync ndomumwe wevatengesi vakuru veunifomu muNorth America.
Kushanda pamwe chete neYang, Unisync yakaburitsa machira echinyakare, mabhatani uye masiginecha echirongwa chitsva ichi achishanda kuti ave nechokwadi chekuti mbatya dzinopa kuita kwakanaka pabasa, nepo zvichiratidza maratidziro eAlaska.
“Unisync inofara kuve shamwari yakasarudzwa yeAlaska. Tiri kutarisira kupa ruzivo rwedu uye hunyanzvi uye nekupa chirongwa chakanakisa chevashandi veAlaska 19,000, ”akadaro Michael Smith, mutevedzeri wemutungamiri weUnisync webasa nekutengesa zvinhu.
Alaska inotora indasitiri-inotungamira chengetedzo zviyero
Pamberi pezvakagadzirwa, pamberi pekutanga kusona, uye bhatani risati rasonwa, Alaska yakatora matanho ekuona kuti yunifomu dzevashandi dzaive dzakachengeteka uye dzakakwira mhando.
Alaska Airlines, mukubatana neUnisync uye OEKO-TEX, ichaona kuti yega yunifomu yunifomu inogamuchira STANDARD 100 neOEKO-TEX® certification. Ichi chiyero chakagadziriswa mu1992 neInternational OEKO-TEX Association, mubatanidzwa wemasangano gumi nemashanu ekutsvagisa uye ekuyedza muEurope neJapan nemahofisi munyika dzinopfuura makumi matanhatu. OEKO-TEX STANDARD 15 ndeimwe yematanho anoenderera mberi emachira munyika uye inozivikanwa nekuona kuti machira haana zvinhu zvinogona kukuvadza uye ma allergener. Iyi standard inoshandiswa nevatengesi, vanosanganisira Pottery Barn, Calvin Klein, Under Armor uye nekambani yevana-vanopfeka Hanna Andersson.
"Tine trifecta yekugona mune vamwe vedu veunifomu," akadaro Ann Ardizzone, mutevedzeri wemutungamiriri wezvekutsvaga nekutengesa zvinhu kuAlaska Airlines. "Isu takaziva kuti musanganiswa wakasarudzika wechiono chaLuly, takabatana nekuraira uye kudzika kweUnisync neOEKO-TEX, zvaizounza zvinhu zvikuru. Nekuvaka kuchengetedzeka mukutsvaga zvinhu nekushandisa mwero wese mukuita uku, tinokwanisa kuendesa yunifomu isingangotarisike chete kunge yakanaka, asi yakachengeteka kuvashandi vedu. ”
STANDARD 100 neOEKO-TEX ® inoona kuti zvinhu zvinoshandiswa mukugadzira machira kwenguo zvinosangana kana kupfuura zviyero zvepasi rose zvekuchengetedza; izvo zvinoda zvakare kuti vatengesi vawane chitupa chekugadzira chimwe nechimwe chehembe, kudzika kune iro ruvara, zvinhu, shinda uye dhayi.
"Kuzadzikisa STANDARD 100 neOEKO-TEX® certification kunoda kuzvipira kwakasimba mukuchengetedza uye kugona kwecheni; ndeyekudyara kwenguva yakareba mune ramangwana rechirongwa ichi, "akadaro Ben Mead, mumiriri weOEKO-TEX. "Kuti uve nesitifiketi, chinhu chimwe nechimwe kubva pamabhatani kuenda kune shinda mune nguvo yega yega chinofanira kuyedzwa kunzvimbo yekutengesa ichokwadi chirongwa chekutanga. Takaita 1,200 bvunzo dzekuchengetedza kusvika pari zvino uye ticharamba tichienderera muchirongwa chose. ”
Mukuita uku kwese, timu yehutungamiriri yeAlaska yakaratidza kuzvipira kwakasimba mukugadzira yunifomu yemhando yepamusoro inotevedzera chirongwa chekuchengetedza indasitiri, STANDARD 100 neOEKO-TEX®, "akadaro Michael Smith, mutevedzeri wemutungamiri weUnisync webasa uye cheni. . "Unisync inodada kuve chikamu chekubatsira Alaska kuzadzisa mwero wakaoma kudaro."
Pakazara, yunifomu nyowani yetsika yeAlaska inosanganisa anopfuura zviuru zana emazana, mabhatani anopfuura miriyoni imwe, anopfuura mayadhi mazana mashanu ezviuru uye anoshandisa anopfuura makumi emamirioni makumi matatu mayadhi ehurongwa muchirongwa chekupedzisira.
