The Ascott Limited (Ascott), bhizinesi rekugara rakazara neCapitaLand Investment, nhasi yakaparura mhando yayo yekugamuchira vaenzi, Somerset.
Chiratidzo chinorwira kubatanidzwa uye kusimba, Somerset inombundira kuwirirana mukati mevanhu, nemhuri uye munzvimbo. Uku kuzorodza rudzi kunotevera Ascott ichangobva kuziviswa Ascott CARES, hurongwa hwekusimudzira hunoenderana nekukura kweAscott nemamiriro ekunze, magariro uye hutongi (ESG) kufunga. Kumutsiridzwa kwerudzi rweSomerset kunoshanda sechimwe chiitiko chekumaka Ascott serimwe remapoka ekutanga ekugamuchira vaenzi kupihwa Recognized Standard chinzvimbo neGlobal Sustainable Tourism Council.
Tan Bee Leng, maneja weAscott's Maneja weBrand & Marketing, akati: "Kufamba kwakasimba kwave nemukurumbira munguva pfupi yapfuura sezvo vafambi vachiwedzera kuziva magariro uye kuziva mamiriro avo ezvakatipoteredza. Tiri kupupurira maitiro ekudzokera kuzororo remhuri uye nzendo dzemarudzi akawanda, sezvo vashanyi vanotarisa kufamba senzira yekubatanidzazve mushure medenda. Tichipesana nemamiriro ezvinhu aya, mhando yeSomerset yakazorodzwa kuti isangane nezviri kukura tarisiro zvevafambi zvekusimudzira, ukuwo vachiona kuti vanokwanisa kuzvinyudza muchiitiko chinosanganisirwa, chinowirirana. "
“Serudzi rwechipiri pakukura mukati menzvimbo yedu yepasirese, Somerset yanga ichizivikanwa zvakanyanya pakati pevaenzi vedu vanofamba nemhuri, nekuda kwekuchinjika kwayo kuzadzisa zvinangwa zvekufamba zvakasiyana - kubva pakugara kwenguva refu kuenda kuzororo renguva pfupi. Sezvo kufamba kuri kuramba kuchikwira, isu tinofara nemikana yakavandudzwa ichapihwa naSomerset kumhuri nevafambi vane pfungwa dze eco. Somerset inopemberera kuungana kwevanhu munzvimbo inokoka, inosanganisirwa uye yepamusha. Tinotarisira kugadzirisa kugara uko mhuri dzese muzvizvarwa zvese zvinogona kugovana nguva dzinofadza, kuvaka ndangariro dzinogara uye kugadzira zvakanaka, "akawedzera Ms Tan.
Somerset Brand Signatures
Kamwe nemumikova, pfungwa dzinobva dzasimbaradzwa nekunhuhwirira kweSomerset siginecha, kunhuhwirira kutsva uye kwakareruka kwecitrus ine matanda ezasi uye kubata kwemafuta emuti wetii ane anti-bacterial properties kuti uwedzere runyararo rwepfungwa. Vaenzi vanobva vakwaziswa nekuona siginicha lobby wall feature, yakasarudzika yakasarudzika-yakafuridzirwa yepakati iyo inowedzera kuseta toni yekugara. Somerset Rama 9 Bangkok uye Somerset Pattaya muThailand, semuenzaniso, iva nenzvimbo dzekutandarira dzakamisikidzwa nemagirazi mahombe akajeka kuitira kuti vashanyi vagone kunakidzwa nekuona kwakadzama kwemagadheni ekunze akasvibira. Somerset Baitang Suzhou kuChina ine mudhuri wayo wepombi wakashongedzwa nemasherufu emapuranga epamusoro anoshanda sema trellises ezvirimwa zvinoratidzwa.
Tichichingamidza vaenzi nekunyemwerera kwehushamwari uye nekudzikama, vasonganiri veSomerset, vanozivikanwa se "Vachengeti" ndivo vachengetedzi vekuzvipira kwechiratidzo chekubatanidzwa uye kugadzikana. The Guardian paSomerset Pattaya, vanotamba chitarisiko chinozorodza nechipfeko chekunze chine maoko mapfupi chevarume, uye dhirezi rakasununguka rinosvika pamabvi rine mutsara wemutsipa wevakadzi. Vakapfeka yunifomu inofema uye isingadzivise, Vachengeti vanodziya, vanoteerera uye vakazorora, vachiwedzera rubatsiro kuitira kuti vashanyi vatarise panguva dzinokosha.
Kubva pamakadhi kiyi emapuranga kusvika kune eco-ushamwari mu-mu-mu-mu-zvinyorwa zvekunyora uye zvekushandisa, vashanyi vanokurudzirwa kudzidzira nzira-yehupenyu-yakadzikama pavanenge vachipinda. Inopa kuenderana nemararamiro akasiyana-siyana, makamuri akagadzirwa aine micheto yakatenderedzwa kuti igamuchire vaenzi vese vadiki nevakuru. Kuti uwane iyo izere yeSomerset chiitiko, vashanyi vanogona kusarudza kugara mumhando yeSiginecha Themed Suites iyo yakarongedzwa nemhuri uye eco-hushamwari matema mupfungwa. Iyo 'Family Suites', semuenzaniso, yakarongedzerwa nemidziyo yevana uye dhizaini kukurudzira kufungidzira uye kutamba. Zvigadziriso zvekamuri zvinochinjika uchishandisa mbiri-kiyi uye yekubatanidza-mukamuri setups inogona zvakare kurongeka kuti ive nechokwadi chekugara kwakanaka kwemapoka chero saizi. Yakatenderedzwa mukati mezvivakwa zvakawanda, vashanyi vanogona kusarudza kubva kuJungle-themed masutu muSomerset Rama 9 Bangkok, kuenda kuSango-themed masutu, Tatami-themed masutu uye Arcade-themed masutu muSomerset Baitang Suzhou uye Somerset Wusheng Wuhan kuChina. Zvipfuwo-ane hushamwari themed masutu, akazara nediki matende ekutamba uye kits yekugamuchira yevafambidzani vane furry inowanikwawo kuSomerset Alabang Manila kuPhilippine.
Mukati mezvivakwa zvezvivakwa, vashanyi veese mazera vanogona kushandisa mhando nguva paEco Play Area uye Gym. Inopihwa simba nemufaro, iyo Eco Play Area inzvimbo inoshamwaridzana nevana ine biophilic zvinhu uye mitambo yekutamba inofambiswa ne solar uye kinetic simba. PaSomerset Pattaya, chivako chekutanga chechiratidzo panzvimbo yekutandarira, vana vanogona kunakidzwa nenguva yekutamba panzvimbo yayo yekunze yePirate-themed yemvura yekutamba ine dziva risingaperi rakatarisa gungwa. Vaenzi vanogonawo kushanda paEco Gym, iyo inosanganisira gym midziyo uye tekinoroji inogona kuchengetedza simba kana kugadzira magetsi, zvichibvumira vashanyi kurangarira simba ravanoshandisa uye panguva imwe cheteyo kugadzira magetsi pavanenge vachisimbisa muviri.
Iyo Somerset Sustainability Passport Chirongwa chirongwa chinokurudzira vashanyi kuti vave chikamu chekufamba kwegirinhi nekuvapa mubairo nezvidzikiso uye mapeji kana vaita sarudzo dzakasimba. Somerset zvivakwa muPhilippine, semuenzaniso, ichatangisa chirongwa chekuti vashanyi vawane mapoinzi eAscott Star Reward (ASR) pavanosarudza maitiro akasimba akadai sekushandiswazve kwerineni nematauro, uye kuronga marara epurasitiki. Somerset Rama 9 Bangkok ichavhurawo chirongwa chevaenzi vavo vadiki kuti vapedze mabasa uye vatore zvitambi munzvimbo dzakasiyana dzenzvimbo. Vaenzi vanogona kudzikinura mibairo yakaita seye 'Cubby uye Shamwari' inounganidzwa, uye vauye nechidimbu cheSomerset kumba. Cubby, mascot aAscott anokwikwidza kubatanidzwa uye kusimbaradzika, akakodzera sechiratidzo chemhando yeSomerset, uye inogona kuwanzo kuoneka neshamwari kubva pasirese, inoratidzwa sechikamu chezvivakwa zvemukati dhizaini uye zvekutengesa. Semuyenzaniso, Somerset Kuala Lumpur akagadzira nhevedzano yemagineti emapuranga imwe neimwe ine Cubby yakapfeka zvipfeko zvechinyakare ichishanyira zvidhori.
'Somerset Ndekupi Cubby Global AR Adventure' Campaign
Mukupemberera yakazorodzwa mhando yeSomerset, Ascott arikutambira 'Somerset Where's Cubby Global AR Adventure', mushandirapamwe wemavhiki manomwe wakareba une mapoinzi anopfuura mamirioni masere ASR anodarika SGD20,000 kuti ihwinwe. Kubva 22 Mbudzi 2022 kusvika 8 Ndira 2023, AR macode akavanzwa pane makumi manomwe ekutora chikamu zvivakwa uye online chiteshi, ine gumi nemaviri magadzirirwo eanopopayi 70D Cubby. Imwe neimwe Cubby dhizaini inotakura meseji yekudzidzisa iyo inosanganisira yeSomerset mhando yemhando yekubatanidzwa uye kusimba. Vaenzi uye veruzhinji vanogona kuongorora iyo AR kodhi, kutora pikicha kana vhidhiyo yega yega dhizaini uye kuigovana se Instagram Nyaya. Kuti ukwanise kupihwa vhiki nevhiki, vatori vechikamu vanozoda kutevedzera uye kumaka Ascott's Instagram account (@discoverASR), kumisikidza mukana wekuve mumwe wevakundi gumi vanosarudzwa chero nguva kuti vagamuchire SGD12 yakakosha yeASR mapoinzi.
Somerset brand refresh chimwe chikamu cheAscott's Brand360 zano, boka rese kurovedza muviri kusimbisa yakawedzera brand portfolio kuburikidza neakarodzwa mhando nyaya uye kuunzwa kwekusaina zviitiko uye zvirongwa zvakasarudzika kune yega mhando. The Citadines brand refresh yakatangwa munaGunyana 2022. Iine tagline 'Nokuda kweRudo rweMaguta', Citadines inopa vafambi kugadzikana kwepekugara inoshandirwa uye kuchinjika kwehotera. Ascott, Oakwood uye The Crest Collection mabhureki achange achiburitsa masiginecha matsva uye zvirongwa muna 2023.
