ASEAN Tourism Forum inoona vakuru vakuru vachiuya pamwechete kubva kumarudzi gumi

Nyika gumi dzeASEAN dzakasimudzira mushandirapamwe kuASEAN Tourism Forum kuti vaone kuti zviitiko zvekushambadzira pamwe nekusimudzira zvakabatana uye nyika inowana chifananidzo chakabatana-chemarudzi aya.

Iyo ASEAN Tourism Forum 2019 irikuitika muHa Long City, mudunhu rekuchamhembe kweQuảng Ninh muVietnam kubva muna Ndira 14-18 kusimudzira kudyidzana kwekushanya pamwe nekusimudzira.

Nemusoro wenyaya "ASEAN - Simba reMumwe," vakuru vakuru kubva kumarudzi gumi ese ASEAN vakagara pamwechete muHa Long kuzoratidza izvo zvakaitwa nemumwe nemumwe wavo kusimudzira mweya weASEAN. Mamwe matanho ekutanga mune ino nzira akakundikana, asi kubvira ipapo, musangano wauya nechiratidzo chitsva uye iri kushanda mukugadzira bhurocha rakabatana rezvipiriso zvezvigadzirwa.

Sangano reSoutheast Asia Nations (ASEAN) isangano remubatanidzwa rezvematongerwo enyika rinoumbwa nenyika gumi muSoutheast Asia neNhengo dzeMatunhu kubva kuIndonesia, Thailand, Malaysia, Singapore, Philippines, Vietnam, Cambodia, Myanmar (Burma), Brunei, Laos.

Iyo ASEAN Tourism Kushambadzira Strategic 2017-2020 ine chiono chekuvaka ruzivo rweSoutheast Asia senge yakasarudzika uye inoenderera nzvimbo yekushanya. Chinangwa chechiono ichi ndechekuvandudza chirongwa chakabatanidzwa uye chakatariswa-chekushambadzira chiito nehurongwa hwekumisikidza hwakavakirwa pamapurogiramu akabatana nehukama hweindasitiri. Inotsvagawo kusimudzira zviitiko zvevashanyi vematunhu zvinosangana nezvinodiwa zvebudiriro zvenyika dziri nhengo.

Kuzadzikisa chinangwa chekushandisa zvakanyanya zviwanikwa, chakanangana nehurongwa hwekushambadzira hunoshanda kusangano, uye kekutanga, agency irikubatanidzwa kuwana meseji yedare mumhando yedhijitari. ASEAN inoronga kugadzirisa webhusaiti yayo gore rino kuti iwedzere mutengi-centric.

KuASEAN Tourism Forum (ATF) 2019, iye ASEAN National Tourism Organisations (ASEAN NTOs) akaburitsa kuyedza kwavo pamwe muzvirongwa zvekushambadzira kukurudzira kufamba kuSoutheast Asia.

"Kunyange Nhengo yeNyika imwe neimwe ichiramba ichisimudzira nyika yavo, iyo 10 ASEAN Nhengo Nyika dzinoshanda pamwechete kusimudzira Southeast Asia. Ino inguva yekutanga iyo ASEAN kugovana yavo marongero ebasa rekushambadzira uye nhungamiro, kubva pakagadzwa iyo ASEAN Yekushambadzira Yekushambadzira Strategic (kana "ATMS") 2017-2020. Takabatana, tinovavarira kusimudzira kufamba kwenyika dzakawanda mukati medunhu rino, tichiisa Southeast Asia senzvimbo imwe chete, ”vakadaro VaJohn Gregory Conceicao, Executive Director, International Relations, Market Planning neOceania, Singapore Tourism Board, avo vaimiririra Sachigaro weASEAN Tourism Kukwikwidza Komiti (ATCC).

Mukati megadziriro yeASEAN Tourism Strategic Plan (ATSP) 2016-2025, ASEAN NTOs yakagadzira iyo ASEAN Tourism Marketing Strategic (ATMS) 2017-2020 seyambiro yekutangisa zviitiko zvekushambadzira panguva yakataurwa. Chinangwa cheATMS ndechekuvaka ruzivo rweSoutheast Asia senzvimbo yakasarudzika, inoenderera uye inosanganisa yekushanya, ichitarisa kushambadzira kwedhijitari uye kudyidzana.

Izvo zvakatarwa nzvimbo zvikamu zviri mukati-ASEAN, China, Japan, Korea, India, Europe, USA, Australia uye Middle East. Southeast Asia yakasarudzika yekubika, hutano, tsika nemagariro uye zvakasikwa & zvipiriso zvezviitiko zvinofanirwa kujekeswa mukati menguva yeATMS.

Zviitiko zvikuru zvekushambadzira mu2018 zvaisanganisira kuita musangano wekushambadzira kekutanga kutsigira magariro enhau uye kusimudzira pamhepo, pamwe nekudyidzana nevadyidzani vakaita seAirAsia neTTG mumisangano yakati wandei inoenderana neASEAN. Kukwidziridzwa muChina, Japan neKorea kwakatsigirwa neASEAN-China Center, ASEAN-Japan Center uye ASEAN-Korea Center zvakateerana, uko muAustralia neIndia zvirongwa zvekushambadzira zvakabatsirwa neESAAN Promotional Chapter yeKushanya muAustralia neIndia mune misika.

Zvirongwa zvenguva yemberi zve2019 zvinosanganisira kumutsiridza webhusaiti yeESSEAN, kutangisa mishandirapamwe yekushambadzira pamwe nevakabatana, kusimbisa kudyidzana kwakafanana, pamwe nekusimbisa kudyidzana kuripo. Iko kushambadzira kwekushambadzira kunoitirwa kukwidziridza kuziva kwekusiyana kwenzvimbo yeASEAN uye ASEAN Tourism brand. Iyo ASEAN Tourism logo ichashandiswa senge huru yekushambadzira logo yezvinangwa zvekushambadzira.

Pamusoro peizvo zvataurwa pamusoro, NTO yega yega yakapa mamiriro ekuvandudzwa kwenyika seinotevera.

• Brunei Darussalam yakatanga yadzo nyowani yekushanya yekushambadzira "Brunei: Adobe yeRunyararo" uye webhusaiti nyowani. Gore rino, Bandar Seri Begawan ichatumidzwa zita seGuta reIslam retsika muAsia kwe2019, uko nyika ichasimudzira mapakeji etsika nemagariro eIslam.

• Cambodia yakagamuchira nyowani yekubatana kwendege mu2019 neCambodia Airways, Philippines Airlines, Garuda Indonesia neAir China. Cambodia yakaratidzawo mikana yekudyara kwekushanya muNorth-East Zone, Key Coastal Zone uye Phnom Penh, pamwe nekusimbisa kuitiswa kweATF 2021 muPhnom Penh.

• Indonesia yakanangana nevashanyi ve20M gore rino. Kuti isvike pachinangwa ichi, hurumende yakaparura nhevedzano yezvirongwa zvinosanganisira kushanya kwedigital, zvemireniyamu kushanya, uye kutenderera kwekutama; uye mushandirapamwe we "10 New Balis" wekuvandudza nekusimudzira nzvimbo dzinozivikanwa zvishoma. Zvakare, iyo nyowani Yakaderera Mutengo Terminal iri muchirongwa.

• Lao PDR yakamhanyisa iyo "Shanyira Rao Gore 2018" Campaign, kusimudzira maguta epuraimari nesekondari, eg Luang Prabang, Vang Vieng, Vientiane, Champasak, Xiengkhouang, Luang Namtha, Khammouane, nezvimwe. Gore rino, Hurumende yaizoenderera mberi nekuedza ichijekesa mitambo yayo yetsika, seBoun Kinchieng (Hmong gore idzva), Mutambo Wenzou, Gore Idzva reLao (Mutambo Wemvura), Mutambo weRocket uye Boun Pha Iyo Luang Mutambo.

• Malaysia yakagadzira iyo ASEAN Tourism Packages 2019-2020. Kune makumi mapfumbamwe nematatu-nyika dzakasiyana dzekufamba mapakeji ane ASEAN nzvimbo kubva kunzvimbo makumi matatu nemasere evamiriri, vachitsigira kusimudzirwa kweASEAN senzvimbo imwe chete.

• Myanmar yakafumura zita rayo idzva rekushanya "Myanmar: Be Enchanted", kuratidza kwayo kune hushamwari, inofadza, inoshamisa uye seasati awanikwa. Chirongwa chekuzorora-chemahara chakawedzerwa kune vashanyi vanobva kuJapan, South Korea, Macau, Hong Kong, neVisa-on-Arrival yakapihwa vagari veChina neIndia.

• Philippines yakasimbisa chinangwa chayo chekusimudzira nyika senzvimbo inokoshesa uye inogara ichishanya yekushanya, nekusimbisa mapurojekiti ayo anotarisa kunzvimbo dzakasvibirira uye nekupa zvigadzirwa zvemunharaunda. Philippines Tourism Yekusimudzira Bhodhi yakagadziriswazve panhandare dzayo dzichangovhurwa, kureva Bohol-Panglao International Airport, Mactan Cebu International Airport uye Cagayan North International Airport.

• Thailand yakazvimisikidza senzvimbo yepasi rose, ichivavarira kupa zvigadzirwa zvemhando yepamusoro uye masevhisi, kukurudzira mari uye kuwedzera musika we niche pamwe nekusimudzira hupfumi hwenzvimbo dzekumaruwa nekusimudzira dziri kubuda nzvimbo dzekushanya. SaSachigaro weASEAN mu2019, Thailand inotsvaga kugadzira Nharaunda yeASEAN, inova yakanangana nevanhu uye isingasiye chero munhu kumashure.

• Singapore yakagamuchira vashanyi ve16.9M kubva munaNdira kusvika Mbudzi gore rapfuura, kuwedzera kwe6.6% kubva panguva imwe chete muna 2017. Singapore Tourism Board yakaramba ichivaka pamusoro payo kwayakaenda brand Passion Made Possible kutaurira chaiyo Singapore nyaya.

• Viet Nam yakawana 20% kuwedzera kwevashanyi vanosvika mu2018, kukura kwakanyanya pakati penyika dzeASEAN. Nyika yakapihwa "Asia's Leading Destination 2018" uye "Asia Yakanakisa Gorofu 2018" neWorld Travel Awards uye World Golf Awards zvichiteerana. 2019 yakatemerwa "Shanyira Vietnam 2019 - Nha Trang, Khanh Hoa" kusimudzira tsika dzenyika uye nharaunda yegungwa.