Vatakuri vebhajeti reAsia vanovhura muganho mutsva mukufamba kwenguva refu

Nepo vatakuri vekuEurope vakatarisana nenguva dzinonetsa, dzimwe ndege dzekuAsia dziri kutarisira kuti mhando yemitengo yakaderedzwa ichawana musika wakagadzirira muAsia iri kukura yepakati.

Pasi rose, vatakuri vemitengo yakaderera vanga vari nyaya yebudiriro yeindasitiri mumakore gumi apfuura, nemusika wavo wakakwira kubva pa8% yezvigaro zvese zvakatengeswa muna 2001 kusvika 26% gore rino, sekureva kweCentre for Aviation.

Ndege dzemabhajeti dzakanyanya kutarisa nzira dzepfupi kusvika pakati-kati, nekubudirira kwadzo mukuhwina vafambi kuburikidza nemitengo yakaderera ichimanikidza "vatakuri venhaka" vesevhisi yakazara kuti vatange ivo pachavo sarudzo dzemutengo wakaderera mukupindura.

Kuedza kushandisa iyo yakaderera modhi pakufamba-kurebesa nzendo - kunyanya munzira dzetrans-Atlantic - zvakasangana nekutadza, sezvakapupurirwa mukudonha kweLaker Airways muna 1982, uye Zoom Airlines muna 2008.

Asi ikozvino, muAsia, nhamba inowedzera yevashandisi vari kutanga kupa kufamba-refu kwendege nemitengo yakaderera, kuvhura muganho mutsva mumusika une makwikwi anotyisa endege.

bhajeti reSingapore Airlines rinopa, Scoot, richatanga kushanda gare gare gore rino, richibatana neMalaysia AirAsia X uye Jetstar yeAustralia, imwe kambani yeQantas, mukubhururuka kure-kure mudunhu. Scoot inoronga kubhururuka kuenda kunzvimbo shanu muAustralia, Japan neChina mugore rayo rekutanga, isati yananga kune dzimwe nzira. Cebu Pacific, mutakuri webhajeti kubva kuPhilippine, achapinda mumusika gore rinouya nebasa-refu rakanangana neFilipino Diaspora kuMiddle East uye mberi.

Mukuru weScoot Campbell Wilson akaudza CNN's Richard Quest kuti musika wepasi-mutengo uri kukurumidza kukura muAsia. “Mumakore masere muSingapore, zvabva pachinhu chimwe kusvika pachikamu che25% chezvakabuda muChangi (Airport). Pane musika urikuda kufamba pasina mafrills uye unoda kuenda kure."

Wilson akaramba kuti Scoot yaizongodya vatengi varipo veSingapore Airlines, achiti yaive yakanangana kukwidza kune yakaparadzana, inokoshesa mutengo mutengi wakanangana nerwendo rwekuzorora.

"Ndinotenda kuti kune musika wese usingatombotarise mamwe makambani endege nekuda kwenzvimbo dzawo pamusika, nekuda kwemari inofungidzirwa yekubhururuka, uye nekuda kwemabhero nemuridzo zvavangave vasingade," akadaro.

Asi vamwe vakapokana kugona kwemutengo wakaderera-kureba semugadziri webhizinesi. Kuvhurwa kweScoot kuchauya kuseri kwenhau yekuti AirAsia X iri kubuda munzira dzayo dzekuenda kuEurope, mushure memakore matatu ekubhururuka muLondon uye gore rimwe muParis.

AirAsia X CEO Asran Osman-Rani akaudza Quest kuti danho rakakonzerwa nenyaya dzakanangana nemusika weEurope, kwete neiyo yakaderera-yekureba modhi pachayo.

"Ndizvo zvinosuruvarisa kuti ichokwadi chekuti Europe iripi nhasi," akadaro. “Zvatakaona muchikamu chechipiri chegore ra2011 ndezvekuti huwandu hwevanhu vekuEurope muvatakuri vedu hwakanga huchidzikira sechiratidzo chemamiriro ehupfumi. Vanhu vainyanya kunetseka nezvemabasa, uye kufamba nhandaro kunova chimwe chezvinhu zvekutanga zvinodzikiswa. ”

AirAsia X yakazozivisa kuti ichamisa masevhisi ayo kuChristchurch, New Zealand, kubva mukupera kwaChivabvu - danho ravakapomera pamusoro pekukwira kwemutengo wemafuta ejeti. Asi Osman-Rani akati ndege iyi yakaratidza kuti yakaderera-refu-yakashanda mumisika yakaita seChina neAustralia.

"Ini ndinofunga kuti hapana chakakanganisika nemuenzaniso," Osman-Rani akawedzera. "Ndinofunga zvinogona kushanda."

Andrew Cowen, maneja mubatsiri weMango Aviation, kambani inopanga mazano inoshanda nekutanga kwendege dzinodhura, anobvuma.

Akataura kuti Asia yaive musika une musoro wekuti vatakuri vebhajeti refu vabudirire, sekukura kwechisikigo kwevatakuri venguva pfupi-pfupi vatakuri vakawedzera mudunhu vachipindura kudzikiswa kweindasitiri yendege.

"Une vari kusimukira uye vari kukura veboka repakati muAsia, vane chido chiri kuwedzera uye kugona kufamba," akadaro Cowen. "Iwo musika unonyanya kukoshesa mutengo."

Aisatenda kuti kushaikwa kwesevhisi uye chigaro chemakumbo chakapihwa nendege dzebhajeti chaizove chinhu chinouraya chekudzima kune vatengi vakatarisana nendege yemaawa gumi - chero bedzi mari yacho yakadzikira zvakakwana.

“Hapana varaidzo? Unogona kuzvigadzirisa nekuva neyako iPad kana PSP. Zvokudya zvepachena pamutakuri wemureza, kana kuti uzvitengere pachako pamutakuri wemutengo wakaderera? Haisi nyaya. Vazhinji vedu tichava nekudya panhandare yendege uye tinogona kutenga chimwe chinhu chekuwedzera muchikepe kana zvichidikanwa, ”akadaro. "Pamusoro pezvo, mukirasi yehupfumi pane vatakuri vemureza hapana nzvimbo yakawanda yemakumbo yekutanga."

Cowen akawedzera kuti vatakuri vemutengo wakaderera vanogona kutakura kusvika makumi maviri neshanu muzana zvigaro zvevatakuri mundege yavo, uye zvakare vaine "mubairo wakakura" mukusatarisana nemitengo yezvivakwa inotakurwa nevatakuri venhaka, avo vaimanikidzwa kupinda munzvimbo yakaderera. -cost sector pachavo. “Vakaona kuti kana vakasadaro, vanenge vachitorasikirwa nemusika,” akadaro.

Cannibalization haifanire kuve dambudziko, maererano naCowen. Kubudirira kwemutakuri webhajeti seJetstar mukushanda pamwe chete nemumwe wake webasa rakazara Qantas inoratidza kuti mhando mbiri idzi dzinogona kushandirapamwe kushandira zvikamu zvakasiyana zvemusika pasina kuvhima vatengi vemumwe nemumwe. “Tese hatityairi Mercedes Benz uye tese hatityairi Volkswagen Golf,” akadaro.

Akafanotaura kuti mabhajeti mana eAsia akareba-kureba vatakuri vese vaizobudirira mumusika. Uye, mukufembera kungangogamuchirwa nevafambi pasi rese, akataura kuti vamwe vatakuri vakaderera, vatakuri venguva refu vangangotevera muAsia, uye mune mamwe matunhu kana mamiriro emusika aive akanaka.

"Ini ndinofunga tichaona zvakawanda zvakachipa-refu-refu zvichiuya mumusika," akadaro. "Ingori nyaya yenguva."