Barbados, Hawaii, Palau: "Maitiro ekuita kuti Zvitsuwa zvedu zvidzoke neVashanyi Vakanaka?"

Bharabhasi yekushanyirwa inopindirana neakaremberedzwa muna Chikunguru vanosvika

Zvitsuwa zvinoda vashanyi vakanaka. Nhamba dzekusvika hadzingofanire kuyera kubudirira kwenzvimbo yechitsuwa. Zvitsuwa zvinoda kushanya kwakasimba - vagari venzvimbo vanofanirwa kuve nezwi.

Hawaii inoda vashanyi vakanaka. Vashanyi kune dzimwe nzvimbo dzeHawaiian senge Hanauma Bay Nzvimbo Inochengetedza unofanirwa kuwana kosi yekuputsika paKuve Mushanyi Akanaka. Mutengo wekushanyira iyo bhichi imadhora makumi maviri nemashanu kune vashanyi, asi yemahara kune veko.

"Zvaita sekunge tadzoserwa zvitsuwa zvedu.", aive zvakataurwa nemukuru weHawaii Tourism Authority, mukuru mukuru weHawaii.

Palau inoda vashanyi vakanaka, uye vanofanirwa kubhadhara: Nyika yechitsuwa yePalau iri kubhadharisa vashanyi mari yekupinda yemadhora zana.

Barbados ine mukana wekuvandudza "kushanya kwakanaka" kubva pakutanga kwerudzi rutsva urwu.

Barbados ichangobva kuBritish Commonwealth uye ikava Republic uye eyakasarudza mutungamiri wayo wekutanga.

Wekutanga Hon. Gurukota reTourism Senator Lisa Cummins zvakare ane chiono chitsva chekushanya kweBarbados uko kutariswa kunoshanduka kubva pahuwandu hwevashanyi vanosvika kuenda kukusimudzira indasitiri inosanganisirwa umo vese maBarbadian vanova vatambi.

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Zvino, yave nguva yokuisa mungozi, kupikisa muenzi, uye kuvapa chimwe chinhu chaicho, icho chakatsinhirwa pachiverengero chenyika dzezvitsuwa pasi rose.

Anotsigirwa muchiono chake neachangobva kugadzwa weGerman Canadian CEO weBarbados Tourism Marketing, Inc, Jens Thraenhart. Jens akapiwa mubayiro Tourism Hero Title munaNovember yapfuura World Tourism Network.

Sarudzo yaThraenhart kutungamira bato guru rekushambadzira rekushanya kweBarbados yakabvunzwa nevamwe veBarbadians vaifunga kuti chinzvimbo ichi chaifanira kunge chaenda kuMugari weBarbados.

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Tourism Heroes Awards:LR:(Juergen Steinmetz, Hon. Najib Balala, Hon Edmund Bartlett, Jens  Thraenhart, Tom Jenkins

Mubvunzurudzo neBarbados Svondo, Zuva  Jens Thraenhart akatsanangura:

“Ndinotenda zvikuru muchiratidzo chemushumiri; nzira yekunyatso shandura kushanya nekuti ndinofunga sechinyakare vanhu vari kutarisa kushanya maererano nenhamba dzekusvika," uku achibvuma kunyarara kwake kwekutanga kunyorera basa reBTMI paakashanyirwa nemakambani akasiyana ekutsvaga epamusoro, "kusanganisira agency yanga ichitsvaga. kuzadza iyo BTMI positi".

“Kutaura chokwadi kwauri, kwandiri izvi zvakange zvisingaite. Ndakati, 'Handisi kuzoisa tariro yangu mune izvi. Vanachipangamazano vangu vakati, 'Haumbofi wakawana basa iri, kunyange zvazvo ungave wakakwana' . . . Kunyange pandakanga ndiri mufainari, ndainzwa kuti ndichiri mumwe chete iyeye.” Akaita kunge ndiye ainzwa musoro.

“Pandakagara pasi naPrime Minister, ndakati vanhu havana kubvunza mubvunzo wakakosha, kureva kuti, sei tichiita tourism? Mhinduro ndeyokuti, isu tinoda chaizvo kugadzira kugara zvakanaka kune vese vagari vechitsuwa.

“Ndakati chimwe chinhu ndechekuti tourism inotangira pamusha, saka tinofanira kuona kuti vanhu vari pachitsuwa ichi vatambira tourism. Kana vanhu vomunharaunda varipo vachifarira kushanya, saka vanhu vanoda kuuya kuno. . . Toda kudzokera kuti sei tichiita tourism. Patinopindura mubvunzo iwoyo, tinoitawo shuwa kuti tadzikisa chandinodaidza kuti leakage factor. Mari iyoyo haibude asi mari inogara munharaunda.”

Asati auya kuBarbados, Thraenhart akashanda kwemakore manomwe semukuru mukuru weMekong Tourism Coordinating Office, achishumira hurumende nhanhatu dzedunhu reAsia reGreater Mekong rinosanganisira Laos, Cambodia, Myanmar, China, Vietnam, neThailand uye achivaka chitarisiko chakasimba chenyika. dunhu iroro. Paakazobva gore rakapera, akanga ava nemukurumbira uye mufananidzo munhandare yezvekushanyirwa kwenyika dzakawanda izvo zvakaita kuti mumwe munyori ataure kuti: “Thraenhart inorumbidzwa nekusimudzira zvakasimba madhijitari eMTCO. Webhusaiti yeMTCO uye Mekong Tourism iri kuita social media kuvepo yakahwina mibairo ine mukurumbira. "

Akave achizivikanwa semumwe wePamusoro 25 Yakanyanya Kushamisa Pfungwa muKufamba uye Kugamuchira Vaenzi katatu na. Mufambi Wekufamba magazini seimwe yePamusoro Inokwira Nyeredzi muKufamba uye yakawedzerwa kuImba yeGlobal Tourism Magamba muna 2021.

Tourism, zvisinei, yakanga isiri yake yekutanga sarudzo yebasa.

Mwanakomana wemukurumbira weGerman virologist Olaf Thraenhart, mudiki Jens nzira yebasa yakatanga kuita senge yaitevera yababa vake. Akatanga adzidzira zvemishonga uyewo ane dhigirii rehukoti. Izvi zvakaitika kusvikira aona kuti akanga asingadi kuva nevanhu vanorwara upenyu hwake hwose. "Ndakanyengetedza baba vangu kuti vanditendere kuenda kuchikoro chehotera muSwitzerland uye ndakapedza gore rangu rekupedzisira muUS."

Paaidzidzira zvemishonga akapindawo mubhizinesi rekubika, achishanda mubhawa neresitorendi. Yakanga iri mutsara wepadivi wakabatidza kufarira kwake kugamuchira vaeni uye kushanya, zvichikonzera kuti apinde muCornell University pazera re30 kuti awane ruzivo rwunodiwa uye hunyanzvi uye kuisa MBA pasi pebhandi rake.

Shanduko yekushanya yaive pachinzvimbo chepamusoro chemukuru wepasi rose wekutengesa zano, kushambadzira kwehukama hwevatengi, uye kushambadzira kwedhijitari kweCanadian Tourism Commission, yava kunzi Destination Canada.

Thraenhart anoona “kufanana kwakawanda pakati peBarbados nedunhu reMekong kana zvasvika pakushambadzira matunhu maviri aya. Kune rimwe divi, muAsia, zvakawanda nezvemabhizinesi madiki. Aya ndiwo magamba echokwadi ekushanya. Haasi iwo mabhureki makuru - vanhu ndivo vanotaura nyaya; ndiwo mabhizinesi madiki ezvemagariro anogadzira maitiro emagariro uye ini ndinogara ndichitenda kuti makambani ezvekushanya anogona kutyaira chokwadi chekusimudzira.

“Southeast Asia ine mamwe matambudziko akawanda. Uri kubata nemagwaro matanhatu akasiyana, asi ndinofunga pano muBarbados une chitsuwa kwaunogona kubata chigadzirwa; unobata vanhu; unogona chaizvo kutyaira kubatanidzwa uye kutora chikamu uye ndinofunga kuti ndizvo zviri kunakidza. Unogona kunyatso shandura kushanya, ndinofunga, kubva pasi zvichikwira. "

Akataura kuti maBarbadian anogona kumhanya zviri nyore pamukurumbira wavo wekuve "vanhu vanogamuchira", achitsanangura musiyano uripo pakati peCambodia neBarbados waive wekuti "nepo vanhu vekuCambodia vachange vaine hushamwari, iwe unogara uchinzwa mutorwa. Asi paunouya kuno, unonzwa wakasununguka. Iwe une pfungwa iyoyo yekuve wevanhu uye nharaunda, kuti uri chikamu chechimwe chinhu uye ndizvo zvandinotenda kuti mhando yacho ”.

Uye mune ino mamiriro, akakumbirwa kuti ataure nezve ichangoburwa nyaya yekupokana kweBarbados's branding uye logo, Thraenhart akati: "Hapana logo, hapana tag mutsara, hapana ruvara runogona kuratidza izvozvo. Inogona kuisimudzira asi mukupedzisira, iko iko kubatana kwemanzwiro ndiyo mhando uye ndinofunga kana iwe uine iyo, ine simba uye inogadzikana uye inofambiswa kuburikidza, zvakare, kudzokera kune iwo mabhizinesi madiki, vanhu, uye nyaya dzakavatenderedza.”

"Ini ndinofunga isu hatigone kungoyera vanosvika, vangani vanhu vanouya, asi isu tinofanirwa kutarisa kukanganiswa kwekushanya asiwo mutoro wekushanya - ndeupi mutoro usingaonekwe unogona kugadzira," Thraenhart akawedzera.

Vati chero chirongwa chingangoitwa neBTMI chekusimudzira tourism pachitsuwa, panofanirwa kuve nekutengwa nevanhu. Izvi, akati, zvaive zvakakoshawo pakuiswa chiratidzo kwechitsuwa. "Ini ndinofunga zvinosvika pakugadzira ma touchpoints nema brand. Izvo hazvigone chete kugadzira kuwedzera kuratidzwa asiwo zvinogadzira kubatana kwemanzwiro. Ini ndinozvionawo maererano nekuvaka rudzi uye kuvaka manzwiro iwayo. "

Essence yenyika

“Kwandiri, logo kana tag line haitengese kwainoenda. Ini ndinototenda kuti kwainoenda hakuna kutengeswa nelogo kana tegi. Asi dzimwe nguva mabhureki anogona kuisa zvakanyanya kukoshesa pane logo uye tag mutsara. Ini ndinotenda kuti mhando inoumbwa nehunhu hwezvinomirirwa nenyika. "

Vamwe vanhu vakataura nezve kunyarara kuri pachena kwemusoro mutsva weBTMI kubva paakasvika muBarbados mwedzi mishanu yapfuura. Zvisinei, Thraenhart akatsanangura kuti anga achipedza mazuva ekutanga "achinyatsoteerera, uye achidzidza nezvesangano, nezvevatambi vakasiyana-siyana uye nezve chitsuwa", ukuwo achishanda chinyararire pane zvimwe zvirongwa kuseri kwezviitiko. Akataura nezvemushandirapamwe weBTMI wezhizha, uyo wakavakirwa pambiru nhatu. “Yekutanga ndiyo yatinoti kumusoro-pasi; chikamu chechipiri chichauya munguva yechando, kwatichabuda kuti tinyatsoita indasitiri, vagari, uye vashanyi.

"Chikamu chechitatu ndicho chatinodaidza kuti zvakavanzika ... nekuti isu tinonzwa, uye kunyanya ini ndichipinda kubva kunze mukati, kuti vanhu vazhinji vanofunga nezveBarbados semahombekombe, uye ndakaona kuti kune zvimwe zvakawanda kuBarbados. Kana vanhu vakatarisa kuCaribbean vanofunga kuti zvitsuwa zvese zvakafanana, saka isu tinofanirwa kuve nechokwadi chekuti pane mutsauko kana zvasvika kuBarbados. "

Akatsanangurawo chirongwa cheBTMI che “Five I’s campaign, icho chinobatanidza zvakawanda zvechiono chitsva chekushanya kweBarbados.

Anoti kudini kune vaya vekuBarbadhiya vakabvunza kugadzwa kwake?

“Ndinofunga kuti unofanira kugara uchiziva nzvimbo yako. Ndakanga ndiri muAsia uye ndinofunga kuti musiyano pakati pangu ndiri muGermany / wekuCanada uri muAsia wakanyanyisa kudarika ini ndiri pano. Saka ndinoziva kusiyana kwetsika nekunzwanana nekuti ndakagara navo. Ndakagara pasi rose. Ndaifanira kujairana nekudyidzana netsika dzese. Chechipiri zviitiko. Ndakashanda muhurumende, ndakashanda mubazi rega rega, uye ndakashanda mukutanga-ups saka ndine kunzwisisa kwemasangano akasiyana-siyana. Ini ndinokwanisa kushanda munzvimbo dzakasiyana dzesangano uye ndinonzwisisawo vanobatana.

“Chinhu chechitatu chingave chedzidzo. Ndakadzidza mumakondinendi matatu uye ndiri kupedzisa thesis yangu yedoctorate izvozvi. Kuve nekutenda kwekutsvaga uye data, ndinofunga, ndechimwe chinhu.

“Asi ndinofunga kuti pakupedzisira, ndauya kuzotsigira chikwata uye ndinofunga tine chikwata chakanaka pano kuBTMI – chine shungu, chinoshanda nesimba uye vanoziva kuti inyanzvi chaidzo panyaya yekusimudzira Barbados.

"Ini handina kuuya kuzoshandura paradigm asi pamwe kuunza mazano matsva uye kutsigira timu kuti iite basa rakanaka."

Nezvomunyori

Avatar yeTN Managing Editor

eTN Kutungamira Edhita

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