Nezuro, Beverly Hills Conference & Visitors Bureau (BHCVB) yakaita chisvusvuro paWaldorf Astoria Beverly Hills yevatungamiriri vemabhizinesi eGuta, vemahotera nevakuru vehurumende venzvimbo apo mafambiro emuumbozha akakurukurwa pamwe chete nemashandisirwo emaitiro aya muBeverly Hills. BHCVB yakakoka masangano ayo epasi rose kubva kunyika dzinotevera: UK, Europe, China, India, Middle East, Australia/New Zealand/South East Asia neUS kuti vatore chikamu muhurukuro inotsanangura mafambiro ari kuitika mumusika wega wega. Mangwanani akavharwa nemharidzo yeruzivo kubva kuna Clyde McKendrick, US Managing Partner uye Chief Innovation Officer pakambani inotungamira yekutsvagisa, Canvas8.
Kuedza kusimbisa hunyanzvi netsika muguta zvave kutoenderera mberi; Guta richangopedza danho rechina reBOLD, rinoitwa mwaka wega wega wezhizha nemuchando. BHCVB yakapawo kutarisa kwekutanga kumamwe mhedzisiro yekutanga kwavo 2018 Yevashanyi Mbiri / Yehupfumi Impact Study:
• 80% yevashanyi veBeverly Hills mwaka uno wezhizha vaibva kumisika yepasi rose uye 20% vaibva kumisika yepamba
• Vashanyi vaiziva nezveBOLD uye / kana maawa anotevera vakanyanyisa kushandisa kupfuura avo vasina hanya nenguva yezuva ravabvunzurudzwa, zvichiratidza kuti vanhu vauya kuBOLD uye pamwe vadzoka kuzotenga
Pakanga paine kuwedzera kwehuwandu hwekugutsikana ne6% panguva imwecheteyo muna 2018
• 50% yevashanyi vakabvunzurudzwa vakati kushanya kwavo kwakawedzeredzwa nekuda kwemaawa ekupedzisira uye BOLD
• 10% yevaenzi vese vakagara mumahotera uye 11% vakagara mune "imwe nzvimbo yekugara yakabhadharwa"
• 30% vaidzokorora kushanya
• Avhareji yekushandisa zuva rega rega pamunhu wese kumapoka evashanyi (kusanganisira vanofamba-zuva nevashanyi vemahotera) yaive $ 217
• Avhareji yemari yezuva nezuva yevaenzi vepahotera yaive $ 541
Pakati pebhodhi, mumiriri wega wega wepasi rese akabvumirana kuti Beverly Hills ine huvepo hwakasimba mumisika yavo uye kuti guta rinozivikanwa nekuda kwekushuvira, mukurumbira-kuona, oasis-kunge hunhu uye runako rwekusingaperi.
Zvimwe zvinoitika zvakagovaniswa:
• Mumamireniyamu eU.S. vari kufamba kupfuura nakare kose uye kufamba kwemhuri kuri kuramba kuchichinja kunosanganisira kufamba kwemarudzi akawanda
• UK inoona inopfuura hafu yevafambi vachienda kunoshanya mukupera kwesvondo uye vafambi vazhinji vanobatanidza kushanya kwavo sebhizimusi uye zororo, "bleisure"
• Vafambi vekuAustralia vanoda pekugara kwakasiyana-siyana. Pamusoro pezvo, vafambi vemhando yepamusoro vanobva mudunhu vadiki, vane hunyanzvi, vanofamba nemhuri uye vanofamba kazhinji.
• Vafambi vechiChinese vanofarira "kurarama sevemuno" uye vanoda kuona zvinhu zvavanogona kugovana paWeChat
• Vafambi veIndia ndivo vavhimi vechimiro - vepakati vakawana hupfumi hutsva uye vari kutsvaga kushandisa zvakanyanya pamhando uye zvakagadziriswa zviitiko zveko. Midhiya yemagariro yakakosha, asi zvirimo zvinonyanya kufadza ndezvevakakurumbira, kunyangwe ma micro-influencer ari kuwedzera kufarirwa.
• Middle Easters vanoona kukura mumapoka madiki ari kufamba; panguva yezororo, vafambi vemarudzi mazhinji. Iyo nharaunda iri kuona zvakare kuwedzera kwevamirleniyamu vafambi vari kutora nzendo pfupi pakati pemazuva matatu kusvika mana
"Nhasi vafambi veumbozha vanoda zvinhu zvishoma uye ruzivo rwakawanda," anodaro McKendrick, akagovana kuti kune chinotariswa pamhando dzinokoshesa kugadzikana uye hunyoro.
"Zvakakosha kuti titaurirane kuti Beverly Hills ine chimwe chinhu kune ese mararamiro. Kunyangwe uchifamba nemhuri, uri kusangana neBeverly Hills kekutanga, kana kuti uri pano kutiza kupera kwevhiki, sarudzo dzakasiyana siyana dzinoita kuti kuuya kuguta redu kuve sarudzo iri nyore, "akadaro Julie Wagner, CEO weBHCVB.
Matanho anotevera anosanganisira kushanda-mu-ruoko naMayor's Strategic Planning Committee uye BHCVB's Destination Development Plan iyo pakupedzisira inoshanda pakudzivirira ramangwana Beverly Hills nekushanda nevatungamiriri vemabhizimusi emuno vanomiririra madomero akasiyana senge: mahotera, zvekutengesa, zvivakwa, nzvimbo dzekudyira nemasangano etsika. .
