Pakati pemhando dzetraffic dzenhema dzakafumurwa neCHEQ dzaive dzakaipa scrapers uye crawlers, sophisticated botnets, fake account, kudzvanya mapurazi uye vashandisi veproxy pamwe neruzhinji rwevashandisi zvisiri pamutemo vanoita hutsotsi hune chekuita neCommerce. Chidzidzo ichi chakaitwa padhamu remawebhusaiti anodarika zviuru makumi mana nezviviri muNorth America, Europe neAsia, vachishandisa mazana ebvunzo dzecybersecurity kumuenzi wega wega webhusaiti kuti aone huchokwadi hwavo.
eCommerce saiti dzakaonekwa dzichinyanya kunetseka, nekuratidzwa kwakanyanya kwekurwiswa kwemakadhi, hutsotsi hwekubhadharisa, kutyora data, kusaina-kwekunyepedzera uye mamwe marudzi ezviitwa zvinokanganisa.
Nevatengesi vanowanzoshandisa mari inosvika mabhiriyoni matanhatu emadhora pakushambadzira kweBlack Friday, ukuwo vachioneswa hutsotsi hwemari, data rakatsveyama uye kurasikirwa nemari, CHEQ inofungidzira kuti kukuvadzwa kwemabhizinesi paBlack Friday kunogona kudarika bhiriyoni imwe nemazana maviri emadhora.
Iwo fungidziro anotorwa kubva kuCHEQ ichangoburwa mushumo unovhara mutengo wekunyepedzera traffic kune bhizinesi repamhepo.
ZVOKUBVA MUNYAYA INO:
- The study was conducted across a pool of over 42,000 websites in North America, Europe and Asia, applying hundreds of cybersecurity tests to each website visitor to determine their authenticity.
- Among the forms of fake traffic uncovered by CHEQ were malicious scrapers and crawlers, sophisticated botnets, fake accounts, click farms and proxy users as well as a host of illegitimate users committing eCommerce-related fraud.
- With retailers typically spending as much as $6 billion on Black Friday marketing, while also being exposed to financial fraud, skewed data and lost revenue, CHEQ estimates that damage to businesses on this Black Friday could surpass $1.
