Iine yekucheka-kumucheto kwehotera pfungwa uye inotevera-chizvarwa chinofambiswa chigadzirwa, iyo Bloom Hotel Boka yanga yakachengetedza pazvirongwa zvayo zvekukura. Izvi zvakadaro zvinoita kunge nhoroondo sezvo mhando yakafambisa chinyararire zvirongwa zvavo zvekuwedzera mugiya repamusoro, zvichipindirana India ichiva musika wechitatu mukurusa wendege pasi rose pavatakuri vane miriyoni zana. Iwo anoremekedzwa uye anowanzo kutevedzerwa Bloom Hotels mune yakajairika fashoni yakatanga chirongwa ichi nenzira yakayerwa uye yakanyatsofungwa.
Nhanho yekutanga yaive yekutangisa kwakawanda mukati Goa, nemhando ichangoburwa yeBloomSuites ichiparura hotera yekamuri 140 mumoyo weCalangute Goa, yakateverwa mavhiki mashoma gare gare neimwe hotera yemakamuri makumi mashanu neshanu pasi pemureza weBloomrooms mumusika mumwe chete. Kambani iyi yakarongawo hurongwa hwekutanga mune dzimwe nzvimbo makumi maviri mhiri Indiakubva Hyderabad kuna Kochi Mumbai.
Pamusoro pekuwedzera nekukurumidza, VaTom Welbury, Mutevedzeri weMutungamiri weBloom Strategy akati,Uku ndiko kutanga chete. Isu takati kwete kune zvisingaverengeki zvikumbiro zvevagadziri mumakore ekutanga. Kukura nekukurumidza kunoshanda zvakanaka kune zvisina maturo zvakabatana zvibodzwa uye kune vanoisa mari kumaka kukosha kwavo pakuwanda kwemari. Asi izvi zvanga zvisiri zvedu uye pakupedzisira zvakakosha dilutive. Isu takasarudza vanoisa mari zvakanaka uye takadzokorora chigadzirwa chedu nemazvo mumakore apfuura. Zvino zvatapinda mukati Delhi uye Bangalore ticharapa vafambi kune mubairo wakahwina ruzivo rweBloom mumaguta ese e India. "
Sekureva kwevazhinji nyanzvi dzeindasitiri yemahotera, Bloom anga ari piyona akakosha munzvimbo inokwanisika inodhura kutanga nechikamu chavo cheMakamuri Chete uye chikuva chehunyanzvi tekinoroji chero munhu asati ambofunga izvi. Iyo Rooms Chete chikamu chakatangwa neBloomrooms muna 2012 haina kutanga yawana kutariswa kwakawanda kubva kune vakwikwidzi. Asi makore mashoma gare gare kwakave nekumhanyisa kwevatevedzeri mabhureki vachiisa iyo kamuri tag pamazita avo izvo zvakakonzera kukura kwekukura muchikamu. Panzvimbo pekukwira hype mhando yeBloom yakavharira ruzha, ichinzvenga kukura uye yakaramba yakatarisa mukati kune chigadzirwa uye musika wakakodzera. Panguva iyi uku kwaive kufamba kwakashinga nemari iri nyore uye kukura pakupihwa, asi mukuona kwaita pfungwa yakakwana tichifunga nezvesimba ravo rechigadzirwa uye zvavakaita. Nekudaro, pekupedzisira gore rino rinoratidzika kunge rakaunza shanduko muhurongwa hwavo uye Bloom ichakurumidza kuburitsa mhando yevafambi mumisika yese yakakosha.
Pane iyi Strategic move, Mr. Sanjeev Sethi, Bloom Chief Operating Officer, shasha yeindasitiri, ari kutungamira brand akati, “Isu veBloom tinorarama hunhu hwakafanana – tinopemberera hukama hwedu hunomira pambiru mbiri dzekuvimbana nekubuditsa pachena apo mumwe nemumwe ane chekuita nekuita ‘anotumbuka kusvika pakugona kwake’. PaBloom, hatidi hazvo kuve takakura asi kuti takanakisa. Pasinei nepani yemhando-Indiakuburitswa kunotanga, hatisi kuzopira zviyero zveBloom zvekunaka. Mahotera edu vatungamiriri vezvikamu mumisika yavo midiki zvese nezvimiro uye kuita uye izvi hazvimbofa zvakakanganiswa. Isu tine rombo rakanaka kuti takawanawo vagadziri vakadaro kuti vabatane nesu, avo vane shungu dzakaenzana uye vanoenderana nezvinangwa zvedu zvekuve vakanyanya kunaka. Saka kunyangwe isu tingave tichitsika paaccelerator kuti tiwedzere kuvapo kwedu hatizombofi takakanganisa pamhando. "
Pakubvunzwa kuti anoronga sei mari yekuwedzera uku uye kwaanoona kukura mumakore mashomanana anotevera, VaSethi vakatsanangura, "Pakukura isu tinotsigirwa zvakanaka neBhodi redu uye neboka revatengesi vemhando avo vari vatungamiri vanofunga mumhizha. Izvi zvinobatsirwa zvakare nenyaya yekuti tiri kuunza kudzoka kwepamusoro-soro pakudyara kupfuura vese vakwikwidzi vedu. Chiitiko chiri mukukosha chirevo uye yepakati musika zvikamu uye isu hatisi kutarisa pane iyo 5 & 6 nyeredzi nzvimbo. Inguva inonakidza yeBloom apo isu tinotora uye tichipfuura mhando dzakasimbiswa dzepasirese dzisinganzwisise mamiriro enzvimbo. "
Pakuona kutadza uye kutamburira kweakasiyana siyana anotungamira epasi rose brand mu India, kubatsirwa kwenzvimbo hakusi kure nechokwadi. China yakazohwinwawo nemhando dzemumba dzaive dzakapfava uye dzakajairana nemamiriro enzvimbo zviri nani kupfuura vakwikwidzi vavo vekumavirira. Izvi zvine chokwadi mumisika mikuru yeIndia uko Bloom yakanangana nema brand ane mukurumbira pasi rose uye kubuda pamusoro.
Pamwe mhando dzemusika dzichiri kusimukira seBloom dzine ramangwana rinovimbisa India inova imwe yehupfumi huri kukurumidza kukura pasi rose pamwe chete nemapurojekiti ehurumende akasiyana-siyana ezvivakwa uye shuviro yepakati nepakati iri kuramba ichikwira. Iine timu-nyeredzi timu yeakaratidza indasitiri nyanzvi munzvimbo, zvinoita sekunge Bloom iri munzira yeku tsigira zvavanotaura uye zvinangwa.
Iye anozowana mubatsiri anove kukosha kunotungamirwa mufambi wemuIndia anoda ruzivo rwepasi rose nemutengo unodhura unoshamisa. Mushure memazana emahotera zvirongwa zvemangwana zvinosanganisira kudyara muindasitiri yekufamba nechikepe uye zvingangoita kuvhura inodhura inotakura.
Kubudirira kunoratidzika kunge kusanganiswa kwehutungamiriri vane ruzivo, chigadzirwa uye kupihwa mari zvakanaka izvo zvinofanirwa kubatsira kuti mureza wavo kumakona ese enyika. Zvinoenderana nezvinyorwa panogona kunge paine zvimwe zvirongwa zvekuwedzera mari yekuwedzera kuti ikwidze kukurumidza kwekuburitswa. Vatungamiriri vepamusoro vakaramba chirevo chakanangana asi vakati havasi mumutambo wekukosheswa kwemitengo uye vanongoshanda nevakangwara vanoita mari kunyangwe zvichireva kukosha kwakaderera. Kutungamira pachena kwemari isina kurongeka kunobvumira kutarisisa kuti kurambe kuri pazvinangwa zvenguva refu uye chiono. Nzira yakanaka muzuva ranhasi apo vanotanga uye makambani anovimbisa akaita mari yekusimudza magumo kwete nzira.
