Guta remuguta reBologna, guta guru redunhu reEmilia Romagna, riri kushanda muzvikamu zvehupfumi, kushanya, uye tsika. Imba kuyunivhesiti yekare kwazvo pasi rose, uye inoratidza mupiro weIndustrial Tourism (IT), nzvimbo yevashanyi pazasi payo. Centergross, iyo "Enclave" yePronto Moda (yakagadzirira kupfeka fashoni).
eTurboNews Mutori wenhau weItaly, Mario Masciullo, akagara pasi naRiccardo Collina, Internationalization Manager, Ambassador, uye mudzidzi weItaly cuisine kubva kuBologna kuenda kunyika, kuti vakurukure musoro weIndustrial Tourism.
eTN: VaCollina, ibasa rei rinoitwa neCentergross mukusimudzira IT kuBologna?
Riccardo Collina: Kubva 2017, yanga yakatarisana nehurongwa hwekudyidzana nedzimwe nyika zvichibva pane yepakati kusvika kureba-yenguva yakareba yekushambadzira chinangwa. Centergross inotengesa fashoni, mararamiro enzvimbo yeBologna, ine mota, chikafu, hutano, mbiru 5 dzehupfumi hwedu, nzira inobuda yekugadzira inouya.
Nechinzvimbo cheMumiriri weBologna pasirese, ndakaita kuzvipira kuunza Centergross 'chigadzirwa kupasi kuitira kuti nyika iuye kuBologna, zvino kusimudzira kugara kuti uzive guta.
eTN: Inosimudzira Pronto Moda munyika dzipi?
Collina: Nyika dzakatariswa zvakanyanya idzo dzeNorth Europe (kunyanya nyika dzinotaura chiFrench nechiGerman), North America (Canada neUnited States), Russia, East Asia (China, Japan, neSouth Korea), uye Middle East.
eTN: Pane here zano rekusimudzira tourism?
Collina: Ehe, uye isu tinozvironga - Industrial Tourism - yakatanga nevatengi.
eTN: Chiitiko chekushambadzira ichi chakarongwa sei?
Collina: Hurongwa hwehungwaru hwakatsigirwa naKanzura weKushanya neTsika, Matteo Lepore, zvino Meya weBologna. Ini zvakare ndine chikwereti kwaari chinzvimbo changu chekukudza seMumiriri weBologna kupasi kwehupenyu hwese.
Iwo anodyidzana mudhipatimendi rekushambadzira ndeaya: Giorgia Boldrini, General Director weTsika; Mattia Santori, Kanzura akatumwa kuTourism yeMunicipality yeBologna, nerutsigiro rweBologna metropolitan city; Giorgia Trombetti, anoona nezvekusimudzira hupfumi hwenyika, uye Kanzura Vincenzo Colla [uyo] anogara patafura yesangano refashoni uye [ndi] Regional Councilor wekusimudzira hupfumi hwegirinhi uye kuchengetedzwa kwevashandi.
eTN: Pane chikamu chekushanda chinoronga manejimendi ezviitwa zvako?
Collina: Ehe, tafura yekushanda yechikamu ichi inounza pamwechete masangano padanho rekanzuru, purovhinzi, redunhu, uye renyika; muchidimbu: tafura yemafashoni inotungamira mukugadzwa kweEmilia Romagna Fashion Valley iyo, yakasanganiswa nemota, chikafu, hutano, kurongedza michina, uye hombe Data Valley, inopa kukosha kwehupfumi kunharaunda iyi.
Isu tinewo mupiro wepurovhinzi, wedunhu, uye wenyika, Bazi rezvekune dzimwe nyika rinotitsigira isu nerudyi-bapiro rekutengeserana rinoshanda ruoko ICE (Istituto Commercio Estero), Italian Trade Agency, vamiriri veItaly kune dzimwe nyika, pamwe nemasangano ezvematongerwo enyika. uye zviremera zvekutengeserana kuitira kuti tiite basa redu kunze kwenyika zviri nani.
eTN: Wakatowana zvibodzwa muIT, uye ndezvipi zvirongwa zveramangwana?
Collina: Kuyerera kweIT kwaikura kusvika manheru edenda. Mushure meizvozvo, kukwidziridzwa kwakaiswa kwenguva pfupi kumabasa edu ePR akanangana nenhau, terevhizheni, uye nhepfenyuro yemagariro kubatsira kusimudzira kwainosvika. Chinangwa chenguva yemberi ndechekuwedzera.
eTN: Vashanyi vako vanogara kwenguva yakareba sei muBologna, uye vanoronga kushanyira dunhu iri?
Collina: Mushure mekushanda mazuva 2-3 mukati mezviratidziro zvedu / fashoni yekutenga nzvimbo, mushanyi wedu weindasitiri anozvibvumira avhareji yehusiku 3-zororo. Zvavanofarira zvakasiyana kubva pakushanyira nzvimbo yenhoroondo, kutenga, mamuseum, maindasitiri emotokari: Maserati, Lamborghini, Ducati, uye mamuseum akateedzana. Kufarira kwakanangidzirwawo kune gastronomy uye waini zvikamu - iyo yakakura ketani yezvigadzirwa zvedunhu rinonzi Chikafu Valley. Nharaunda yehukuru hwakasarudzika gastronomic kugona.
eTN: Ko kushanya kwezuva negungwa?
Collina: Izvi zvinoitika patinoronga kuunganidzwa kwemwaka muzhizha. Isu tinotarisira vatengi veB2B kunyangwe isu tisiri vechikamu ichocho chete, nekuti nekugadzira yakagadzirira-kupfeka fashoni, zviitiko zvedu zvinova hutachiona uye zvakare zvakagovaniswa nemutengi wekupedzisira. Saka isu tinova B2B de facto B2C inova zvakare mutengi akananga.
Iwo manejimendi manejimendi anotsigira matanho edu, tichifunga nezvekushanya kunobva kuCentergross vatengi vanotora mabasa ekusimudzira dunhu kuburikidza neshoko ravo remuromo.
eTN: Ndiani anoronga uye anogadzirisa mafambiro evashanyi vako?
Collina: Isu tinodzora mapoka madiki nerutsigiro rweBologna Welcome - hofisi yevashanyi yeguta remetropolitan reBologna. Panyaya yemapoka makuru, tinovaisa kuAPT yeRimini - hofisi yevashanyi yedunhu reEmilia Romagna.
eTN: Iwe, saka, tamba chaiyo yakakosha basa!
Collina: Ini ndinosimbisa iyi seyakasarudzika nhoroondo muItari uko nyanzvi inoitisa chirongwa chekushambadzira nharaunda nechinangwa chekuda kusvika kune chenguva refu inova magumo ebhizinesi renzvimbo yekudya nefashoni, panguva imwe chete, pamwe nekuve mumiriri wemhando yepamusoro ndiye zvakare mumiriri weguta revagari ve400,000 - zvehunyanzvi, mumiriri mune zvese.
The Fashion Valley: Mutungamiri Piero Scandelari
Centergross ndiyo inonyanya kukosha yeEuropean economic centre yakatsaurirwa kuPronto Moda - Yakagadzirwa muItari. Nzvimbo yaro iri munzvimbo ine hunyanzvi makiromita mashoma kubva kuBologna, mukati menzvimbo yakakura inozivikanwa pasi rese seFashion Valley, pamwe nePackaging Valley, Motor Valley, Food Valley, uye Italian Data Valley.
Kwemakore, nzvimbo yacho yakawedzera kutora mabasa eiyo chaiyo Smart Center, ichipa makambani masevhisi, kuziva-sei, mikana yekubatanidza network, uye network yehukama hwekutengeserana nemasangano, nekudaro ichigadzira kukosha padanho renyika nenyika.
Basa reMutungamiri Scandellari
Centergross 'mission inotsanangurwa pamatanho akati wandei anozadzisa zvinodikanwa zvevanopindirana vakasiyana, kubva kune vanotenga zvigadzirwa kuenda kumakambani anofarira kuisa mari mudunhu, kune akawanda masangano nevatori vechikamu vanobatanidzwa munhaurirano inoenderera yakanangana nekusimudzira hupfumi nemagariro eizvi. chokwadi.
Kugona kwekubatana nekubatana ndeimwe yenheyo dzehurongwa hunosimudzira hukuru hwevanhu (6,000 pamwe ne30,000 yezviitwa zvine hukama) iyo inoumbwa, nechinangwa chekupedzisira chekutsvaga kuramba uchikura kuitira kubatsira kwekambani yega yega.
Nzira yekukunda nekufamba kwenguva yakabvumira dunhu nemakambani aro kubudirira kukunda nguva dzedambudziko uye matambudziko akarova chikamu. Saka iri kushanda kuti ive chokwadi muCentergross Sinergy, chibvumirano chehurongwa chinoshanda sekuwedzera kwemikana uye vimbiso kune vanobatana uye masangano.
Chinangwa ndechekudzosa kuBologna vatengi vekunze vakadirana kukambani denda risati rasvika, panguva imwe chete vachiunza makambani ayo kunyika dzekunze dzine mukana wakanyanya.
"Takagadzirira," akasimbisa Scandellari, "uye kana denda richinge rabvumira, isu tichavavarira kuwedzera kuwedzera kumisika mitsva kusimbisa Italian Pronto Moda mhando neshungu uye nechido."
ZVOKUBVA MUNYAYA INO:
- Imba kuyunivhesiti yekare kwazvo pasi rose, uye inoratidza mupiro weIndustrial Tourism (IT), nzvimbo yevashanyi pazasi payo iri Centergross, iyo "Enclave".
- Isu tinewo mupiro wepurovhinzi, wedunhu, uye wenyika, Bazi rezvekune dzimwe nyika rinotitsigira isu nerudyi-bapiro rekutengeserana rinoshanda ruoko ICE (Istituto Commercio Estero), Italian Trade Agency, vamiriri veItaly kune dzimwe nyika, pamwe nemasangano ezvematongerwo enyika. uye zviremera zvekutengeserana kuitira kuti tiite basa redu kunze kwenyika zviri nani.
- Giorgia Trombetti, anoona nezvekusimudzira hupfumi hwenyika, uye Kanzura Vincenzo Colla [uyo] anogara patafura yesangano refashoni uye [ndi] Regional Councilor wekusimudzira hupfumi hwegirini uye kuchengetedzwa kwevashandi.
