The latest ad campaign by the Brazilian Agency yeInternational Tourism Promotion (Embratur) muUnited States yakawedzera mari yeUS$5.7 miriyoni mukubhuka kuBrazil kubva kuUnited States. Mhedzisiro yemushandirapamwe wakaitwa pakati paNovember wapfuura naApril inoratidzawo kukura kwe78% mukutsvaga kwe "Visit Brasil," zvichienzaniswa nenguva yakafanana gore rapfuura.
Mushandirapamwe uyu waisanganisira kushambadza kweTV neinternet, mabhana epamhepo, midhiya yekunze yedhijitari, kusanganisira bhodhi repaTimes Square. Shambadziro dzeTV dzakaburitsa 1,673 kuiswa uye 14,601,639 maitiro - chiyero chinoshandiswa kuratidza fungidziro yekuti kangani zvidimbu zvakaonekwa neveruzhinji. Mune midhiya yekunze, pakanga paine miriyoni imwe yakaiswa, ine zvinopfuura 1 miriyoni kukanganisa. Zviri painternet zvakanyoreswa zvinodarika mamirioni makumi mashanu neshanu, mamirioni gumi nemaviri ekuona uye anopfuura zviuru zana nemakumi maviri nemazana ekudzvanya kune iyo Shanyira Brasil webhusaiti.
Mutungamiri weEmbratur, Silvio Nascimento, vakapemberera mhedzisiro uye vakanongedzera kune zvitsva zviito zvekusimudzira nzvimbo dzekushanya dzeBrazil kune dzimwe nyika kuti varambe vachikwezva vashanyi vekunze munyika. "Nemushandirapamwe uyu, Embratur akasimudzira mufananidzo weBrazil kuwedzera kupinda kwevashanyi vekuAmerica, zvichibatsira kukurudzira kupinda kwemari yekunze uye kuwedzera kukosha kwekushanya mukugadzira mabasa nemari yenyika yedu," vakatsanangura Mr. Nascimento. "United States ndiyo yechipiri pakukura kwevafambi kuenda kuBrazil. Saka, imusika watinogara tichida kuti tirambe tiri pa radar yedu. Mumavhiki anotevera tinofanira kutanga mumwe mushandirapamwe wevateereri ava,” akadaro purezidhendi weEmbratur.
Mushandirapamwe
Chinangwa chikuru chemushandirapamwe uyu chaive chekusimbisa kuruzhinji rweNorth America kuti nyika yakavhurirwa vashanyi uye hazvichadiwi kuwana vhiza yekupinda muBrazil. Pamusoro pezvo, zvidimbu zvekushambadzira zvakarumbidza nzvimbo huru dzekushanya, senge mapopoma emvura eFoz do Iguaçu nemahombekombe ekuchamhembe kwakadziva kumabvazuva, pamwe nezviitiko izvo vashanyi vanogona kuva nazvo muBrazil, sehupfumi hwegastronomy, tsika uye. mutsa wevanhu vekuBrazil.
Embratur yakasimbisawo muzvigadzirwa zviito zvakatorwa munyika kuchengetedza vagari nevashanyi vakachengeteka kubva kuCovid-19, kusanganisira kutorwa kwemitemo yekuchengetedza hutano, uye kusikwa kwechisimbiso che "Responsible Tourism", chakapihwa neBazi reVashanyi.
Chechipiri Main Source yeVashanyi
Muna 2019, dambudziko reCovid-19 risati rasvika, United States yaive yechipiri musika mukuru wevashanyi kuBrazil. Vanoda kusvika 600,000 2 vokuAmerica vakashanyira Brazil gore iroro, nhamba iri shure kwevanosvika mamiriyoni maviri vokuArgentina vakaenda kunharaunda yeBrazil gore iroro.
ZVOKUBVA MUNYAYA INO:
- In addition, the advertising pieces praised the main tourist destinations, such as the waterfalls of Foz do Iguaçu and the beaches of the Northeast, as well as the experiences that visitors can have in Brazil, such as the richness of the gastronomy, the culture and the hospitality of the Brazilian people.
- The main objective of the campaign was to reinforce to the North American public that the country is open for visitors and it is no longer necessary to get a visa to enter Brazil.
- Embratur yakasimbisawo muzvigadzirwa zviito zvakatorwa munyika kuchengetedza vagari nevashanyi vakachengeteka kubva kuCovid-19, kusanganisira kutorwa kwemitemo yekuchengetedza hutano, uye kusikwa kwechisimbiso che "Responsible Tourism", chakapihwa neBazi reVashanyi.
