Iyo indasitiri yendege yepasi rose yakakanganiswa neiyo COVID-19 kubuda. Mushure mekuzorora pakufamba nendege, vashandisi vendege vakati wandei vari kutora matanho akasiyana siyana kudzikisira kurasikirwa uye kusangana nezvinodiwa zvekufamba pamberi penguva yezororo. Izvi zvakatungamira mukukatyamadza 100% gore-ne-gore kukwira kwekukurudzira kukurukurirana paAirlines Influencer dashibhodhi panguva yeQ4 2020. Kurwisana neiyi kumashure, British Airways yakabuda semutyairi wendege akanyanya kutaurwa muUK pakati pekukurudzira kukurukurirana paTwitter panguva iyi, maererano nekutungamira kwedata uye analytics nyanzvi.
Iyo UK yakanyoreswa yakakwira kwazvo nhamba yevanokurudzira hurukuro pa Twitter zvine chekuita neindasitiri yendege, ichiteverwa neUS, Australia, India neCanada. American Airlines ndiyo yaive pamusoro mutyairi muUS pakati pekukurudzira kukurukurirana nepo Mhandara Australia, Air India neAir Canada dzaive ndege dzepamusoro dzakataurwa muAustralia, India neCanada, zvichiteerana.
Muna Zvita, pakanga paine kukwira kwakasimba mukutungamira kwekukurudzira kutenderera British Airways pane Influencer chikuva, apo kambani yakafunga kuyedza vese vafambi ve COVID-19 mukupindura kune idzva dambudziko rehutachiona. British Airways yakashandisa nzira iyi kubva musi wa22 Zvita.
America Airlines yakarongerwa kudzima ingangoita makumi mashanu muzana yendege dzayo mumwaka wezororo, izvo zvakatungamira mukukwira kwehurukuro dzinokurudzira munaNovember. Kudzikamisa kurasikirwa nekuda kwekushushikana kwekuda, American Airlines yakaramba ichishandisa yakadzikiswa purogiramu uye nzira shoma. Muna Zvita, opareta akaderedza angangoita zviuru gumi zveendege kana achienzaniswa naNovember.
Air India yakaramba ichiwedzera basa rayo repasi rese pasi pechirongwa chekudzosera munyika cheVande Bharat kana kuburikidza nemabhuru ekufambisa kwenyika mbiri nedzimwe nyika. Air India yakazivisa kutanga nzira mbiri nyowani mukutanga kwa2021, izvo zvakatungamira kune spike mukukurudzira kukurukurirana munaNovember 2020. Iyo isingamise ndege yekufambisa ndege pakati peHyderabad neChicago kuUS, yakatanga kubva musi wa13 Ndira 2021 uye ichaitwa bi-vhiki . Iyo imwe ndeye Bangalore-San Francisco nzira, iyo yakatanga kushanda kubva 9 Ndira 2021.
Kukurudzira kukurukurirana kwakaitika kuMhandara Australia payakagamuchira mvumo yekutonga munaNovember. Komputa yeAustralia uye Komisheni yeVatengi (ACCC) yakapa mvumo yenguva pfupi kuMhandara Australia kuti ishandire pamwe neAlliance Airlines kushandira nzira dzemunharaunda makumi mana nenomwe uye maviri epfupi ekufambisa mabasa epasirese.
Air Canada yakagadzira kudyidzana kwakabatana neQatar Airways muna Zvita 2020, izvo zvakatungamira kune spike mukukurudzira kukurukurirana. Nerubatanidzwa urwu, Air Canada yakatanga zvakare basa risingamire pakati peToronto neDoha, nzira yechina yeMiddle East. Imwe spike pakukurudzira kukurukurirana yakaonekwa kutenderedza Air Canada muna Zvita, payakabatana naChase naMastercard kuvhura Aeroplan US kadhi rechikwereti.
ZVOKUBVA MUNYAYA INO:
- In December, there was a sharp rise in influencer conversations around British Airways on Influencer platform, when the company decided to test all passengers for COVID-19 in response to the new strain of the virus.
- American Airlines was the top operator in the US among influencer conversations while Virgin Australia, Air India and Air Canada were the top mentioned airlines in Australia, India and Canada, respectively.
- America Airlines scheduled to cancel about 50% of its flights in the holiday season, which led to a rise in influencer conversations in November.
