WekuAustralia pop icon Kylie Minogue akasvitsa yakasarudzika mimhanzi meseji kuUK sechikamu cheTourism Australia ichangoburwa danidziro ine chinangwa chekukwezva mamwe maBrits pasi.
Iine mazwi ekutanga akanyorwa nemuimbi weAustralia muimbi, Eddie Perfect, uye akatorwa firimu achitarisana nenzvimbo dzinoshamisa dzeAustralia, kushambadzira kwemaminetsi matatu kwakatangwa paBritish TV kare.
Yekutanga mhiri kwemakungwa activation yemushandirapamwe wayo uchangoburwa wePhilausophy, Matesong ndiyo mari huru iyo Tourism Australia yakaita muUK mumakore anopfuura gumi.
Panguva yekusagadzikana muUK, iyo yakareruka-moyo Matesong mimhanzi mutero ruoko rwekufananidzira rwehushamwari kubva kuAustralia, inopemberera hukama hwakadzama uye hwakareba huripo pakati penyika mbiri idzi.
Kubatsira Kylie kuendesa mutero wemumhanzi mutambi weAustralia uye muratidziri weTV Adam Hills, achitsigirwa neakaonekwa kubva kuAustralia ngano dzemitambo Shane Warne, Ash Barty naIan Thorpe; muenzaniso mapatya Zac naJordan Stenmark; Mubiki akaberekerwa kuUK Darren Robertson anobva kuMadhadha matatu eBlue uye maAboriginal Comedy Allstars.
Tourism Australia maneja director, Phillipa Harrison, akati mwaka wezororo wakapa mukana wakakwana wekutora pfungwa dzemamiriyoni eBrits.
"Matauriro epagore eKisimusi yaMambokadzi inguva yakakosha yetsika muUK, ine mamirioni ari kutarisa paterevhizheni uye zvimwe zvakawanda online.
"Isu tinoziva zvakare kuti Ndira muchando chekuchamhembe kwehemisphere inguva iyo maBrits mazhinji ari kufunga nezvezororo remhiri kwemakungwa, achipa mukana wakakwana wekubatana nevateereri vakatapwa uye kuvayeuchidza kuti nei vachifanira kuita rwendo rwunotevera kuAustralia," akadaro Harrison.
Kylie akati irukudzo kushanda pamwe chete neTourism Australia kugovera Australia nevanhu vekumusha kwake kuUK.
"Kutora vhidhiyo yemimhanzi yeMatesong kwaive kurota chaiko.
“Ndakava nemukana wekuona dzimwe nzvimbo dzenyika dzandisati ndamboona, pamwe chete nekuenda kumusha uye kunoonazve nzvimbo dzandinoziva kuti dzakanaka.
"Ini ndinodada muAustralia zvekuti ndakapedza nguva yakawanda yehupenyu hwangu ndichifamba nenyika ndichigovera nyaya dzangu dzeAustralia kune chero munhu angateerera, saka ndinonzwa senge kushambadzira kushanya kuAustralia kare."
Mushandirapamwe uyu ucharamba uchiita paterevhizheni yeBritish nemumabhaisikopo, pamapuratifomu edhijitari nemagariro, uye kuburikidza nekushambadzira kunze kwemba.
