BTC 2011, iyo yekuItaly yekutengeserana show yemisangano, zviitiko, makonferensi, kukurudzira kufamba, uye bhizinesi rekushanya indasitiri, yakasvika pakupera kwakabudirira muna Chikunguru 1 paFiera di Rimini Exhibition Center, pakati pekugutsikana kwevose varipo.
Yechipiri BTC ichaitwa muRimini yakabatsirwa kubva kune ruzivo rwekuenda kwakawanikwa gore rakapera, izvo zvakaita kuti kuve nekuvandudzwa uye kuwedzera kwemvura sangano. Indasitiri yacho yakaratidza kuti ikozvino yagamuchira zuva rezhizha uye kutamira kuRimini, iyo, ine zvivako zvayo zvemazuva ano, yakaratidza kuva muenzi akanaka.
Paiva nemakambani airatidza 313, vatengi 278 vekuItaly nevekunze kwenyika, uye vamiririri makumi matanhatu vepepanhau, nehuwandu hwevanhu vakapinda mumazuva maviri ekuratidzira vakakwira 60% maringe ne2 kusvika 8.82, uye 2010 kugadzwa kwakaitwa pakati pevaratidziri nevatengi vakagamuchira.
Vatengi vakagamuchira uye vashanyi vakaratidza kugutsikana pamusoro pekusiyana-siyana kwevaratidziri, iyo gore rino zvakare yaisanganisira vatengesi vanoshanda mune zvisiri zvemazuva ese kushambadzira, kutaurirana, uye tekinoroji, nekuda kwekudyidzana neStratego/P5, iyo yakaronga nekudzora nzvimbo yakakosha The MarkEvent uye Teknocongress. , iyo yaimhanya nzvimbo yeTech&Mafaro.
Zvakare, vatengi vakagashirwa vakanzi ndevemhando yepamusoro nevaratidziri, nekuda kwesarudzo yakaitwa nehofisi yevatengi yeBTC nerutsigiro rwevanopa mazano vekunze, Federcongressi&eventi (sosaiti huru yeindasitiri yeItaly), uye Starwood.
"Chiratidziro chaive chakazara nemikana uye chakakwanisa kupa chimwe chinhu kune vese vatambi veindastiri," akadaro Gabriella Ghigi, BTC Exhibition Manager, "Chakanga chiri chaicho pfungwa iyi yataida kupa BTC gore rino: bhizinesi, kutanga uye zvakanyanya. asiwo zviitiko zvedzidzo, manheru ekubatanidza, chiitiko chekuti indasitiri isangane nevamiriri vemasangano, uye masangano kuti aunze nhengo dzawo pamwechete. BTC ikozvino yakanyanya kupfuura kushambadzira kwakapfava, nekuti yave nzvimbo yekuti nharaunda yese yezviitiko kusangana uye kukurukura nyaya dzekufarira. Izvi zvinoratidzwa nekuwedzera kwenhamba dzevaenzi gore rino vasina kugamuchirwa asi vakauya kushoo nezvikonzero zvehunyanzvi.”
BTC yakatambira hurukuro dzekutanga dzeItari yeConvention Bureau uye yepasiregional MICE muItari purojekiti, nyaya mbiri dzakakosha uye dzemusoro weindastiri. Paolo Zona, sachigaro weFedercongressi&eventi, akadana BTC "kumira kwakakosha" uye Eugenio Magnani weBazi rezvekushanya akati BTC "yave zvakare 'imba yekuchengetera zvinhu' panoitika zvinhu," zvese izvi zvichisimbisa basa rekutanga rekuratidzira muhupenyu hwe industry muItaly.
Masemina gumi nemasere akaitwa mukati memazuva maviri eshoo akapindwa zvakanyanya. Vakafukidza nyaya munzvimbo dzese dzekufarira kune vanoita chiitiko uye nyanzvi. Chiitiko chakanyanya kupindwa chaive kuratidzwa kwemusika we18 zviitiko - Investment uye Kutenga Maitiro emakambani eItaly neEuropean. Ongororo iyi yakapihwa basa neBTC kuti ipe indasitiri chishandiso chekunzwisisa uye kuongorora mafambiro emusika. Zvakare zvakaratidzwa chirongwa cheongororo itsva yemusika wemusangano weItaly [Osservatorio Congressuale Italiano], iyo BTC inotungamira yakamiririra Federcongressi&eventi, uye kubva gore rinouya ichapa ongororo yakadzama uye kuongororwa kwehupfumi hwemusika wezviitiko muItari.
Zviitiko zvepamberi uye zvepashure-show zvakagamuchirwawo zvakanaka kwazvo: yekutanga yaive kushanya kwevatengi vakagamuchira uye vezvenhau kuRimini's Palacongressi itsva, yatova nzvimbo yakakosha yeindastiri yemusangano weItaly, yakatenderedzwa nechisvusvuro nechiteshi cheRimini. Chiitiko chechipiri, BTC's Moonlight Party, yakapa vatori vechikamu vese mukana wekuona Borgo San Giuliano, musha wekare wekuredza, uko, nevaraidzo inorarama uye fungidziro yemafirimu eFellini, vaigona kunakirwa chikafu chemuno munzvimbo yakasununguka uye yakagadzikana yakanakira network.
"Gore rino, BTC yakasimbisa kuti ndicho chiitiko chakakosha chemisangano yeItaly uye zviitiko indasitiri," akadaro Paolo Audino, CEO weExmedia, kambani inoronga BTC, "Yakapa zvinhu zvakakosha, uye pamusoro pezvose, yakaratidza kuti inokwanisa kuzvibatanidza nezvinangwa zvebhizinesi revashandisi, ichivapa mikana yakakodzera yekuwana mhedzisiro inodiwa. Ticharamba tichishanda pane zviri mukati, pamhando yevatengi vanogamuchira, pakusiyana kwevaratidziri, uye pazvishandiso zvekunzwisisa musika, kuita BTC, gore negore, nzvimbo yemusangano par kugona kweindasitiri uye ivhu rakaorera. kusimudzira mazano, tarenda, mapurojekiti, uye vanobatika. "
Saka tokuona paBTC 2012, musi waJune 21 uye 22 paFiera di Rimini Exhibition Center.
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