Kuvaka Tourism Resilience Kuti Ibudirire mu "Izvo Zvakajairwa"

Kuvaka Tourism Resilience Kuti Ibudirire mu "Izvo Zvakajairwa"
Kuvaka kushanya kwekushinga

The Jamaica Tourism Gurukota, Hon. Edmund Bartlett, akaendesa kero yakakosha pa2020 / 2021 Sectoral Debate Presentation pakuvaka kushanya kwekushanya kunogovaniswa pano zvizere.

NHANGANYAYA

Mutauriri, ndinomuka pachiitiko changu ichi chemakumi matatu nesere kuti ndigadzirise imba ino inokudzwa mumakakatanwa akakosha ezvematongerwo enyika apo ndinotaura nezvezviitiko nematambudziko akatarisana nerimwe remabhizimusi akakosha munyika, kushanya. Na COVID-31 kusimudzira zviitiko zverudzi rwese, kumabvazuva nekumadokero, ndinofanira kuwedzera kurumbidza nemoyo wese hutungamiriri hweMutungamiri, Anokudzwa Kwazvo Andrew Holness, sezvaanotungamira Jamaica nemumakungwa akanyanya munhoroondo yenyika yedu yanhasi. . Tose tinonamata kuti Mwari varambe vachimusimbisa munguva dzino dzakasarudzika apo isu tinoshanda sechikwata kuendesa kubudirira pakupera kwedambudziko iri.

VaSomlomo, ndinoda kutenda:

  • Mwari Samasimba,
  • Matunhu angu eEast Central St. James,
  • Tourism chikamu vane chekuita nevanhu veJamaica,
  • Mudzimai wangu anodiwa wemakore 46 Carmen, mwanakomana wangu nevazukuru

Mr. Mutauri, kunzvimbo dzangu dzekuEast Central St. James, ndinoti ndinokutendai nerutsigiro uye moyo murefu muhutungamiri hwangu hwezvinhu zvenyu. Izvo zvakashata zvehupfumi uye zvemagariro mhedzisiro yeCOVID-19 iripo kune vese kuti vaone. Nekudaro, isu tinonyaradzwa neruzhinji rwezvirongwa zvinokonzeresa kuvandudzwa kwemigwagwa, kuwanikwa kukuru kwemvura, kudzamisa budiriro yenharaunda nekuita zvekuita, kunyanya kune vedu vechidiki, kuvandudza dzimba, kuvandudzwa kwemaguta, zviitiko zvakanaka muzvirongwa zvekurima, zvirongwa zviri nani zvekuvandudza mitambo. uye dzakasimba nzira dzekugadzira mabasa.

VaSomlomo, ndinokwazisa makanzura angu matatu, chikwata changu chevatariri pamwe nevashandi vangu vakazvipira kusanganisira Ed's Tulips, avo vanoramba vari vanhu vanobatsira munharaunda, kunyanya kune varombo nevanoshaya vemudunhu iri. Semazuva ese VaMukurukuri chirongwa chekuvandudza hupfumi hwevanhu kuEast Central chinoramba chiri chiitiko chedu chepamusoro kwemakore makumi maviri nerimwe apfuura uye tinodada VaMukurukuri kuti tine vapedza kudzidza kubva kumayunivhesiti ese, emuno uye mazhinji emhiri kwemakungwa, pamwe nezvikoro zvepamusoro nevadzidzisi makoreji. Ndinoda zvechokwadi kutenda vatendi vedu vega vanobatsirana avo vakabatsira kuita kuti idzi dzidzo dzigadzikane.

VaSomlomo, ndinodawo kutenda boka rangu rakanakisa kubazi rezveVashanyi rinotungamirwa naMunyori Mukuru, VaJennifer Griffith. Uye masangano edu anotsigira, iyo Jamaica Tourist Board, Tourism Enhancement Fund, Tourism Product Development Company, Jamaica Vacations Ltd., Montego Bay Convention Center, Devon House Development Company, Bath uye Milk River Mineral Spas, pamwe neyavo maBhodi. yeVatungamiriri uye maChairmen.

Mamiriro ehutongi uye chinangwa chebazi rezveKushanya chakasimba uye chakatitendera kuti tisangoburitsa marongero mazhinji, zvirongwa nezvirongwa zvakabatsira zvakanyanya kubato raimbenge richikura asiwo kuita mhasuru kuti tigadzirisane. matambudziko akaunzwa neCOVID-19.

VaSomlomo, ndinofanira kubvuma hutungamiri hwenyu hwakagadzikana uye makore mazhinji ebasa reruzhinji. Waita basa rakanaka!

VaSomlomo, kune vamwe vangu, kumativi ese eImba inoyevedza, ndinoti ndinotenda nekuda kwehukama hwakanaka hwatakava nahwo mukati megore. Kukurudzira kwako uye kuraira kunogamuchirwa nenyasha.

MUDZIDZO KUyerera

Mr. Mutauri, isu tinoziva zvizere kuti takamanikidzwa kwenguva uye nekudaro, ini ndinotarisira kupfuura nemharidzo iyi yakakomba zvine udzame uye nemazvo.

Ini ndichatanga:

  1. Simbisa zvinoitika zve COVID-19 sezvo yaigadzira nzira yayo kutenderera pasirese uye kuti yakakanganisa sei indasitiri yeHurumende
  2. Kurumidza tsanangudza yedu stellar mashandiro e2019 akaenderera mberi kutanga kwa2020
  3. Rondedzera mafambiro atinoita patinoramba tichisangana nedambudziko redenda iri
  4. Rondedzero hombe yematanho ezvematongerwo enyika ari uye acharamba achikohwa kubudirira pamwe kana pasina COVID-19
  5. Ipa mhedziso inokurumidza yenzira inoenda kumberi, uye
  6. Simbisa chokwadi chekuti Tourism inofanira kudzoka yakatosimba kupfuura yatakasiya pre-COVID-19

CHOKWADI IZVOZVI

Rega ndikurumidze kukanda VaSomlomo kuti seHurumende pasirese zvichienderera mberi kuvhura hupfumi pakati pe COVID-19 denda, kushanya kuno nekumwe kunotora nzvimbo yepakati. Uye nechikonzero chakanaka. Muchiitiko cheJamaica, indasitiri yekushanya ndiyo chingwa chenyika uye bota.

Inotarisira 9.5% yeGDP neWorld Travel and Tourism Council (WTTC) tichipfuura chikamu ichocho chakananga tichiona kuti pasi pechikamu chimwe chete muzvitatu chehupfumi hweJamaica hunoenderana neindasitiri yekushanya. Kupfuura izvozvo, inopa makumi mashanu muzana emari yekunze muhupfumi uye inogadzira mazana matatu nemakumi mashanu nemazana mana ezviuru mabasa akananga, asina kunanga uye anokonzeresa.

JAMAICA'S STELLAR 2019 KUSHANDISA

Mu2019, Jamaica yakagamuchira vangangoita mamirioni 4.3 vashanyi, iine mamirioni 2.7 ekumira kwevashanyi mumwe nemumwe achishandisa avhareji husiku 8.6 uye 1.6 mamirioni evashanyi vafambi vane mari yakasanganiswa yakabatsira kunzvimbo yekuwana US $ 3.64 bhiriyoni. Kusvika kwekumira kwakawedzera ne8.4% kana zvichienzaniswa ne2018, uye mari yekushambadzira kwekunze yakawedzera neinokwana 10.3%, kubva paUS $ 3.3 bhiriyoni muna 2018.

Iyo kamuri stock mu2019 yaive ingangoita 33,000, iyo yaimiririra pamusoro pe1,200 makamuri matsva akavhurwa gore rapfuura anosanganisira North Coast neKingston. Nekudaro, VaSomlomo, vachitungamira makambani emahotera emuno nepasirese vakaramba vachiratidza kufarira kukuru muJamaica, neInternational Direct Investment (FDI) mubazi rezvekushanya iri kuita US $ 200 miriyoni pagore kwemakore matatu apfuura.

VaSomlomo, nyaya yakanyanya kukosha kuseri kwenhamba idzi inyaya yekuti tanga tichigadzirisa nzvimbo yekushanya kuti tione kuti kune mari yakawanda yekuchengetedzwa kwemunharaunda. Patakatanga kushanda muna 2016, Jamaica yaichengeta masendi makumi matatu emadhora ese awanikwa muindasitiri. Isu tave kuchengeta 30 masendi, kuwedzera kwe40.8%, iri pakati pepamusoro-soro mudunhu.

VaSomlomo, sekutenda kwanguwo kuti mihoro ndiyo metric yakakosha kwazvo yekuona kuti kushanya kunosimudzira zvido zveupfumi hwenyika, ndinofara zvikuru nekuti nyika yakwanisa kuwedzera mihoro nemari inosvika US $ 1 bhiriyoni mumakore anopfuura matatu chete. Isu takapfuurirazve, nemabasa zviuru zviviri, fungidziro yedu yechikamu ichi kuti ibudise mabasa zviuru zana nemakumi maviri nenomwe muna 2,000.

Pakupera kwa2019, kushanya kwakafungidzirwa kuti kuve nemabasa matsva makumi mana neshanu na41,000. Tinoziva izvozvi kuti kukonzeresa kweCOVID-2022 kuchakonzera kudzokororwa kweiyi fungidziro asi pfungwa iripamusoro iripo ndeyekuti kushanya kunoramba kuri kweimwe yakakosha zvinokurudzira kugadzira mabasa muhupfumi hweJamaican.

Sechinyoreso chakakosha Mr. Mutauri, iyo Statistical Institute yeJamaica (STATIN) parizvino yakarongedza basa rakananga munzvimbo yekushanya pavashandi vanosvika zviuru makumi masere kuti vasanganise vashandi munzvimbo yekugara, vamiririri vekufamba, vanopa zvekufambisa pasi, vashandi munzvimbo dzinokwezva -sector, vatengesi vezvigadzirwa, nezvimwe.

Covid-19

Coronavirus chirwere 2019 (COVID-19), inokonzerwa neSARS-CoV-2 uye yakatanga kuzivikanwa zviri pamutemo muWuhan, China, muna Zvita 2019, yaive yekunetsekana nekukurumidza kune Ministry of Tourism uye nemasangano edu. MunaNdira wegore rino, hutachiona hwatanga kupararira nekukurumidza uye World Health Organisation (WHO) yakazivisa kubuda kwePublic Health Emergency of International Concern, takanga tatove mumamiriro ekukurumidzira; kunyatso kuongorora mamiriro acho nguva dzose uye nekuisa zviitiko zvekurapa dambudziko riri kukura.

Isu takange tiri mukukurukurirana nguva dzose neHofisi yeMutungamiriri weHurumende uye neHutano hweHutano nehutano sezvo mamiriro ezvinhu achienderera mberi achiwedzera, zvichitanga kutanga indasitiri yedu yezvikepe uye gare gare vatinosvika pakumira. Sezvanga zvichitarisirwa, World Health Organisation, musi waKurume 11, 2020, yakazivisa COVID-19 denda sezvo ichitsvaira nyika dzese pasirese.

Yevashanyi traffic yakazogumira kumire kwakakwana sezvo nyika dzepasirese, kusanganisira Jamaica, yakavharwa kana yakanyanyisa kudzora kufamba kwevanhu mhiri kwemiganhu uye zvakanyatsopinda mukuvhara nzira. Indasitiri yedu iri kukura yekushanya VaSomlomo vakabva kuzviuru zvevasvika pazuva kuenda kuZERO, zvichitungamira kuvharwa kwemahotera, dzimba dzekuvakira, zvinokwezva, kurasikirwa kwakawanda kwebasa uye kudzikiswa kukuru kwemari yezvekushanya, zvekurima, zvekugadzira, zvekugadzira, zvekufambisa zvepasi uye zviuru zvezvimwe zvikamu. Iko kunofungidzirwa kurasikirwa kwemari yekushanyirwa yakananga kuHurumende nekuda kwe COVID-19 muna Kubvumbi 2020 kusvika Kurume 2021 iJ $ 38.4 bhiriyoni. Iyo inofungidzirwa kurasikirwa kwese kune hupfumi kubva pamubhadharo wevashanyi kubva kune vanomira vanosvika ndeye $ 107.6 bhiriyoni. Muchidimbu, nyika iri kurasikirwa neinosvika J $ 400 miriyoni pazuva, VaSomlomo.

VaSomlomo, munogona kuona, kuti kuvhurwa kwemiganhu yedu zvishoma nezvishoma kune vafambi venyika dzese musi wa15 Chikumi hakusi kwekushanya chete asi inyaya yehupenyu hwehupfumi kana kufa. Isu tinofanirwa kudzosa vanopfuura mazana matatu nemakumi matatu ezviuru zvevanyaradzi-vakasiya misha yavo vadzokere kubasa Tinofanira kupa kumwe kuponeswa kumabhizinesi mazhinji nevashandi izvo izvozvi vari kusangana nenguva dzakaomarara.

VaSomlomo, ndinoda kukuvimbisai kuti kuvhurwa uku kuri kuitwa zvakachengeteka uye nenzira inodzivirira vashandi vedu vekumberi kwekushanyirwa, vagari vemuJamaican nevashanyi vedu. Sekusimbisa kweMutungamiriri wedu, tinofanirwa kuramba tichichengetedza hupenyu tichichengetedza raramo yedu.

Mr. Mutauriri, Hurumende yedu yakaratidza kusagadzikana mukutarisa uye kugadzirisa mukuva nedenda uye nezvakanaka zvibereko. Isu hatidi kuti timise iri basa rakanaka.

KUDZOKA KUSHANDISA MAPFUPI MAPOROTOKA

Ichi ndicho chikonzero VaSomlomo muna Kubvumbi takagadza COVID-19 Tourism Recovery Taskforce, pamwe nekudyidzana kwehurumende-yakazvimiririra pamwe nevatambi vanokosha kubva mubazi rezvekushanya, Ministry of Tourism, nevamiriri vebazi. Inotsigirwa neMaviri Anoshanda Mapoka - imwe yekushanya kwakawanda uye imwe yekushanya kwekushanya - uye Sekirariari.

Taskforce yakapihwa basa rekuunza maonero echokwadi enzvimbo yekutanga kana chinzvimbo chekutanga; gadzira zviitiko zveakawanda mavhezheni emangwana; kusimbisa mamiriro ehurongwa hwechikamu ichi pamwe nenongedzo yakafara yerwendo rwekudzokera mukukura; kumisikidza zviito uye zvakakosha zvehurongwa izvo zvinoratidzwa pane akasiyana mamiriro; uye kumisikidza mapoinzi ekugadzirisa zviito, zvinosanganisira chiratidzo chakarongwa munyika iri kudzidza kuchinja nekukurumidza.

VaSomlomo, chingondipaiwo nguva yekutenda mumwe wangu Gurukota, Hon. Dr. Christopher Tufton, nechikwata chake chinoshanda nesimba, nekuda kwekudyidzana kwavo uye nerutsigiro panguva yese iyi yekuyedza.

Mr. Mutauri, PricewaterhouseCoopers Senior Partner, Wilfred Baghaloo, sachigaro wekomisheni yediki re COVID-19 General Tourism Working Group. Isu takaunzawo nyanzvi yepasi rose yekugadzirisa matambudziko Jessica Shannon mungarava yeCOVID-19 Tourism Recovery Task Force, mukuyedza kusimbisa chirongwa chekusimudzira nyika chikamu ichi.

Shannon ndeye PricewaterhouseCoopers (PWC) Advisory Partner uye akashanda sevanoendeswa nzvimbo yavo mudambudziko rose reEbola, vachitarisa pamhinduro uye nekudzoka kuita muWest Africa. Muchirevo ichi, akashanda semupi wezano mukuru kumakambani akazvimirira nemasangano ehurumende mukugadzira zano, marongero nezvibvumirano pamwe nekuzivikanwa kwenjodzi uye kuongorora. Akanga akakosha mukushanda pamwe neU.S. Centers for Disease Control uye Kudzivirira pakati pevamwe kuti vashande maprotocol echirwere cheEbola.

VaSomlomo, Tourism Product Development Company (TPDCo) pamwe nePricewaterhouseCoopers (PwC) vakagadzira zviga zvekushanya, zvichitevera kubvunzana kukuru neMinistry of Health, National Security uye Foreign Affairs pamwe nevamwe vemuno nevekunze vanobatana.

Mr. Mutauriri, mapurotifomu edu epasirese ehutano Hutano neKuchengetedza vari kutungamirwa nezano rezvekupora shanu:

  • Hutano nekuchengetedzwa kwezvirongwa zvinomira kuongororwa kwemuno nekunze;
  • Kudzidzisa zvikamu zvese kugadzirisa maprotocol uye maitiro matsva maitiro kuenderera kumberi;
  • Matanho akakomberedza COVID yekuchengetedza zvivakwa (PPEs, masiki, infrared michina, nezvimwewo);
  • Kutaurirana nemisika yemuno neyekunze nezve kuvhurwa zvakare; uye
  • Maitiro akadzedzereka ekuvhurazve / kugadzirisa njodzi munzira yakarongeka.

VaMutauriri, zvibvumirano zvedu zvakagamuchira World Travel & Tourism Council (WTTC) Chitambi che 'Safe Travels', chinobvumira vafambi kuti vaone hurumende nemakambani pasi rese akatora mitemo yepasi rose yehutano nehutsanana.

Mitemo yedu VaSomlomo yakagadzirwa zvichibva pamabhenji emisika inosvika makumi maviri muCaribbean nepasirese pamwe nemasangano ezvehutano epasi rese. Ivo vanofukidza mahotera makuru uye madiki, dzimba dzevaeni, zvinokwezva, mahombekombe, kutakura, kunotenga, zviitiko zvehukama (maresitorendi nemabhawa) uye chiteshi chengarava.

VaSomlomo, zvinhu zvakakosha mumitemo yekushanya ndeiyi:

  • Utsanana
  • Kutarisana nemasiki uye zvekuchengetedza zvemunhu
  • Kurega muviri
  • Bvisa kutaurirana uye mameseji
  • Dhijitari inogonesa
  • Yechokwadi-nguva yekutarisa hutano uye kuburitsa
  • Kukurumidza kupindura
  • kudzidza

Mr. Mutauriri, yekutanga dziviriro yatakaisa inzvimbo yakasimba yekushanya kwekushanya, pamwe neiyo yebhizimusi yekufamba.

VaSomlomo, mabhizinesi ari mukoridho anozodzidziswa zvakadzama uye haazobvumidzwa kuvhura kudzamara aongororwa neTPDCo, izvo zvichaitika zvishoma nezvishoma.

Mr. Mutauriri, kufambisa kutevedzera izvi zvirevo, TPDCo ichaita chinzvimbo chinotungamira. Vakaendesa zvakare zviripo zvigadzirwa zvemhando yepamusoro kuti vawedzere kuzadza kwevanhu vakazvipira kutarisira kutevedzwa kubva pa11 kusvika 70, kuona kuti vane kugona kwakaringana kuita iri basa.

VaSomlomo, TPDCo yanga ichiitisa zvirongwa zveCOVID-19 zvevashandi vese, uye vanopfuura zviuru makumi maviri vakatodzidziswa. Kudzidziswa kuchapa ruzivo rwakadzama nezve maitiro ekushandisa zvibvumirano pamwe nemaoko-pane maitiro uye mutambo-mutambo. Tinoda kuona kuti vashandi vedu vanoziva chaizvo zvavanofanira kuita, uye nemabatiro avanogona kuita akasiyana mamiriro ezvinhu akasiyana avanosangana nawo. Iwo kudzidziswa hakuzomira pahunyanzvi hwehunyanzvi asi zvakare kunosanganisira yekukurudzira rutsigiro uye nzira dzekutarisana nemanzwiro.

VaSomlomo, sedanho rinotevera, mabhizinesi ari kuongororwa neTPDCo kuona kuti ari kutevedza zviga uye kuti vashandi vakadzidziswa vasati vabvumidzwa kuvhura zvakare.

VaSomlomo, kana ongororo iyi ikabudirira, vanowana gwaro, rinofanirwa kuratidzwa pamidziyo kuitira kuti vanhu vese vaone kuti vanotevedzera mitemo.

Zvakakosha, VaSomlomo, kuti tizive kuti rutsigiro harwuzomira kana ongororo yapera. Vashandi vanozowana kudzidziswa kuri kuenderera uye nyaradzo yekuziva mabhizinesi inozotariswa nekuteerera kuri kutevedzwa.

VaSomlomo, chinhu chekudzivirira chiri kugadzirirwa mhinduro yedambudziko. Zvakakosha kuti tigadzirire njodzi yekuti tingangosangana neiyo COVID-19 kesi yakanaka kuti tikwanise kupindura nekukurumidza uye nekukurumidza.

Mr. Mutauri, vashandi vese vanozowana an onsite, akadzidziswa COVID-19 Safety Point Munhu uye onsite kana on-call wezvekurapa. Iko kusanganiswa kwezviwanikwa kunopa vashandi hwaro hwavanoda kuti vakurumidze kubvunza nezvehutano, kuzviparadzanisa uye kuyedza, kana zvichidikanwa.

Chekupedzisira, VaSomlomo, tiri munguva dzekupedzisira nenhaurirano neinishuwarenzi uye vanopa zvinhu pasi rose. Izvi zvinobvumidza vafambi vanoongorora kuti vakurumidze kusurukirwa uye kudzoserwa kumusha. Mari idzi dzinozobhadharwa vari vega VaSomlomo nekudaro kudzikisira kushushikana kwehurongwa hwehutano hweveruzhinji, kuve nechokwadi chekuti hutano hwekuchengetedza hutano hunoramba hwakaenzana kuvashandi vedu nenharaunda.

Mr. Mutauriri, patinenge tichishandisa zviga zvehutano nekuchengetedzeka, tiri kufunga kuti tisafukidze "moyo nemweya weJamaica", izvo zvave kutiita nzvimbo inokwezva kune vemo nevashanyi zvakafanana. VaSomlomo, hatidi hutsanana nekurebesa muviri kuti tigadzire tsika isina chena. Ticharamba tichipa kufefetera, kudziya uye tsika mune zvese zvatinoita.

KUBATSIRA VAYA VANOTAMBUDZWA

Mr. Mutauri, tarisiro yedu yanga isiri kungoita chengetedzo chete asiwo hutano hwezvemari hwechikamu kubatsira vashandi vezvekushanya nemabhizinesi uye kudzikisira kukanganisa kwe COVID-19 denda, kusanganisira rubatsiro kuburikidza neCOPVID Kugovaniswa kweZvivakwa zveVashandi ( CARE) chirongwa.

Mr. Mutauri, regai ndimbotora kanguva kurumbidza Gurukota rezveMari, Dr. Nigel Clarke nekushandisa chirongwa ichi chitsva chekutsigira zviuru nezviuru zvevashandi vakadzingwa munyika yese. Mr. Mutauri, chirongwa cheCARE chaive nezvinhu zvina:

  • Business Employee Support uye Transfer of Cash (BEST Cash) - iyo yaipa mari yenguva pfupi kumabhizinesi ari munzvimbo dzakatarwa zvichienderana nenhamba yevashandi vavanoramba vachishanda.
  • Kutsigira Vashandi neTransfer of Cash (SET Cash) - iyo yakapa mari yenguva pfupi kune vanhu, uko kunogona kuve nechokwadi chekuti vakarasikirwa nebasa kubva munaKurume 10 (zuva remhosva yekutanga yeCOVID-19 muJamaica) nekuda kwedenda.
  • Yakakosha yakapfava chikwereti chikwereti kubatsira vanhu uye mabhizinesi anga akaomeswa.
  • Kutsigira varombo uye vanotambura nemhando dzakasarudzika dze COVID-19 dzakabatana.

VaSomlomo, tiri mukutaurirana neJamaica National Group Ltd. uye National Export-Import (EXIM) Bank, iyo inodarika hafu yebhiriyoni yemadhora iripo yekupa zvikwereti kuitira kuti ma SMTE akwanise kuchengetedza COVID-19 michina yekuzvidzivirira.

VaSomlomo, pamusoro pezvo, bazi rezveMari richange richipa madhora mabhiriyoni maviri nemazana masere emadhora eECVID-1.2 Tourism Grants kutsigira vashandisi vashoma munzvimbo dzekushanya nedzimwe dzakabatana, kusanganisira mahotera, zvinokwezva nenzvimbo dzekushanya, izvo zvakanyoreswa neTurkey Product Development. Kambani (TPDCo).

JCTI ONLINE KUDZIDZISA

Zvino, chimwe chirongwa chatinonyanya kudada VaSomlomo chakatangwa neJamaica Center of Tourism Innovation (JCTI). Pasi pechirongwa ichi vamwe vashandi zviuru zvishanu zvekushanya kusvika parizvino vapedza emahara kudzidziswa pamhepo. Chirongwa ichi chakatangwa muna Kubvumbi sechimwe chikamu chedu chekusimudzira kuvandudzwa kwevashandi muchikamu ichi, avo vakadzingwa basa nekuda kwekuvharwa kwemahotera panguva ye COVID-5,000 denda. Iwo makosi anomhanya kusvika mukupera kwaChikunguru.

Kurovedza kwakatanga nedzidzo gumi nembiri dzinoti: Kudzidziswa kweSevsafe mukuchengetedza chikafu, mushandi wekuwachira, mushandi wemuimba yezvipo, mutariri wekicheni / mutariri, nzvimbo yeruzhinji yehutsanana, mutungamiri weboka rekugamuchira vaenzi, server yemabiko yakazivikanwa, server reresitoreti rakasimbiswa, manejimendi wekugamuchira vaeni, , uye disc jock (DJ) certification.

Kubva ipapo, Tourism uye Mutemo zvakawedzerwa mukubatana neYunivhesiti yeWest Indies (UWI) Ruzivo rweMutemo.

BASA RINOFANIRA KUENDA!

Mr. Mutauri, COVID-19 kana kwete COVID-19 basa rinoenderera mberi!

Kusimudzira manetwork mashanu

VaSomlomo, gore rakapera Gurukota rezveKushanya rakatumira chidzidzo chekudaidzira chakasimbisa kudiwa kukuru kwezvishandiso zvemuno mubazi rezvekushanya. Yakaratidza kudiwa kweJ $ 391.6 bhiriyoni muzvinhu kubva kunzvimbo dzekurima nekugadzira. Kuparara kwechimiro ichi kwakaratidza J $ 352 bhiriyoni ekugadzira uye J $ 39.6 bhiriyoni yekurima.

Sezvandakaona mumataurirwo akapfuura VaSomlomo imwe nzira yedu yekubvisa zvakavhurika mubazi rezvekushanya kusimbisa hukama pakati pezvekushanya nedzimwe nzvimbo dzinoburitsa, kunyanya kugadzira nekurima, kusimudzira kutsiva kwekunze.

Iyi ajenda iri kunyanya kuitiswa neiyo Tourism Linkages Network (TLN). Pamusoro pegore rapfuura, takapa J $ 200 miriyoni yekusimudzira kugona kweTLN kusimudzira danho rekubatanidza iro richazowedzera kubatanidza iyo yakajairika Jamaican kune chigadzirwa chekushanya uye chigadzirwa kune chakajairika Jamaican.

VaSomlomo, tinoramba tichifungidzira nzira inoenda mberi yekubatana kwekushanya. Tichifunga kuti Jamaica ndeimwe yehupfumi hweCARICOM hwakakurumbira, ine nhandare huru yepasi rese, uye ine mukana wekuvandudza kurima kwayo uye kugadziriswa kwekurima, uye iri padyo nemisika mikuru yekutengesa (USA, Mexico neDominican Republic), isu tinotarisira tsvaga sarudzo yekuita Jamaica Supply Logistics Hub yenharaunda.

Nyowani Yekushambadzira Strategic

Mr. Mutauri, hongu, izvi zvinotitungamira mukushandisa simba redhijitari matekinoroji uye shanduko yemagariro inogadzirwa nekushanduka kweInternet. Mumuviri iwoyo, iyo Jamaica Tourist Board yatora nzira nyowani yekutengesa uye yekumisikidza chiratidzo neiyo tagline: JAMAICA, Heartbeat yeNyika. Iri zano rinopa iyo JTB mukana kune mamwe maturusi ekutaura nemutengi iko kwavanoshandisa zvemukati uye kuita sarudzo. Mu2019, paive ne1.3 trillion yekutsvaga kweInternet kwekufamba, iko kutsvaga mazana mapfumbamwe nemakumi matatu nemaviri kwaive kweJamaica, inomiririra 832% yekutsvaga kwepasirese kwekufamba!

Tourism Vashandi Hupenyu

VaSomlomo, ndave kutendeukira kuchirongwa chedu chemitemo nemitemo.

VaSomlomo, sekutaura kune vedu vekutanga-vashanyi vekushanyirwa, muna 2019 shanduko huru yemitambo yekuvandudza magariro evashandi vezvekushanya yakawanikwa apo Mutemo weVashanyi veVashandi vePensheni wakapfuura nedzimba dzese dzeParamende ndokugamuchira mvumo yaGavhuna Mukuru. Mutemo uyu wakaiswa mugazeti munaNdira 2020, uye mari iri pamadhora mazana maviri nemakumi mashanu emadhora yakabhadharwa kuti ishandise chirongwa chepenjeni munaKurume wa250.

VaSomlomo, mutemo uyu unogadza chirongwa chinotsanangurwa chemari yepenjeni kune vese vashandi vekushanyirwa, vangave vanozvishandira, vashandi vekontrakta. Ndakagadza Bhodhi reMatirastii reiyo Scheme uye Bazi rakapa kontrakiti weInvestment Manager uye Fund Administrator kuti vaone kuti chirongwa chePension chinenge chanyatso shanda panopera gore rechitatu 3/2020.

Mr. Mutauri, chirongwa chePension Workers 'Pension Scheme chave chiri chinangwa changu chekutanga kubvira pandakapinda muhofisi uye ndinofara kuti chirongwa chepenjeni chakazara chevashandi vese mubazi redu rekushanya chiri kutanga kushanda.

Jamaica Center Yekushanya Innovation (JCTI)

VaSomlomo, iyo JCTI chimwe chirongwa chekuchinja-chinja chebazi rezveKushanya. Ive yakapihwa basa rekushandisa iyo Ministry yeHuman Capital Development Strategic yeiyo yekushanya chikamu uye kubatsira vanamuzvinabhizimusi kuti vabatanidze kune yekushanya cheni cheni kuburikidza neCraft Development Institute (CDI). Kubva payakagadzwa, iyo JCTI yakafambisa kuferefetwa kwevanhu zviuru zviviri nemanomwe (2,007) munzvimbo dzakadai seGuest Servicing, Bartending neMixology, Culinary Arts, uye Hospitality. Uye zvakare, mazana matatu nemakumi masere nemana (384) vadzidzi vezvikoro zvepamusoro izvozvi vari mugore rekupedzisira remakore maviri eHospitality & Tourism Management Chirongwa.

Pamusoro pezvo, VaSomlomo mu2019 iyo JCTI yakabatana nePort Authority yeJamaica (PAJ) kupedzisa kuvaka kweArtisan Village kuHampden Wharf, Falmouth, iyo yatinotarisira kuvhura kutanga kwegore rinouya remari. Iyi Artisan Village inofanirwa kuve nemusoro wekutaurira yakasarudzika nyaya yeFalmouth uye nekupa maJamaican uye vashanyi mukana wakasarudzika wekugovana chikafu chemuno, chinwiwa, hunyanzvi, hunyanzvi uye tsika. Vanotengesa / Vatengesi vangangoita zana nemakumi manomwe nemashanu, VaSomlomo, vakagamuchira kudzidziswa mukuvandudza hunyanzvi uye hutungamiriri hunoshanda kuvashongedzera nehunyanzvi hwakakodzera kusimudzira mabhizinesi avo emabhizimusi.

Tourism Inobatanidza Sisitimu

Panyaya yekubatana VaSomlomo, Bumbiro Rezvekushanya muHurumende rinopa hwaro hwekumisikidza uye kuongorora chirongwa cheLinkages Chirongwa uye chakatenderwa neKhabhinethi seGwaro Dzvinyu muna Chikunguru 2019 yekumisikidzwa muParamende. Iyo Tourism Linkages Network Chirongwa chakagadzirirwa kugadzira, kusimbisa nekusimbisa hukama pakati pebazi rezvekushanya uye nezvimwe zvikamu zvine hupfumi - senge zvekurima nekugadzira.

Mr. Mutauriri, tarisiro yakarongeka inoitwa kuburikidza nenzvimbo shanu dzeNetwork - Gastronomy, Hutano nekugara zvakanaka, Kushambadzira, Nhabvu neVaraidzo, neRuzivo - izvo zvichasimbisa kubatana pakati pevane chekuita kuti vagadzirise nekuita zviitiko zvine hungwaru. Chinangwa chikuru ndechekuwedzera kudyiwa kwemidziyo yemuno nemasevhisi uku uchigadzira basa uye uchigadzira uye uchichengetedza mari yekunze yekuwana mari.

Linkages Network yakashandisawo chirongwa cheAgri-Linkages Exchange (ALEX), apo varimi vemuno vanogona kutengesa zvigadzirwa zvavo kune vemahotera. Mr. Mutauri, chikuva cheLELE ibasa rekushandira pamwe pakati peBazi rezveKushanya, kuburikidza neTourkey Linkages Network, nebazi rezvemaindasitiri, zvekutengeserana, zvekurima nekuredza hove, kuburikidza neRural Agricultural Development Authority (RADA). Iyo online chikuva yakagadziridzwa muna2017 yekumisa zambuko pakati pevatengesi (varimi) nevatengi (vevashandi vezvekushanya) kufambisa kuchinjaniswa kwezvinhu. Iyo inobvumidza varimi muJamaica yese kurongedza zvakafanira zvigadzirwa zvakarimwa uye inobvumidza kumwe kutengwa.

Zvakadaro, VaSomlomo, neMahotera mazhinji achiri akavharwa tarisiro yave kuiswa mukupa zvinongedzo kumaresitorendi nezvitoro. Kubudikidza neHurumende Inosimudzira Fund, takapa michina yekutaurirana yakakosha madhora anosvika miriyoni imwe nemazana mashanu kubatsira varimi vakavhiringidzwa nebazi rezvekushanya rakarara, raive musika wavo mukuru.

Iyo yekubatanidza mutemo yakamboiswa patafura, uye kopi inowanikwa yenhengo yega yega.

Cruise Kushambadzira

ICaribbean iri pakati peimwe yenzvimbo dzakanakisa kwazvo dzekufambisa ngarava pasirese. Saka yakakosha prong mune yedu yekushanya kukosha cheni uye kukura kudzorera zano. Mumwe nemumwe mufambi anomiririra anokwanisa kumira mushanyi uyo, zvichibva pane zvavakaona mushure mekuburuka, anogona kudzoka kuzogara kwenguva refu.

Mr. Mutauri, Ministry of Tourism pamwe nemasangano edu, kusanganisira Jamaica Tourist Board, Tourism Product Development Company (TPDCo) neJamaica Vacations Ltd. (JAMVAC), vakafara kubatana nePort Authority yeJamaica nevamwe vanobatana mukugamuchira Zviuru zviviri zvevashanyi pachikepe chekutanga, Marella Discovery 2,000, kuenda kuPort Royal muna Ndira 2. Ichi chiratidzo chikuru cheMutungamiri Andrew Holness chakaitika uye zvese zveJamaica zvaidada zvisingaite!

Kuenderera mberi VaSomlomo patinenge tichigadzirira kudzoka kwechikepe, mukupera kwegore rino, Ministry of Tourism, Port Authority uye Ministry of Health mukubatana kwakazara naProfessor Gordon Shirley sachigaro wekudzosa ngarava yeTourism Recovery Taskforce. rondedzera zviyero zvekudzoka kwakachengeteka kwekushanya kwechikepe. Kushanya kwechikepe kunoitisa basa rakakosha Mr. Mutauri munharaunda zhinji dzakapoteredza chitsuwa uye zvakakosha kuti tiite kuti itangezve patsva maererano nemitemo yakasimba yehutano nekuchengetedza.

St. Thomas - Yekushanya Kwenharaunda Development & Management

Mr. Mutauriri, ndinofara kutaura kuti Tourism Destination Development and Management Plan yeparish yeSt.Thomas (TDDMP) yakazadzikiswa panguva ya2019 / 2020. Iyo TDDMP ndiyo huru mutemo uye hurongwa hwehurongwa hwekuvandudza kwekushanya muSt.Thomas kusvika muna2030. Chirongwa ichi chine chinangwa chekusimudzira hupfumi hwenyika hunosanganisirwa necomputer yekushambadzira chigadzirwa chinosarudzira iyo yakasarudzika midziyo yeparishi iyoyo. Iyo Chirongwa inoratidza huwandu hwenhanho / zvirongwa uye inopa zano rekushandisa pakati pe2020 na2030.

Khabinethe yo tendela pulani ya u tavhiwa kha Paramende. Izvi zvakaitwa nezuro, VaSomlomo. Kopi inowanikwa yenhengo yega yega.

Beaches Chirongwa

VaSomlomo, kuvandudzwa kukuru kuri mumabasa emabhishi eruzhinji gumi nematatu (13) eparishi nomwe. Aya ndiwo Rocky Point Beach, St. Thomas; Winnifred Gungwa, Portland; Guts River Beach, Manchester; Orchard Beach uye Watson Taylor Mahombekombe, Hanover; Alligator Pond uye Crane Road Beaches, St. Elizabeth; Rio Nuevo uye Pee Peaches, St. Mary; Salem uye Priory Beaches, St. Ann; uye Yakavharwa Chikepe uye Kubudirira Mabhishi, St. James. Aya mahombekombe anozogashira padiki apo panoshandisika nzvimbo dzekuzorora nedzemakamuri, kukomberedza nzvimbo, kupaka, gazebos, mabhendi, nzvimbo dzekutamba dzevana, zvigaro, magetsi, nzira dzekufambisa, magetsi, mvura uye nzvimbo dzekuchenesa tsvina.

Mr. Mutauriri, ndinofara kuzivisa kuti chirongwa chinotarisirwa zvikuru che $ 1.3 bhiriyoni chemazuva ano che Closed Harbor Beach Park Development chirongwa muSt James chichavhurwa kune veruzhinji mukupera kwegore. Iyo purojekiti, inonyanya kupihwa mari neHurumende Enhancement Fund (TEF), ichaona kushandurwa kwenzvimbo ye16-acre kuva yepasi rose nzvimbo yekutandarira ine zvinhu zvinoitendera kuti ishande semahara kuwana marezinesi kuruzhinji rwegungwa.

Pasina kupokana VaMukurukuri, nekutanga kwe COVID-19 nenyaya dzebhajeti dzevatariri kuenda kumberi zvimwe zvezvirongwa izvi zvinogona kutora nguva yakareba kuti zviitike asi ziva kuti chinangwa chedu ndechekuona kuti kunyangwe paine matambudziko akawanda tichaita kuti basa riitwe kuti vazhinji veJamaican vanogona kunakidzwa nemahombekombe edu akanaka.

Nyowani Source Misika yeVashanyi

Mr. Mutauri, pamberi pe COVID-19 kusiyanisa kukuru mumisika yevaenzi kwaiitwa zvine mutsindo muEurope, Asia neLatin America, pamwe nezvigaro zvakaitwa nevamwe vedu venhandare kutsigira kukura uku.

VaSomlomo, musi waZvita 2, 2019, gore nehafu mushure mekutungamira boka revatungamiri vezvekushanya kumusangano nevatungamiriri vakuru veLATAM Airlines Group kumuzinda wavo muSantiago, Chile, Jamaica vakatambira kuuya kwekutanga kwevatatu. vhiki nevhiki yakarongwa isingamire nendege nendege pakati penzvimbo huru muLima, Peru, uye Montego Bay, Jamaica. Idzi nendege dzakadyisa traffic kubva kuBrazil, Chile, Argentina nedzimwe misika yeLatin America. Kunge zvese zvimwe, COVID-19 yakamisa izvi asi kuzvipira kwedu mukuvandudza musika weLatin America hakuna kuzununguka, uye munguva yakafanira, isu tinotarisira kudzosa sevhisi inokosha iyi.

VaSomlomo, mimwe misika miviri iri kuvimbisa, iri kutariswa zvakanyanya iJapan neIndia. Jamaica yakapinda mu2019 Tourism Expo Japan, ichisimbisa danho rekupinda zvakare mumusika iwoyo; uye sezvo expo yakagamuchira misangano yakawanda uye misangano ine ndege uye vashanyi vanoshanya. MuIndia, kwave kuine akateedzana emisangano nevashanyi vanofambisa uye midhiya kusimudzira mufananidzo wekuenda kunyanya kumichato, mafaro ehusiku, nemitambo.

Dzimba dzeVashandi

VaSomlomo, chimwe chirongwa chekuchinja mutambo chaticharamba tichitevedzera chirongwa cheReserve Squatter Settlements Upgrade Program. Inotsigira kugariswa kwemisha inosvika mazana mashanu nemakumi mashanu neshanu munharaunda yeGrange Pen munharaunda yeSt.James kuburikidza nemutengo wepasi pamwe nekuvandudzwa kwezvivakwa, izvo zvinosanganisira kugadzira migwagwa, kuvandudza zvivakwa zvemvura, kuvakwa kwenzvimbo yekurapa tsvina, kubatana nehurongwa hwemvura National Water Commission uye kuwana magetsi.

Ndiri kufara kuzivisa VaSpika kuti chirongwa ichi chichaitwazve mune dzimwe nzvimbo dzakapoteredza chitsuwa ichi kutanga neparishi yeWestmoreland.

Tourism Strategic uye Chirongwa Chekuita

Zvakakosha kucherechedza VaMutauri kuti Tourism Strategy neAction Plan 2030 (TSAP) iri kuvandudzwa pamwe chete neInter-American Development Bank (IDB). Urongwa uhu huchavandudza chirongwa cheSustainable Tourism Master Plan 2002 nechikamu chekushanya muchirongwa cheVision 2030.

Ichapa chimiro chekutungamira kuvandudza chikamu chekushanya kusvika muna 2030, ichiisa izvo zvitsva zveindasitiri. TSAP ichatarisa kukwikwidza kwebazi rezvekushanya, kunyanya zvine chekuita nehunyanzvi hweruzivo neInternet, nekusimba kwechikamu ichi, kunyanya zvine chekuita nekushanduka kwemamiriro ekunze. Iyo TSAP inotarisirwa kupedziswa na2021 / 2022.

Negril - Yekushanya Kwenharaunda Development & Management

Zvakare, VaSomlomo, Chirongwa cheKushanya Kwezvekushanya chiri kugadzirirwa dhorobha reNegril.

Negril akaonekwa kuti aongororwe nekuda kwedambudziko rekuenderera mberi kwekutungamira, izvo zvinoisa pangozi tarisiro yevashanyi yechiitiko chakachengeteka, chakachengeteka uye chisina musono.

Iyo Chirongwa inotarisirwa kuzadzikiswa muFY 2020/21.

Kwokuenda Simbiso Sisitimu uye Isu (DAFS)

Kuenda kune imwezve inokosha yekuvandudza mutemo VaSomlomo, iyo Destination Assurance Sisitimu neChirongwa chakanangana nekuona kuti huchokwadi, hunhu uye zviyero zvechigadzirwa chekushanya cheJamaica zvinochengetedzwa. VaSomlomo, chipangamazano anga achangobva kubatanidzwa, uye mabasa achatanga munguva pfupi. Iyo Draft Green Gwaro rinofanirwa kunge rapera kupera kwaNovember 2020.

Shanduko Yemamiriro ekunze uye Dambudziko Renjodzi Management Chirongwa cheChikamu cheKushanya

VaSomlomo, Chirongwa Chekuchengetedza Njodzi cheNzvimbo Yekushanyirwa chakanangana nekugadzirisa Dambudziko Renjodzi mukati mechikamu chezvekushanya kuburikidza neChirongwa cheKushanduka kweMamiriro ekunze neHurumende-Dambudziko neKurongwa kweKuronga.

VaSomlomo, kuvaka kugona uye kudzidzisa kwevashandi vehurumende pamwe nevekambani yekushanya ndicho chinhu chikuru. Vatova VaMukurukuri, misangano mitanhatu (6) yekudengenyeka kwenyika uye tsunami yekukurudzira zvakaitwa muPort Antonio, Kingston, Ocho Rios, Montego Bay, Negril neSouth Coast. Vanenge vanhu mazana maviri vakakurudzirwa munzvimbo dzese dzekushanyira.

Tourism Yekuchengetedza Kweutariri Initiative (TESI)

VaSomlomo, kumwe kusimudzira kunokosha ndeye Tourism Environmental Stewardship Initiative, iyo ine chinangwa chekusimbisa kugona kwebazi rezvekushanya pamwe nevane chekuita naro mukuchengetedzwa kwezvakatipoteredza uye nezviitiko zvekushanya zvinogara zviripo. TESI inotsigira ruzivo rwezvakatipoteredza uye zviitwa zvehutariri muchikamu ichi.

Panyaya iyi, bhuku rekudzidzisa rakagadziriswa kuti rishandiswe muchikamu uye matatu emusangano mashopu akaitirwa kuMontego Bay, Negril neSouth Coast.

Rural Economic Development Initiative Chikamu 2 (REDI II)

VaSomlomo, Chirongwa cheChipiri cheRural Economic Development Initiative (REDI II) chakanangana nekusimudzira mabhizinesi ezvekushanya munharaunda (CTEs) nemabhizimusi ezvekurima, pamwe nekusimbisa kugona kwemasangano eruzhinji ari mushishi. REDI II ichavakira pabasa reREDI I, netarisiro yekuti angangoita zviuru gumi nezviviri emabhizimusi achabatsirwa kubva kuREDI II chirongwa munzvimbo dzekuwana musika, mamiriro ekunze akangwara uye kuvaka kugona.

VaSomlomo, Ministry of Tourism yakabatana neJamaica Social Investment Fund (JSIF) neWorld Bank mukugadzira rondedzero neProject Implementation Plan. Mr. Mutauri, kutaurirana kwapera uye mvumo yekupedzisira yakapihwa neWorld Bank Board. Huwandu hwakazara hwechirongwa iUS $ 40 miriyoni yekuwanikwa nemabhizimusi enharaunda (CTEs) uye mabhizimusi ekurima.

Mukaka Werwizi Rwicherwa Bhati uye Bhati Tsime St. Thomas Ruzhinji Rwevamwe Kubatana

Mr. Mutauri, chinangwa ndechekuti Bath Fountain Hotel uye Spa uye Milk River Mineral Bath ishandurwe kuita epasi rose Hutano uye Hutano zvivakwa zvine mari yepamusoro yekuwana mari. Kunze kwekushandurwa kwehupfumi kwakagadzirwa kuti kuve kunoenderana nemazano makuru ekuvandudza kwekushanya muJamaica uye kubatirana kweakazvimirira chikamu mukutarisira nhumbi dzenyika.

Enterprise Chikwata chePPP chakagadzwazve neChabhineti muna Chikumi 2019 kuti iite chinangwa chekupedzisa zviitiko zvepamberi pekuparadzanisa maererano nesarudzo yedare remakurukota kuitira kuti zvivakwa zvinyanye kukwezva (kubvisa zvipingamupinyi pakubviswa).

CHizvarwa C

VaSomlomo, kwamakore mashoma apfuura takanzwa zvakawanda nezve mutsauko uye kupatsanurwa pakati pezvizvarwa - zvavanoda, mawaniro avo, uye sei uye nei vachifamba. Gen Z inotora ruzivo nekukurumidza uye nemaziso, uye vanokasira kuva vakatendeka kunzvimbo, mabrand kana mazano. Millennials ', VaSomlomo, chishuwo chezviitiko pamusoro pezvinhu chakaumba nekusimudzira hupfumi hwekugovana. Anoshanda nesimba Gen Xers anotarisa kumhuri uye anoda zororo uye zororo. Uye kunyangwe vachizvidza "Okay Boomer" chiitiko, Vacheche Boomers vane, VaSomlomo, vakawedzera pasi pakugovana nhaka yekufamba nenhengo dzemhuri uye vanonyanya kuda kuisa mari mukutsvaga nhaka, kusvika kune "bhaketi" nzvimbo, uye kunyudza. ivo pachavo mune zviitiko zvekufamba.

Asi, VaSomlomo, apo patinosvika padanho rekudzoreredza denda reCOVID-19 mumavhiki anotevera nemwedzi kana kunyangwe gore, tese tichava neruzivo rwepasi rose rwakafanana. Isu tiri tese chikamu cheGeneration C - iyo post-COVID chizvarwa. GEN-C inotsanangurwa neshanduko yemagariro mune epfungwa inozoshandura nzira yatino tarisa - uye nekuita - zvinhu zvakawanda. Uye mune izvo zvinova hupfumi hwedu "hutsva" GEN-C ichabuda mudzimba medu. Post-social distancing, isu tinodzokera kumahofisi nekumabasa, uye pakupedzisira kudzokera kune nyika iyo inosanganisira kuona shamwari nemhuri, pamwe kuungana kudiki, kufungidzira zviitiko zvetsika nemitambo, uye pakupedzisira kuenda kuGEN-C kufamba, Mr. Spika.

Uye kudzoka pakufamba kwakakosha kune hupfumi hwenyika, VaSomlomo. Pasi rese, nhoroondo yekushanya uye yekushanya ye11% yeGDP yepasirese uye inogadzira anopfuura mamirioni mazana matatu nemakumi matatu emabasa evashandi vanoshandira 320 mabhiriyoni vafambi pagore. Aya manhamba haataure nyaya yese. Ivo vanongova chikamu chehukama hwepasi rose hwakabatana hwacho kufamba uye kushanya kuri hupenyu - zvikamu zvakasiyana kubva tekinoroji, kuvaka vaenzi, mari, kurima zvese zvinoenderana nekufamba uye kushanya.

VaSomlomo, pachine mibvunzo yakawanda isina mhinduro. Chii icho chitsva icho chakajairika? Tichafamba riini kubva padambudziko kuenda pakurwara? Ndeipi fomu inotora post-COVID nzira yekubuda inotora? Chii chatinofanirwa kuita GEN-C isati yafamba zvekare? Ndeapi matekinoroji, dhata uye maprotocol anozove akakosha kwatiri seGEN-Cs kuti tinzwe takachengeteka zvakare?

Asi kunyangwe hazvo isu tichiri munzvimbo yekuparadzaniswa munharaunda VaSomlomo, data rekutanga rinoratidza kuti chishuwo chekufamba chichiripo. Sevanhu, isu tinoshuvira zviitiko zvitsva uye kunakidzwa kwekufamba. Kufamba kunowedzera zvakanyanya kune mutinhimira uye hupfumi hwehupenyu hwedu. Saka, seGEN-C tinoda nzira inoenda kumberi.

Hapana mubvunzo kuti kushanya pakati pezvikamu zvakanyanya kurohwa nedambudziko iri, asi zviriwo pamoyo pekupora. Hupfumi hwakasimba kwazvo huchave huchaira kudzoka, uye kufamba uye kushanya kuchave kuwanda-uye injini yekushandira muzvikamu zvese. VaSomlomo, chakakosha pasi rose ndechekuti tishande pamwe chete mumatunhu, kumatunhu, kugadzira hurongwa hunogona kubatsira kugadzirisa dambudziko repasi rose rekuti titangise sei hupfumi hwekushanya nekushanya.

Mr. Mutauriri, Jamaica ine yakasarudzika maonero pamusoro pekugadzikana - kugona kupora nekukurumidza kubva kune yakaoma mamiriro. Sechitsuwa nyika, takagara tichifanira kufunga nezvekusimba. Chitsuwa chinokatyamadza pakuti munzira dzakawanda chiri panjodzi kupinda dzimwe nyika - tarira kudengenyeka kwenyika kwakaipisisa kweHaiti, kuparadzwa kwePuerto Rico neHurricane Maria - asi munzira zhinji kuve chitsuwa kunopa simba uye kugona kuita nekukasira.

Gore rapfuura, VaSomlomo, tichishanda neUniversity yeWest Indies, takaparura zviri pamutemo Global Tourism Resilience and Crisis Management Center (GTRCMC) uye takakurumidza kugadzira nzvimbo dzekutepfenyura pasi rese, kusanganisira Seychelles, South Africa, Nigeria neMorocco. Mangwana, VaSomlomo, muzinda uno uchaita hurukuro inokurukurirana nenyanzvi vanobva pasirese avo vachange vachigovana mazano nemhinduro pazvinhu zvakakosha kutanga chirongwa cheGEN-C chekufambisa pamwe nehupfumi. Tese pamwe tichashanda kutsvaga mhinduro dzetekinoroji, zvigadziriso zvezvivakwa, kudzidziswa uye masisitimu emitemo akakosha pakurwisa hutano uye kuchengetedzeka, zvifambiso, kuenda uye nzira yese yekumira kwekushanya.

VaSomlomo, dambudziko idzva rakagovaniswa pasirese rinoda mhinduro dzakagovaniswa, uye isu takazvipira kutsvaga nzira yekumberi Chizvarwa chedu chose chinoenderana nazvo.

Kuvhara

VaSomlomo, ndinotenda kuti munyika yedu yanhasi yeCOVID-19, hutano huchave hupfumi hutsva. Vashanyi vacharamba vachitsvaga zviitiko, asi ivo vachange vachitarisa kuburikidza nehutano hwakakwana lens. Izvi zvinosanganisira zvirongwa zvehutano, runako rwekurapa uye chikafu chitsva chine mashoma mamaira ekufamba. Izvi zvinoita kuti Jamaica ive nyore kukodzera ye "nyowani yakajairwa" nekuti izvi zvakagara zviri izvo zvatakatarisisa. Ruoko rwedu rwekushambadzira, VaSomlomo, iyo Jamaica Tourist Board yanga ichiita basa rakanakisa rekusimudzira kuvimba mumisika yemuno neyekunze iyo Jamaica inzvimbo yakachengeteka kune vese.

Nekudaro, kunyangwe kupfuura COVID-19, iyo JTB's 'Heartbeat yeNyika' irikusimudzira zviwanikwa zveJamaica, kusimbisa chinzvimbo chedu semutungamiri wepasi rose, pakati penzvimbo dzekushanya nekusimbisa Jamaica senzvimbo imwe chete inofambirwa nemunhu wese anofamba.

Mr. Mutauri, sezvandinogara ndichitaura, indasitiri yekushanya chingwa cheJamaica nebhotoro. Chikamu chakakura cheGDP yenyika yedu, 50% yemari yedu yekunze yekutsinhana uye inopfuura 354,000 emabasa ari munzvimbo yakaoma. Nekuda kwehukama hwekuyambuka uye hukama pamwe nezvimwe zvikamu zvinobudirira, zvinokurudzirawo kurima, kugadzira, kuvaka, kutakura, simba, zvitoro, inishuwarenzi, kubhengi uye nehupfumi hwekugadzira.

Mutauriri mutauri ngatishandei pamwe chete munguva dzinoshamisa idzi kuti tivandudze nhanho! Hupenyu hwedu uye hwezvizvarwa zvinotevera hunobva pairi.

Mwari vakukomborere.

Dzimwe nhau nezve Jamaica.

#rekuvakazve

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Nezvomunyori

Linda Hohnholz, mupepeti weTN

Linda Hohnholz anga achinyora nekugadzirisa zvinyorwa kubva pakutanga kwebasa rake rekushanda. Akaisa chishuwo ichi chekuzvarwa kunzvimbo dzakadai seHawaii Pacific University, Chaminade University, iyo Hawaii Vana Discovery Center, uye ikozvino TravelNewsGroup.

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