Mukutarisana nemusangano wepagore weEuropean Tour Operators Association (ETOA), Hoteliers European Marketplace, indasitiri yemahotera yakatarisana negore risina kujeka. Mabhuku ekufambisa ebhizinesi akadzikira, uye mahotera akatarisana netarisiro yemakamuri asina chinhu uye mari inodzikira zvisina kumbobvira zvaitika. Nekudaro, pane zvimwe zvikonzero zvetarisiro - HEM yegore rino ine vatengi vakawanda vari kupinda kupfuura makore apfuura, nesimba rekushandisa rinopfuura € 5bn yekushanya kwemukati kuEurope muna 2009, uye kune mamwe mamiriro akanaka kwazvo ari pasi pemusika.
United States ndiyo musika mukuru weEurope uye kudzikira kwakanyanya mumakore makumi matatu kwakamanikidza makambani ari muUnited States kuti aongororezve mabhajeti avo ekufambisa. Vazhinji vakadzora kufamba kwepasirese zvachose asi vamwe vakaisa zvirambidzo kune vatariri kuti vabhururuke kirasi yehupfumi uye kudzikisira kumahotera akachipa.
"Kufamba kwebhizinesi kunogara kuchidonha muna Zvita, asi gore rino kungadai kwakadzikira sezvo makambani ari kuedza kuderedza mitengo," akadaro Robert Barnard, anoshanda neHotel Consultancy Services kumaakaunzi ePKF. "Tichitarisira muna 2009, pondo isina simba inogona kubatsira kudzosa vamwe vashanyi kuUK uye nekudaro mumahotera, asi pazere, richava gore rekuyedza kune vane mahotera kupfuura vashoma vapfuura uye vanofanirwa kuramba vachizvigadzirira. kuderera kwebhizinesi. "
Nhamba dzekutanga dzichangoburwa nePKF dzinoratidza kuti muLondon kamuri yekamuri yakadzikira muna Zvita kubva pa139.33 muna 2007 kuenda pa138.03 muna 2008 - kudonha kwe0.9 muzana - nepo kugara kwakadzikira ne1.2 muzana. Pakazere, izvi zvinoreva kudzikira kwe2.1 muzana mugoho remakamuri pamwedzi kubva pa £102.07 muna 2007 kusvika pa £99.89 muna 2008.
Gore kusvika nhasi nhamba dzaive dzakanaka zvishoma, neLondon ikawana kuwedzera kwe2.7 muzana kwegoho remakamuri kwegore kubva pa £114.08 muna 2007 kusvika pa £117.19 muna 2008: izvi zvainyanya kufambiswa ne 4.6 percent kukwira kwekamuri.
Sezvo misoro yakashata ichiramba ichiburitsa kuoma kwehupfumi hwenyika, indasitiri yekushanya iri kutarisira kumberi kwa2009 nekuchenjerera, anodaro James Chappell, Managing Director weSTR Global, femu yekumisikidza uye yekutsvagisa yeindasitiri yepokugara uye yekugamuchira vaeni. “Mafungiro achangoburwa pamusoro pekuderera kwehupfumi kwakakura kuchaita kuti 2009 rive gore rakaoma kune vane mahotera ekuUK. Kuipa kuri kuita hupfumi hwenyika kwakatanga nedambudziko rekushaikwa kwemari mumabhanga iro rakanganisa hupfumi hwenyika pasi rose zvakonzera kuti RevPAR iderere mumatunhu akawanda,” vakadaro.
STR Global inotarisisa nhamba dzekugara, avhareji yemazuva ese mareti uye chiyero chakakosha, chiyero pakamuri iripo. Chirevo chavo chazvino chinoratidza kudzikira kukuru kwekugara pakati pemahotera eEurope kuve muRome neMadrid, iyo yakatamburawo zvakanyanya muRevPAR. Huwandu hwevagari vemuRome hwadzika nechikamu che17.5% kusvika pa72.4 percent uye muMadrid ne13.8 percent kusvika 71.1 percent, gore negore. RevPAR muRome yakaderera 30.5 muzana kusvika $ 156.22, uye muMadrid yakawira 24.9 muzana kusvika $ 107.37.
MuEurope shanduko yegore negore muRevPAR yeBerlin, London neVienna yakafamba zvakanaka. Barcelona nePrague dzakadonha zvakanyanya. "Chatiri kuona ndechekuti misika ine mahotera akawanda ane mukurumbira pasi rose yakakwanisa kuchengetedza huwandu hwayo kupfuura mamwe," akadaro Chappell.
Ongororo yakaitwa neLondon-based European Tour Operators Association inoratidza kuti kubhurocha kweshanyo dzedzidzo gore rino kwakaenzana nekwa2008. Kutengeserana kweholesese kwadzikira ne20 muzana. Muchikamu chevaraidzo, kuchengetwa kwevashanyi vanoperekedzwa kwadzikira nezvikamu makumi mana kubva muzana uye kurongerwa nevafambi vakazvimiririra kwadzikira, asi izvi zvinogona kunge zviri izvo nekuti vanoda kumirira kuti vaone kana mitengo ichidzika pedyo nenguva.
"Vanhu vekuAmerica vanogamuchira mutengo. Kana vafambisi vevashanyi nevanovapa vakakwanisa kudzikisa mitengo zvakakwana, vanhu vekuAmerica vachati 'handikwanisi kuenda,'” akadaro Bob Whitley, purezidhendi weUnited States Tour Operators Association (USTOA). "Isu takazviona kakawanda munguva yakapfuura: kana "specials" vasvika pazvimire zvavanotengesa mumaminitsi. America inogara ichifamba kana mutengo wakarurama. "
Aya maonero ane tariro anotsinhirwa naWilliam A. Maloney, CEO weAmerican Society of Travel Agents (ASTA). “Dhora rakasimba kudarika makore gumi. Mumamiriro ezvinhu ehupfumi aya, nzvimbo dzekuenda hadzina kutsvikinyidzana uye zvivakwa zvichange zvichishuvira bhizinesi. Uye America ikozvino ine chivimbo chikuru chekugamuchirwa kwese kwese, nechikonzero chese, "akadaro. "Wese munhu anofanirwa kurangarira kuti US ichiri nhamba yekutanga yemusika weEurope. Saka ivo vanofanirwa kuchengetedza kuonana: kunze kwekuona kuri kunze kwepfungwa. Kufamba nguva dzose chiitiko chinosimudzira hupenyu: ikozvino kukosha kwakanyanya. "
Imwe yenzira dzakakosha dzekutarisana nekudzikira kwekufamba kwebhizinesi uye kudzoreredza kumwe kuvimba kuEuropean in-bound tourism kuita kuti vafambi vekuzorora vazadze gaka rakasiiwa nevatengi vemakambani vasipo.
Tichifunga nezvekusagadzikana kwemisika izvozvi, zvakaoma kuongorora kukura kana kukanganisa kwekuderera uku mukudiwa, anodaro Reto Wittwer, mutungamiri uye CEO weKempinski. "Kunyangwe kufamba kwebhizinesi kwave kudzikira muhafu yechipiri ya2008 uye kucharamba kuchidaro muna 2009, Kempinski's portfolio yave yakasiyana-siyana maererano neguta nenzvimbo dzekutandarira, boka racho rinobatsirwa kubva kuchikamu chevaraidzo chakasimba, icho chinoderedza chero chinogoneka. kukanganisa. "
Kune vashanyi vanouya kuEurope kuchave nekutengeserana mundege uye mitengo yemakamuri emitengo, sekusimba kwakaita dhora rekuAmerica kurwisa Euro nePound. Mazano ekugadzira ekushambadzira, zvirongwa zvekuvimbika uye mazinga akakwidziridzwa ebasa revatengi anewo chikamu chakakosha chekuita mukuchengetedza uye kudzoreredza kuvimba mukufamba uye kushanya.
Huyero hwekudzikira kwehupfumi nemhedzisiro yahwo paindasitiri yekushanya huchava pasi penhaurirano paMahotera eEuropean Marketplace iri kuuya. Chiitiko ichi musangano waKukadzi 27 unotungamirwa neETOA unounza pamwechete vafambisi vevashanyi, vanopindirana pamhepo, vatengesi vezvitoro nevemahotera. Nguva yechiitiko chewekishopu yakakosha, ichiuya pakukwira kwemwaka wechibvumirano asiwo sekuderera kwehupfumi.
"Kupfuura kare, zvakakosha kuti vatengi nevatengesi vataurirane," akadaro mukuru weETOA Tom Jenkins. “Uyu ndiwo mukana wakakosha wekuita bhizinesi mugore rinouya. HEM ndiyo yega chiitiko cheETOA chakavhurika kune vasiri nhengo uye yakarongedzwa kuti ienderane nehurefu hwenguva yechibvumirano, ichipa mukana wakatokura wekuita bhizinesi nevanhu vakarurama muzuva rimwe. "
“Misika yedu mikuru iAmerica neJapan. Zvose zviri zviviri zvinoramba zvichimiririra mukana wakanakisisa wekukwezva vashanyi. Vane - vanoramba vaine - matura akawanda evanhu vanokwanisa uye vanoda kuuya kuEurope," akadaro Jenkins. "Vaviri vakaona mari yavo ichikwira. Dhora rakwira nezvikamu makumi maviri nezvishanu kubva muzana uye Yen nezvikamu makumi mana nezvishanu kubva muzana zvichipesana neEuro. Kana ikabata, Europe ichave yakanyanya kutenga kwemakore gumi. "
(US$1.00=UK£0.70.)
