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Ichitora 45,000 square feet, iyi miniature Little Canada ine zvinyorwa zviduku zvezvishamiso zvose pamhenderekedzo yeCanada-ku-coast-to-coast: CN Tower inomira pamamita 12 kureba, Bay of Fundy yakafananidza mafungu, uye zvinopfuura 40,000 zvidhori. izvo zvinomiririra zvinhu zvehupenyu hweCanada netsika. Zvichipa kune vanopfuura 120,000 vashanyi pagore, iyi nzvimbo inokwezva inogona kupa zvinobudirira mhando mukana wekudyara midzi munzvimbo dzinozivikanwa dzeCanada pamwe nekubatanidza vateereri nenzira yakasarudzika.
Brad Ford, Mutungamiriri uye CEO weLittle Canada: Anoona Mini Media senzira iyo mabhureki anogona kuburitsa kutorwa kwevashanyi mune itsva uye isingakanganwike fomati. Madiki eCanada akashongedzerwa zvakanyanya-akagadzirwa nharaunda anomutsa chishuwo ichocho uye anoumba rudzi rutsva rwemashure evashambadzi kuti vabatane nevateereri vemazera ese. Kuiswa kweMidhiya kweMidhiya kuri munzvimbo dzakakosha dzetraffic dzakatenderedza Little Canada, dzichiisa ma brand mumaziso avo asiwo dzichiamisa mumamiriro etsika eCanada enyika ino yekufungidzira.
Kuvhura Mini Media, Little Canada yakapa kukwidziridzwa midhiya kits kune vangangoita vashambadziri venzvimbo. Kiti yega yega yaive ne "mini" theme ine kadiki kadiki kekuburitswa kwenhau, mapositadhi, uye muenzaniso wekuiswa kwemini bhodhi bhodhi, rakazara negirazi rinokudza kuti rikuridze pairi. Imwe yemakambani ekutanga kusvetukira pamukana wekushandisa Mini Media's billboard space yaive Subway Canada, iyo yakagadzira "mabhodhi ezvikwangwani," akareba tsoka chaiyo. Subway yakaratidzawo mushandirapamwe uyu kuburikidza nekuita chiitiko chayo chitsva chemushandirapamwe kuLittle Canada uko samples dzeFootlong sandwiches, sidekicks, uye mini makuponi zvakapihwa.
Subway Canada's Director weCreative Strategy uye Activation, Anabella Mandel, ari kufara nezve chirongwa ichi. Iyo miniature yekumisikidza, hongu, inotamba inotenderera pane Subway's inoseka makuru masangweji. Iyo inoburitsa yakanakisa chikamu muMini Media-mukana wemhando yekutaura nyaya dzinonakidza kuti vateereri vabatwe.
Iyo Mini Media chirongwa kubva kuLittle Canada chinotarisana nekubatana nemakambani enhau kurongedza nzvimbo idzi dzakasiyana sechikamu chekutenga midhiya kwakakura, nekudaro zvichiita kuti zviwanikwe kune mamwe mabhurendi. Zvipiriso zvinosanganisira mini vhezheni yeese ad mafomati-kubva kunzvimbo dzekutandarira kuenda kuOOH kutora uye dzimwe sarudzo dzekugadzira dzekubatanidza. Uku kudyidzana nesangano rekugadzira Dentsu, uye spPR yanga iri iyo inobata hukama neveruzhinji, sezvo Mini Media inounza mazano matsva mukushambadzira munzvimbo iyi diki asi ine simba kwazvo yeCanada.
