Mufambi Confidence iri Kuwedzera

"Sezvatinotarisa kumashure pakota yekutanga yegore uye kumwedzi iri mberi, tine tarisiro nezve izvo 2022 ichachengeterwa," akadaro Jennifer Andre, Mutevedzeri weMutungamiriri weGlobal, Expedia Group Media Solutions. "Kusimukira kwechinangwa chekufamba, kuwedzera mafafitera ekutsvaga, kusimudzwa kwekutsvaga kwenyika dzakawanda, uye kuwedzera kufarira kwevatengi mukufamba kwakasimba ndezvimwe zvishoma zvezvakanaka zvatakaona muQ1 2022. Gore rino riri kuumba gore rekukura kwakasimba uye isu tinotarisira kushanda pamwe nevatinoshanda navo uye neindasitiri yese kuti tienderere mberi nekuvaka zvakare kushanya kweramangwana. " 

Kiyi yakawanikwa kubva kuExpedia Group Media Solutions Q1 2022 Yekufamba Trend Report inosanganisira: 

Kutsvaga Kutsvaga Kuwedzera Sezvirambidzo Zviri nyore 

Negore idzva kunouya chido chitsva chekufamba, sezvinoratidzwa nekusimudzirwa kwekutsvaga kwepasi rose. Munguva yeQ1, vhoriyamu yekutsvaga pasi rose yakakwira 25% quarter-over-quarter, ichitungamirwa nekukura kwenhamba mbiri muNorth America (NORAM) pa30% uye muEurope, Middle East, uye Africa (EMEA) pa25%. Kuenzanisa kwegore rakapfuura kunoratidza kupora kwakasimba, nekutsvaga kwepasi rose kukwira ne75% gore-pamusoro-gore zvichienzaniswa neQ1 2021. Matunhu ese akaona kusimudzwa kwegore negore, neEMEA yekutsvaga vhoriyamu yakakwira 165%, NORAM ichikwira 70%, Latin America (LATAM) kumusoro 50%, uye Asia Pacific (APAC) kumusoro 30%. 

Vhiki-pamusoro-vhiki vhoriyamu yekutsvaga yakachinja mukati meQ1, asi mukati mevhiki yaKukadzi 14, matunhu ese akaona vhiki-pamusoro-vhiki kukura zvichitevera shanduko uye zviziviso zvine chekuita nekudzivirira uye masiki kutenderera pasirese, kusanganisira muUS neEurope.  

Kukura Kuvimbo Kwevafambi = Kurebesa Kutsvaga Windows   

Nechivimbo chemufambi pakukwira, Q1 yakaona kurebesa mahwindo ekutsvaga. Kugoverwa kwepasi rose kwekutsvaga muwindo rekutsvaga kwemazuva 180+ kwakawedzera 190%, ukuwo 0- kusvika 21-day yekutsvaga hwindo yakaderera 15% quarter-over-quarter. Kudunhu, kupfupika kwehwindo rekutsvaga muAPAC neLATAM kwakagadzikana pakati peQ4 2021 neQ1 2022, nepo EMEA neNORAM vafambi vakatsvaga kunze, ne91- kusvika 180-zuva rekutsvaga hwindo rinowedzera 140% uye 60%, zvichiteerana.  

MuQ1, 60% yekutsvaga kwepasi rose kwepasi rose kwakawira mukati me0- kusvika 30-zuva hwindo, 10% kuderera kana ichienzaniswa neQ4, nepo mugove wekutsvaga mu91- kusvika 180-zuva hwindo wakawedzera 80% quarter-over-quarter. Mugove wepasi rose wekutsvaga kwepasi rose we91- kusvika 180+ zuva hwindo rakawedzera 35% kota pakota, ne91- kusvika 180-zuva hwindo richiona zvakakurisa zvakawanikwa.  

Maguta Makuru & Mahombekombe Chengetedza Kukwirira    

Maguta makuru akadai seLas Vegas, New York, Chicago, neLondon akaramba achifarirwa nevafambi uye akaita runyorwa rwepamusoro pegumi rwenzvimbo dzakabhuka muQ10, pamwe nenzvimbo dzemahombekombe seCancun, Punta Cana, Honolulu, neMiami. Las Vegas ndiyo yakava pamusoro penyika yose, ichipfuura New York, iyo yakabata nhamba yekutanga muQ1 neQ1 3. Zvisinei, kwechikamu chechitatu chakatevedzana, New York yakaonekwa pachikwata chepamusoro chegumi chenzvimbo dzakachengetedzwa munzvimbo dzose.   

Nzvimbo nyowani dzepakati-regional dzakaonekwawo pamusoro penzvimbo gumi dzepamusoro dzakabhuka nzvimbo mudunhu rega rega, kusanganisira Roma muEMEA, Puerta Vallarta muLATAM, uye Phoenix muNORAM. MuAPAC, nzvimbo dziri mukati meAustralia dzakaona kukura kwakasimba kwekota-pamusoro-kota, kusanganisira Sydney, Melbourne uye Surfers Paradise.  

Kuita Kwekugara Kuri Kuwedzera  

Kubhuroka kwepekugara kwepasi rose kwemahotera nerendi dzemazororo zvakasanganiswa zvakakwira 35% kota-pamusoro-kota, uye matunhu ese akasangana nekukura kwenhamba mbiri muQ1. Munguva yeQ1, gumi neshanu dzenzvimbo dzepamusoro makumi maviri neshanu dzepasirese dzakaona kukura kwenhamba mbiri mukubhuka kwemahotera kota-pamusoro pekota. Hurefu hwekugara pasi rose hwakagadzikana pakati peQ15 25 neQ4 2021, pamazuva maviri ekugara muhotera uye mazuva 1 ekugara kwekurojesa pazororo. 

Nekuzorora kwemwaka wechando uye zororo rechirimo richiitika panguva yeQ1, kurenda kwezororo kwaive neimwe kota yakanaka, ine kukura kwakakura kwekota-pamusoro pekota muhuwandu hwekurenda husiku hwezororo. Kufamba kwevanhu mudzimba kwakaramba kuchitonga nzvimbo yekurojesa zororo, neAustralia, France, Brazil, neUS dziri idzo nyika dzakabooka zvakanyanya kumatunhu adzo. 

Kukura Kwekuda uye Mukana kune Sustainable Tourism

Vatengi kutenderera pasirese vari kutoita sarudzo dzakanyanya pavanenge vachifamba, sekusarudza mamwe eco-conscious uye inoenderera zvinopihwa, uye vazhinji vanoda kuzviita mune ramangwana. Nekudaro, vazhinji vanonzwa kuremerwa nekutanga maitiro ekuva mufambi akatsiga uye vari kutsvaga ruzivo rwekusimudzira kubva kune vanovimbika zvekufambisa zviwanikwa uye vanopa.  

Zvinoenderana neyedu ichangoburwa Sustainable Travel Study, zvikamu zviviri muzvitatu zvevatengi vanoda kuona rumwe ruzivo rwekusimba kubva kune pekugara nevanopa zvekufambisa, uye hafu inoda kuona ruzivo urwu kubva kumasangano ekuenda. Pamusoro pezvo, 50% yevatengi vangada kubhadhara yakawanda yekufambisa, zviitiko, uye pekugara kana sarudzo yacho yakanyatsogadzikana. 

Zvimwe Q1 2022 Kufamba Insights   

Kuti uwane rumwe ruzivo uye ruzivo kubva pamakumi manomwe petabytes ega ega Expedia Boka rekufamba chinangwa uye yekuda data, dhawunirodha yakazara Q70 1 Yekufamba Trend Report pano. Nyorera kuMedia Solutions blog uye ubatanidze pa Twitter uye LinkedIn kuti uwane mamwe mafambiro ekufamba uye edunhu ruzivo.  

Nezvomunyori

Avatar of Linda Hohnholz

Linda Hohnholz

Editor mukuru we eTurboNews yakavakirwa muTN HQ.

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