- Yakakwira yakatemwa mari inosanganisira yakakwira yemigwagwa rent ingadai yakazadza mari yekuchengetedzwa kweve-muzvitoro vamiririri
- Zvivharo zvekuchengetera zvaionekwa sezvakakosha kune vazhinji kuti vangoramba vakadzika
- Mamwe mashop ekuvharwa angangotevera sezvo nyika ichipinda mune izvo zvinonzi 'zvitsva zvakajairwa'
COVID-19 yakurumidzira iyo digitization yeiyo yekufamba mumiriri modhi, ichigadzira akawanda mashopu ekuvharira se - mu-chitoro mamiririri anoshandura mashandiro online. Uku ndiko kuchinjika kunodiwa pakuchinja zvinodiwa nevatengi.
Iyo yekugara-kwenguva refu kweye-muchitoro ekufambisa masangano akambokurukurwa kwemakore akati wandei nekuda kwekukwira kwakakurumbira kwekubhuka pamhepo. Kubudirira muna 2021 kunozonyanya kutsamira pamatanho akanaka emari-kuyerera, inzvimbo inoverengeka vafambi vepamhepo (OTAs) inoramba iri nhanho pamberi pemaitiro echinyakare ezvidhinha nemadhishi, nekuda kwenzvimbo dzadzo dzemabhizimusi mwenje.
Chete 17% yevakapindura pasirese muindasitiri Q3 2019 yevatengi ongororo yakazivisa kuti vakabookerana nevemu-chitoro chekufambisa mumiriri, zvichiratidza kuti pamberi pe COVID-19, kubhuka mu-chitoro kwaitove kuderera mukuzivikanwa. Imwe ongororo ichangoburwa muna Zvita 2020 yakawana kuti 47% yevakabvunzwa pasi rese vangangotenga zvigadzirwa zvakawanda online pane kushanyira chitoro uye 60% vaizoita mabhangi ekushambadzira online mune 'zvitsva zvakajairwa'.
Kushaikwa kwemari uye kudiwa kukuru kwekudzoserwa kwakatora huwandu hwayo kumasangano mazhinji etsika dzekufamba. Yakakwira yakatemwa mari inosanganisira yakakwira yemigwagwa rent ingadai yakapedza mari yekuchengetedza mari kune mamwe e-muzvitoro vamiririri mukuenzanisa neOTAs. Zvivharo zvekuchengetera zvaionekwa sezvakakosha kune vazhinji kuti vangoramba vakadzika panguva ya2020 uye mamwe akaitwa zvachose.
STA Travel, nyanzvi yekutakura ndege kwenguva refu ine zvitoro zvinodarika makumi mashanu muUK, yaifanira kumisa kutengeserana muna Nyamavhuvhu 50 sezvo mutengo waive uchikwidza panguva iyo paive nemari shoma. Ndege Center yakavharwa 421 kubva pa740 yezvitoro zvayo panguva yeCOVID-19, nepo Hays Travel yakazivisa kuti inotarisira kushandisa 'hybrid' kudzoka kuzotengesa nemamwe mashopu achivhurwa uye mamwe kuramba akavharwa zvine chekuita nemugwagwa weHurumende yeUK. Vashandi vazhinji vakazivisa kuti vari kufara kushanda pamba, izvo zvinogona kuona kuvharwa kwechigarire kwechigarire semhedzisiro. Anoshandisa vatashanyi TUI ndiyo ichangoburwa yekuzivisa kuti iri kuronga kuvhara mamwe matavi makumi mana nemasere muna 48. Izvi, pamusoro pezvitoro zve2021 zveTUI zvakavharwa muna166, zvinosiya kambani iine matavi anosvika 2020 sezvo ichida kugadzirisa mashandiro ayo.
Izvozvi inobvira pakupona kweakanyanya simba. Kuburitswa kwemajekiseni pasi rese, pamwe chete nezvinofungidzirwa kuburitswa kwepasipoti yedhijitari, kwakapa mucherechedzo wetariro kubazi rekufamba. Nekudaro, iyo nhau yezvitsva misiyano yeCOVID-19, pamwe chete nekuenderera mberi kwekukiya muEurope, zvinoratidza kuti 2021 richiri rinenge riri gore risiri renguva dzose.
Tsika dzechitoro-muchitoro ekufambisa masangano anga achiwedzera pasi pekumanikidzwa kugadzira madhairekitori epamhepo kuti varambe vachikwikwidzana mukati memusika wepasi rose. Iyo yakadzikira yakatemwa mitengo yemasangano ekufambisa, iwo mukana mukuru wekushanduka kwavachave nawo mukushandira iyo yemberi nzvimbo yekufamba. Naizvozvo, kuvharwa kwezvitoro kwakawanda kunogona kutevera patinopinda mune izvo zvinonzi 'zvitsva zvakajairwa'.
