Mushandirapamwe wakaparurwa neCoca-Cola Norway wakanangana nekupemberera mwedzi mutsvene wechiIslam weRamadan wakonzera kupomerwa kwekurongeka kwezvematongerwo enyika kwakapenga, vamwe vachitotyisidzira kuratidzira danho nekumwa Pepsi.
Coca-Cola inozivikanwa nekuparura hurongwa hweRamadan munyika dzine maMuslim akawanda, asi aka ndekekutanga kambani iyi kucherechedza mwedzi wechiIslam wekutsanya kuNorway, uko vanhu vanosvika zvikamu zvishanu nemazana manomwe kubva muzana vevagari vemunyika iyi vanosvika mamiriyoni mashanu nemazana maviri maMuslim. Mushandirapamwe unoratidza chiratidzo cheCoca-Cola chakashongedzwa nemwedzi mutsvuku, chiratidzo chakakosha muIslam.
Maneja wezvekushambadza weCoca-Cola Norway akaudza bepanhau rekuNorway Dagbladet kuti kambani iyi yaida kutora danho rakasimba pakukosha kwekupemberera kusiyana-siyana.
“Kusiyana nekubatanidzwa kwagara kuchikosha kuCoca-Cola. Semuenzaniso, vazhinji havazive kuti muma1950 isu taive takabatikana mukurwira kodzero dzevanhu. Cola ndiye akatanga kutungamira vakadzi mumishambadziro yekushambadzira, "akadaro Johanna Kosanovic.
Asi veNorway Coke vanonwa zvakajeka vaisakwanisa kudhara kushambadza.
“ChiIslam hachigamuchirwa kana kudiwa muNorway yakanaka. Enda kune nyika yeIslam neichi c ** p. Edza kushambadzira mazororo echiKristu ipapo, "mumwe mushandisi akanyora achipindura" Inofadza Ramadan "meseji yakatumirwa paCoca-Cola yeNorway account.
"Ipapo ichava Pepsi kubva pano zvichienda mberi… ndinovimba Coca-Cola inotengesa," chidhakwa chisina kugutsikana chakataurwa paFacebook.
“Ndinoda kuona Coke achiisa muchinjikwa pachigadzirwa chayo panguva yeKisimusi neIsita. VaMuslim nevabatsiri vavo vemapapiro ekuruboshwe kuMadokero vaizoenda kunoteedzera. Kugovera kuboka rinokosha kunoratidzika kuva chiratidzo kune mamwe makambani, ”yakafunga kudaro imwe netiweki.
"Ndinofanira kunge ndakarasikirwa nemamwe maratidziro maviri ane nyeredzi yechiJuda uye muchinjikwa panguva yeHanukkah neKisimusi," yakadaro imwe twitterati.
“Hapasisina Cola. Yuck! ” mumwe mushandisi wemagariro enhau akazivisa.
Vamwewo vakati vachapfuudza chinwiwa chisina mukurumbira - zvisineyi nemazita echitendero anoiswa pamakani eCoke.
Makambani akambosangana neshure munguva yakapfuura yekuedza kuratidza kuti vanobatanidzwa kana kuti "vakamuka." Ye "feminist" Reebok kushambadzira muRussia iine anoshamisa "kumeso-kugara" kwaive kwakarongedzwa zvakanyanya, nepo Gillette akadzidza chidzidzo chakaoma mumasocial media blowback mushure mekudzidzisa kune yavo yechirume vatengi nezve "huturu hunhu."
ZVOKUBVA MUNYAYA INO:
- Coca-Cola is known to roll out Ramadan campaigns in Muslim-majority nations, but this is the first time the company has marked the Islamic month of fasting in Norway, where an estimated 5.
- Maneja wezvekushambadza weCoca-Cola Norway akaudza bepanhau rekuNorway Dagbladet kuti kambani iyi yaida kutora danho rakasimba pakukosha kwekupemberera kusiyana-siyana.
- The campaign features the iconic Coca-Cola logo adorned with a crescent moon, an important symbol in Islam.
