The UNWTO Musangano pamusoro peGuta Kuputsa: Kugadzira Innovative Tourism Experiences (15-16 Gumiguru 2018) yakapera nhasi muValladolid, Spain, nekudaidzira kuti maguta ave nzvimbo dzakanaka dzekushanya, uko hutongi hwekushanya uye hupfumi hwedhijitari hunosangana pamwechete kupa vafambi zviitiko zvakasiyana uye zvechokwadi. .
Musangano uyu wakaunza pamwe chete vatungamiri vezvekushanyirwa kwenyika kubva kumapato ehurumende neakazvimirira kuti vaongorore kuti voita sei nekukura kuri kuita mazororo emaguta semafaro. Vakagumisa kuti kudyidzana neveruzhinji-yakavanzika, kusanganisirwa kwenharaunda uye kugadzirwa kwenzvimbo dzakangwara kwakakosha kuti nzvimbo dzemadhorobha dziwane ruzivo uye kutsanangura marongero avanoda kuti vapindure kune zvitsva zvinodikanwa zve hyper-yakabatana uye hyper-ruzivo. vatashanyi.
"Tinofanirwa kunzwisisa kushanduka kwevashanyi kune kusimba uye kubatanidzwa, tichishandisa zvishandiso zvitsva zvetekinoroji," akadaro Jaime Cabal, Mutevedzeri weMunyori Mukuru weWorld Tourism Organisation.UNWTO) "Kusika uye hunyanzvi hunodiwa pakugadzira zviitiko zvavari kuwedzera kuda."
Kanzura weTsika neKushanya kweValladolid, Ana Maria Redondo, akatsinhira kurudziro iyi, achiwedzera kuti: “Tinoda kunzwisisa zviri nani zvinhu zvinokosha zviri seri kwechido chazvino chezviitiko zvekuputsika kweguta. Zvishandiso zveSmart kwekuenda ndiyo nzira yedu yekuwana ruzivo urwu. "
Mutevedzeri Mukuru weTourism Development uye Sustainability weBazi rezvekushanya kweSpain, Ruben Lopez Pulido, akataura kuti maguta nenzvimbo dzese dzinofanira kushandura mhando dzadzo dzekusimudzira kushanya kuti vapindure kwete chete vashanyi vanonyanya kudiwa, asiwo nekukwira kweiyo nyika. digital uye ruzivo hupfumi. "Kuve nzvimbo ine hungwaru haingori chikwangwani, asi inzira yekuchinja kwakazara kwekuenda, tichigara tichinangana nekuzadzikiswa kweSustainable Development Goals," akadaro.
Vatauri pamusangano uyu vaisanganisira Dieter Hardt-Stremayr, Mutungamiriri weEuropean Cities Marketing uye CEO weGraz Tourism Office muAustria, uyo akatsanangura zvaaifunga nezvematambudziko akakosha ekukura kwemazororo emaguta: nyaya dzekufambisa, mwaka, uye kupararira kwekuda kwekushanya. mukati meguta uye nekufamba kwenguva. “Dambudziko redu guru nderekukwezva vashanyi kuti vauye panguva ino. Kuti zvikunde mamaneja enzvimbo dzekuenda anofanira kutarisisa zvikamu zvezvipo zvekushanya izvo 'zvenguva pfupi', "akapedzisa.
Mhedziso huru dzemusangano uyu dzakanongedzera kumhando dzekutonga kushanya kwemadhorobha. Vatori vechikamu vakaratidza kuti, nekukura kwekumhanya-mhanya, kusingadhuri zvekufambisa zvinongedzo zvinopa vashanyi vazhinji uye vazhinji kuwana mukana wekuzorora mumaguta, nzvimbo dzekuenda kumaguta dzinofanira kupindura nekuisa pamberi pekudyara kunobatsira vagari nevashanyi zvakafanana.
Vakagumisawo kuti nekufambira mberi kwetekinoroji kunobvumira kugadzirwa kwenzvimbo dzakangwara, masangano ekutungamira kwekuenda anofanirwa kushandura pfungwa dzawo kubva mukungosimudzira zviitiko zviripo kune vashanyi mumaguta, kuenda kukutungamira kushanya kwemadhorobha mukuoma kwayo. Kune chikamu chavo, vagadziri vemitemo yekushanya vanofanirwa kushandisa maturusi ekwakanaka kwekuenda kuti vadzidze maitiro ekushanya pane pundutso uye kusimba kweguta, uye voisa nzvimbo yacho pakati pekuchinja kwemitemo. Mhedzisiro iyi ichaverengerwa muchikamu UNWTO chirongwa chebasa pakushanya kwemadhorobha.
Musangano uyu wakarongwa neve UNWTO mukubatana neCity Council yeValladolid pamwe nesangano rekushambadzira MADISON, Nhengo Yakabatana UNWTO. Vamwe vatauri vaisanganisira vamiriri veMadrid Destino, San Sebastián Turismo & Convention Bureau, Ljubljana Tourist Board, Turin Convention Bureau, Lisbon Tourism Observatory, Municipality of Alba lulia (Romania), Google, TripAdvisor, Basque Culinary Center, World Heritage Cities of Spain, AMFHORT. , European Historical Association of Thermal Cities, Innova Tax Free, Thyssen-Bornemisza Museum, Thinking Heads, Segittur, Civitatis, Authenticitys and Amadeus, pamwe chete nevatori venhau Xavier Canalis weHosteltur naPaco Nadal weEl Viajero (pepanhau reEl País).
