Crowne Plaza Hotels & Resorts inoongorora mafambiro akasanganiswa

Nekusvika kwemwaka wekutanga wekufamba kubva pakatanga denda, ongororo nyowani yakapihwa na Crowne Plaza Hotels & Resorts chikamu IHG Hotels & Resorts uye imwe yemhando dzepamusoro dzehotera dzepasirese - dzakabvunzurudza vatengi 2,067 UK, inoratidza Millennials (makore makumi maviri nemashanu kusvika makumi mana nemana) (25%) uye Gen Z (makore gumi nemasere kusvika makumi maviri nemana) (44%) vatengi vanofarira kushandira. kambani inopa kazhinji kufamba kana kuchinjika (basa + nhandaro) yakasanganisa mikana yekufamba seyakanaka.

Sezvo vazhinji veku UK-based vashandirwi vachinetsekana kuwana nekuchengetedza vashandi, vashandi vari munzvimbo yakasimba yekukurukurirana. Vashandirwi vari kutsvaga kuchengetedza kana kukwezva tarenda vanofanirwa kuita kuti vashandise chishuwo ichi chakawedzera chekufamba kwakasanganiswa sezvo, kunyangwe nedambudziko rekugara, YouGov tsvagiridzo inoratidza kuti mutengi wanhasi anotenda kushanduka kwebasa mumaawa ekushanda kuve kwakakosha pakusarudza kwekushanda. (55%), pamusoro pemuhoro mukuru (52%).

Shanduko yebasa rekure kure, semhedzisiro yedenda, yakasanganiswa nekukwanisa kuvandudzwa kwekubatana mumunhu kuri kuwedzera kune iyi maitiro uye nekumhanyisa hurongwa hweCrowne Plaza hwekuenderera mberi kuvhurwa kwehotera kufambirana nezvinodiwa. Iyo mhando inotarisa kuwedzera nhare yayo, ichivaka 107 mahotera matsva (27,342 makamuri) mumakore matatu anotevera pamwe nekugadzirisa makumi mashanu muzana eiyo portfolio iripo ine anopfuura mazana mana emahotera.

Pane avo vakaongororwa naYouGov, 30% vanotenda kuti kusanganisa kufamba kwebasa uye kuzorora kwaizovabvumira kufambira mberi mubasa ravo uye 33% vakati zvichawedzera mufaro wavo. Zvichakadaro, bepa chena remhando ye'Blended Travel' rinoti vana muzvishanu vakuru vebhizinesi vanonetsekana kuti, kunze kwekunge vawedzera rwendo rwebhizinesi, nyanzvi yavo (80%) uye hupenyu hwemunhu (80%) huchatambura.

Ongororo iyi inoratidza kuti 51% yevatengi veUK vanotenda kuti zvingavabatsira, uye kuvabvumira kuchinjika kukuru, kusanganisa basa nerwendo rwekuzorora kunze kwenyika. Vanosvika zvikamu zviviri kubva muzvishanu (42%) vaizowedzera paavhareji mamwe mazuva maviri kusvika matatu ekutandara kunzendo dzebhizimisi dzinouya, ukuwo chikamu chimwe muzvitatu (31%) chaizonzwa kushinga pakufamba zhizha rino kana zororo ravo rakasanganiswa nerwendo rwebasa.

Zvikonzero zvepamusoro zvekuda kufambira basa pakati pevatengi zvinosanganisira kutsvaga nzvimbo nyowani, nyika, uye tsika (43%). Crowne Plaza yakataura kukwidziridzwa kwekugara kwebhizinesi mumahotera ayo, ine mahotera anotungamira ekufamba pamwe nebasa ari kuCrowne Plaza Budapest, Crowne Plaza Utrecht - Central Station, Crowne Plaza Warsaw - THE HUB, Crowne Plaza Amsterdam - Maodzanyemba, Crowne Plaza. London - Kings Cross, uye Crowne Plaza Marlow.

'Sezvo vashandirwi vekuBritain vachinetseka kuzadza zvinzvimbo, pane kumanikidzwa kwavari kukwezva uye kuchengetedza tarenda rakanakisa. Tave tichitamba munzvimbo ino kwemakore mazhinji, uye isu takanyatsotarisisa mafambiro ari kuitika ebasa nemafambiro. Shanduko kubva denda iri rakawedzera zvakanyanya. Pakati pemahotera edu nenzvimbo dzekutandarira, takaona kusimudzwa mune avo vanosanganisa kufamba kwebasa nekutandara, uye nemahotera zana nemazana manomwe ari mupombi mumakore matatu anotevera, Crowne Plaza yakatoisa hwaro nekugadzira nzvimbo nemaitiro ebasa ayo. vari kunyanya kuita zvishuwo izvi. Vanhu vanoda kubatanidza mu-munhu, uye vanodawo nzvimbo yekugutsa zvinodiwa kunze kwechinyakare 107-9 kusimudzira hutano hwavo, "akadaro Ginger Taggart, Mutevedzeri weMutungamiriri, Brand Management, Global Crowne Plaza Hotels & Resorts.

Kuti uongorore zvinoshanduka zvinodikanwa zvevaenzi vayo zvine chekuita nekusimudzirwa kwekuda kwebasa rakasanganiswa uye rwendo rwekuzorora, Crowne Plaza Hotels & Resorts, chikamu cheIHG Hotels & Resorts uye imwe yemahotera makuru epasirese emhando dzehotera, yatangisa yekutanga 'Blended. Travel' white paper by ahospity brand: The Future of Blended Travel.

Bepa jena re'Blended Travel', rakagadziridzwa mukudyidzana nemafambiro epasi rose uye bhizinesi rekuziva, Stylus, rinoratidza maitiro mana ari kusimukira anotaura nezvezvinodiwa nemuenzi.

• Reworking basa -Kuenda kuhotera kana nzvimbo yekutandarira munzvimbo inodziya, isinganzwisisike mhiri kwemakungwa kana guta rinonakidza sehwaro hwekushanda kure kure kwakawedzera mumakore maviri apfuura.
• Hupenyu hweHybrid, hupenyu hwakasanganiswa -Kuwedzera kwenhamba yevafambi vebhizinesi vari kuronga kuwedzera basa ravo rekufamba nemazuva ekuzorora kuti vawane zvakanyanya kubva kunzendo dzavo. Kiyi kune izvi kushanduka uye kugona kushanda uchifamba - kungave rwendo rurefu kana kupera kwevhiki kushanyira mhuri - izvo zvinogoneswa nemaitiro matsva ekushanda.
• Upskilling uye parutivi-hustles - Upskillers uye Side Hustlers vari kushandisa simba rekufamba kufambisa kufuridzira, kudyisa kuda kuziva uye kugonesa network nekubatanidza.
• New care economy - Kupfuura nakare kose, mhuri dzinoda kufamba nevana uye vanasekuru. Vafambi vemarudzi akawanda vanotsvaka nzvimbo dzinoenda kune mazera ose.

Kufamba kwekutandara uye kubasa kwadzoka - asi zvasiyana izvozvi. Vaenzi veCrowne Plaza vari kuwanazve izvo zvakakosha nezvemhando: ndiyo yega hotera yemhando yepamusoro inopa ine chinangwa chakagadzirwa sevhisi nenzvimbo dzinozvikweretesa kumararamiro akasanganiswa. Kubva kuPlaza Workpace, kuungana kwenzvimbo dzebasa uye dzekuzorora dzinosanganisira dzakazvimiririra, dzekugadzira Studio nzvimbo dzinogonesa vashanyi kushanda, kudya uye kutamba, kune siginecha bar, ichipa nharaunda ine simba yekushamwaridzana, kushanda, uye kuzorora, dhizaini yeCrowne Plaza ndeye nemaune. yakagadzirirwa kukurudzira hukama uye kukurudzira kuungana kusina kurongwa. Iyo brand yakanyatso dzikama uye ine patent WorkLife Kamuri inopa musanganiswa wekunyaradza, yekubatanidza uye kuchinjika ine dzakasiyana nzvimbo dzinowedzera nzvimbo yebasa, kuzorora uye kurara.

Nemahotera ekutanga ari munzvimbo dzinopfuura mazana mana nepfumbamwe muguta, nhandare yendege, yekutandara & nzvimbo dzepasi pevhu, Crowne Plaza Hotels & Resorts ine zvivakwa zvinotenderera nyika makumi matanhatu nenhatu - kwese kwese mufambi wemazuva ano webhizinesi anoda kugara parwendo rwakasanganiswa kuti adzore uye awedzere mafuta.