Ko "The Explore Uganda Campaign" Inoshandura Iyo Tourism Outlook?

Isu patiri kuyedza kubva padenda reCovid-19, Uganda iri kuzvishandura senzvimbo yekushanya iyo isinganakidze kuona uye ruzha rwemhuka dzesango nezvimwe zviwanikwa. Iyo mantra yave kuongorora izvo zvinoita kuti Uganda ive nzvimbo yakasarudzika yekuve, zvinokwezva uye maficha akajairwa neakajairika maziso emunhu. 

Uganda Tourism Board (UTB), maneja wepamusoro wekushambadzira weUganda senzvimbo yekushanya akasiya zita rekuti "Visit Uganda" rekuti "Ongorora Uganda".

Shanduko yezita rechiratidzo yakaunza maitiro akasiyana munharaunda yeruzhinji. Vaipikisa vaive nepfungwa yekuti "Visit Uganda" yaive nyore kutengesa sezvo yaiyambuka pakati pevashanyi, pakanga pasina chikonzero chekuchinja zita rechiratidzo.

Izwi rekuti “Visit Uganda” raingoreva kuti vafambi vanobva kunze kweUganda vanouya kuzoshanyira nzvimbo dzinonyanyo zivikanwa sepanobva Nairi, makorira emakomo, makomo emwedzi, Lake Victoria, uye mhuka hombe dzinoyamwisa. Zvaive pachena uye zviri nyore, kunyangwe munhu asina kumbobvira afamba hupenyu hwake hwese asi anoshuvira kunzwisisa rwiyo rwacho. Kana vafambi venguva yekutanga vakatsvaga rumwe ruzivo, zvaive nyore kuvatsanangurira kana kuvaendesa kuinternet nekuti zvese zvakanyorwa pane dzakasiyana siyana mawebhusaiti ekufambisa.

Vagadziri ve "Ongorora Uganda" sirogani vakapa zano kuti Uganda yakanga isina kumiririrwa zvakanaka uye nekusimudzirwa ne "Visit Uganda" mantra. Nyika yeEast Africa yakawanda kupfuura kungoshanyirwa safaris mugumi Uganda national parks. Kune yakawanda Uganda inogona kupa kune vashanyi kana rondedzero ikashandurwa. Rega vashanyi vauye kuUganda kuzoongorora runako rwayo rwakasiyana. Iwo Masterminds e "Ongorora Uganda" anotsanangura zvakare kuti zita rechiratidzo rinosvikawo uye rinofadza veruzhinji kuti vashanyire nyika yavo.

Mushandirapamwe we "Ongorora Uganda" hauna kuvhurwa pasina kana mwedzi muna 2022 uye wakatangwa panguva yekuvandudzwa kweUganda senzvimbo yekushanya ku "Ongorora Uganda, The Pearl of Africa".

Pachiitiko chekutanga, Lilly Ajarova, mukuru weboka reUganda Tourism Board akati, "mabhii ekare haana kuita nekuti haana kuurayiwa uye haana kuenzana nezvezvinoreva" Pearl of Africa'". Vakazotsanangura zvakare kuti vakabatana nevanoongorora misika muEurope neNorth America vakaona kuti vanhu havachafariri mhuka dzesango pari zvino uye kubva zvino paive nechikonzero chekuisa Uganda senzvimbo inokwikwidza nekuburitsa zvimwe zvinokwezva.

Gurukota reTourism, Wildlife and Antiquities, Tom Butame akatiwo, "Kudzokororwa kwacho mhedzisiro yeongororo yakadzama yakaitika kwenguva yakati". Akawedzera kuti ongororo iyi yakaratidza kuti vafambi vanogara kwenguva yakareba kune dzimwe nyika dzekumabvazuva kweAfrica pane kuUganda.

Mushandirapamwe weExplore Uganda wakaunganidza vanhu vakawanda nekuburitswa kwevhidhiyo iyi yakatumirwa pamapuratifomu akasiyana siyana enhau kusanganisira ayo ari pasi peUganda Tourism Board. Mazita eakaundi emasocial network eUTB akachinjwawo kubva ku "Visit Uganda" kuita "Ongorora Uganda". 

Primate Tourism

Vhidhiyo ine meseji yakanyatsotsanangurwa. Inotangisa nekuratidza mhute yakasvibira yenzvimbo dzakakwirira dzeKigezi apo mukadzi anofamba musango remhandara akatarisa machimpanzi nemagorira. Iyi imhondi sezvo Uganda ichikwezva vafambi vazhinji vanofarira gorilla safaris inoitwa muBwindi neMgahinga National Park. Nyika ndiyowo nzvimbo yakanakisa yekuona machimpanzi, hama dzepedyo dzemunhu. Chimpanzi dzinodzivirirwa mumapaki enyika akati wandei; Kibale Forest National Park, Budongo Forest, Kyambura Gorge, nezvimwe.

Zvino inoenderera mberi kuratidza varume vaviri vakatiza kubva kumusoro kusvika kutsoka vachikwira pamusoro pemakomo echando eRwenzori, gomo rechipiri pakukwirira muAfrica. Risinganyanyi kutengeswa kuvashanyi, Gomo reRwenzori rakakura kwazvo kana rakashambadzirwa kune nyika yekufamba-famba.

Tsika Tourism

Vhidhiyo yeOngorora Uganda inosimudzira kushanya kwetsika, chimwe chigadzirwa chinogona kurongedzerwa vashanyi. Zvinotaridza imwe mhuri ingangodaro iri kunzvimbo dziri kure dzeKaramoja ichinwa chinwiwa kubva muguroku rakatyoka nekunyemwerera pazviso zvavo.

Zvadaro, zvinoratidzawo mukadzi akapfugama achishumira matooke ane steamy kubva pamashizha ebhanana kuvana vake anoratidzwa.

Kuti vasimbise tsika, varume vaviri vanoonekwa vachinakidzwa nebhawa remubhawa romunzvimbomo vachiteverwa neboka retsika rakapfeka zvipfeko zvetsika vachirova zvin’a pavanenge vachiimba nokutamba pamwe chete.

Wildlife Tourism

Vhidhiyo iyi inoratidzazve kudonha kweMurchison ane hunyengeri uye ane simba uye twiza yakakwirira ichifamba nemumasango esango inoratidzwa. Madzimai vangangove vagari veko vari kunakidzwa nesafari game drive, shumba yakamhara mumuti wemuonde, murume ari kukama zvinoyevedza mombe ine nyanga refu, black lady shopping curios, vashanyi vari kushambira pane imwe yedzimba dzepamusoro muMurchison Falls National Park uye

Yekushanya Yekushanya

Zambuko reJinja richangovakwa rinoratidzwa richivheneka husiku, vanofara vachinakidzwa nehupenyu hwehusiku, vana vari kutamba nhabvu kuchinaya, mukadzi wechidiki ari kubhembera pahamock yakavigwa mupfungwa, mapango ari kufambisa mafashamu anotyisa nemafungu paRwizi Nile.

Chimwe chiitiko chakatanhamara muvhidhiyo iyi chaive chemurume ainakidzwa nemudhudhudhu wakatsetseka (boda boda) mumugwagwa mukuru akauya kuzoonekwa muchikamu chetatu chekupedzisira chevhidhiyo. Vhidhiyo inopera nevadikani vaviri vachinakidzwa nekunyura kwezuva pamipendero yemvura.

Ongorora Uganda - A Smart Campaign

Nezvose zviri pamusoro, iyo yekuongorora rudzi rweUganda inotsvaga kutengesa chiitiko, chimwe chinhu chinogona kuoneka muvhidhiyo. Nekudaro, isu tichiri kuona vanobata zvekushanya vachichinja mafambiro avo kubva pakungoona chete kuenda kune yakazara vanhu chiitiko chinova icho pfungwa dziri kumashure kweiyo Uganda brand.

Haisi kungoshanyira kwaibva Nairi asi chiitiko chekuti maUganda vanodyidzana sei neNairi, hakusi kusangana nemagorila asi chiitiko chinouya nekusangana nenharaunda, nyaya, uye maitiro avanoita kana kukanganisa gorilla gorila trekking ruzivo. Kunopfuura kungoshanya.

Iko kufamba kwakanaka kwakavakirwa pavhidhiyo iyo inopa pfupiso yakajeka yezvingango wanikwa zvakasarudzika pa safari muUganda kana wangotanga rwendo rwekuongorora. Asi kunze kwekunge Uganda Tourism Board yawana nzira yekukurudzira vanoshanya kuti vasangotora mantra asi kuirarama, ingangove yemhando ye "Visit Uganda" yakafukidzwa nehuso hutsva.

Zvakangodaro, isu tichiri kuzoona magadzirirwo eiyo rebranding nekuti yave panguva yayo yevacheche. Hapana kupera mwedzi mitatu kubva zvayakatangwa. Kunyangwe zvingave zvakagadzira kuziva kwakawanda munharaunda, iyo pfungwa yerudzi ichiri kubuda muchokwadi.